...Abstract Ford Motors used to be a prominent automobile company in the past. The company is on the verge of bankruptcy because of unexpected/unusual expenses incurred in the form of changes in investment and extinguishment of debt liabilities. The company should devise a policy that curtails the cost of sales, particularly, structural cost. Ford needs vast managerial and structural changes. The company needs to revise its price patterns, designs and make new and attractive products for the ultimate user, mainly, middle-class groups. Ford also needs expansion in Europe and Mexico. Keywords: Ford motors, cost analysis, microeconomics, demand, recommendation Introduction Purpose Microeconomics is that the branch of economic science that analyzes the behavior of individual shoppers and corporations to do and perceive the decision-making method of each business and households. Economics is concerned with the interaction between individual consumers and sellers also because the factors that influence the alternatives created by both consumers and retailers. Especially, economics focuses on patterns of providing and demand and, therefore, the determination of worth and output in individual markets. The aim of this paper is to clarify however economics influences the Ford Motor Company. History Henry Ford was born on June 30th, 1863. Ford saw his first car when he was 12 years old. Henry and his father were riding into Detroit during that time span. At...
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...Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited’s head quarter is located in Chengalpattu, Chennai, Tamil Nadu. It is currently the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Ford has been in India since 1901 when it launched the Model A here. Ford India was established but the operations were discontinued in 1954. Ford re-entered the market in 1969 producing tractors in a joint venture with Escorts Limited. Again in 1995, Ford Motor Company received approval from the government to establish Mahindra Ford India Limited (MIFL). It was a 50:50 joint venture with Mahindra and Mahindra Limited. In November 1998Ford received approval to increase its share in the joint venture to 92.18%. the company re-christened as Ford India Private Limited. It has set up a modern, integrated manufacturing facility in Maraimalar Nagar. In the Wake of economic liberalization in India, Ford entered the Indian marker and since then Ford India Limited has registered an impressive growth. The total cost for setting up the project is 1700 crores. Ford India has opened 28 new dealerships in India, bringing the total number of ford outlets to 164 facilities in 97 cities. Nearly 50 facilities feature quick service, a new servicing process that is designed to quickly perform routine maintenance in less than 90 minutes. Ford India has been revamping all its dealership under ford brand@ retail...
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...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development)...
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...Project Part I, Strategic Business Unit Proposal: The Ford Motor Company Strategic Business Unit Proposal: The Ford Motor Company Industry Background The Automotive Industry is one of the most important industries in the economic sector worldwide. Most of the industrialized countries produce their own brand of cars and/or trucks. According to the International Organization of Motor Vehicle Manufacturers statistics, during the year 2010, over 78 million of cars and trucks were produced in over 50 countries worldwide, with China, Japan and the United States as the world top three producers. The Automotive Industry started in Germany with the introduction of the gasoline power internal combustion engine in 1876 by Nikolous Otto (the same type of engine that is used today). In 1885 Karl Benz started the first production of an automobile, a three wheeler that was delivered for the first time in 1886. In Springfield Massachusetts, the Duryea brothers, Charles and Frank, were fascinated with Karls Benz’s idea of a “horseless carriage” and in September 1893, they successfully road tested their automobile on the streets of Springfield. The Duryea Motor Wagon Company became the first automobile production factory in America and by 1896 they had sold a grand total of 13 “horseless carriages” (Wright R.A, 1996). After the Duryea Brothers, many others followed with the most famous being Henry Ford, who established The Ford Motor Co. It was said that at one point America had over...
