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Forward Software Settlement or Else

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Submitted By sagarvatkar
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Risk Management: Case Analysis Submission (Forward Software) 1. Introduction and problem statement
Focus software with its Focus A-B-C is the current market leader in the spreadsheet market. Focus Software, being the first mover with its intuitive menu system with functionality like macros had the largest market share with only one flaw, of printing graphs. Discount Software, with its VIP Scheduler had the same menu system to ease the user in making the transition to its software whereas Cinco, a Forward Software product, gave the users the options of either using its own menu system or a Focus style menu system with all the functionalities like and inbuilt graph printing ability.
With the current legal proceedings initiated by Focus Software against one of its competitor, Discount Software, on the basis of copyright infringement regarding the menu system, the CEO of Forward Software is contemplating with decisions on how to tackle the problem. The CEO has the option of engaging the services of a law firm to find its likelihood of wining the case in case it is sued. Whether it engages its services o r not, Forward Software could go for initial settlement without waiting for the outcome of the trial or wait for the trial. If it waits for the trial, either Focus wins the case or it loses. If Focus wins the case, Forward either go for initial settlement or it could go for trial. In case Forward Software goes to trial, it can either win the case or loose. 2. Recommendations
We have constructed the tree diagram based on the given data. Any missing probability from the given problem statement is calculated using Bayes Theorem. Based on the following key outcomes we make the following recommendations: Details | EMV (in millions) | EMV without research | $ 4.5 | EMV with research | $ 3.936 | Maximum EMV of research | $ 0.564 |

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