...Product Strategy An American automaker brand, Ford, is recognized by the whole world. There are a lot of types of brands and Ford is categorized under manufacturer’s brand because Ford is its own manufacturer. As we mentioned earlier, Ford has already establishes a strong brand equity over the years. In 2013, an SUV, Ford Edge Hybrid was launched by Ford. The company used line extension strategy under branding to add another new product to its current product line by introducing Ford Edge Hybrid. Benefits/Features: Ford Edge Hybrid, an eco-friendly SUV is equipped with a sophisticated safety system, putting safety of passengers as priority while maintaining its sleek and sporty look. This American brand SUV has stability control and anti-lock brakes. It is also equipped with dual-stages front and side airbags for front and also back passengers. It also has a special system that is called Tire-Pressure Monitoring System (TPMS). When the tires are low on pressure, it will alert you. Since Ford Edge Hybrid is a new product from Ford, the company used product development strategy to introduce the SUV to its existing established markets like its home country USA, and Europe. In early times, Ford only focuses on its own country and never goes global. However, things are different nowadays and Asia countries especially China and Malaysia are one of the largest markets in the world. It catches not only Ford’s but the whole world’s attentions to move into this new segment of markets...
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...ESTABLISHING THE ROLE OF THE PHILIPPINE AUTOMOTIVE INDUSTRY IN THE EAST ASIAN PRODUCTION NETWORK: IDENTIFYING INDUSTRIAL ADJUSTMENT POLICIES THAT WILL FURTHER ENHANCE PARTICIPATION IN THE NETWORK AND RESPONDING TO THE CHALLENGES POSED BY CHINA’S EMERGING AUTOMOTIVE INDUSTRY1 Roberto B. Raymundo I. INTRODUCTION A. Integrating the Local Automotive Sector within the International Production Network One of the major industries that had successfully adopted both the regional as well as the global approach towards locating its production facilities and exploiting locational advantages is the automotive industry which has been predominantly driven by multinational corporations (MNCs) originating from the United States, Japan and Germany. The expansion of the production activities of these MNCs, particularly those originating from Japan, into the economies of East Asia over the past two decades have been primarily responsible for the creation of international production networks which continue to influence the extent of industrial development in the region. The international production networks in the automotive sector have made substantial contributions to East Asian economies in the form of foreign direct investments (FDI) to the host countries, creating new jobs and increasing production, establishing linkages by integrating local firms into their supply network and raising the level ...
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...1 Introduction 1.1 Background This assignment has been assigned by Mr. Gilbert for me to do a research on any topics that is related to the chapters that are available in this subject. The title of my research will be “Does CSR have any impact on company performance?” . Plato once said that, Only people with the whole nations good in mind can be allowed to rule the just state (Plato through Larsson, 2003 p. 87). Hence from this statement we can see that even in the past people do take serious about the importance of ethical behaviour. The multinational companies' spot and impact is developing in the global economy furthermore, with it higher requests on obligation regarding the social and natural impacts that originates from the organizations' own particular operations. Accordingly, there is a developing enthusiasm for corporate social responsibility (CSR). Enquist, Johnson and Camén (2005) state that after waves of generation situated and later administration arranged viewpoints on organizations, a third wave of sustainability and triple bottom line concern deduction is developing. According to (Elkington, 1997) the triple bottom line is trying to surround the three type of sustainability. Which is the economic, the environment and the social. Enquist, Johnson and Camén (2005) confirms that by saying this: Companies are paying attention to their core values and the development of a sense of corporate social responsibility, which can be used in marketing strategies and in...
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..."Built for the road ahead." Company’s background Ford Motor Company was founded in 1903 by Henry Ford in Detroit, USA with 12 investors owning a total of 1000 shares. Henry Ford was 40 years old when he founded the Ford Motor Company, which would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The first retail Ford dealership was opened in St. Cloud, Michigan by Stephen Tenvoorde in 1903. The world headquarters of the Ford Motor Company are located in Detroit, Michigan, which is also commonly known as the automobile capital of the world. Not only did Ford revolutionize the development of the automobile as a product, he is also the visionary behind the idea of mass production. Ford's ability to make automobiles affordable for the masses is cited as a driving force behind both the automobile industry and the creation of a middle class in America. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 100 years. As a top company in the automotive industry, Ford Motor specialize in Mainstream/Performance vehicles and Automotive parts providing services including Automotive finance, Vehicle leasing and Vehicle service. It manufactures and distributes automobiles in 200 markets across six continents. The company’s automotive vehicle brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo...
