...Case Study Report Starbucks’ Corporation: Case Study in Motivation Submitted to: ----------------------------- Faculty, MBA Program, BRAC University Submitted by: SNS MBA, BRACU Course Title: Organization Behavior and Leadership Course Code: HRM 501, Section: 03 Semester: MBA, Fall-2013 Date of Submission: 8 November 2013 Introduction: This report is a part of Masters of Business Administration (MBA) program, Organization Behavior and Leadership (HRM 501) course of BRAC Business School. My respected faculty Mr. KMK assigned me to solve some questions related to the case named “Starbucks Corporation: Case Study in Motivation”. I am thankful to my faculty as solving this case helped me to get knowledge about motivation and teamwork. Data Sources: Two types of data are used to prepare the report, which are primary and secondary data. Primary Sources: • Case: “Starbucks Corporation: Case Study in Motivation” http://www.freeonlineresearchpapers.com/starbucks-case-study Secondary Sources: • Lecture notes on Motivation by Mr. Kazi Monirul Kabir • Published Documents related to Motivation Question-1: Starbucks’ employees can be seen as a formal team as opposed to an informal team. Differentiate between ‘formal’ and ‘informal’ teams. Answer: There are two types of teams: formal and informal teams. Starbucks’ employees can be seen as a formal team as they have managers and employees; a set of challenging plus specific...
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...At First we should know what is Code of Ethics: A code of ethics forms a part of formal statement showing the value of the organization on the ethical and social issues, than we describe 3 companies which we have chosen Code of Ethics Apple Starbucks Code ofEthics AtFirstweshouldknowwhatis Code ofEthics: A code of ethics forms a part of formal statement showing the value of the organization on the ethical and social issues,than we discribe 3 companies which we have chosen Starbucks conducts its business operations in a volatile and competitive business-environment. The organization is committed to its core values and principles in order to comply with the laws of ethical conduct (Kazmi, 2002). Starbucks Standards of Business Conduct present a brief outline of the ethical and legal standards followed by the organization on a regular basis.Starbucks regularly undertakes an investigation of various kinds of possible violation of its principles, standards, the Financial Code of Ethics and reports under the Procedures (Corporate Ethics and Accountability, 2008). This ensures that all the departments functioning under the organization are working in a proper manner and conducting business in a fair and transparent manner (Starbucks-Standards of Business Conduct, 2008). Code of Ethics Apple Apple is committed to the highest standards...
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...Readings for this week to help with assignments: Change in Leaders One of the major reasons why organizations are unable to adapt to the fast-paced, changing environments of today is the lack of effective change leadership. Leaders who are successful in guiding their organizations through change are typically those who: * Embrace change in the environment as opportunities on which to capitalize. * Are vision artists—they can paint a picture of the future that is vibrant and clear to all * Have the ability to communicate to all levels of the organizations the values and attitudes that will promote change and adaptability. * Accept mistakes and the learned lessons they provide. * Are comfortable working in a world of uncertainty. In order to understand how to successfully lead change, it is essential to understand the types and process of change. Nahavandi (2012) proposed five different types of change. Type of change | Description | Planned | Planned change occurs when leaders respond to a specific problem or pressure with a conscious effort. | Unplanned | Unplanned change occurs without an intention to address a problem. It is random or sudden. | Evolutionary | Evolutionary change does not occur all at once. It is a gradual process. | Convergent | This type of change, while evolutionary, is a result of specific actions that leaders take. | Revolutionary or frame breaking | This type of change is typically rapid and dramatic. | Leaders play...
