...DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key messages •Analysis of a communication • Webography and appendix 24 1. Era and competitive analysis Era analysis Diesel jeans started in 1978 when Renzo Rosso, after being designing his own clothes for several years and after graduating of an industrial manufacturing textile school, joined forces with a group of textile manufacturers in his region creating the Genesis group. Under the umbrella of this company many brands were launched and nowadays many still remain well known: such as katherine Hamnett, Goldie, martin guy, ten big boys and of course, diesel. In 1985 Rosso took control of the company by buying out the other partners and while being the sole force of the brand the company began its expansion. Without being trained neither in marketing or advertisement, Rosso defined and created the brand from scratch and after few years...
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...paradise with pristine white palm-fringed beaches and turquoise waters, traditional style dhows, and ancient Islamic ruins. Today’s idyllic beach resorts belie the island’s unforgettable history of slavery, and Zanzibar combines Arabic alleyways and great historic monuments with wonderful coral reefs and excellent diving/snorkelling opportunities for tourists. Stone Town, Zanzibar's capital, is a fascinating place built by Arab and Indian merchants in the 19th century from the island's coral stone. A walk through the chaotic twisting alleys, past intricately-carved wooden doors and beneath ornate balconies, and with the lingering scent of spices in the air, takes one back in time to the days of a thriving slave and spice industry. Decaying architecture, numerous mosques,...
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...Design + Culture: New Directions for Interior Design Scholarship and Pedagogy Date: March 15-16, 2015 Fort Worth, Texas Guest Editor: Tasoulla Hadjiyanni Associate Professor, Interior Design University of Minnesota Title: Design as a malleable structure: Reframing the conceptual understanding of design and culture through George Kubler’s morphological approach to the history of things Author: Joori Suh, Assistant Professor, Interior Design Department, Iowa State University Under the banner of globalization and internationalization, what actually happens in design? Has today’s blended culture lost the identity unique to the context? What should be the interior design educator’s attitude toward teaching design and culture in the current age? We encounter dilemmas in global design, the results of which are sometimes almost identical regardless of unique settings because of our tendency to grasp design as a whole with respect to particular style or trend without fully apprehending the core and the deviation. Perceiving the entire design project as a mere symbolic expression also hinders our true understanding of design and culture. In this article, I attempt to answer fundamental questions regarding the complex, innate relationship between design and culture and suggest restructuring a conceptual framework applicable to related research and education that effectively reveals the multi faceted characteristics of design and culture in the present age. From the perspective of morphology...
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...Proposed Tourism Development in: _______Intramuros______ TM09306: Tourism Planning and Development __________________________________________________________________Final Report ABSTRACT A historical place called Intramuros that is once a center for government religion and military superiority during the Spanish era, During the time it was called a walled city because of the tall walls that covered all over the place. But during the 2nd World War it was heavily damage due to bombings and also, the Japanese used it for their prison barracks. This paper shows the profile of the case study area which consist of Geographic Characteristics, Socio-economic, and Political profile. This explains the current status of Intramuros in terms of population, environmental quality, economic condition, and the educational institutions in the area. Political profile is one of the most important factors to consider since the government is the one who gives financial support to accomplish certain projects or plans. The city of Intramuros has many things to offer. Even if it is not blessed with natural and archeological resources, the “walled city” is rich in history and culture that plays a major role in preserving our heritage and national identity since, it is easily overlooked by many Filipinos. In order to know the strategies that we are going to utilize and to come up with our group’s goal and mission, we use Strengths, Weaknesses, Opportunities and Threats Analysis...
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...Factors Influencing Visitor's Choices to Visit Urban Destinations Ontario Ministry of Tourism and Recreation Canadian Tourism Commission Canadian Heritage Parks Canada PREPARED BY: PREPARED FOR: Global Insight, Inc. June 2004 Table of Contents I. EXECUTIVE SUMMARY .................................................................................................. 1 Highlights................................................................................................................................ 1 Study Summary........................................................................................................................ 1 Recommendations ................................................................................................................... 2 Next Steps................................................................................................................................ 3 II. III. IV. A. INTRODUCTION............................................................................................................. 4 STUDY OBJECTIVE....................................................................................................... 4 METHODOLOGY ........................................................................................................... 5 LITERATURE REVIEW ........................................................................................................... 6 Introduction............................................