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...for a company of your choice and answer the following questions: Who is your company? FORD MOTOR COMPANY 2. What is their primary business focus? AUTOMOTIVE / FINANCE SERVICES 3. Who is on the Board of Directors? William Clay Ford Jr. Executive Chairman Ford Motor Company Stephen G. Butler Retired Chairman and Chief Executive Officer KPMG, LLP Kimberly Casiano President and Chief Operating Officer Casiano Communications, Inc. Anthony F. Earley, Jr Chairman and CEO of DTE Energy Edsel B. Ford II Director and Consultant William Clay Ford Director Emeritus Richard A. Gephardt President and CEO of the Gephardt Group James Hance, Jr. Former CFO and former Vice Chairman Bank of America William W. Helman IV Partner Greylock Irvine O. Hockaday, Jr. Retired President and CEO Hallmark Cards Inc. Jon Huntsman Chairman Huntsman Cancer Foundation Richard A. Manoogian Executive Chairman and Chairman of the Board Masco Corporation Ellen R. Marram President The Barnegat Group, LLC Alan Mulally President and Chief Executive Officer Ford Motor Company Homer A. Neal Director, ATLAS Project, Professor of Physics, Interim President Emeritus UofMI Gerald L. Shaheen Retired Group President Caterpillar Inc. John L. Thornton Professor and Director, Global Leadership Program, Tsinghua University, Beijing, China 4. What are the company’s goals (as outlined in the Letter to Shareholders)? Strategic? Financial? Product? Other? Financial / Strategic: Ford plans...
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...PART I. ITEM 1. Business Ford Motor Company (referred to herein as "Ford", the "Company", "we", "our" or "us") was incorporated in Delaware in 1919. We acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. We are one of the world’s largest producers of cars and trucks. We and our subsidiaries also engage in other businesses, including financing vehicles. In addition to the information about Ford and our subsidiaries contained in this Annual Report on Form 10-K for the year ended December 31, 2011 ("2011 Form 10-K Report" or "Report"), extensive information about our Company can be found at www.corporate.ford.com, including information about our management team, our brands and products, and our corporate governance principles. The corporate governance information on our website includes our Corporate Governance Principles, Code of Ethics for Senior Financial Personnel, Code of Ethics for the Board of Directors, Standards of Corporate Conduct for all employees, and the Charters for each of the Committees of our Board of Directors. In addition, any amendments to our Code of Ethics or waivers granted to our directors and executive officers will be posted in this area of our website. All of these documents may be accessed by going to our corporate website and clicking on "Our Company," then "Corporate Governance," and then "Corporate Governance...
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...FORD MOTOR COMPANY: STRENGTHENING THE DEAL NETWORK Stefanie DiBella Professor Zeno MBAD 640 1/21/13 Introduction: In March 2011 David Kelleher and his team at Ford Motor Company came together to face the challenges that the Ford brand and their brand counterparts were facing: low marketability, competition of imports, high gas prices and of course an ever changing consumer market. “The Way Forward” and “One Ford Mission” was adopted to turn their focus to rethink how to target consumers, consolidate dealers and reposition the Lincoln brand. Analysis: 1)Chapter 7 discusses differences between the business market and the consumer market. Identify two differences that have a significant impact to the automobile industry and supply chain structure. Explain your answer using information from the chapter and the case. Because Ford Motor Company has developed a vast array of vehicles that can target a wide audience, Ford Motor Company faces the issue of understanding these two very different target markets: the business market and the consumer market. The two differences that can have a significant impact on the automobile industry and its supply chain structure; is the number of buyers in both markets, and fluctuating demand. Business markets make up a fewer percentage of the total number of sales for Ford vehicles however, the business market purchases vehicles with higher dollar amounts then consumer markets. I myself having witnessed this concept of the business...
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...Ford Motor Company Business Analysis I, II, & III The government offered bailout funds to assist with the failing automobile industry, Ford believed they did not need the government’s assistance, but took the funds as a contingency plan. The economy compelled Ford to review the strategic, tactical, and operational planning Along with how the human resource management teams would implement new goals and benchmarks, for the company to become more effective and efficient in providing services to their customers and stakeholders. Going global with marketing concepts has increase sales for the once bankrupted automobile industry. Today, mutual fund managers should take an interest in investing in the automobile industry. However, it may seem unfair not to promote all automobile companies, but Ford Motor Company took no funds from the government and turned their company from the red to green, literally. Ford has fulfilled most of the fundamentals for the company. One major accomplishment was lowering the company debt around 14 billion and closing the Mercury line, to expand into the global market. The company in 2010 made nine billion in global investments (Ford Motor Company, 2011.). In return, the company added tangible employee benefits, merit increases for the United States salaried employees, reinstated the 401K matching program to the employees. Continuing in 2011, the company gave out award bonuses and profit sharing to United States employees. After continuing...
