...Vivaldi Antonio Vivaldi was born on March 4th, 1678, in Venice, Italy. His father, a barber and a talented violinist at Saint Mark's Cathedral himself, had sparked interest in music in young Antonio. He helped him in making a decision of taking on a career in music. He encouraged and made him enter the Cappella di San Marco orchestra, where he soon became a highly appreciated violinist (Wikipedia). In 1703 Vivaldi became a priest known by the nickname "The Red Priest", because of his red hair. He was not interested in priesthood and the only reason for joining was his financial situation. That was was the only possible way for his poor family to receive free schooling. Nevertheless, very soon, in 1704, he was pardoned from celebrating the Holy Mass because of his bad health. Later, he became a violin teacher at an orphanage for girls called Ospedale della Pietà in Venice. The orphans soon started to gain appreciation and esteem as Vivaldi wrote most of his concertos, cantata, and sacred music for them. In 1705 the first collection of his works was published. He was a prolific composer producing over 500 concertos, 46 Operas, symphonies, 73 sonatas, chamber music, and sacred music. His most famous work is believed to be the Four Seasons (Wikipedia). Vivaldi's music is especially innovative since he added brightness to the very formal and rhythmic structure of concertos. He constantly searched for harmonic contrasts, creating innovative melodies and themes. Vivaldi’ ultimate...
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...[pic] Marketing MK 201 Marketing of Four Seasons Hotel Shanghai [pic] Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th , 2012 Acknowledgement For the successful completion of our report, we would like to express our deep gratitude to all the people who give us help and advise. First and foremost, we are going to give our appreciation to Mr. Wang, the Assistant Sales Director of the Four Seasons Hotel Shanghai. He spent his personal time replying our email to answer our questions and gave us a lot of valuable information and instructions which keep our report going in the right direction. Secondly, we would like to thank our Marketing lecturer, Miss Medico, she provided us with many useful resources and guidance at every stage of writing the report. Clearly, we cannot finish this report smoothly without her help. Last but not least, we would like to thank all our friends for their suggestions and inspiring. Contents Aknowledgement 2 Introduction 4 Background of Four Seasons Hotel Shanghai 4 The Lifecycle Stages of Four Seasons Hotel Shanghai 5 Target Market 6 The Promotion Mix of Four Seasons Hotel Shanghai 7 Advertising 7 Publishing pamphlets and magazines 7 Online advertising 8 Public Relations 8 Communicating with public by Internet 8 Participate in public service 9 Sales Promotion 9 Hotel packages promotion 9 Discount 10 Conclusion 10 Reference...
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...critically analyse the implications of human resource practices in the Four Seasons brand. Unless diversity is supported, discrimination can appear in some cases, having a negative effect on the running of the business. Also, working in groups makes a great contribution to the company’s performance, allowing creativity to be put into practice. Leadership is the greatest issue, as it can make the difference. Following a vision of his own, the leader can influence each department and also control staff’s and customer’s emotions as they represent the key to a better reputation of the brand. Lastly, a personal reflection upon the workshops was written, illustrating the fact that they represent a better command of the subject. 2. Diversity and Groups Nowadays, managing a hotel brand is done with the help on diversity management (Mor Barak, 2005). There exist four magnitudes of diversity: tenancy, age, sex and race. After a study conducted by Ely (2004), race and sex are not irrelevant to performance, as opposed to tenancy and age which are judged by experienced staff who believe that wisdom comes with age. Cooperation and teamwork represent the key to the issue. Banks in the USA developed diversity education programs where employees were stimulated to work with the ones they did not accept, results being highly positive and thus leading to a better collaboration in the at near future (Ely, 2004). For the Four Seasons brand, extensive research needs to be carried out, starting with the...
