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For Multinationals Attempting to Gain Significant Market Share, the Risks Now Outweigh the Awards in China

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For multinationals attempting to gain significant market share, the risks now outweigh the awards in China

China, one of the largest economies in the world at 7.5% is continuing to grow and the population is forecast to rise higher than ever before which is a recipe for high rewards both in both the short and long term. However, using the PESTLE analysis, multinationals will understand that the environment in China is constantly changing and the risks are significantly increasing for multinationals such as wage increases which are higher than ever which is affecting the market share of some businesses due to increased costs. However businesses have to decide whether China is too big of an opportunity for them to ignore. Given the size of the Chinese economy, global brands can’t afford not to be in China in order to compete with domestic businesses in China and foreign businesses.
In order to gain significant market share businesses compete by negotiating with suppliers to get the lowest costs and by increasing the demand of their products in order to achieve high revenues, ultimately leading to higher profits. However, this is increasingly becoming riskier and harder for multinationals due to rising production costs and higher wages in order to try and maintain high levels of economic growth. Foreign businesses offshore their production to China due to their low labour costs and high productivity, however China is ceasing to become a labour surplus country which is becoming a problem for some multinationals aiming to gain significant market share as their costs are now increasing due to suppliers increasing their production costs because of wage increases. A great example of this is Foxconn and Apple- in 2013 the highest wage was recorded at around 1600 yuan compared to the highest 10 years ago of about 110 yuan which shows a significant increase and Apple’s

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