...INTRODUCTION Forever 21 is an American chain of fashion retailers with its headquarters in Los Angeles and sales of $3.7 billion in 2013. Forever 21 began as a 900 square foot store in Los Angeles in 1984, and has grown to sell their clothing lines Forever 21, XXI Forever, Love 21, and Heritage in over 600 stores in the Americas, Asia, the Middle East, and the UK. More than 60% of its apparel is manufactured in China and the average store size is 38,000 square feet. According to Adrienne Tennant, an analyst at Wedbush Morgan Securities, and Andrea Chang of the Los Angeles Times, Forever 21 is known for its trendy offerings and its economical pricing. The company sells clothing, accessories, and beauty products for women, men, and girls. The company has been involved in various controversies, ranging from labor practice issues and copyright infraction accusations to religion. HISTORY Forever 21 founders Do “Don” Won Chang and his wife Jin Sook Chang emigrated from South Korea to the United States in 1981.The luxurious cars of those in the retail industry influenced Don to enter the garment industry and so Fashion 21, later renamed Forever 21, was established. Don is the Chief Executive Officer and Jin Sook the Chief Merchandising Officer, with a combined net worth of $5 billion. As of September 2013, the couple ranked 264 in Forbes’ World’s Billionaires list and 90 amongst America’s wealthiest. Their two daughters joined the business in 2009, Linda leading the Marketing...
Words: 1986 - Pages: 8
...Left in the bookshelves full of dust and webs lies the, Book of Sands. Many pass by it, feeling the chills, power, and loneness coming from the books direction. But, no one dares to get close to the Book of Sands, for it is said to be haunted by something evil. It said that the last person who dared to get the Book of Sands was haunted until he/ or she was never to be again. Since then, no one wouldn’t look its way and pretend it wasn’t there. Everyone would stay away in fear that they could be next. All of them fear it, but no one is brave enough to get to the book and suffer the consequences. Except for one; Alexander Steuben, was a bully, thought he was the greatest boy in the world and that he was invincible. He felt so great and invincible, that he announced to the whole town, “I Alexander Steuben, will get rid of this book and save this town from living in fear. Poor little and naïve Alexander, didn’t know what was coming to him in the end. Late that night with the wind blowing softly, the streets quiet from the usual busy streets and laughing children, Alexander walked up the stairs to the building that will soon foretell his destiny. He entered the quiet building, squeaks here and there in the silent building; a low breeze coming from one particular door, there lays the Book of Sands. He stares and stares, until he finally opens the door, and walks down the stairs towards the book. He feels the chills, power, and the lonely feeling everyone in town talks about. But...
Words: 452 - Pages: 2
...“God has blessed us with the grace of a once in a lifetime sacred celebration-Our Sesquicentennial Anniversary.” Father Gordon Kalil Our Parish will acknowledge our sacred heritage by celebrating in many ways with all of our families and our histories. Will you commit to helping make this a truly parish wide celebration by committing to helping with the many events planned for throughout the year? Yes, I/We commit to helping with at least one of the celebrations during the year October 2007 to November of 2008. Family Name ___________________________________________________________ Family Members/Ages __________________________________ _______________________________ __________________________________ _______________________________ __________________________________ _______________________________ Address ______________________________________ City _______________________ State _____ Zip _____________ Email _________________________________________ Telephone ________________________________________________________________ When did your family join St. John the Baptist Parish?__________________________ Please tell us the story of your family’s journey to joining St. John the Baptist Parish. (attach more paper if necessary) Turn this page over & become an active part of our celebration...
Words: 379 - Pages: 2
...FOREVER Si Jack ay isang simpleng tao na may simpleng pangarap sa buhay ang makahanap ng babaeng mamahalin nya at mamahalin sya habang buhay. “NGSB”, No Girlfriend Since Birth, sumpa daw para kay Jack, hindi nya alam kung bakit sa lahat ng babaeng niligawan nya ay wala kahit isa ang sumagot sa kanya. Hindi naman sya panget, wala naman syang B.O, at hindi naman boring kasama, pero hindi talaga sya magka-girlfriend. Nakatapos si Jack ng college sa kursong Computer Science at ngayon ay may trabaho na sya sa isang maliit na kompanya. Isa siyang assistant programmer, masipag si Jack kaya kalimitan syang napupuri ng kanyang boss at kahit ng kanyang mga katrabaho. Nasa ikatlong palapag ang opisina ng mga I.t at Software Staffs. Sa tuwing papasok si Jack ay lagi nyang napapansin ang babaeng sumasalubong at bumabati sa kanila ng “Good Morning!” sa may lobby. Maganda, palangiti, maamo ang mukha, maputi, hanggang balikat ang buhok, at talaga namang nakakaakit. Kaya hindi maikakaila ng madaming nagkakagusto sa kanya kahit mga katrabaho ni Jack na mga lalake ay may gusto din sa babaeng ito. “Hoy Jack!” tawag ni Christoff, kaopisina ni Jack at malapit na kaibigan. “oh bakit?” sagot ni Jack. “Kilala mo ba yung babae dun sa may lobby yung maganda?” tanong ni Christoff. “Hindi eh, bakit?” sagot naman ni Jack. “Grabeng ganda nya tol no? Maputi, makinis ang kutis parang pang Ms. Universe! Tol sa tingin mo bagay kaya kami?” “Ha? Eh! Siguro pero parang suplada tsaka baka may boyfriend na yun...