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...Starbucks Corporation Company Information Drinking coffee has become a morning ritual for most people today. About 54% of the United States over the age of 18 drink coffee every single morning, whether it be before going to work, school, or just being at home enjoying a cup while watching the news (Statistic Brain 2013). Starbucks Corporation is one of the primary reasons drinking coffee has become an everyday activity for most parts of the world. The demographics aspect of the business has no doubt had a major positive impact for the company. Starbucks has currently over 17,000 stores in 40 countries throughout the globe ensuring that anyone who wants a coffee will have a Starbucks nearby (Hoovers 2013). Starbucks was established in 1971 in Seattle, Washington by coffee enthusiasts Gordon Bowker, Jerry Baldwin, and Ziv Siegl (Hoovers 2013). The company’s core objective was to “sell the finest quality whole bean and ground coffees” (Hoovers 2013 pg. 1). By the time 1982 came around, Starbucks had five retail stores and sold coffee to local restaurants in Seattle along with other espresso shops (Hoovers 2013). It was this year that Howard Schultz joined and ran Starbucks marketing and retail sales division. Schultz eventually left the company to pursue his own goals and open a coffee retail shop called Il Giornali, which served Starbucks coffee (Hoovers 2013). It was Schultz’s company that eventually bought Starbucks for $4 million in late 1987 and the named was changed to...
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...Organizational Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization...
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...THE HISTORY OF STARBUCKS * Founder: The corporation of the History teacher – Zev Siegel, the English teacher – Jerry Baldwin and the Writer – Gordon Bowker, has established Starbucks. * The man behind Starbucks’s success - Howard Schultz In 1981, Howard Schultz is now Starbucks chairman, president and CEO. From his first time trying a cup of Sumatra, he was impressed by Starbucks and became a member of it in the following year. In 1983, Howard traveled to Italia and decided to leave Starbucks for a short period to set up his own business namely Il Giornale coffeehouses and returned in August 1987 to acquire Starbucks with the support of local investors. In 1996, Starbucks opened their first stores outside of North America in Singapore and Japan. In 1998, Starbucks expanded to grocery store across US and launch their website Strabucks.com. In 2000, Starbucks established license agreement to put up for sale the Fairtrade certified coffee in the US and Canada. In 2008, Starbucks launched their first online community – My Starbucks Idea. In 2010, Starbucks customers had an access to free unlimited wifi at the stores. Until now, Starbucks has build up to over 21,000 stores all over the world, and the company is the leading roaster and retailer of specialty coffee in the world. With every cup of coffee, Starbucks aims to bring their signature tradition and an exceptional experience to life. Since the first time, Starbucks has set out to be dissimilar type of company...
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...Starbucks – Going global fast case study Prashansa Sunuwar King’s College affiliated with Westcliff University BUS 367 The Necessities of International Marketing and Culture Dr. Thien-Huong T. Ninh March 20, 2016 Abstract This paper addresses the various factors and risks that a company has to face while going global. This report is based on the case study focused on Starbucks. It answers various questions regarding issues that an international company like Starbucks has to face. The answers incorporate the elements that are both controllable and uncontrollable when a business is going global. The sources of risks that Starbucks is facing and what can be done to eliminate the risk are provided. Also, there are few suggestions regarding what Starbucks can do to improve profitability in Japan. Starbucks – Going Global Fast Case Fifteen years ago, Starbucks had 17 coffee shops in Seattle. Now, it has 19,000 outlets in 58 countries. According to the official website of Starbucks, Starbucks serves a wide variety of hot and cold drinks including espressos, cappuccinos, and even pastries and other delectable treats. Starbucks has become a meeting place for people. People go to Starbucks to chat, meet up, and even for meetings and rejuvenation. The success of Starbucks grew after Howard Schultz purchased Starbucks on 1981 and introduced Italian coffeehouse tradition in the United States in 1983. After Starbucks went public, the sales have increased by an average of 20 percent annually...