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...Executive Summary: Ford Motor Company was incorporated in 1903 in Michigan,USA by Henry Ford and 11 partners with a starting capital of 28000 US $ in cash. The company witnessed tremendous growth and became one of the top three car manufacturers in North America. Sales reached 150 billion $ in 1996 with a total of 370,000 work force worldwide. The company stayed innovative and progressive in its strategy and business model. In the 1970's, the car market became more competitive with the Japanese manufacturers like Toyota and Honda gaining grounds in the auto market worldwide by producing high quality vehicles with extended life time. In 1999 Ford acquired the Swedish company Volvo to establish a foot hold in Europe and launched a campaign called "Ford 2000"to reengineer the company infrastructure and IT strategy that aimed at reducing their vehicle centers to 5 worldwide and requiring information technology to be the driving force and the link between the various company divisions. In doing so, Ford was trying to build a model similar to the one adopted by Dell computers to improve supply chain and delivery times. Dell launched the "direct business model" or "virtual integration" where Dell contracted with reliable suppliers to produce and assemble hardware and software for its computers and note books and tried to sell its products directly to organizations and individuals through the internet by cancelling the role of the retailers or intermediaries. I recommend the implementation...
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...it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx. Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which includes those with...
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...developments. Links between technologies within the technological system will change over time and affect the structure of the industrial network and firm behavior. Thus, organizations that successfully align service roles with advanced information technology can achieve comparative advantages in the marketplace (Youngdahl and Loomba, 2000). The deregulation and privatization of Malaysia’s telecommunications sector leads to technological innovation in the sector. Two forces drive the sector, namely technological innovation which drives the developed or matured markets; and technological diffusion which drives the developing or emerging ones (Telekom Malaysia Berhad, 2006). There is a need to adapt to developments in the global economy and local environment to strengthen the financial position and enhance service competitiveness (Telekom Malaysia Berhad, 2004). Thus, achieving the right service quality is important as it is the driving force for productivity and profitability. Good service could be achieved through empowerment (Tschohl, 1998) and the staff ability to produce more, adapt to changing technologies and to be more innovative. Innovation, productivity and adapt to change is very important for a firm in order to be competitive in telecommunications industry. These three elements are somehow interrelated to each other and it is proven in this article. Innovations make industry more productive The rapid increase in the usage of mobile telephony and the Internet has also...
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...De Montfort University In partnership with Niels Brock, Copenhagen Business College BA (Hons) Business Administration. Market analysis of Chery automobile Submitted by: Resham Dhakal instructor : Ian choo Student No. P11016315 (CORP eve) Date: 2011-11-14 1 Introduction The main propose of this preliminary project is to analyses the present situation of Chinese automaker ‘Chery Automobile Co. Ltd. In order to analyses the present situation, we mainly focus on its internationalization process, its domestic market as well as international market, and its strategy of growth. And it is supported with different theories such as SWOT analysis, PEST analysis, Porter 5 Forces, 4Ps. 1.1 Chery at a Glance Chery is one of the Chinese fast growing state owned enterprise founded on 1997.with a capital of CNY 3.68 billion, and its first car came on a production on 1999. At present Chery owns for sub-brands, chery, karry , Rilich and rely. Currently Chery has 16 different module in maket and it possesses an annual production capacity of 900,000 automobiles. (Chery) . With the strategy of ‘Going out’ Chery become the first Chinese automobile company to export its production in overseas, including more then 80 countries. It offers cars, sedans, SUVs, and mini-vans on its different segment. Source – Chery International Co. ltd This figure show that, the total sale of Chery automobile is been increasing in every year, in the year 2008 its sale...
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...Competitive Strategies and Government Policies ECO/365 Competitive Strategies and Government Policies Change is inevitable. With all of the changes in the automotive industry over the years and the changes yet to come the Ford Motor Company needs to position itself in the market and embrace the changes. In 2013 Ford Motor Company had an outstanding year. Retail sales were up 14 percent and Ford is expecting 2014 to be another great year around the world. Ford is expecting to introduce 23 new vehicles to customers and open three new production plants worldwide. “Our strategy in Asia Pacific is to serve our customers with even more One Ford products, and to increase our capacity to provide these great products with manufacturing hubs in China, India and ASEAN,” said Dave Schoch, group vice president and president, Ford Asia Pacific” (Ford Motor Company, 2013). With these expectations there will need to be some changes to be monitored. The changes in the automotive industry can be broken down into the following areas. There are new companies entering the market, mergers and acquisitions and globalization that affect pricing and sustainability of profits. There are government policies and regulations, currently and in the future, that will affect the industry. With global competition there will be decisions made by management that will change the way we compete in the industry in the future. New Companies Entering Market Major issues to consider with the many companies...
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...received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx. Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which...
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...country to specialize on certain product that they has the distinctive comparative advantage (Herrmann, 2000). On the other hand, it usually benefits the developed countries whose most of the big firms are looking to sell and expand their goods or services abroad due to it is a great opportunity for them to open up an international market. In fact, Malaysia is an actively pursuing free trade agreements with numerous countries, therefore, free trade might bring some positive and negative impact for Malaysia (Esther, 2014). Free trade benefits Malaysia such as enhance product quality and production efficiency, wider consumer choice lead to increases in standard of living and also reduction in unemployed resources. However, free trade will also cause some issues for Malaysia involved local firms unable to compete with foreign market, reduction job opportunity, environmental damaged and free trade may encourage dumping (Edge, 2010). 2.0 Advantages of Free Trade 2.1 Raise Competition and Lead to Improve in Product Quality Nowadays, many people are willing to purchase imported goods as the good product quality although the price is relatively higher than domestic goods. For example, well-known companies like Nike, Puma, and Adidas that operated well in Malaysia. These are all overseas companies which practicing international trade with Malaysia. They are offering sports shoes and also sports attire with good quality. However, trade between Malaysia and...