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...KENYA GENERAL INFORMATION Kenya, officially the Republic of Kenya, is a sovereign state in Africa. Its capital and largest city is Nairobi. Kenya lies on the equator with the Indian Ocean to the south-east, Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya covers 581,309 km2 (224,445 sq mi) and has a population of about 44 million in July 2012. The country named after Mount Kenya, the second highest mountain in Africa. The country has a warm and humid climate along its Indian Ocean coastline, with wildlife-rich savannah grasslands inland towards the capital. Nairobi has a cool climate that gets colder approaching Mount Kenya, which has three permanently snow-capped peaks. Further inland there is a warm and humid climate around Lake Victoria, and temperate forested and hilly areas in the western region. The northeastern regions along the border with Somalia and Ethiopia are arid and semi-arid areas with near-desert landscapes. Lake Victoria, the world's second largest fresh-water lake and the world's largest tropical lake, is situated to the southwest and is shared with Uganda and Tanzania. Kenya is famous for its safaris and diverse wildlife reserves and national parks such as the East and West Tsavo National Park, the Maasai Mara, Lake Nakuru National Park, and Aberdares National Park. There are several world heritage sites such as Lamu, and world renowned beaches such as Kilifi where international...
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...the largest port in Malaysia. There is an extensive network of highways and expressways in the state, making all parts of Selangor easily accessible. The location of Kuala Lumpur, Malaysia’s capital city and Putrajaya, the new federal administrative centre within the bounds of the state further enhances the touristic appeal of Selangor. The magnificent Kota Darul Ehsan Arch along the Federal Highway welcomes visitors driving into the state, this Moorish styled arch, is the state’s most distinguished landmark, erected to mark the ceding of Kuala Lumpur to the Federal Government in 1974. Minusops Elengi, locally known as “Bunga Tanjung” is the state’s flower. The state’s capital is Shah Alam and the royal capital is Klang. A third major urban centre is Petaling Jaya which was awarded city status on...
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...Research Paper It’s more fun in CAVITE Table of Contents Focus Topic: The promotional practices/strategies in promoting tourism industry in Cavite Thesis Statement: Promoting the tourism industry can enhance/improve the increase the number of tourist. Statement of Problem: What is the history about Cavite? What is the basic facts about Cavite? What is the different tourist spot in Cavite? Why you should not go to Cavite? Why you should go to Cavite? What is the different things you should try in Cavite? CAVITE I. INTRODUCTION The province of Cavite abounds with historic sites and landmarks; museums, world class golf courses, outstanding gardens and facilities for leisure. It is the birthplace of a number of Filipino heroes and it has an interesting range of sites associated with the Philippine Revolution. Found in the province is the residence of the first president of the Republic, Gen Emilio Aguinaldo, which was also the site of the proclamation of independence from Spain on June 12, 1898. Cavite teems with natural resources and unique landscapes. It is home to Tagaytay City, which is situated 2,500 feet above sea level and a popular summer and holiday destination. The highway drive offers a breathtaking sight of the world-famous Taal Volcano and Lake which is a crater within...
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...The Philippine Tourism Industry: Adjustments and Upgrading Series 2008-08 Oscar Lagman The DLSU-AKI Working Paper Series represents research in progress. This paper is preliminary, unreviewed and subject to further revisions and final editing. The views and opinions in this paper are of the author(s) and do not represent the position or opinions of DLSU-AKI or its Members, nor the official position of any staff members. Limited copies of this paper can be requested from DLSU-Angelo King Institute, Room LS223, De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines. Please request papers by number and title. Tel. No: (632) 524-5333; (632) 524-5369; Fax No: (632) 524-5347. DLSU-AKI Working Paper Series 2008-08 Table of Contents Abstract Introduction Philippine Tourism Attractions Deterrents to the Growth of Tourism Isolation of Major Destinations Boracay Palawan Camiguin Bohol The DOT’s ational Tourism Strategy Development of Cluster Destinations Packaged Tours The Department of Tourism Marketing Effort Public-Private Sector Partnership in Tourism Development The PCCI BIZTOURS 5 Marketing the Ilocandia Region Conclusion - A Bright Outlook 3 4 6 7 9 9 9 10 10 12 14 17 20 21 22 23 25 RP-US FTA: Philippine Tourism Industry 2 May 2008 DLSU-AKI Working Paper Series 2008-08 Abstract Tourism plays an important role in the socio-economic development of a country. This paper examined the Philippine’s tourism attractions, particularly major destinations...
