...Introduction – What New Media is (Viktoria) 1 2. Push and Pull Media – how it workes (Katja) 2 2.1 Performance and display marketing – it’s payment structure (Katja) 4 2.2 Publisher and marketer – their main differences (Katja) 5 3. Statistics 2012 (Katja) 7 4. The impact of New Media on everyday life 8 4.1. The user as customer (Viktoria) 8 4.2 Advantages within the private sphere (Viktoria) 10 4.3. Disadvantages within the private sphere (Viktoria) 11 1. Introduction – What New Media is (Viktoria) The media has been become an important part of our society since the early nineteenth century. Starting with radio and television as the first sources of information dissemination and entertainment in the form of image- and audio transmission, media today develops at a rapid pace. Especially the term “New Media” will be of particular interest within this paper. In contrast to media in analogue signal transmission, the term “New Media” means the processing of all data in digital form. Customarily, the World Wide Web is associated with New Media; however, there are also other branches related, e.g. the digital television transmission. Using New Media, it is possible to spread each kind of information all over the world within a couple of minutes as brief, digital processing is much more complex and allows faster as well as qualitatively higher information processing. Within this context, we will focus on the forms of communication which New Media enables. With New Media...
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...Choosing the Right Advertising Medium for Your Small Business For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Learn the advantages and disadvantages of each advertising medium that you can use to provide your business the winning edge. by Lyve Alexis Pleshette PowerHomebiz.com Staff Writer 259 If you are ready to get the word out about your business, one of the steps that you need to do is to select the right media where you will advertise and promote your business. For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Your advertising campaign should translate to greater sales, more profits and healthier bottom line. While there are a number of venues where you can promote your business, you need to ask three important questions: Where are my target buyers? What is the best medium to reach them? Can I afford to launch an effective campaign using this medium? An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for another. Below are the relative advantages and disadvantages of the advertising media most frequently...
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...Search Engine Industry History of search engine The need for search services grew with the expanding reach and magnitude of the World Wide Web. One of the earliest search services, Yahoo!, was a directory of sites selected and organized into categories by human editors. The Web soon grew too large for directory-based search. AltaVista invented technology that automated search, relying on software “spiders” that created a searchable index of page contents and on algorithms that ranked page relevance based on the frequency of keyword references. Yahoo! added AltaVista’s algorithmic search engine, but in 1998 replaced AltaVista with Inktomi, which used parallel-processing networks to offer faster processing and a larger index. As website developers exploited search algorithms by repeating keywords on their pages, searches increasingly returned irrelevant listings—”spam”—that frustrated users. In 1998, Sergey Brin and Larry Page tackled this problem as graduate students at Stanford. Their PageRank algorithm reliably delivered more relevant searches by favoring pages that were referenced—”linked to”—by other pages. These links were called “votes,” because they signaled that another page’s webmaster had decided that the focal page deserved attention. The focal page’s importance was determined by counting the number of votes it received, weighting votes more heavily when they were cast by pages that Google had previously deemed to be important. This approach required PageRank to...
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...overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page. For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text. Introduction I have been tasked with researching the totality of creating an online presence for our company and figuring out how to drive marketing and advertising in a way that compliments our offline presence while creating a atmosphere online for selling our products. Over the past year a survey was done with small businesses and the outcomes were amazing: of businesses that sell online, 64 percent said the internet has increased their revenues or sales; 48 percent felt the internet helped to expand their geographic reach in the United States; and 73 percent saved money by decreasing administrative costs. In doing this I was tasked with finding the advantages vs disadvantages of marketing online, the impact to the company, and the requirements for a successful online marketing campaign. This report shows these things- integrating my answers specifically within the realm of our product offering. The most amazing aspect of e-commerce is its ability to impact sales and marketing efforts immediately. By going online, suddenly a neighborhood bakery...