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...' Academy ol Management Executive, 2002, Vol. 16, No. 4 Four Seasons goes to Paris floger HalloweU, David Bowen, and Carin-Isabel Knoop Europe is different from North America, and Paris is very different. I did not say difficult. I said diffeient. —A senior Four Seasons manager Executive Summary Four Seasons Hotels and Resorts opened its first French property in 1999. This article presents that opening as a case study to illustrate a perspective on how a company with a strong and highly successful organizational culture might approach a new national culture when that cuhure is both distinct and intense, as is the case in France. Managers can henefit from the case by understanding this approach to organizational and national culture, which the authors believe represents a useful framework for global management. The article begins with a discussion of the linkage between corporate cuifure and competitive advantage for service organizafions. It then describes the corporate support structure and the philosophy that Four Seasons developed over two decades to support its international expansion and to manage the type of challenges its French property posed. Finally, it describes how the firm went about transforming that property into one of its crown jewels. The Linkage Between Service Culture and Competitive Advantage The enduring success of service organizations such as Southwest Airlines, The Walt Disney Company, Wal-Mart, and USAA (among others) is frequently ...
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...BOWEN op yo CARIN-ISABEL KNOOP Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy” Europe is different from North America, and Paris is very different. I did not say difficult. I said different. — A senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was arguably the world’s leading operator of luxury hotels, managing 53 properties in 24 countries and delivering what observers called “consistently exceptional service.” For Four Seasons, that meant providing high-quality, truly personalized service to enable guests to maximize the value of their time, however the guest defined doing so. No tC In 1999, Four Seasons opened the Four Seasons Hotel George V Paris (hereafter, “F. S. George V”), its first French property, by renovating and operating the Hotel George V, a historic Parisian landmark. Doing so was, according to John Young, executive vice president, human resources, “one of our great challenges and triumphs.” Young mused on what Four Seasons had learned from opening a hotel in France, wondering what lessons would be applicable to other openings given the firm’s growth plans, which suggested that new opportunities would be largely outside North America. (Exhibit 1 illustrates property locations in 2002.) Performance Do Four Seasons generally operated (as opposed to owned) midsized luxury hotels and resorts. From 1996 through 2000 (inclusive), Four Seasons revenues increased at a compound rate of...
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...Antonio Vivaldi Antonio Vivaldi was one of the leading musicians of the Baroque period. He was a classical composer and musician. Antonio Lucio Vivaldi was born March 4, 1678 in Venice, Italy to Giovanni Battista Vivaldi and Camilla Calicchio. He was the oldest of five children. Giovanni was a barber who later became a professional violinist. It was Antonio’s father who taught him to play the violin and together they toured Venice and were even noted as one of Venice’s main tourist attractions. When Vivaldi was around 14 or 15 he began the study of priesthood; in the 1600s, this was a common way for a poor family to get a free education for their child. Vivaldi was ordained on March 23, 1703 at the age of 25. He was known as the ‘Red Priest’ because of his red hair. Vivaldi worked at an orphanage which was called the Ospedale della Pieta (Hospice of Mercy) as the maestro di violin This was an all-girls orphanage, which was for the illegitimate daughters of Venice’s noblemen and the school was dedicated to the education and care of young women. The musical standards at Ospedale were among the highest in Venice and Vivaldi served as the music director. At Ospedale, every month he would write two concerti for the girls’ choir to perform, these accounted for the large variety of the music Vivaldi wrote. These concerti were often quite difficult, and the girls of the Ospedale choir must have possessed a great amount of talent to perform them. Several of Vivaldi’s students...
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...Antonio Vivaldi, the composer I chose was known as a virtuoso violinist, teacher and composer. He composed multitudes of concertos during the Baroque period of music. The term Baroque is applied to one of the most diverse and riches periods in Western European music history which lasted from approximately 1600 until 1750. Antonio Vivaldi was first introduced to me during car rides with my mother. She played Vivaldi The Four Seasons frequently and from there my love of the violin began. I never researched his life however, so this paper has been very interesting to me. Antonio Lucio Vivaldi was born in Venice on March 4, 1678. He is known as a Baroque composer, virtuoso violinist, teacher and cleric. He was one of nine children. His father, Giovanni Battista, who was a barber and a professional violinist taught him how to play. Together they toured Venice, playing their violins. Through his father, Vivaldi met and learned from some of the best musicians and composers in Venice at the time. Although he attempted various instruments, he was not as successful at learning wind instruments due to a chronic shortness of breath. This health issue will play a large role in his future....
