...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
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...SWOT and Business Analysis of The Ford Motor Company The purpose of this research is to assuming the role of a Fund Manager deciding whether to invest in The Ford Motor Company. By Identifying Internal and external stakeholders, wants and needs , Strength, Weakness, Opportunities and Threats (SWOT) of The Ford Motor Company. This to detriment whether the company is profitable and competitive in the automobile industry. Ford Motor Company SWOT Analysis Strength • Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http://www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http://media.ford.com/article_display.cfm?article_id=7670) • The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http://oica.net/wp-content/uploads/ranking-2010.pdf) • Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also provide financing on Lincoln vehicles, offering: competitive rates, innovative products, flexible terms (http://www.fordcredit.com/companyInfo/profile.jhtml) • Ford Motor merges with Hertz Rent-A-Car...
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...SWOT Analysis Ford John Smith MGT/521 January 9, 2012 Daniela Schultz, MBA SWOT Analysis Ford Located in Dearborn, Michigan, a suburb of Detroit, Ford Motor Company is an American automaker and the world's fifth largest based on worldwide vehicle sales. The company was incorporated on June 16, 1903 and founded by 40 years old Henry Ford. Among the few companies to survive the Great Depression, the company would also become one of the largest and most profitable companies in the world. Additionally, the company is the largest family-controlled company in the world, for over 100 years the Ford Motor Company has been in continuous family control. In 1899, Henry Ford founded the Detroit Automobile Company. The company failed, and in 1901 was reorganized as the Henry Ford Company. In 1902 Ford had a falling out with his financial backers, and left the company with the rights to his name and 900 dollars. Henry M. Leland was brought in to manage the operation and their name changed from The Henry Ford Company to Cadillac, and went on to be a successful manufacturer of automobiles. Henry Ford is known to have adapted practices that were not popular in those days. Their famous “Model T” and the unique innovation of interchangeable parts in moving assembly lines that make it possible to assemble cars at low cost and high reliability are what the Car Maker is known for. The company established an impressive financial track record almost throughout the 20th Century except for...
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...Positioning: Ford Motors [Type the document subtitle] [This paper tries to analyse the competitive positioning of Ford on the basis of various business and strategic parameters which affects the profitability of Ford.] 2013 SilverSpark Microsoft 10/14/2013 EXECUTIVE SUMMARY: The company which is taken into consideration is Ford Motors which is an American multinational company. The study is about the company’s background, size, competitors, product life cycle, swot analysis, customer’s traits and the company’s positioning CONTENTS: 1. An Executive Summary..............................................................................2 2. Company & product background..................................................................2 3. Market analysis: Size, Competitors and Product Life .....................................4 4. SWOT Analysis...........................................................................................6 5. Customer traits and Segmentation ................................................................7 6. Positioning Strategy.....................................................................................7 7. Conclusion..................................................................................................7 8. References..................................................................................................8 COMPANY AND PRODUCT BACKGROUND: Ford Motors is an automobile company and is...
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...attribute strategy to individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success. Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new landscape of economic might surfaces, new car stereotypes are emerging. Finding a place in these segments is proving difficult for Ford Motors and hence need to change its strategies. Hyper-competition combined with tough economic times has pushed Ford to the edge of insolvency. This paper examines the issues that plague the company while using published models to make analysis on how and why the problems occur to better understand their potential impact on the company’s sustainable competitive advantage. Recommendations will seek to give strategic solutions to address the issues identified earlier. This research isn’t structured upon models to identify, analyze and solve issues but rather looks at the core of the problems within Ford Motors and provides models to analyze and solve the issues. TABLE OF CONTENTS Contents INTRODUCTION 1 SECTION 1: STRATEGIC ISSUES AT FORD 2 Underlying Issues at Ford Motor 2 1. Financial 3 2. Competition 4 SECTION 2: STRATEGIC MODELS AND FRAMEWORK SUITABLE FOR ISSUES IDENTIFIED 6 2.1. Competitor Analysis 6 2.1.1 Porter’s 5 Forces Analysis 7 2.1.2 SWOT ANALYSIS 11 2.2 Financial...
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...SWOT analysis of Ford and Toyota SWOT ANALYSIS “Opposition is an inevitable part of change and one that can significantly impact your community organizing. However, if you know how to take stock of the opposition inside and outside of your effort or group, you are more likely to plan and act effectively.” That's where SWOT analysis comes in. SWOT can help you handle both ordinary and unusual situations in your community health or development initiative, by giving you a tool to explore both internal and external factors that may influence your work. SWOT analysis, founded by Albert Humphrey, is a compacted planning method used to determine the strengths, weaknesses, opportunities and threats involved in a business or in a project. SWOT analysis can be used for product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. There are lots of advantages of using SWOT analysis. When a single person is considered, it is a useful technique for understanding his Strengths and Weaknesses, and for identifying both the Opportunities open to him and the Threats he faces. When SWOT analysis is used in business context, it helps you carve a sustainable niche in your market. it can helps to uncover opportunities for the business. And by understanding the weaknesses of the business, threats can be managed and eliminated that would...