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...the automotive industry, Ford wants to reposition itself and its business model regarding as how to better satisfy consumer needs, which is to produce smaller economic cars that the US middle-class customers value. Therefore, it seeks to take a new direction and to bring a revolution to the automobile industry, and to revive its glory years. A number of vehicle programs have been changed, delayed or even dropped throughout 2007. Ford officials believe that the shifts are aimed to get the right products to the market faster, with the emphasis on reducing costs and accelerating product development. 3.1 TOWARDS MORE ECONOMIC VEHICLES Ford’s current business strategy is to make new mobility solutions that are fuel-efficient and environmental-friendly, and at an affordable cost to consumers. By monitoring the US market, Ford has detected a change in consumers’ purchasing behavior: the fact that the sales of trucks & minivans constantly fell since 2004 (the “peak” year), while small cars sales have been growing since the same year. This is a clear indication that the trucks in the US is in its declining stage, whereas smaller cars are favored in consumers’ eye. The ever-rising fuel price is another incentive for future car owners in buying more economical, thus smaller cars. Therefore, Ford’s vision of its short-term to medium-term strategy is that the firm will be able to bring affordable mobility solutions to millions of US citizens. By year 2020, Ford will be able to fully implement...
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...Strategic Strategy for Ford Introduction The proposed strategy will enable Ford to enhance the performance in the global environment. This will also ensure Ford survival and strengthen the financial restraints that are currently evident as a result of the current global economic recession. The proposed strategy will be determined by scanning the internal environment in terms of resources, capabilities and competences. The external environment in terms of the macro environment and market environment with regards to opportunities and threats will also be evaluated. Lastly, the strategic strategy must measure to the stakeholder expectations, as well as the inherent market related risks. 1. STRATEGIC DIRECTION SETTING 1. MISSION Ford Motor Company Mission Statement- One Mission,One Team,One Plan,One Goal. One Mission: FORD ONE TEAM- People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction ONE PLAN – FORD F- Future First Affordable choice of Automotive transportation regardless of Industry and according to consumer needs O- Outstanding Investments and returns for all R- Revolutionising the product offering according to consumer demands (Service Plan offerings) D- Drive train eco technology development- best smallest engine and lowest gas emissions globally ONE GOAL - An exciting viable Ford delivering profitable growth for...
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...M Prawinoto (0922201122) PROGRAM PASCASARJANA ILMU KOMPUTER MAGISTER MANAJEMEN SISTEM INFORMASI JENJANG S2 BINUS UNIVERSITY JAKARTA 2010 Toyota Introductions Toyota was founded in 1937 by the Toyoda Familiy, whose members continue to play key roles and are a symbol of emotional unity for the company and its employee. Toyota Motor Corporation (toyota.com) became the worlds largest automobile manufacturer in 2008, based on the 2007 annual automobile sales figures all companies. During the first quarter of 2007, Toyota for the first time pushed out General Motors (GM) from the top global sales spot, which GM had held since 1931. Toyota sold 2.35 million vehicles worldwide in the January-March 2007 period compared to GM’s 2.26 million vehicles. In addition to competition from GM and Ford in the United States, Toyota also faces tough domestic competitors-Honda Motor, which is the third largest automobile manufacturer in Japan, and Nissan, which is the second largest. The Company’s innovators, such as their production executive Taiichi Ohno, are credited with : 1. Inventing just-in-time (JIT) production to reduce inventory costs 2. Introducing the philosophy of worker empowerment called kaizen, allowing workers to keep finding ways to improve production methods. 3. Introducing the idea of stopping assembly lines in order to correct problems before continuing to achieve the highest levels of product quality. 4. Nurturing worker...