Words: 3140 - Pages: 13
...Forever 21, Inc. Private Apparel Founded 1984 Headquarters Los Angeles, California[1] Number of locations 480 (2011) Key people Do Won Chang Founder & CEO Jin Sook Chang Chief Merchandising Officer Linda Chang Chief Marketing Officer Esther Chang Chief Visual Officer Products Clothing, Accessories Revenue increase US$2.6 billion Total assets $1.40 billion Employees 27,228 Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe, Asia, Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at low, affordable prices. Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier. Contents 1 History 2 Stores 2.1 Conversions 2.2 International 2.2.1 Europe 2.2.2 Asia 2.2.3 Latin America 3 Controversy 4 References 5 External links History Forever 21, Briarwood Mall, in Ann Arbor, Michigan The chain, originally known as Fashion 21, was intended at first mostly for middle-aged women. The store was founded in Los Angeles, California in 1984 by Do Won Chang...
Words: 1899 - Pages: 8
...Ang halaga ng pagkakataon (opportunity cost sa Ingles) ay ang halaga na ipinapataw sa isang bagay kapalit ng isa pang bagay para sa may pinagpipilian na hindi magkakaugnay na mga bagay. Ito ay isang mahalagang konsepto sa ekonomika. Ang ideya ng halaga ng pagkakataon ay may malaking importansiya para siguraduhin na ang mga mahirap na makuhang yaman ay magagamit ng mas epektibo. Hindi ang halaga ng pera ang itinutumbas sa halaga ng pagkakataon kung hindi ay ang tunay na halaga; ang halaga na hindi mo nakuha, ang oras na hindi na maibabalik, ang tuwa o kahit ano pang magandang bagay na maidudulot nito sayo; ay pwedeng gamitin na basehan para sa halaga ng pagkakataon. ------------------------------------------------- Mga halimbawa[baguhin | baguhin ang batayan] 1. May isang tao na may P 100. Ang maaring niyang bilhin sa P100 na iyon ay isang CD o isang T-shirt. Ang halaga ng pagkakataon ng isang CD ay isang T-shirt at ang halaga ng pagkakataon ng isang T-shirt ay isang CD. Kung mas marami sa dalawa ang pagpipilian, pareho pa rin ang halaga ng pagkakataon para sa isang bagay, hindi para sa lahat ng bagay. 2. Ang isang tao ay piniling mag-tago ng P 5,000 sa bahay niya kung sakaling may kailangang pag-gastusan. Ipinagkakait niya sa sarili niya ang interes na maari niyang makuha kung sakaling idineposito niya ang perang iyon sa bangko. Ang interes na maari sana niyang makuha ay ang halaga ng pagkakataon ng pagtago niya ng pera sa bahay. 3. Kung ang isang lokal na pamahalaan...
Words: 652 - Pages: 3
...How would you like to have to blow out 198 candles?... “Aging isn’t inevitable; it’s a disease and scientists can cure it.” People everywhere have been craving the thought of being immortal since the beginning of time. With the help of genius minds and modern technology, men and women don’t have to face the tragic infliction of aging. As time progresses, people don’t just to look younger, they want to feel younger. So the question is; Is it a good thing to be immortal? I say yes. Being Immortal is a curse. The loneliness would be unalienable, and resources extinct. The value of life would decrease due to growth in population, causing crime to increase. First, loneliness would be vivid and depression uncontrollable due to the constant death of family and friends. Personally, I know what it feels like to lose someone that meaning so much about, and I think that it would be more than awful to bury generations of loved ones. I agree that advancing in age will enable ones ability to interact with future generations that they wouldn’t they wouldn’t have been capable to before the advancement of technology. Trumping the chance to meet decades of people, is the loneliness of death. Furthermore, once the new technology to keep people imortal the planet earth would be in jeopardy. To date the world population is right over 7.2 billion people, and considered over populated. When the advancements in technology to to assist the population by erasing their expiration...