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...Vivaldi’s violin concerto The Four Seasons (1725) is an excellent example of the music of the Baroque era. The Baroque era was a time of artistic revolution. Virtuosic concertos, especially for stringed instruments like the violin, were great examples of this. Antonio Vivaldi was known for his work on such pieces - his most well known set of concertos is considered The Four Seasons. During the baroque era, it was quite common for musical pieces to tell stories, or invoke specific emotions, also known as ‘program music.’ It was intended to tell a story, and Vivaldi became a legend in the style. The Four Seasons does this wonderfully. In fact, there were sonnets that go along with the piece, describing each season. The piece titled Summer,...
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...Antonio Lucio Vivaldi Antonio Vivaldi, also known as the Red Priest, was a Baroque music composer. Not only was he a composer, he was expert violinist. Being born on March 4th, 1678 in Venice, Italy, he grew up being a priest in mind. He was then ordained in 1703 obtaining the name “Red Priest” because he had red hair. After his priesting days, he became a violin teacher at an orphanage for girls named Pio Ospedale della Pieta. After writing a little while teaching, he began to see his true potential and so did the people around him. In 1713 he decided to take leave off of the orphanage and play at his first opera in Vicenza named Ottone in villa. Up-starting his career he traveled around composing operas, cantatas and concert music. After countless operas, cantatas and concerts, Vivaldi has reached a magnificent goal of becoming a famous composer. Before Vivaldi decided to become a composer, he was studying to become a priest. He began at the age of 15. In 1703 he was ordained as a priest, also obtaining the name “Red Priest”. It was said that Vivaldi had an asthma condition. Wearing the priest uniform squeezed his chest making it very hard for him to breathe. About a year into being a priest, he had to quit because of his asthma condition. Moving on, Vivaldi picked up a violin and practiced that. He played at the orphanage for girls named Pio Ospedale della Pieta. Constantly playing there, he was appointed to be a violin teacher. He taught the young girls there from 1703...
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...Listening Journal 1: Spring The historical piece that I listened to was Spring from The Four Seasons II and III. This piece was composed by one of the most famous composers; Antonio Vivaldi. Vivaldi was a Venetian composer who used various techniques to tell a story within his music. Some of these techniques included a change in tempo to showcase different moods or changes in the atmosphere, and poems to tell along with the music for a better, and more detailed understanding of what was taking place. The Four Seasons was a collection of four different violin solos, also known as concertos. These solos were performed by violinists and each solo illustrated the four seasons; Fall, Winter, Spring, and Summer. When listening to the Spring...
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...Antonio Lucio Vivaldi Birth: Antonio Vivaldi had been born on March the 4th, 1678. He was baptized immediately after birth Early Adult Years: Antonio Vivaldi was made a priest in 1703. But, according to him, a year later after becoming a priest, he no longer wanted to celebrate Mass due to complaints like “tightness of chest”. This may have been genuine or fake. It may have been genuine, in which case, the illness was probably asthma. It may have been faked due to his greater love of music, so he could spend more time writing it and jotting ideas down instead of celebrating mass. Anyways, Antonio Vivaldi became a clergyman against his own will. He probably became one in the first place because in his days, that was usually the only way a poor family (in Vivaldi’s case, his family and himself) could get free education. He did remain a priest though, even if he did not do all the Mass because of his poor health and asthma. Antonio Vivaldi wrote many great and fantastic musical pieces that earned him a great reputation as a musician, such as Opus 3 and the Four Seasons. But he also wrote lots more small pieces, rather like 5 finger exercises and warm-ups for a beginner, amateur, or student. And this is what they were. Vivaldi worked for the Ospedale Della Pieta for most of the time. An Ospedale is normally termed an orphanage. But this Ospedale was a little different. It was a home for the female children of noblemen, rich men, merchants, wealthy men, etc. and their numerous...