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...A Major Project Report on CUSTOMER PERCEPTION TOWARDS INTERNET MARKETING Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (B&I) programme of Guru Gobind Singh Indraprastha University, Delhi. Submitted To: Submitted by: Mr. Barun Kumar Jha Chitra Dwivedy 05812201810 Delhi College of Advanced Studies B-7, Shanker Garden, Vikaspuri New Delhi – 110018 Batch (2010-2013) DECLARATION I, hereby declare that this Major Project Report, entitled “Customer Perception Towards Internet Marketing”, is an authentic work carried out by me. It has not been submitted earlier for award of any degree or diploma to any institute or university. Place: New Delhi Candidate’s signature Date: Name: Chitra Dwivedy Enroll. No.: 05812201810 Countersigned Name: Mr. Barun Kumar Jha Supervisor Delhi College of Advanced Studies ACKNOWLEDGEMENT It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior and acts during the course of study. I express my sincere gratitude to Prof. (Dr.) M.S. Chaudhary the worthy Director of Delhi College of Advanced Studies, for providing me an opportunity to undergo summer training of doing this project under his leadership. I also extend my sincere indebtedness to Mr. Barun Kumar Jha who...
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...aimed to help students to know each other. In 2006 Facebook was "made public", allowing not only students of certain universities or American schools participate in it, but all the people who have an e-mail can be part of your community. Facebook then became a community of communities, it will connect students, businesses and people can choose to participate in one or more networks. Is a community created by and based on members In February 2007 came to have the largest number of registered users compared to other web sites aimed at upper-level students, having over 19 million members around the world, because it was originally published in English only. TWITTER Twitter is a free microblogging, which serves as a social network that allows users to send micro-text based entries, called "tweets" with a maximum length of 140 characters. Twitter was born in 2006, a number of young entrepreneurs working for the company Odeo Podcasts, Inc., San Francisco, USA, were immersed in a full day of brainstorming ideas.En part of these meetings, Jack Dorsey suggested an idea where you could use SMS to tell small groups what one was doing. It was an idea to keep a group of informed people about...
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...PRODUCED BY LESEGO KEIKABILE Summery The history of the cyber net has long been a success in different perspectives though for that success, there were attempts from various sources to nail it down. It has gone through various phases of development. The once was considered an ambiguous communication tool became one of the most essential mediums to conduct business. Now, the world knows it very well, the internet, as finally became part of our modern lifestyle and empowering us as never before, from web-search to connecting us. The cyber industry is conquered by different industries or individuals, under numerous domain names. Search engines, social medias, blogs, e-commerce sites and news sites are one of the networks we can find on the cyber industry. Google search engine and Facebook social-network are the global core leaders of the cyber industry. Facebook with more than 642.5 million users , and Google with more than 620million visitors daily. Like any other business as big as they are, they are facing external as well as internal issues, from managing their stakeholders to the geographical segmentation matters. The globalisatin business strategy sometime has a great impact to the coperate business, which sometimes the busnesses have no control over. Only the internal factors and issues are easy for a company to deal with. Case Study 1 Introduction: Google was found in 1998 as a research project by Larry Page and Sergey...
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...1.0 Definition 1.0.1 Social Media Social media is a platform where people can communicate and share things such as videos, music, news, advertisements, and information (Burke, 2013). People are often unable to differentiate social media, mass media, and social networks. Basically, according to Burke (2013), social network is a place for users to communicate and have discussion, while mass media is a place for exchanging and uploading media such as video, music, news, advertisement, and information, social media is the combination of social network and mass media. The typical example for social network, mass media, and social media are Skype, online newspapers, and Facebook respectively. We notice that three of them are different in terms of their functions where Skype connects people around the world, online newspapers shares information and news, and Facebook can carry both of the social network and mass media’s functions at the same time. It allows people to conduct their interaction such as exchanging information, sharing ideas, holding discussions, forwarding and watching video and music in a virtual environment. In short, social media nowadays are getting more diversified. It just like the example of radio and camera, stepping to a new era of technology has let us witness the combination of them into a smart phone. 1.0.2 Marketing Strategy Marketing strategy is a technique to increase an organization’s sales and their competitive advantage. It can be developed in short-term...