Words: 430 - Pages: 2
...Forever 21 a Global Company The global retailer that I have chosen is Forever 21 because they are a well-known retailer. Forever 21 is a well-known chain store and mostly targets young teenage to college age women. The store was founded in Los Angeles, California in 1984 by Do Won Chang and his wife Jin Sook Chang. The first fast fashion store opened in April 21 in 1984 and has grown nationally and globally since then. The market for Forever 21 has grown drastically within the past couple of years and they have ventured from just women and men’s clothes. Forever 21 carries a very wide assortment of merchandise and now caters to children and plus size women. The fashions of Forever 21 have a lower price point than most other chain stores so the fact that they are affordable items to attain and manufacturing is cheaper it is easier to expand their stores across the globe. Forever reaches its audience mobile all across the glove via the Forever 21 app because the CRM enables the brand to research their consumers by knowing their demographics and what they like and catering to the consumer and allowing interactions with the brand to be easier. “We’re looking to scale our online and mobile business faster, drive more return on ad spend and increase revenue through paid channels. Sociomantic and AdX are helping us accomplish these goals.”( Gerard Florendo) Forever 21’s consumers is very technology savvy and looks convenience so I think this approach works well for them along with...
Words: 345 - Pages: 2
...Forever 21: Dealing with America’s Fear of Aging and Death Margaret Kimble Developmental Psychology 210 Liberty University Abstract Mankind has tried to cheat aging and death by freezing their remains, cosmetic surgery or marrying outside their generation hoping to stay young. However, these attempts are futile and Americans cannot hold back the clock or trick death. The clock is ticking and when it stops I will die and so will you no one knows when. Although there is a great deal of research on aging and death, no one has discovered how to halt the inevitable. It is a scientific and biblical fact that human beings will age and die. All life ends in death. This paper will cover some of the issues regarding, fear of death, and fear of aging. It will also explore if Americans fear death and aging because we have no control over it or we don’t understand it. Fear of aging can be attributed the fear of our health failing; losing our memory, independence and the energy for living our lives to the fullest (Berger, 2001). Fear of death can be attributed to not being able to speak to someone who is still experiencing it. Many fear growing older because of the onslaught of mental deterioration such as dementia and Alzheimer’s disease; which are attributed to old age. (Philipchalk, 1994). Fear of aging and death is caused by America’s negative concept; it is the natural progression of life. In Strongman’s research he found that a dominant aspect of aging is death...
Words: 1731 - Pages: 7
...1901 Harder Road Hayward, CA 94542 December 9, 2013 Cely Pichay 2005 W. Olive Avenue Porterville, CA 93257 Dear Ms. Pichay: I am writing to inform you about how it is hard for filipinos in the city of Porterville to be accepted into society. It is hard for any race to be socially accepted in this country. There are so much criteria that you have to pass to even be considered into society. You have to look a certain way, act a certain way, talk a certain way, etc. To be honest, I don't even know if I am socially accepted because I don't pass a certain criteria. If it's hard for me, then I can't imagine what it must feel like for another person in my race. If you are filipino, it is especially hard to get accepted into society because we're different from other people. We have different values and outlooks on life. I want to know what you are going to do to fix this issue in the city of Porterville. There are a lot of filipinos, teenagers especially, that will do anything to get accepted into society. We want to be accepted by everyone because we want them to like us. We care about what other people think about us because that's just how we are. I know I am like that because if someone doesn't like me, then I will do anything to get them to like me. Filipinos have a difficult time getting accepted because we look or act differently compared to other races. When someone looks at me, I feel their eyes judging me and I don't want to feel like that anymore because I get really...
Words: 780 - Pages: 4
...Jackie Labor Case Study #2: Diamonds are Forever 2/11/2015 Provide a historical overview of the campaign. What were the factors in the industry/market that led to it? What specific consumers were targeted? Did competitive factors play a role? When was it launched and how long did it run? Who were the key players/strategists/agencies involved? * During the time of this diamond campaign, there was a diamond rush going on in South Africa. Every diamond company raced over to start mining in South Africa. Cecil Rhodes had bought land from brothers Johannes Nicholas and Diederik Arnoldus de Beer. On March 12, 1888, De Beers Consolidated Mines Ltd. Was formed and the empire began to spread throughout Europe. Sir Ernest Oppenhiemer grew tremendous interest in the company and ended up establishing the Diamond Trading Co. in Kimberly, South Africa and London, England. Harry Oppenheimer was on the board of De Beer’s company. He took a trip to the United States to test a pilot marketing campaign but ended up with this full-fledged advertising campaign that has been successful ever since (Posnock, 2006). * In 1931, through the mist of The Great Depression and later World War 2, diamond competitors were emerging such as Gemological Institute of America (GIA), The Diamond’s Dealer Club of New York, and Diamond Manufacturers and Importers Association (Posnock, 2006). * Russia found diamond mines that were similar to the ones found in South Africa, so they became a crucial competitor...
