I used four different communication modalities as follows:

Presentation. The nature of the information necessitated a rich and face-to-face medium which has proven to be the most effective mode of communication (Guffey & Loewy, 2015). The company was undergoing a noticeable change by rolling out a new product to the market. Since change is usually coupled with resistance, a motivational speech is established to be effective in such circumstances. I effectively used the presentation mode to take advantage of a rich medium where I can used facial expressions and body language to convey enthusiasm about the product and make an emotional appeal to my audience.

E-mails. I used the E-mail communication mode in part B to encourage internal stakeholders,