...Dilemma: A Natural History of Four Meals in 2006, he was both angry and concerned with status of American cuisine. According to Pollan, the United States had no definitive food culture and therefore turned to advice from fad diets and the government when deciding what to eat. Omnivore's Dilemma claims that the "melting pot" synonymous with American culture has fragmented the nation's culinary identity. Others, however, argue that the U.S.'s cultural diversity has led to regional cuisine that both encourages unity within smaller subcultures in the United States and promotes the exchange of ideas about our food. The reality of today’s American cuisine is likely a combination of the two—the rise of processed fast food and the surge of chain restaurants have become homemade meals’ biggest competitors, but the American culinary community has fought to keep national and regional fare alive. Pollan began his inquiry into America’s food culture when the Atkins diet again rose to prominence in the early 2000s. The American people...
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...Eccentricity vs. Personality disorder While researching strong female women in New York City history, I found myself drawn to the character of Mrs. Henrietta Howland Robinson (Hetty Green). The more I researched the life of Hetty the more questioned her mental health or lack of it. Why was it so hard for her to spend money? How had money become her the must imported thing in her life. What made her need to kept her fortune so close and what keep her from enjoying the basic comforts of life she could have easy afforded? Was Hetty Green just an eccentric old rich lady or could she have been suffering from a mental illness or a personality disorder? Hetty Green was one of the first female financiers to handle her own fortune and investments in the 1800s. Hetty Green was known as “The richest woman in America” (Slack, 2004) as well as earning herself the nickname of “The Witch of Wall Street.” (Sparkes, Boyden.1936) The origin is on clear of the nick name of “Witch of Wall Street” One source stated that is it come from the book written in 1936 by Boyden Sparkes and Samuel Taylor Moore titled “The Witch of Wall Street, Hetty Green.” Here is a quote from authors “When, however, Mrs. Green next appeared in New York she was wearing her mourning and for years thereafter she was never seen on the street except with a heavy swathing of black veil. It was this garment, perhaps, as much as anything that caused her to be spoken of as the Witch of Wall Street.” (Sparkes, Boyden...
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...ESSAY Imagine we are walking on a crowded street in Japan; we could hardly differentiate a Japanese passerby from a Chinese passerby. An obvious reason fact for this is that both Japan and China mainland are within the same geographical area in which they are very much influenced by each other on their living lifestyles. Another reason for that is because Japanese and Chinese were interrelated in their history. In the first centuries A.D based on the Julian calendar, Japanese imported ranges of sources of ideas, production techniques and sets of material from China mainland. Stearns (2000) –‘Thus, the Japanese developed a very unique civilization from a blend of their own culture and a selective importation and conscious refashioning of the Chinese influences.’ The selecting and blending process of these two types of culture had thus resulted in the existence of both similarities and differences between them. Both Japanese and Chinese have identical features in their lifestyle, but they are very much differentiated in their diet as well as clothing. Since Japanese and Chinese are Asians, they inherited some similarities in their lifestyle in the aspect of collectivism, high-context culture and also high-power-distance which are believed to have an impact on communication as mentioned by Devito (2005). As a matter of fact, Japanese and Chinese, both practice the concept of collectivism, which can be said as a group work. Collectivism emphasizes on group goals, and success is...
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...Is the use of technologies, such as "cookies", strategic to marketing goods and services online? What is the impact, if any, on consumer privacy? A few years ago, the combination of technology and marketing was not a common term. Even a very successful marketing model that was followed by software giant Microsoft, was neglected in many top ranking business schools. According to them what Microsoft was doing was a fad. But time has proved that they were wrong. Marketing guru Kotler has agreed that traditional marketing is not working any more. The economic power has shifted from marketers to customers. This shift happens in the market place due to the technology. Today customers have the access to information that lets them make much more informed decisions. Customers are increasingly telling companies what type of product or services they want and when, where and how they want to buy them. Before purchase a product or service, they compare each of the competitors' product and their pricing, availability and value for money. So customers are now in control. Customer's action and their demands are profoundly impacting every industry in the market. The use of technologies such as cookies is paramount to the implementation of such marketing practices, which ultimately benefit both the retailer and the consumer. Without these, retailers would not be able to fine-tune their marketing strategies and focus, and consumers would not be able to provide, through their actions...
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...materials, industrial packaging materials, and pulp products. In addition, IP collects and recycles recovered paper. History IP began in 1898 as a merger of 17 pulp and paper mills from Massachusetts to New York. IP led the newsprint industry until 1913, when trade regulations revised to promote Canadian imports and later, in 1921, labor conflicts within IP contributed to a decline in IP’s market share. However, IP rallied by creating a Canadian subsidiary, expanding into the South by acquiring and building new mills, consolidating its northern operations, and diversifying its product line from primarily newsprint, to book and bond products, and later, corrugated containers. This diversification aided IP in surviving the Great Depression, and continued through the 1930’s. IP continued to reap profits and expand the company through the 50’s and 60’s, into North American and overseas, eventually expanding into places such as French West Indies, Mexico, and France. The 1970’s found IP divesting itself of several plants and mills, and in 1976, J. Stanford Smith, facilitated a major company reorganization revised the geographic area divisions into business units dedicated to a specific function or product. Over the next twenty years, IP proceeded to make significant capital changes and embark upon even more aggressive expansion stateside and overseas (Forest History Today 1998). Today, with their global headquarters in Memphis, Tennessee, they have other operational offices and...