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...Ford and the world automobile industry in 2012 At the beginning of 2012, the Chief Financial O cer of Ford Motor Company, Lewis Booth, was reviewing his nancial forecasts for 2012-16. Ford’s turnaround since the crisis of 2007-8 had been remarkable. After a loss of $14.7 billion in 2008, Ford earned net pro ts of $6.6 billion in 2010, and it looked as though Ford’s pro t for 2011 would exceed this. The recovery had been much more rapid than Booth had expected. Ford’s business plan of December 2008 projected that it would not break even until 2011.1 Booth attributed the speed of the turnaround to three factors: rst government measures in North America and Europe to stimulate demand through incentives for scrapping old cars and subsidies for purchasing new, fuel-e cient models; second, the recovery of demand in several major markets including China, India, Brazil and the US; third, Ford’s own restructuring. The “One Ford” transformation plan introduced in 2006 had closed plants, cut Ford’s workforce from 295 000 at the beginning of 2006 to 148 000 at the end of 2011, sold Jaguar, Land Rover and Volvo and a large chunk of Mazda; integrated Ford’s global activities; and accelerated product development including an increasing emphasis on smaller cars. Despite these successes, Booth looked to the future with much trepidation. Ford’s performance over the next ve years would depend on three main factors: Ford’s ability to continuing success with its One Ford strategy, the state of the...
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...General Motors and Ford Motor Company Contemporary Business General Motors Company and Ford Motor Company are both one of the largest automobile manufactures in the world. General Motors is among the leaders in the number of automobiles sold whereas Ford is among the leaders in global automobile revenue sales. A culture of a company is defined as the foundation in which the company will operate in order to make money. Culture includes the attitude, behavior, beliefs and values that the organization have and are expected to use in order have to reach their goals and be successful. Diversity and empowerment within the company has been the main focus of General Motors and Ford Motors but the cultures of General Motors and Ford Motors are very different. General Motors focus always has been concentrated on using US resources and doing the things that brought them success in the past. General Motors has held on to its US based workforces, suppliers and dealers. “General Motors focus is one of inclusiveness. The cultural trends to be all inclusive no matter whether it is by a person's race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability. One of the main goals is the complete diversify itself to be able to understand and compete more globally. Yet, the global outreach has been little to none” (Corporate Culture & Performance, n.d.). In order to achieve these goals, General Motors has dedicated its company to follow the...
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...2012 to 2013. This largest automobile company is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. As being said as the market leader, Tata Motors also the world's fourth largest truck and bus manufacturer. Tata Motors expand its international footprint, established through export since 1961. The company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia and South America. It has franchisee/joint venture assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal. Tata Motors recently acquired the Jaguar and Land Rover businesses from Ford Motor company for a net consideration of US $ 2.3 bn. The Tata Motors Group's has over 55,000 employees; they are guided by the mission "to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally." The group has been doing a lot of acquisitions, such as Tetley, Daewoo Motors, Nat Steel, Teleglobe, Tyco, Energy Brands, Corus, PT Bumi Resource, and General Chemical. On June 2, 2008, Tata Motors, a company based in India, did acquisition of the business units of Jaguar and Land Rover (JLR), of Ford Motor Company (Ford), an automobile manufacturing Integration based in America, with a value of U.S. acquisitions $ 2.3 billion (IDR 27,6 trillion). The purchase includes JLR...
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...http://corporate.ford.com/microsites/sustainability-report-2012-13/people-workplace-employees Employees Here at Ford, our employees are the driving force behind our success. Our recent financial recovery can be attributed in large part to the dedication and strong performance of our workforce, which pulled together under our ONE Ford plan to restructure and return our North American operations to profitability. The same plan is currently guiding our restructuring efforts in Europe, where we made the difficult decision to close two U.K. facilities in 2013 and end production at a major assembly plant in Genk, Belgium, at the end of 2014. Today, we’re hiring again in North America and in other parts of the world. In the U.S., we have filled more than 9,000 of the 12,000 new hourly jobs we forecasted to deliver by 2015 during 2011 contract discussions with the UAW1. In 2012 we added more than 8,100 combined hourly and salaried jobs in the U.S., and in early 2013 we announced plans to hire 2,200 more salaried workers. In Asia Pacific and Africa, we added 2,470 hourly and salaried jobs in 2012 to help keep pace with product demand in that region. As the Company continues to strengthen and grow in many regions, our employees are able to share in our success. In early 2013, for example, eligible U.S. hourly employees received average profit-sharing payments of $8,300 for the 2012 performance year. Salaried employees also received bonuses under the Annual Incentive Compensation Plan...
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