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...Monteverdi came around at the end of the Renaissance period leading into the Baroque period, all the way back in the 17th century. Meanwhile, Vivaldi would not come around till the 18th century, much later into the Baroque period. Monteverdi’s writing focused around only vocal pieces, most of which were operas. His first Opera he published, Orfeo, is what really got Monteverdi’s name out there. After his big success from Orfeo, he went on to publish his second Opera, L’Arianna. Monteverdi was very well known for capturing expression and feelings within his compositions. Vivaldi also wrote an opera of his own, called Ottone in villa. Vivaldi, just like Monteverdi, also wrote many vocal pieces. However, the difference is between them, that Vivaldi...
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...He was the music director for Elector Georg Ludwig of Hanover. Shortly after, he moved to London where his opera Rinaldo was produced. Handel was soon known as the most important and Queen’s Anne’s favorite composer. Most of Handel’s compositions were Italian and English operas. His English operas were based on the Old Testament stories. These stories were not church stories. They were written to entertain the audience. Handel’s Messiah, a New Testament story is an exception to his usual Old Testament stories. The Messiah is a composition written in just twenty-four days and is two and half hours long. The popularity of the Messiah didn’t occur until almost a decade later in London. Handel composed thirty-nine Italian operas, but they were not as popular as his English...
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...he had for playing music and writing it too, I believe that handel is and should be always considered one of the greats. Antonio Vivaldi Was born on the 4th of March 1678, he was born in Venice Italy. He was a Baroque Italian Composer, and an expert at the violin. VIvaldi is widely known for his Instrumental Concertos. When Vivaldi was born he was immediately baptized into the Catholic church by the midwife, and his official Baptism was two months later. Only one of Vivaldi’s siblings was musically talented, he played the violin, he tutored Vivaldi on how to play the violin, and people believe that, that was the way Vivaldi learned to love the violin. Vivaldi’s first music piece was Letatus, written by him at the age of 13 years old. Over his whole life, Vivaldi always had some health problems, like a form of asthma. Then in 1693 when he was 15 he studied to become a priest, he then was ordained at the age of 25 in 1703, his nickname was the red priest, red referring to the color of his hair. When Vivaldi was grossing in his career, in 1703 he decided to be a teacher at a orphan girls school, Vivaldi taught at this school for twelve years then finsihing in 1715. Then later in his peak in his career,Vivaldi died in his sleep from an “internal infection” on July 28 1741. Vivaldi’s four most famous compositions would first would be, The Four Seasons, Second would be, Gloria, third would be, Bajazet, fourth would be, Stabat Mater. Vivaldi’s style is definitely a type of music that...
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...it by relating key terms from the textbook to your selection. Explain what you like or admire about the work. Briefly, compare it to a modern soundtrack or song that evokes a similar mood. AntionoVivaldi’s Four Seasons, is a group of four violin concertos in which sonnets were written to describe the seasons. I found Four Seasons Spring very refreshing. As I listened closely, I could hear sounds in the music that mimicked birds chirping, a brook, a breeze and a thunderstorm. All the sounds of spring are in the music and remind me of a beautiful spring day. The concerto begins in allegro and slows down and picks up again as if it is telling a story of spring. What I like most about the Four Seasons’ Spring is that I feel refreshed, renewed, everything that spring represents. After listening to all four of the concertos, I was able to relate to each season through the music. I also enjoy jazz music and I can sit and listen to the instruments and they sometimes sound like words that speak to your soul and spirit, soothing and refreshing, creating a nice break from the hustle and bustle of the day. Sayre, H. (2012). The Baroque in Italy. In The Humanities: Culture, Continuity and Change (Vol. 2, pp. 697-698). Upper Saddle River: Prentice Hall. Four Seasons ~ Vivaldi. (n.d.). Retrieved October 8,...
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