Industry Forecasting

Porsche is a leader when it comes to sports cars. When thinking sports cars you cannot help but think of Porsche. Porsche has been around since 1931and has had its ups and downs in the auto industry but is still going strong with over 80 years under its belt. Porsche has a rich past in design and engineering and quality assurance. Porsche was created by Dr. Ferdinand Porsche “as a vehicle design firm in 1931 and did work for car companies” (Sass, 2009). Porsche has been different from the beginning by being “known in its early days as the Porsche Engineering Office, Porsche did not start off as an automaker, but rather a firm that sold designs and engineering services to other car makers” (Henderson & Reavis, 2009). Porsche did not design its first car until 1934. The first car Porsche designed was at the request of Adolf Hitler who “commissioned Porsche to make a “peoples car” or “Volkswagen” (Henderson & Reavis, 2009). It was not until after the war that Porsche designed and produced its first sports car. The first “Porsche 356 series rolled off production lines” (Henderson & Reavis, 2009) in 1948. Dr. Ferdinand Porsche and his son Ferry Jr. would run the company until Ferry Jr. took over after his father’s death in 1951. The very symbol that is found on the hood of Porsche today is the exact symbol produced in 1953by “Dr. Ferry Porsche designed an emblem including the coat of arms of Stuttgart and the coat of arms of Württemberg, along with Porsche name” (Porsche, n.d.). Porsche “was determined to guard its reputation for reliability and high performance, assigning nearly one of five workers to quality control” (Porsche, n.d.) To continue in more details I will conduct an analysis of the factors like political, economic, social, technological, environmental, legal is called Pestel which will impact the industry and show the