...Clifford Colvard BUS-491 The Rise and Fall of Four Loko 1. All beverages are dangerous when consumed in large quantities. In the late eighties and early nineties, a beverage named Cisco came under scrutiny when many individuals succumbed to alcohol poisoning after imbibing the fruity alcoholic beverage. It was packaged in a fashion that some claimed to look like wine coolers. Nonetheless, the Canandaigua Wine Company, the manufacturer of Cisco, settled with the Federal Trade Commission to change the shape and color of the bottle and give a strong reference that Cisco is not a single serve beverage (http://www.ftc.gov/opa/predawn/F93/cisco.txt). This is a situation where Caveat Emptor is appropriate. Manufacturers often mimic packaging of more popular brands and I am fairly confident that the high dose of caffeine in Four Loko was a sought after characteristic by it consumers. In this case, Four Loko became the whipping post for overzealous parents and politicians, upset because their child was irresponsible. 2. Four Loko had a socially redeeming purpose apparent by the consumer demand. From a libertarian standpoint, individuals collectively coalesce with others who share similar values and interest to form a culture in which they choose their own socially redeeming qualities. Products often become synonymous with communities, a group of people bound by a common interest; therefore, Four Loko had the potential to represent a sub-culture, just as Harley-Davidson...
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...reference that Cisco is not a single serve beverage (http://www.ftc.gov/opa/predawn/F93/cisco.txt). This is a situation where Caveat Emptor is appropriate. Manufacturers often mimic packaging of more popular brands and I am fairly confident that the high dose of caffeine in Four Loko was a sought after characteristic by it consumers. In this case, Four Loko became the whipping post for overzealous parents and politicians, upset because their child was irresponsible. 2. Four Loko had a socially redeeming purpose apparent by the consumer demand. From a libertarian standpoint, individuals collectively coalesce with others who share similar values and interest to form a culture in which they choose their own socially redeeming qualities. Products often become synonymous with communities, a group of people bound by a common interest; therefore, Four Loko had the potential to represent a sub-culture, just as Harley-Davidson exudes the image of roughness for its riders. The redeeming social quality standard should only be applicable in cases where harm is done to someone else. The interference by the government in this case was unwarranted. The free market system elucidated a demand for Four Loko and beverages with high caffeine content have grown exponentially over the past decade. According to Beverage Industry Magazine, “the energy drinks category increased...
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...Textbook case study 3.1. The Rise and Fall of Four Loko 1) Are these drinks as dangerous as the critics maintain? How much of the problem is due to the high levels of caffeine, how much is due to the labelling and marketing and how much is caused by irresponsible behaviour on the part of the young drinkers? Are companies like Joose and Four Loko being singled out for social problems that are much wider in scope, in particular, alcohol abuse by young people? These drinks have been proven to be as dangerous as claimed because they contain caffeine, which is a stimulant hence keep you awake, while being mixed with alcohol, which is a depressant that slows down the body and brain; together this ‘tricks’ the mind into thinking that you are awake and ready for more alcohol. The cases of New Jersey students being hospitalised due to “serious alcohol poisoning” proves the real potential risks of consuming this beverage. In the case study it states that the caffeine content was boosted from 54mg to 156mg and had 12 percent alcohol, and these figures may not appear to be very high but after multiple drinks in a short amount of time it adds up and most young people simply do not acknowledge or care about these numbers. Personally, I do not think that the under-aged or young people who drink are to blame because it is common for people growing up to be curious and to experiment with things like this, however, there needs to be more work done on the education and awareness of alcohol...