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...Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Corporate Social Responsibility – A case study of Starbucks’ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54,329 Abstract: 3,492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Abstract Organizations today are experiencing increased pressure from their surrounding environments to act as good social citizens while still being profitable. Acting social and ethical responsible has become an expectation rather than a differentiation strategy to obtain organizational legitimacy. Therefore, this thesis examines how the very successful global coffee company, Starbucks, communicates its CSR initiatives through its corporate website. The aim is to investigate what is communicated, what different online communication channels are utilized, as well as how the communication is framed to target different stakeholder groups. In the first part of the report, after stressing the relevance of engaging in CSR activities and the importance of effective CSR communication, Schwartz & Carroll’s (2003) Three Domain Approach for CSR motives is briefly introduced. This gives an overview of why companies engage in CSR...
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...execution and the experiential exercises will assist to apply that theory to real world examples. Overall two objectives are to be achieved: 1. To help you learn and apply strategic thinking, critical thinking, analytical skills, and management. 2. To enhance professional skills such as verbal and written communication as well as presentation and teams work skills. Textbook and Required Readings: Contemporary Strategy Analysis 8th Ed., 2013, Text & Cases by Robert M. Grant Information on the Web: Information for the course is available on the Moodle website listed above which will outline the semester and provide notes and updates as needed. 1|Page Marks: In class performance Peer Review by team members Case write-ups – in groups: Starbucks Danone Case write-ups – done individually: Class Case Presentation (written and oral): Team Individual 15% 10% 15% 15% 25% 15% 5% To pass the course, you must also get a passing grade on the non-group portion of the course. That is, your participation mark (out of 15%) plus your Peer Review (out of 10%) plus your individual case mark (out of 25%) must add up to at least 25% (out of 50%). In-Class Performance: A large component of your grade is your level of participation and quality of contribution to the class and to your respective team. Attendance is mandatory and 5% of your grade will be assigned to your attendance and 10% to your contribution – this includes but not limited to – questions asked during lectures...
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...28 May 2012 TERM PAPER Subject: Corporate Governance Istanbul Aydin Univeristy Modern Approaches in Management And Organization ISM503 Shahla Gafarova MBA Class Y1112.130010 Plan of Corporate Governance 1. Introduction………………………………………………..………………………………...........3 2. The UK Approach to Corporate Governance… …..………………………………………....4-7 3. Example topic of Corporate Governance: Starbucks….………………………………….. 8-11 4. Summary………………………………………………… ……….…………………………….12 5. References………………………………………………………………………………………..13 Introduction “Corporate Governance denotes direction and control of the affairs of a company and it is the relationship between the owners ,directors and managers.” Scope of CG - IT provides the structure for setting objectives and providing means to attain them. Main features of Corporate Governance - It is a set of system and processes which embraces organization structure. Ensures best interest of the stakeholders Denotes direction leadership explains relationship between directors , owners and managers. Attempts to put a check on working of an organization. Activity time - “Corporate Governance is explain the importance of Corporate Governance. Corporate governance specifies the distribution of rights And responsibililities among different participants in corporations. Corporate governance means a system by which corporate entities are under control and are directed Corporate governance attempts to put a check on the working...
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...Table of Contents Introduction 3 1.1 Brief Company Overview 3 1.2 Speciality Coffee Industry and Starbucks Coffee Supply Chain 3 1.4 Problem Definition 4 Literature Review 4 2.1 Current Situation of Starbucks and Older Supply Chain Method 4 2.2 Supply Chain Visibility 5 2.5 C.A.F.E (Coffee and Farmer Equity Practices) Practices 6 Findings 7 3.1 Starbucks’ Operations 7 3.1.1. Material Flow 7 3.1.2 Purchasing System 9 Discussion and Analysis 10 4.1 Starbucks’ 3PLs Strategy 10 4.2 Value Change Analysis 10 Conclusion 11 Appendix A 15 Appendix B 16 Appendix C 17 Appendix D 18 Appendix E 19 Appendix F 20 Appendix G 21 Appendix H 22 Appendix I 23 Introduction 1.1 Brief Company Overview Starbucks is the world’s #1 speciality coffee retailer with more than 20,000 stores n 65 countries (See Appendix G). It operates an estimate of 8,800 of its shops, while licensing and franchises operate the remainder of the stores. The company also owns Seattle’s Best Coffee, Torrefazione Italia coffee brands, Teavana, Tazo, Evolution Fresh, and La Boulange (SCC 2014). Starbucks offers consumers various products including: coffee, handcrafted beverages, merchandise, fresh food, and consumer products of coffee and tea and ready-to-drink (RTD) goods (SCC). 1.2 Speciality Coffee Industry and Starbucks Coffee Supply Chain The speciality coffee industry has seen drastic growth with increase in sales between the 1980s and 1990s. A great number of coffee specialists...