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...Marketing Project Table of Contents 1.0 Executive Summary ...................................................................................................................................... 2 2.0 Situation Analysis .......................................................................................................................................... 3 2.1 Market Summary ....................................................................................................................................... 4 2.1.1 Market Demographics ......................................................................................................................... 7 2.1.2 Market Needs ....................................................................................................................................... 12 2.1.3 Market Trends...................................................................................................................................... 13 2.1.4 Market Growth ..................................................................................................................................... 16 2.2 Competition .............................................................................................................................................. 18 2.3 SWOT Analysis ............................................................................................................................................. 23 2.3.1 Strengths ....................
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...Environment ICO Ford Motor Corp The increase in global warming is affecting everyone: from the farmer, entrepreneur, small business owner, and large corporations, to the consumers. It is up to the larger corporations to help lead the way in handling the sustainability issues we are facing globally. The concept of sustainability argues that a firm’s ability to continuously renew itself for long-term success and survival is dependent not only upon the greater economic and social system of which it is a part, but also upon the natural ecosystem in which the firm is embedded. (Wheelen & Hunger, 2012, p. 99) Ford Motor Company takes this role very seriously in identifying and implementing solutions to help preserve the world’s delicate resources. According to the Environmental Protection Agency (EPA), Carbon dioxide makes up for 82% of the U.S. Green Gas Emissions in 2013. The EPA has strict regulations and standards regarding how much CO2 emissions automobiles can eliminate. California has also been granted a Clean Air Act waiver. This allows California to implement its own emission standards (EPA, 2015). In Europe, they have a similar government agency called, the European Environment Agency (EAA). Ford Motors has to adapt with the increasing pressures from various government entities to produce fuel-efficient vehicles that have less impact on the carbon footprint. Ford Motors has introduced electric, hybrid, eco-boost, diesel, and flex-fuel options to their product line. ...
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...outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Next, part II of the business analysis will review Fords income statement, balance sheet and cash flow to determine the financial health of the company. Last, part III of the business analysis will review the strategic initiatives of Ford Motor Company relating to the organizational and operational adaptations to the changing automobile market. SWOT Analysis The reduced availability of fuel and the economic distress of Ford suppliers place the company in potential risk. The world has experienced great woes in regard to fuel availability. Events beyond car manufactures control have caused consumers to take a second look at the way they purchase automobiles. As gas prices increase consumers seek price effective ways to travel and transport goods. SUV’s, V-8 engine cars and other gas guzzling vehicles abate consumer purchases. Ford must combat the potential risk of consumer purchase decline by producing fuel efficient vehicles while making up profit losses in the slump of sales in major Ford models such as the Expedition, Explore and the F-150, super Duty and Ranger. The following will review the outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Finally the information gained from...
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...A. INTRODUCTION Ford Motor Company started out with Henry Ford’s passion of engineering and mechanics. Ford’s first leap into the world of automotive mechanics was in 1899 when he founded the Detroit Automobile Company, in Dearborn Michigan. It was not long after the Detroit Automobile Company failed that Ford founded the Ford Motor Company on June 16, 1903. What made Ford’s vision different from the other 87 car companies in the United States at the time was Fords understanding of the cultural impact automobiles will have on the society. Ford envisioned cars being an affordable item rather than a luxury in the near future by transforming the manufacturing process. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. Ford’s personal motto, “Help the Other Fellow”, affected his goals, work environment and the corporate strategy of the Ford Motor Company. Today’s Ford embraces all of Henry Ford’s beliefs into its current corporate strategy. Ford is known for building the everyday man’s car focusing on reliability and quality. Ford is now a leader in innovation in the automobile industry right next to BMW. Energy efficient efforts, future safety features and technology advancements are all what makes Ford, Ford; however, the cars are not all that have made Ford into the global enterprise it is today...
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