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...Chapter 11 Case Study: Pepsi Background of the Company- 1965-PepsiCo, Inc. was established through the merger of Pepsi Cola and Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created Pepsi Cola in the late 1890s. The 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. LAY COMPANY, formed Frito-Lay, Inc., founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are: Pepsi Cola Company: Pepsi Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948). Frito-Lay, Inc.: Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (acquired 1961). 1966- Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the United States. Pepsi enters Japan and Eastern Europe. 1971- PepsiCo moves from New York City to its new world headquarters in Purchase, N.Y. The new corporate headquarters features a building by one of America's foremost architects, Edward Durrell Stone (19021978), set on a 144acre...
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...except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer American style cookies. Referring to the Sesame Street character the Cookie Monster, British author Chris Roberts quipped that he prefers the word "cookies" over "biscuits," "as a character called Biscuit Monster would never have worked." Sweet biscuits are commonly eaten as a snack and are generally made with wheat flour or oats and sweetened with sugar or honey. Varieties may contain...
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...Introduction McDonalds is one of the best known brands worldwide. It is a fast food restaurant that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and deserts. Many people just don’t have the time to sit at a restaurant for hours and order food that will cost them a fortune. Everything in New York City cost money and is expensive, opening a McDonalds restaurant in Times Square will give many customers the option of going to a restaurant or just stopping by McDonalds to get something quick and cheap to eat. I will not only provide fast food, my restaurant will also have an entertainment center for children and adults that chose to sit in and eat. In my report I will convince you why it will be very successful and why I decided to open a McDonald’s franchise. I will also give you an overview of my business, its competition, and how I will run it. My McDonalds will not be like any other McDonalds; I’ve worked at McDonalds for a few years as a manager and will take a whole new approach in running this McDonalds. Business Overview I chose to start a fast food restaurant that will not only provide fast food for those on the go but will also entertain those that choose to sit in. I thought of opening my own fast food restaurant but I much rather open my own McDonalds franchise. I opened my own McDonalds franchise through the McDonalds Corporation. My business will be run like every other McDonalds but...
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...home by his family and is business savvy. At the start of the film, Mr. Hughes lives in a large estate only inhabited by himself and his hired faculty. Mr. Hughes has experienced obsessive thoughts and feelings of anxiety since his mid 20s and the start of his career. Indications of a family history of Obsessive Compulsive Disorder are derived from the opening scene of the film where his mother instills a fear of germs and bacteria by having him spell “quarantine” multiple times. This may have contributed to his introverted behavior and fear of illness. Patient seems to have prolonged and obsessive thoughts regarding his pursuits in entrepreneurship, usually in the realms of aviation, business, filmmaking, and constantly having the fastest planes. Mr. Hughes demands nothing but perfection from his affiliates and employees to the point that the task has wasted an unnecessary amount of time and money. Obsessive thoughts also interfere with aspects of daily life. Patient is extremely picky about the type of food he eats and how it is served. His favorite food, peas, must be served a dozen at a time and lined up in rows of six. For desert, Mr. Hughes likes medium sized chocolate chip cookies with ten chips that are not close to the edge of the cookie. Fear of germs makes Mr. Hughes particularly afraid of large crowds. He frequently experiences an increased heart rate, sweat, difficulty with respiration, and paranoid delusions when large groups of people are around him because he thought...
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...civilizations of the Egyptians and Mesopotamians have long disappeared, but Ancient Chinese civilization and its transformation to modern times has lasted as the largest and most enduring one in human history. This is even more remarkable when observing the numerous leitmotifs of the Chinese society that were inaugurated so long ago, and many of these themes still resonate today. Ancestral worship, the Mandate of Heaven, and the numerous philosophical ideas, especially of Confucius, have been practiced or used for thousands of years. Remote and mysterious are two adjectives that Western Society has applied to China until recently. China is the only civilization where western thought had no influence until modern times, and also practically the only large region in the world where western men never ruled. For westerners, Chinese customs seem reversed to theirs. White is the color of mourning for the Chinese not black, and for them the left side is one of honor not the right side. Writing is read vertically from the top right-hand corner downward. These few differences reveal that Chinese culture evolved independently of western influences. One can only marvel at the longevity of Chinese civilization. Influence of Geography 2 Geography has played an important role in Chinese History as in most ancient, medieval, and modern cultures. While 85% of China is arid or inaccessible steppes, deserts or mountains, this has never kept China from creatively developing its natural...