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...Mr.Gaurav Mishra (ASM) & Mr. Ajay Pratap(ASM) for his great guidance witch got in the period of summer training and to the other employs of marketing department of “Indiamart Intermesh Ltd”. I am very thankful to my faculty Guide Ms. Sonia Singh who guided me to accomplish the project and I dedicate this project report to my faculties. ANUPAM MANGLIK MBA(M&S) A0102207022 PREFACE Quiet frequent these days, people talk of Marketing & Sales both in academic institution and industries. Several project works are undertaken and accomplished year after year. But in most cases, very little attention has been paid to an important dimension relating to project work. The result is that much of the project research, particularly in social science, contains endless word spinning and too many quotations. Thus, a great deal of project tends to be futile. It may be noted in the context of planning and development that the significance of the project work lies in its quality, not its quantity. The need, therefore is for those concern for the project to pay due attention to designing and adhering to the appropriate methodology throughout for improving the quality of the project work. I...
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...whereas the demand for performance shoes was based on the ongoing need of women to protect their physical well-being. Ryka cut back on its product line and began to focus primarily on aerobic shoes and secondarily on walking shoes. Poe did not believe that Ryka had to become an industry giant to succeed. SWOT Analysis Strength: Poe’s image and profile were the most critical components in Ryka’s marketing strategy. Poe had successfully worked the female angle: she appealed to contemporary working women because, while being something of a celebrity, she came across as a down-to-earth woman who just happened to be a successful executive. Ryka had made a commitment to demonstrate social responsibility. It was “the first athletic shoe with a soul.” She believed that the foundation would appeal to Ryka customers who appreciated the idea that their buying power was helping less fortunate women....
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...models. • Describe the major B2B business models. • Explain the key business concepts and strategies applicable to e-commerce. Key Terms business model, p. 65 business plan, p. 65 e-commerce business model, p. 65 value proposition, p. 66 revenue model, p. 66 advertising revenue model, p. 67 subscription revenue model, p. 67 transaction fee revenue model, p. 67 sales revenue model, p. 67 affiliate revenue model, p. 67 market opportunity, p. 68 marketspace, p. 68 competitive environment, p. 72 competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 value chain, p. 96 firm value chain, p. 97 value web, p. 98 business strategy, p. 99 profit, p. 99 differentiation, p. 99 commoditization, p. 99 Brief Chapter Outline Tweet Tweet: What’s Your...
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...Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly viral application...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...is a local coffee shop that we just inherited from our grandpa that services the downtown East Lansing, Michigan area. It used to be a local hot spot for many years, but lately is very lackluster. We decided to implement a new IT system that will enhance our operations and hopefully increase business at the Broadway Café. This all starts with defining a new business strategy for our company that will help us succeed in a competitive market. Looking over the different options of strategies we could use for our business, we feel that the differentiation strategy will fit most with our business model. With all of the existing coffee shops, our Broadway Café has to standout in order to survive in this competitive industry. Our differentiation strategy calls for the development of a product or service that offers unique attributes that customers value and find different than other coffee shops. We will implement our differentiation strategy through the following steps. E-business will play a large role in our new differentiation business strategy. With our new Broadway Café website, our customers can enjoy one stop shopping and find their favorite Broadway Café items from the convenience of their homes. An addition to the retail aspect of our website, our customers will be able to leave important feedback and make suggestions that will improve our business. Our business is currently operating under a brick and mortar scheme. The addition of our e-business will now make us a click and...
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...is a local coffee shop that we just inherited from our grandpa that services the downtown East Lansing, Michigan area. It used to be a local hot spot for many years, but lately is very lackluster. We decided to implement a new IT system that will enhance our operations and hopefully increase business at the Broadway Café. This all starts with defining a new business strategy for our company that will help us succeed in a competitive market. Looking over the different options of strategies we could use for our business, we feel that the differentiation strategy will fit most with our business model. With all of the existing coffee shops, our Broadway Café has to standout in order to survive in this competitive industry. Our differentiation strategy calls for the development of a product or service that offers unique attributes that customers value and find different than other coffee shops. We will implement our differentiation strategy through the following steps. E-business will play a large role in our new differentiation business strategy. With our new Broadway Café website, our customers can enjoy one stop shopping and find their favorite Broadway Café items from the convenience of their homes. An addition to the retail aspect of our website, our customers will be able to leave important feedback and make suggestions that will improve our business. Our business is currently operating under a brick and mortar scheme. The addition of our e-business will now make us a click and...
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