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Ford Motor Company

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Ford Motor Company
Financial Analysis
FIN 325

Summary of Ratios and Margins:

Ford Motor Company (F) Data 2010 2009

Current Ratio 2.1695
2.4534

Debt Ratio 1.0040
1.0401

Debt-to-Equity Ratio ---------
---------

Gross Profit Margin % 19.0
15.5

Operating Profit Margin % 5.2
-2.4

Net Profit Margin % 5.1
2.3

Return on Equity -9.7488
-.3474

Data Analysis (Ratios and Margins )___________________________________
Current Ratio: Ford has a low current ratio for both years looked at. Having a decrease from 2009 to 2010 is also very alarming for investors. If this ratio is less than 1 the company is not able to pay off its obligations if they came due at that point. That being said, Ford’s ratio is on its way to 1 with its recent decline to 2.1 in 2010. If Ford’s current ratio stays on a downward trend, it will most definitely find itself in financial trouble.

Debt Ratio: Ford has an okay debt ratio. Ideally it should be below 1, however being slightly above 1 it is has not crossed into the bad area yet. It also shows some improvement from 2009, which for investors is a good thing.
Debt-to-equity Ratio: Ford recorded a negative equity number in both 2009 and 2010. They have already had this problem before, with recording negative numbers in 2008 and 2006. This is considered bad for cyclical companies such as Ford. Auto makers are very sensitive to the business cycle and with Ford having more liabilities than assets it is easy to see how they could possibly continue to have this problem.
Gross Profit Margin %: Ford has made a little headway with its Gross Profit Margin since the financial crisis. The margin has steadily been increasing and is recorded to be 19% in 2010. This means that Ford retains $0.19 from each dollar of revenue generated, to be put towards

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