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...Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, and our company’s strategy. We will also be sharing the elements of Ford’s internal and external environment (includes historical and competitor financial information), problem statements, possible alternative solutions to those problems, and our recommendations as to which alternative solutions would be best used in response to the problems at hand. Towards the end of our case analysis on Ford Motor Company there is a visual present for both the SWOT analysis and the grand strategy matrix. We have provided appropriate and significant content in completion of this case analysis. Background Vision Statement “To become the world's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global enterprise...
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...Toyota and Ford Comparison L. Johnson MGT680-1203B-12 Abstract Toyota and Ford companies are two of the major players in the auto industry. Comparing the two companies helps to understand what contributes to the success of each. The SWOT analysis can be used to identify weaknesses and a plan of action to turn those into strengths. The current issues faced by each company affect how it operates globally. It is important for each company to understand how each issue affects its operations. Introduction Every firm creates a relationship between the political and economic forces within its community. Toyota and Ford understand the importance of developing a strategic plan that guides them on how to create effective relationships within the community. This helps with building brand name, which both companies have done successfully. Ford and Toyota’s current position on the main issues that they face and a SWOT will be done to show their current market position. Issues The following table will compare the current issues faced by Ford and Toyota. The current position/views of each company are briefly explained. The purpose of this table is to understand how Ford and Toyota view their responsibility to the community. Understanding the companies’ positions help to develop strategic plan suggestions. |Issues |Ford |Toyota | |Legal, Social and Economic...
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...Business Analysis I, II & III Stephanie Upchurch MGT/521 June 11, 2011 Anthony Manzanetti Business Analysis I, II & III Part I of the business analysis will review the outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Next, part II of the business analysis will review Fords income statement, balance sheet and cash flow to determine the financial health of the company. Last, part III of the business analysis will review the strategic initiatives of Ford Motor Company relating to the organizational and operational adaptations to the changing automobile market. SWOT Analysis The reduced availability of fuel and the economic distress of Ford suppliers place the company in potential risk. The world has experienced great woes in regard to fuel availability. Events beyond car manufactures control have caused consumers to take a second look at the way they purchase automobiles. As gas prices increase consumers seek price effective ways to travel and transport goods. SUV’s, V-8 engine cars and other gas guzzling vehicles abate consumer purchases. Ford must combat the potential risk of consumer purchase decline by producing fuel efficient vehicles while making up profit losses in the slump of sales in major Ford models such as the Expedition, Explore and the F-150, super Duty and Ranger. The following will review the outcomes of the SWOT analysis...
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...(2016). Ford won’t blindly chase market share. Automotive News, 90(6708), 0032. Edwards, J. (2012). Mastering Strategic Management ( 1st Canadian Edition ed.). Retrieved 04 01, 2016, from https://opentextbc.ca/strategicmanagement/chapter/types-of-international-strategies/ Funaru, M. (n.d.). Toyota’s business strategies in international markets. Braşov: University of Braşov. Retrieved 04 01, 2016, from http://feaa.ucv.ro/annals/v3_2010/0038v3-004.pdf Gillis, C. (2015, September 13). What’s it really like in the driver’s seat of a driverless car? Mclean’s. Retrieved from http://www.macleans.ca Henry, J. (2015, August 30). One Ford, Part Two; Tweaking The Master Plan. Forbes. Retrieved from http://www.forbes.com Hitt, M., Ireland, R. & Hoskisson, R. (2015). Strategic management : competitiveness & globalization : concepts & cases. Stamford, Conn: Cengage Learning. Negi, R. (2013, 03 27). Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT. Retrieved 04 02, 2016, from Slideshare: http://www.slideshare.net/rohannegi/toyota-analysis-of-vision-statement-corporate-level-strategies-swot NYSE. (2016). Financials for Ford Motor Company. Retrieved March 28, 2016 from http://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=n0f5VrjeEojUigKop5rADg NYSE. (2016). Historical prices for Ford Motor Company. Retrieved March 28, 2016 from http://www.google.com/finance/historical?q=NYSE%3AF&ei=aUj5VrG3Eq3BiwL3zZzwCQ&start=30&num=30 NYSE. (2016). Financials for Toyota Motor Corp...
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...Business Analysis Part I MGT 521 August 8, 2011 History The organization selected is the Ford Motor Company. Ford Company is a global company that has two core businesses: automotive and financial services (,2011). The (1997) website states that the Ford Motor Company is one of the greatest automobile manufacturers in the world. The company was founded by Henry Ford in Detroit, Michigan. Ford was a skilled craftsman who built an experimental car in 1896, a twin cylinder engine with potential of 20 mph. In 1899, Ford left his job to organize the Detroit Automobile Company. His first production was in 1903, The Model A that had an under the floor engine which sold for $850. Between 1908 and 1927, it became the all-American automobile. During the 1960s, competition increased and Ford had to become innovative to remain one of the top manufacturers. In 1964, Ford created the Ford Mustang was created. It still remains to be a success. With increased production, innovative styles, low prices, and customer satisfaction, Ford Motor Company has become a worldwide leader in automobile manufacturing. The company’s main focus is to provide quality built products and services to the world. According to (2011) website, Ford’s chair and Chief Executive Officer, William Clay Ford Jr., has a simple, but unique strategy, “Our vision for the future is simple: We want to build great products, a strong business, and a better world.” “Ford’s vision is, “To become the world’s leading consumer...