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...A balanced diet is one that provides enough energy and nutrients for a person to maintain a good health. An ideal human diet contains all the essential nutrients such as fat, protein, carbohydrates, vitamins, minerals, water and fiber in suitable proportions. This proportion depends on each individual because everyone has different level of activity. For instance, a construction worker requires more carbohydrates than a person working indoor. To have a balanced diet is very important for everyone especially adolescents. A healthy diet is the key to being fit. It will prevent some health issues. There are many different reasons why eating healthy is important. The proper way of dieting is help to prevent heart disease, high blood pressure, diabetes and even some cancers. It also improves your mood, helps you handle stress and gives you more energy to work and study. Due to healthy lifestyle, you could be happy and full of positive energy to motivate your day. Nowadays, people all over the world face the similar problem that is deliberately eating less than one should in order to reduce weight beyond healthy range. A big mistake a lot people think slim is define as beauty. Everyone desires to become skinny so it will look like model or some superstars and this is influenced by social media. Unhealthy dieting can cause body fat, for example having fast food or sweet food. It could also leads to poor brain function including poor memory and concentration abilities...
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...theme of survival. Once Mariatu loses her hands in the attack on Manarma, she could no longer live her life like she once had. Surviving was twice as difficult with no hands, as she could not catch herself when she fell and she was much more exposed to disease with open wounds. After running through the forest in attempts to escape the rebels, Mariatu must rest as she is too weak to continue on. “As I closed my eyes, I blocked out any other thoughts by repeating to myself: I am alive. I will stay alive” (Kamara, 45). Mariatu did not allow herself to dwell on the negative things that could happen to her, thus giving herself a sense of hope. She convinced herself that she would live, and it gave her the strength to continue her journey to Port Loko. Not only did Mariatu lose her hands at the age of twelve, but she lost her innocence as well. After being raped by Salieu, a family friend planning to marry her, Mariatu became pregnant. However, she was at such a young age that her immature mind could not grasp the idea of maternity. “But there must be a mistake,” she wrote. “Only women have babies, not girls” (Kamara, 67). She was at such a young age that her knowledge of pregnancy did not exceed the belief that babies had come from a woman’s belly button. It was difficult for her to grasp the idea that she was to have a baby, and turned out to be emotionally damaging. She was forced to grow up and be a mother to this child when she was only 12 years old. Nonetheless, Mariatu’s family...
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...to save the world from destruction. Born during the great depression, Stanley Martin Lieber was born on December 28, 1922 in New York City. After Stan changed his last name to Lee, he was hired as an office assistant by Timely Comics in 1939. In the early 1940’s he was promoted to an interim editor. Stan Lee also served time with the United States Army during World War II. During the war, Lee worked as an illustrator and writer for the Army (Stan Lee, 2013). After World War II, Stan Lee continued working with Timely Comics, which was now known as Marvel Comics. In order to compete with DC comics and their new Justice League of America comics, Marvel instructed Lee to create a new comic series. With this, Stan Lee created the Fantastic Four in 1961. After this, a multitude of new characters were created by Lee. The Hulk, Thor, the X-men, and Spider Man were all creations of Stan Lee (Stan Lee, 2013). Stan Lee was promoted to editorial director and publisher in 1972 after his characters made Marvel highly successful. Even while his work with the comics continued, he moved to the west coast in order to be involved with Marvel’s film and television ventures. He was also named chairman emeritus...
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...Love Is never afraid Of fear. Fear Is always afraid Of love No destruction-fear In oneness-love. No oneness-love In destruction-fear. Fear beckons danger. Fear is self-enslavement. Fear is the eternal loser. Fear is helplessly founded upon stupidity. Fear secretly travels with the mind and openly travels with the body. Because you fear, God the Satisfaction does not hear you and God the Perfection does not near you. If fear knows how to grow quickly, then love knows how to glow soulfully, convincingly and perfectly. - Sri Chinmoy Jealousy has Frightening eyes. Jealousy has Grinding teeth. Jealousy has A cunning face. Jealousy can live Without a mind, Without a heart, Without a soul, Even without God. Human jealousy And divine Ecstasy Are eternal strangers. Jealousy Is an aggressive boxer, A repulsive dancer, A hopeless singer And a useless storyteller. Jealousy, Before you entered Into my life, I was the world's Richest prince. Now that you are in me And I am for you, I have become The poorest street-beggar. Jealousy, You are my constant Nightmare-mind. You are my constant Love-absence-heart. Shortest is the distance From jealousy to hell. Jealousy, You are your own Ultimate Self-destructive-indulgence. HOPE IS THE THING WITH FEATHERS By: Emily Dickinson "Hope" is the thing with feathers That perches in the soul And sings the tune without the words ...