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...L I V I N G O U R VA L U E S Corporate Social Responsibility Fiscal 2003 Annual Report STA R BU C K S M I S S I O N S TATEMENT AND GUIDING PRINCIPLES To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guiding Principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time. • Contribute positively to our communities and our environment. • Recognize that profitability is essential to our future success. What It Means to Live Our Values at Starbucks We are very proud to present you with Starbucks third annual Corporate Social Responsibility Report, this year titled “Living Our Values.” Throughout our Report, we explain the measures we take to align our decisions and actions with Starbucks Mission Statement and Guiding Principles. The topics presented here relate to our definition of corporate social responsibility. They are subjects we also believe to be important to our partners (employees), customers, shareholders, suppliers, communities, and others. As information was gathered for each topic, we stepped back and asked ourselves if we are...
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...assignment is evaluate Starbuck’s internal and external environment and by doing so, provide strategic recommendations based on the analysis. The following table is a summary of the cooperation. Name | Starbucks Corporation | Industries served | Coffeehouses, Restaurants | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Howard Schultz | Revenue | $ 14.9 Billion (2013) [25% Profit Gains] | Total no. of retail stores | 20,184 (2013) 13,279 in the United States | Employees | 200,000 (2013) | Main Competitors:Around the world | McDonald's Corp., Dunkin' Brands Group, Inc., Nestlé S.A., Green Mountain Coffee Roasters, Costa Coffee, Caribou Coffee Company | Starbuck’s Global Footprint Table 1 SOURCE: The Washington Post, (2013), A coffee giant’s global footprint [ONLINE]. Available at:http://apps.washingtonpost.com/g/page/world/a-coffee-giants-global-footprint/514/ [Accessed 12 March 14]. Starbucks’ External Environment Porter’s five forces Threat of new entrants: Medium-High New entrants could include local coffeehouses and companies like 7-eleven (more convenient than Starbucks) that offer new blends of coffee drinks. The entry barrier for the coffee industry is relatively low, even for premium coffee like Starbucks. Any large and well-funded company could be potential entrants. McDonalds, for instance, is able to quite easily add specialty coffee to their existing services and enter into the market. There is low product...
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...Introduction to Business Group Name: - Donald duck Title of assignment: - Star Bucks details Date of submission: - 19 October 2006 Students: - AIBAK / 48563 BURHAN / 48553 MUSTAFA / 48257 MUHAMED / 48256 Title Page |Introduction |2 | |History and background |2 | |Mission Statement |3 | |Annual Report |4 | |Vision |4 | |Marketing Policy |5 | |Target market |6 | |Board of Directors |8 | |Analyst Coverage |9 | |Passion for Perfection ...
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...2.1 Create information for decision making by summarizing data using representative values The questionnaire set out to seek for information from people on their view of Starbucks product. It sought to find out about people’s perception of Starbucks product. That is ‘why they tend to purchase it’. 40 persons were interviewed with a structured question. The information obtained are thus shown below. The representative values used here are the mean, median, mode and standard deviation. Table 1 showing the mean, median, mode, Standard Deviation for each questionnaire response |Table 1. Statistics | | | |Table 2. Responses from Questionnaires | |Personal Details |Frequency |Percentage | |Age |Up to 18 |6 |15.0 | | |18-30 years |14 |35.0 ...
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