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Ford Mission Statement Analysis

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Submitted By troydh
Words 689
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ford Memorandum
To:
From:
Date: [ 4/17/2013 ]
Re: Mission statement analysis
FORD
Professor Power,
As per your request and authorization or group has analyzed and critiqued the mission statement of the Ford Motor Company as constrained by the following criteria: Is the content appropriate, easy to understand, clearly written, memorable, able to be shared with stakeholders, acceptable to strategic decision makers, and provide a positive outlook for the future. The common theme conveyed by Fords mission statement is simply “One Ford.” This mission statement is composed of three tiers which consist of one team, one plan, and one goal.
After analysis of Ford’s mission statement our group has come to the consensus that the current mission statement is simply too broad and vaguely defined for a company of Ford’s size and scope. We have identified several areas of concern with regard to the mission statements ability to meet the criteria previously laid. Our group feels the content is not appropriate and needs to more specific in terms of the product/market niche. The current statement can be described as a “cookie cutter” statement meaning that in can be applied to almost any company in any industry. The statement is clearly written however there are some terms included which we believe are too advanced for an average reader. For example Ford states that a component of the One Plan is to improve the balance sheet. This may be too financially focused and should not be included with the mission statement.
We feel that there will be no issues when it comes to the mission statement’s ability to be proudly shared with all stakeholders. As part of Ford’s “One Team” the mission state explicitly includes most stakeholders as being part of the team. Ford states success will be measured by the satisfaction of Customers, Employees, Dealers, Investors, Suppliers,

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