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...integral in setting the proper direction that the story will go. They also have other responsibilities that they are responsible for. Such items include:. * Design the layout and story board of the comic book * Spark the creative flow/process for continuity of the storylines. * Improves story designs based on customer feedback. * Establishes branding to amplify the quality of the product. For the largest comic book companies (DC and Marvel) creating and sustaining a brand image that focuses on excitement and captivating plots are essential to their survival. The Distributor: AKA Devastating Distribution Dude Our next hero in the supply chain is faster than the FLASH, smarter than Mr. Fantastic of the Fantastic Four. He is the next mover and shaker in the comic book supply chain. He is the man known as the Devastating Distribution Dude (D3), and his super power is distribution. Comic...
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...Marvel's The Avengers[4] (classified under the name Marvel Avengers Assemble in the United Kingdom and Ireland),[1][5] or simply The Avengers, is a 2012 American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.1 It is the sixth installment in the Marvel Cinematic Universe. The film was written and directed by Joss Whedon and features an ensemble cast including Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Clark Gregg, Cobie Smulders, Stellan Skarsgård, and Samuel L. Jackson. In the film, Nick Fury, director of the peacekeeping organization S.H.I.E.L.D., recruits Iron Man, Captain America, the Hulk, and Thor to form a team that must stop Thor's brother Loki from subjugating Earth. The film's development began when Marvel Studios received a loan from Merrill Lynch in April 2005. After the success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011. With the signing of Johansson in March 2009, the film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the original screenplay by Zak Penn. Production began in April 2011 in Albuquerque, New Mexico, before moving to Cleveland, Ohio, in August and New York City in September. The film was converted to 3D in post-production. The Avengers premiered on April 11, 2012, at Hollywood's...
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...Thérèse Raquin was published in 1867 shortly after Charles Darwin’s Origin of the species was published in 1859 and translated into French in 1862. Darwin’s book looked at the theory of natural selection and its effects on the animal kingdom. It looked into ideas such as natural selection, the struggle for existence, inherited traits and survival of the fittest, all of these subjects can also been found in Émile Zola’s ‘Thérès Raquin’, Zola applied these theories not just to society as a whole but to a specific family. Zola is thought to be one of the greatest naturalist writers. He was keen on the idea that fictional writing could be much like a science that could be used to study human passions and psychology and hoped to develop a ‘scientific literature’, one that could be seen by looking at science through a microscope. The preface to the second edition is used by Zola to speak to the reader directly and to give them some guidance and understanding about the intention of the book. He states ‘In a word, I wanted only one thing: given a powerful man and a dissatisfied women, to search out the beast in them, and nothing but the beast, plunge them into a violent drama and meticulously note the feelings and actions of these two beings’. Here he clearly says that humans are much like animals, with their predatory instincts and he puts this couple together, almost like an experiment to see how they react together and what happens next. Zola seemed to be captivated by physiology...
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...Temperaments Distinguishing Human Behaviour Choleric Focused on what needs to happen and has little concern for anything between them and their goal. A person who is choleric is a doer and a leader. They have a lot of ambition, energy and passion, and try to instill it in others. They can dominate people of other temperaments, especially phlegmatic types. Many great charismatic mililtary and political figures were cholerics. On the negative side, they are easily angered or bad-tempered. Known as the fiery temperament. Positives: not easily discouraged, optimistic, leader, team player, decisive, adventurous. Negatives: self-sufficient, impetuous, cruel, hot-tempered. The Powerful Personality – extrovert, leader, optimist, desires control. Babies Positives: determined look, adventuresome, energetic, outgoing, precocious. Negatives: strong-willed, demanding, loud and shrill, throws things, not sleepy. Children Positives: born leader, daring and eager, productive worker, sees the goal, moves quickly, self-sufficient, competitive, assertive, trustworthy. Negatives: controls parents, manipulative, temper tantrums, constantly moving, insists on own way, tests control, argumentative, stubborn, defiant. Teens Positives: aggressive, competent, organises quickly, assumes leadership, problem solver, self-confident, stimulates others, excels in emergencies, great potential, responsible. Negatives: too bossy, contnrols friends, knows everything, looks down on dummies...
