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Formula Marketing

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Submitted By bfmamatalk
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Pages 4
How Formula Marketing is Sabotaging Breastfeeding...

Let me start this off by saying this isn't one of those, 'Formula is poison” articles. This argument isn't even about formula in itself, it's about MARKETING and the manipulative tactics formula makers use in order to sell their product. Let's face it, the formula makers didn't create their formula out of the kindness of their hearts. I will go over each formula marketing tactic that most breastfeeding advocates feel is sabotaging breastfeeding. They aren't even sneaky about it.

Formula samples/coupons being given out and promoted in the hospital and/or doctors offices.- This is the most controversial one out of them all. People love free samples so when they feel like someone is arguing against something they think benefits them, of course, they will have a problem with it. Really it isn't even the actual handing out of formula samples that is wrong. It's the promoting and handing them out at the hospital and doctor's offices. Power of suggestion is a very strong thing. By weaseling in their formula brand into a hospital and getting doctors and nurses to promote it is power of suggestion to all these new parents that the person they are entrusting to get advice from is basically suggesting they use this formula brand. Power of suggestion is not that far-fetched. People will always argue in defense of this practice, but a lot of people see past that facade that formula makers and doctors are giving away these samples to help the parents out. Think about it for a second, You are given this formula brand for free probably about $20 worth if that, you end up going with it, so for the next at least year or so they now have made their initial $20 investment and got a full return times thousands extra. Look past your free samples for five seconds to see the bigger picture. Okay, but how is it sabotaging

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