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Ford Otosan

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MIDDLE EAST TECHNICAL UNIVERSITY BUSINESS ADMINISTRATION MBA 5801
Term Project: Analysis of Turkish Automative Industry and Review of Ford OTOSAN

Hakan ERTÜRK 1611136

Contents 1) Historical Development and the Importance of Automative in Turkish Business Enviroment 3
a) History 3
b) Importance of Automative in Turkish Business Enviroment 7 2) Demand and Supply Structure of the Automative Sector 8 a) Sector Highlights: 8
b) Motor Vehicle Production and Sales in Turkey 9 c) Concentration of the sector 10 d) Chacteristics of products, elasticies, characteristics of consumers, entry and exit barriers, resources and capabilities of the firms, 11 3) Government Policies 12 4) International Competition 14 a) Passenger Car and Commercial Vehicle Market Import 14 b) Vehicle Market Export 14 5) Analysis Of FORD OTOSAN A.Ş. 15 a)Company Profile: 16
-Shareholders: 16
- Headquarter & Branches, Foreign Country Operations: 16
-Field of Operation 17
-Strategy of the Company: 17
-Financial indicators of the company 18
-Products, Export-Import and Domestic Market Performance: 19
-Research and Development: 19 6-Ratio Analysis: 21 7. Conclusion 23 8.Appendix 24

1) Historical Development and the Importance of Automative in Turkish Business Enviroment a) History
The development of the Turkish automotive sector has been closely related to the market policies implemented by the Turkish government. The protected market regime, prevailing since the foundation of the Republic, had come to end during the 80’s. The assembly of the commercial models of Ford, Chrysler, BMC, Mercedes-Benz and Deutz started under licence, during the 60’s. In 1970's, passenger car production of FIAT and Renault began. During these years, the development of

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