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...Subject: International Marketing Topic: - Launching a local product in International Market Company: - MM Mithaiwala ACKNOWLEDGEMENT Why Fast Food Industry??? Fast food industry is the most happening industry around the world. Tasty food is something which cannot be resisted. And in today’s fast moving world, people don’t have enough time to sit had have food for a long time. A fast food firm takes into consideration TIME factor and provides food in quick time. Why MM Mithaiwala as a Fast Food firm??? MM Mithaiwala is one of the oldest fast food firm operating in Mumbai which has all the ingredients of becoming an international brand. MM Mithaiwala works on the principle of developing profit centers whereby all the work is handled by professionally qualified people responsible for their respective departments. There Philosophy has always been customer satisfaction and they believe that a satisfied customer is a customer for life. [pic][pic] .....At Mumbai About MM Mithaiwala… at Mumbai (Malad) M.M.Mithaiwala is a producer of Indian sweets, snacks and is also into retailing outlets, restaurant business, and fast food and lassi centers. M.M.Mithaiwala supplies to Industrial Canteens, Hospitals, Flight Kitchens, and Hotels. They also supply to caterers organizing marriages and other social functions in the city. They have established high quality performance standards like Punctuality, Great Service, Good Quality Food, Hygiene and Commitment...
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...Chapter 2 The Genesis Bernhard hoesli and the Process of Design It is the spring of 1982;the venue,the auditorium of the School of Architectre,University of Texas at Arlington.Bernhard Hoesli is speaking to a capacity crowd;his first lecture in Texas since his departure from Austin in the summer of 1957. I have arrived late, having driven the 350miles from San Antonio to the Dallas-Fort Worth area.Though there is a substantial contingent of young architecture students for whom the lecture is only one of a series,glancing around I reacquaint myself with the older faces;the balding,graying heads in the hall----Duane Landry and Jane Lorenz Landry,Bill Odum,Bill Booziotes,Rik Mcbride,and many,many others---all former students of his,and all come to listen one more time to that heavily infected,though remarkably fluent,English;that familiar emphatic cadence,that keen,impassioned intelligence methodically,masterfully drive home the argument.Transported for the moment back in time twenty-five years,to Room 305 of the Architecture building in Austin,it is with a shock I realize that his hair is now snow white. Author First of all you see,it was a personality,a strong,radiant,convincing,dynamic personality.And therefore either you know it or you don’t;it is something which is immediate or else it doesn’t exist. Rene Furer,interview with the author,March 1993 Bernhard Hoesli was born in the Swiss canton of Glarus in 1923.At an early age,however,he moved with his parents...
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...| |2014 | | | | | |Submitted to: | | |TAKRIMA SAYEDA | | |Lecturer | | | | | |University Of Dhaka | | | | | | | | |Course: THM 325 | |[BANGLADESH RAILWAYS – THE LIFE LINE OF THE COUNTRY] | | | | | |Prepared By: GROUP – ‘Knockout Knights’ | | | Group name : `Knockout Knights` Course code : THM - 325 Member’ |Name ...
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...effect that surface modifications have on the urban heat island phenomenon and related ozone problem in the metropolitan area of Chicago, IL. The basic hypothesis is that urban, summertime temperatures can be significantly lowered by increasing the vegetative landscape cover and enhancing the solar reflectivity of paved and roofed surfaces within an urban area. It is proposed that in addition to a decrease in temperature, the modification of an urban surface to include more vegetative cover and lighter, lower albedo surfaces will also reduce energy consumption, ozone exceedances, and detrimental environmental and human health effects associated with high levels of ozone. The analysis is divided into three main parts. The first section of this report introduces the causes of ground level ozone and its effects in urban areas. It explains both the chemistry and transport associated with ozone exceedances. The second section is a compilation of the most viable mitigation strategies of urban heat islands: increasing vegetative cover and increasing proportions of light to dark surfaces. The effects, implementation strategies, and specific strengths and weaknesses associated with each approach are described, including a comparison of asphalt and concrete pavements systems using a life cycle analysis approach. The final section provides a case study of the Chicago area. This study entailed an examination of the land use, development of an urban fabric analysis in which total vegetative,...
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...July 2002 • NREL/TP-550-30769 A Literature Review of the Effects of Natural Light on Building Occupants L. Edwards and P. Torcellini National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 July 2002 • NREL/TP-550-30769 A Literature Review of the Effects of Natural Light on Building Occupants L. Edwards and P. Torcellini Prepared under Task No. BEC2.4002 National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States...
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...GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN MAHARASHTRA MARCH 2003 ΑΒΧ DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Joint Director General (MR), Department of Tourism Ministry of Tourism & Culture C-1, Hutments, Dalhousie Road New Delhi – 110 001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra March 2003 Dalal Consultants & Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: (011)-3389386, 3383521. 1441/Maharashtra/A/18 July 2002 C:\websiteadd\pplan\maharashtra\Vol 1\Executive Summary Final.doc/01 Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra ssue and Revision Record Rev Date Originator Checker Approver Description This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without...
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