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...time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in the future. Furthermore, examining all internal and external environment challenges. Internal environmental challenges may be with employees, shareholders or board of directors or the overall culture of the organization. External environmental challenges may include economic, socio-culture, political, and technological environments, as well as customers, suppliers, competitors, financial institution, government and media. Ford Motor Company One organization that decided to take a step back and really analyze their organization by conducting an environmental scan was Ford Motor Company. The company completed a complete SWOT analysis in 2013 to understand where their business was today and decide how they would best get to where they want to be. Starting as the first American automotive company to manufacture and sell automobiles and automotive parts, ford is currently the second largest US automaker and the fifth largest vehicle seller in Europe and the world ("Strategic Management Insight Ford", 2013). Ford Motor Company is a worldwide, automotive retailer with a headquarters...
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...Introduction Ford Motor Company was founded in 1903 by Henry Ford and eleven business associates. The company was responsible for the innovation of the moving assembly line where employees would remain in the same place while performing the same task on each automobile that move along the assembly line. Ford Motor Company has been a prominent car producer for over 100-years – an icon of U.S. manufacturing. However, the company has reached a pivotal impasse where timely planning has become crucial. Hence, to reestablish the brand and Henry Ford’s original vision to produce “cars that were affordable to the masses” (What Would You Do? Ford Motor Company, n.d. p. 1). This case study will examine four options; the first option is whether to close down older plants in an effort to realign production and sales. The second option is to re-engineer the company to produce smaller cars eliminating or sharply reducing the SUV and truck lines. The third option is to take the unprecedented step of dramatically reducing North American presence and focus the company efforts on international markets where the company has been very successful. The fourth option is to sell the entire Premier Automotive Group (PAG). To determine what the criterion for the Ford Motor Company four options are, Ford’s management team should collectively utilize the rational-decision making model that is define as “a systematic process in which managers define problems, evaluate alternatives, and choose...
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...represents 40% of the total marks for this subject. Students are required to write a 2,000 word essay based on the case study. Case study Ford Motor Company is one of the greatest automobile manufacturers of all time. They started under Henry Ford in Detroit, Michigan. Ford had a skill for craftsmanship when he built an experimental car in 1896. It was a twin cylinder engine with potential of 20 mph. In 1899 he left his job in order to organize the Detroit Automobile Company. Ford's first production was in 1903, the Model A, with an under the floor engine selling for $850. In the first season it sold 1,708 cars. After World War II production slowed down until the entrance of the 1949 line. At this time power units were new along with the automatic transmission in 1950. Great automobiles were manufactured in the coming years. The sporty Ford Thunderbird was introduced with 5.1 litres and capabilities of 113 mph. In 1958 it became a convertible with five seats and a strengthened structure. Major restyling occurred in the late 1950's with such automobiles as the Falcon, a compact car, with the help of General Motors and Chrysler. BM001-4-0-OSE INDIVIDUAL ASSIGNMENT During the 1960's competition increased and Ford had to become innovative in order to remain one of the top manufacturers. They put their minds together to create the Ford Mustang in 1964, a compact semi GT with four seats, at a price of $2480. The automobile had a 4.7 litre V8 engine...
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...Ford Motor Company Eric Andrews IRN: 9003104860 MGT/521 December 30, 2012 Dr. Tim Williams The purpose of this report is to conduct a SWOT analysis of the Ford Motor Corporation. The author will decide which parts of the SWOT analysis are most relevant to the decision to invest in the company. The author will identify the company’s internal and external stakeholders and those stakeholders’ wants and needs. The author will also explain how the company is fulfilling those needs and if they are not; why those needs are not being meet and how he company can fulfill the needs not being met. Strengths Brand Image Ford Motor Company has strong brand recognition through out the world and is one of the oldest manufacture of automobiles in the world. The company manufactures and distributes automobiles in over 200 markets on six continents (Ford, 2012). Ford’s main strength is it’s brand image because of the Ford and Lincoln brand name (Ford, 2012). Ford place seventh in 2012 amongst the leading automotive brands, ahead of (a) Audi, (b) Hyundai, & (c) Lexus (Ford, 2012). The company’s market share in the United States increased from 14.2% in 2008, to 16.5% in 2011 on the combined sales of their cars and trucks (Ford, 2012). The company is the leading automaker in Canada and Turkey with a 17.1% and 15.8% of car and truck sales (Ford, 2011). Their share of the market in Brazil and Argentina is a respectable 9.8% and 12.9%. The company’s market share throughout the world...
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