Words: 959 - Pages: 4
...GOODBYES ARE NOT FOREVER I never thought I could get this attached to my classmates, so attached that I have mixed feelings as we graduate. I am happy for I know how much we’ve waited for this. I have felt our excitement for it vibrated throughout our classroom as we started with our countdown. I know that we’re happy because of the new freedom close at hand, a new challenge which perhaps tingle our spine from time to time. Yes, graduation has offered us a different kind of happiness. Yet, I’m sad deep within for I know that after this, we’ll go on our separate ways, living our separate lives. I have this creeping feeling we’ll barely see each other from now on. Hey! You’ll be pursuing your dreams and I’ll be pursuing mine. I’ll be forgetting my dear classmates for a while as I daringly take hold of a new chapter in my life, and I guess they’ll do the same too. You know, “forget the buried woes and dead despairs for there’s a brand new trial right at hand.” And then, as we settle down in our new “nest”, we’ll start remembering each other, and all shall be coming back – the laughters, the tears, the jokes, the songs – every little moment I have shared with them. But for now, I have to move on. I have to search for my rightful place in “the circle of life.” Then, though fate may separate us, I hope that sometime, somewhere, we’ll meet again. I shall look forward to that day when I can embrace you and we shall talk, laugh, cry and...
Words: 420 - Pages: 2
...Changed Forever For years, I have wanted to visit the Oklahoma City National Memorial and Museum. My youngest son had been there and was immensely touched by this. Therefore, I determined this assignment would be the perfect opportunity for me to visit and in turn write about it. Immediately, in all honesty, I understood that this memorial and museum was a dedication of peace and hope that will change you forever. The museum is a place of amazing transformation that offers a unique insight of the events that took place on April 19, 1995. As you enter the museum, the first item you see is a huge wall that states, “Just like communities everywhere, it is the start of a day like any other day”, but as you proceed, the story of that day is revealed gallery by gallery showing you that it was not an ordinary day. As you approach the end of the third floor, which is where the tour begins, you are greeted by Gus, an elderly man, probably in his early seventies and full of knowledge of the events that took place that day. He explains that we are about to hear an actual audio recording of a water board hearing that was held across the street from the Alfred P. Murrah Federal Building on the morning of the bombing. Our group, roughly 20 people, is ushered into a room where the audio is playing, approximately two minutes into the hearing; you hear a loud explosion followed by panicked shouting as the faces of the 168 victims killed that day are displayed on the screen...
Words: 1173 - Pages: 5
...Forever With You PROLOGUE I never knew life could be this cruel. I never knew it would all end up like this. Life is so unfair. And I started to dwell on that fact. Why would he have to be the one? A tear fell from my eye. No! This can’t be happening! I knew at an instant that our battle is over. I broke into a run outside the hospital and as soon as I was out, the crisp of the cold night air engulfed me. I screamed at the top of my lungs as a blinding flash of light struck my eyes. I saw a glimpse of a shiny black Volvo: the very same car that started all these misery. It’s the car of death: the one that almost killed me and my beloved. Instead of sprawling away from the road, I smiled unwarily as the loud tire screeches filled the silence of the night. I was sent flying over board as the bone shattering impact met my build. This must be what dying feels like. And if this is true love, we’ll see each other again. His words echoed in my mind. I fell on the road feeling the cold asphalt on my skin and that’s when I closed my eyes . . . forever. Chapter 1 Moving “Sehun-ah!” A booming voice awoke me from my trance. “You coming or not? The car’s waiting. Ppalli.” I mumbled something to myself as I caught a final glimpse on my window. Why do we even have to leave this house? The weather’s so good it’s a shame for me for not being able to enjoy it. Sigh. Screw this moving-somewhere-else idea. It would be fun skiing - without falling on the water of course...
Words: 4904 - Pages: 20
...Sports Fans Sports fans are a definitely a different breed of people. When their team or teams are playing their mentality is they better win this game and if they lose its then end of the world and puts a lot of the people in bad moods. This happens on the daily basis. Sports fans thrive for the excitement of the games. The excitement of the games and the atmosphere of the stadium bring them in to a whole different world. The fans that take it the most seriously are definitely soccer, baseball, hockey and football fans the most. The die-hard fans care about every game that is played by their team. Most of the time they will take the hard fought loss as if they are part of the team. People are crazy about sports, they’re die-hard fanatics, which sometimes care more about sports then their actual life. The biggest sports fans would have to be football; they go all out for their team. People plan their day around the game by getting to the field to barbeque and tailgate before the game. Most of the time it will be two to three hours before the game. Even some times people will just get to the stadium to tailgate and be in the atmosphere of everyone else and not go into the game because they don’t have tickets. Football fans are crazy they will throw parties in the parking lot before and after the games. They also have fans that paint their bodies and stand out in the freezing cold when normal people would be bulled up in cloths. Football Fans are crazy but that is just the...
Words: 842 - Pages: 4