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...Mr. Bowman the world's biggest Beavers fan walks into his classroom with a Ducks poster on his door. He let his student Melina Valdovinos make a Ducks poster. He thought it was just for fun. Mr.Bowman walks into his classroom with a Ducks poster on his door. He was going to take it down, but he didn’t. He put a “Curse” on the poster. He made the Ducks lose their game. Mr.Bowman the world's biggest Beavers fan keeps a Ducks poster on his door. It was a quiet Friday afternoon in Mr.Bowman’s 6th period class. When his student Melina Valdovinos asked to draw and color a Ducks poster. He said “Yes” Mr.Bowman thought it was going to be for a friend or for her. Mr.Bowman and his students leave the classroom. Mr.Bowman let a student in his class...
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...Over the past month I chose to read the science fiction novel I Am Number Four by Pittacus Lore. This book details the life of Four, or John Smith, an alien from the planet Lorien who has fled to Earth with his guardian Henri in an effort to escape the Mogadorians, who are an evil alien race that demolished almost everyone from John’s home planet. It is explained that nine aliens from Lorien were sent with their guardians to Earth for protection, but if they are found by the Mogadorians they must be killed in the order of their numbers. The first scene that is described in the book illustrates the murder of number Three, signaling number Four that he is next. John, or Four, and Henri have to constantly move around to avoid being caught by the Mogadorians so when the find out Three is dead,...
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... From the dawn of time the allure of the unknown has driven human intuition to some dangerous situations. But there are the few who stand up to the danger and challenge of facing the unknown. One of these such people is known as Sherlock Holmes. Holmes is widely regarded as one of the most famous detectives in history. Solving case to case to case to case. But time is a stranger-a wandering orphan of sorts and creates no attachments. So like all Mr. Holmes’ age caught up with him and now he is too mangled and sluggish to keep up with the line of work he so valiantly championed. Foresight was a gift that came naturally to Mr. Holmes and he knew he had to find some kind of successor. So he decided to solve this one last mystery for old times sake. As great of a detective as Holmes was, he couldn’t handle these cases alone. Herein Lies Dr. Watson. Holmes and Watson were together through thick and thin, solving case from case to case. Watson aged and finally figured it was wise to retire while he still had some energy left in him. So Watson decided to adopt a young boy named Gregor. Gregor was orphaned at a young age but he knew whatever brought him into existence did so for a particular reason. He believed he was created for a higher purpose. This intuition intrigued Holmes as a boy facing a soul crushing barrier was able to cope with seemingly never ending malice. So Holmes took the boy under his wing and taught him the ropes. The boy learned quickly and Holmes soon found himself...
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...to assign Lee to create his own super-group. Lee was thinking in leaving the comic industry, and as so Lee did not have anything to lose when his wife suggesting using stories of his liking - his style / taste. Lee also intended to give these heros a complete humanity, meaning flawed, up until that point heros in general where flawless this idea supposed a change in the entire industry. By creating humane characters, Lee was able to not only pick the audience that the ‘Justice League’ created and was unable to satisfy, but also to expand their original audience by touching into more mature themes. In the midst of this Lee, together with Jack Kirby and Steve Ditko, created the most popular comic book icons so far, including: The Fantastic Four, Hulk, Iron Man, Thor, The X-Men, Daredevil, Doctor Strange, and the single most successful character Spider Man. Lee was able to use all these characters, and put them in a single shared universe, thus creating the avengers. In the following years Stan Lee would continue to increase in popularity, and to pioneer in the comic book spectrum, hosting the first african-american character in comic books to have a serious supporting role. Other issues that were touched upon were the vietnam war, student activism, political elections, etc. This raised Marvel not as a comic book company, but as a group of serious writers in search of their voice. ...
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