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...http://www.girlscouts.org/who_we_are/history/timeline/default.asp GIRLS SCOUTS TIMELINE- DECADE BY DECADE: Overview: Founder Juliette Gordon Low poses with some of the nation's first Girl Scouts. For nearly a century, Girl Scouts of the USA has served as a vital movement in America's history. Come explore the story of the Girl Scouts—and America—through the decades. 1912-1919: Girl Scouts team up to preserve fruits and vegetables to prevent food shortages. Jeannette Rankin, from Montana, was elected to Congress even before women were given the right to vote. Minimum wage laws were being passed and industrial safety codes enacted. The fox trot and tango were the hottest dance steps of the time. But the progressive energy of the country was changed in April 1917, when Germany sank three U.S. ships, and America entered World War I. • On June 10, 1915 the organization was incorporated as Girl Scouts, Inc. under the laws of the District of Columbia • During World War I, girls learned about food production and conservation, sold war bonds, worked in hospitals, and collected peach pits for use in gas mask filters. • After the war came The Golden Eaglet, a feature film about Girl Scouting shown in theaters across the country, and The Rally (later called The American Girl), a monthly magazine for girls published by Girl Scouts. • A troop for physically challenged Girl Scouts was established. • Girls could earn more than 25 badges, including Child Nurse. • The Executive...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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...Caroline MORAND 8 October 2010 International Trade Management BUAd 401 Individual Class Assignment #1 DANONE’s entry in China The article. Danone's quick expansion in China By Shangguan Zhoudong (chinadaily.com.cn) 2007-06-15 Brief introduction Group Danone is one of the most famous food and beverage groups in the world with its headquarters in Paris and 90,000 staff members worldwide. Group Danone is a Global Fortune 500 company with a long history and large size. Danone develops its business across over 120 countries focusing on three core categories: fresh dairy products, biscuits (in which it ranks second worldwide) and beverages (in which it ranks first worldwide). Founded in 1966, Danone has followed an active expansion strategy throughout the world since the 1990s. In less than 40 years, Danone has become a giant of the food industry, owning many famous international brands such as Danone, LU, Evian, and more. Since the end of the 1980s, Danone began to develop the production and business in China extensively by investing in building factories. Now, the main business of Danone in China concerns yogurt, biscuits and beverages. Danone has 70 factories in China, including Danone Biscuits (in Shanghai, Suzhou and Jiangmen), Robust (in Guangzhou), Wahaha (in Hang Zhou), and Health (in Shenzhen). The products are not only sold in China, but also exported to different countries. Four brands under Danone Danone: the leading brand worldwide...
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...Southwest Airlines 2002: An Industry Under Siege Harvard Business School: 9-803-133 Executive Summary Southwest Airlines in 2002 faced a serious of important management decisions after the 9/11 tragedy in order to continue the record breaking company growth that Southwest had experienced since the 1970’s. Southwest Airlines revolutionized the airline industry with what is known as the Southwest Effect: low cost fares, point-to-point service, “10 minute turnaround” and an enjoyable friendly atmosphere. After the Airline Deregulation Act of 1978, Southwest adopted a polity that irregardless of the profitability of expansion opportunities, the company wanted to commit to a manageable annual growth rate of about 10-15%. The following questions and discussion will address the historical challenges of Southwest airlines, the direction the company contemplated in 2002, and a brief look at the challenges of today. 1). What is the competitive business environment The airline industry has always been competitive. In an analysis of the most profitably investments as per our class discussion, surprisingly, airlines come in at the lowest return on each dollar invested at around 2.5%. Southwest Airlines experienced 30 consecutive years of profit a mere two years after it’s founding in 1971. Many airports began requesting Southwest service for their passengers, but throughout Southwest’s expansion, the company aimed to maintain a manageable growth rate and focus...
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...JYMJ Equity Fund Fund Report Managers: Issued: November 11, 2010 Table of Contents Section 1. Objective and Strategy Introduction Investment Objectives Investment Strategies Section 2. Company Profiles Novellus Systems, Inc. Dollar Tree, Inc. Steven Madden, Ltd. Exxon Mobil Johnson Controls, Inc. Canadian National Railway Company Microsoft Corporation Baidu, Inc. Telecomunicacoes de Sao Paulo SA, Inc. Kellogg Company Spreadtrum Technologies, Inc. Section 3. Security Transactions Section 4. Portfolio Breakdown Industry Diversification Portfolio Beta Section 5. Investment Results Portfolio Performance vs. Benchmark Indices Section 6. Summary Section 1. Objective and Strategy Introduction The JMYJ Equity Fund (the “Fund” or the “portfolio”) is an equity fund with an initial capitalization of $100,000. The Fund is managed by a group of four xxxxxx Graduate School of Business students. The Fund made its first investments on September 12, 2010. This report covers the period from September 12, 2010 until November 8, 2010. Throughout this report we refer to this period as the “investment period”. Investment Objective The Fund is allocated so that it may accomplish three...
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