...___________________________________________________________________________ 1. Maintaining goodwill within an organization can improve a firm's financial performance. True False 2. Goodwill is not important in government organizations. True False 3. More and more organizations are realizing that treating employees well is financially wise as well as ethically sound. True False 4. Goodwill is important externally but does not need to be considered when communicating with people within an organization. True False 5. The word "you" does not necessarily have to be included in a message that conveys the you-attitude. True False 6. Wordiness means having more words than the meaning of a message requires. True False 7. Wordiness helps to clarify a message by making it concise and easy to read. True False 8. Adding words to increase you-attitude or develop a reader benefit will make a sentence wordy. True False 9. The word "you" should be used in all business messages in order to convey the you-attitude. True False 10. Long sentences, by definition, are wordy. True False 11. Revisions to sentences in order to include the you-attitude should not change the basic meaning of the message. True False 12. To best convey the you-attitude, a company should refer to a customer's order generically as "Your order" since the customer already knows what he ordered. True False 13. A sentence that focuses on the communicator's work or generosity...
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...Table of Contents Availability Bias 2 Overreaction Bias 6 Research Report Analysis 8 Illustrations 12 Conclusion 14 Bibliography 15 Availability Bias Availability bias is a human cognitive bias that causes us to overestimate probabilities of events associated with memorable or dramatic occurrences. A cognitive bias is a pattern of deviation in judgment that occurs in particular situations. A cognitive bias can also be explained as a flaw in judgment which is caused by memory, social attribution, and statistical errors. Since, memorable events are further magnified by coverage in the media; the bias is compounded on the society level. Two well-known examples would be estimations of the probability of plane accidents and the kidnap of children. Both events are quite rare, but the huge majority of the population outrageously overestimates their probability, and behaves accordingly. In reality, one is more likely to die from an auto accident than from a plane accident, and a child has a higher risk of dying in an accident than the risk of getting kidnapped. Availability bias is at the root of many other human biases and culture-level effects. Availability bias is a cognitive illusion. The availability biasis a mental shortcut that occurs when people make judgments about the probability of events by how easy it is to think of examples. The availability bias operates on the notion that, "if you can think of it, it must be important...
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...Exam Chosen Questions Part A: 1 Part B: 3, 5 Student Name: Fred Can Zhang Student Number: N7687079 Tutor’s Name: Nino Miletovic Word Count: 3116 Part A Question 1 Introduction Currently, the development of media industries have been significantly motivated by media convergence; globalization and competition. Therefore, how to change and improve to adapt challenges and opportunities which brought by new ages have become a core mission for many media producer and organizations. During these changing process, it is clearly to see that audience’s attitude and preference have always significantly influence industries’ strategies, the organizations who can make the good audience consideration usually can achieve a better performance. However, with the rapid development of new technologies, the audiences becoming elusive – hard to pin down; define; measure and manage. (Lecture Notes, 2015) It has indicated that to consider how can different research methodologies help or affect industries to describe and understand the audiences could be necessary. This essay will discuss 2 types (Quantitative and Qualitative) of methodology which used often to research on audience, to analysis their benefits and disadvantages; make the statements based on examples and give the conclusion. Quantitative survey Research Firstly, quantitative research is a common and useful methodology to research on audience, this methodology has basically include survey research; content analysis and...
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...Millionaire deserve the awards it got? Submitted to: Prof. Virupakshi Goud Submitted by Section C Names: Rachit Bhatia 2009156 Rachita Gulati 2009157 Declaration We, Rachita Gulati and Rachit Bhatia have prepared this report solely for our BC II project. We accept that every coin has 2 facets and we have tried to consider both the perspectives for the said scenario. But then again we might have been biased towards a single perspective. Here we declare that such an instance should be seen as unintentional. While writing this report we have included certain personal opinions and so, it must not be seen as containing derogatory remarks. Place: Nagpur Signatures: Date: 15 December 2009 Acknowledgement We would like to thank Prof. H Virupakshi Goud, Business Communication professor, for giving us this interesting and highly debated topic for the project. This helped us in attaining a lot of information about the film industry, films and awards. This project also helps us to sort out the differing view of people and thus giving a new line of thought to thinking. Thus, it helped us further in realizing the importance of considering all the facets of a situation before giving out a judgement. Abstract Slumdog Millionaire is a 2008 film directed by Danny Boyle based in Mumbai, India’s most popular metropolis. The movie was critically acclaimed in the western world as well as in India. It has been raking in millions of dollars all over the world for...
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...REASONING SKILLS SUCCESS IN 20 MINUTES A DAY REASONING SKILLS SUCCESS IN 20 MINUTES A DAY 2nd Edition ® NEW YORK Copyright © 2005 LearningExpress, LLC. All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: Reasoning skills success in 20 minutes a day.—2nd ed. p. cm. ISBN 1-57685-493-0 1. Reasoning (Psychology) I. Title: Reasoning skills success in twenty minutes a day. II. Title. BF442.C48 2005 153.4'3—dc22 2005047185 Printed in the United States of America 987654321 Second Edition ISBN 1-57685-493-0 For information on LearningExpress, other LearningExpress products, or bulk sales, please write to us at: LearningExpress 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents HOW TO USE THIS BOOK ix PRETEST 1 LESSON 1 Critical Thinking and Reasoning Skills The importance of critical thinking and reasoning skills, justifying your decisions, the difference between reason and emotion 15 LESSON 2 Problem-Solving Strategies Identifying the main issue of a problem and its parts, prioritizing issues 21 LESSON 3 Thinking vs. Knowing Distinguishing between fact and opinion, determining whether facts are true or tentative truths 27 LESSON 4 Who Makes the Claim? Evaluating credibility: recognizing bias, determining level...
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...This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and sharing with colleagues. Other uses, including reproduction and distribution, or selling or licensing copies, or posting to personal, institutional or third party websites are prohibited. In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier’s archiving and manuscript policies are encouraged to visit: http://www.elsevier.com/copyright Author's personal copy Computers in Human Behavior 26 (2010) 1237–1245 Contents lists available at ScienceDirect Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh FacebookÒ and academic performance Paul A. Kirschner a,*, Aryn C. Karpinski b a Centre for Learning Sciences and Technologies (CELSTEC), Open University of the Netherlands, Valkenburgerweg 177, 6419AT Heerlen, The Netherlands The Ohio State University, The College of Education and Human Ecology, The School of Educational Policy and Leadership, 29 West Woodruff Avenue, 210 Ramseyer Hall, Columbus, OH 43210 b article info Keywords: Facebook Social networking software Grade point average Academic performance abstract There is much talk of...
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...social context. (4) 2 . d Sociologists consider occupation, income, education, gender, age, and race as dimensions of social location.(4) 3. d All three statements reflect ways in which the social sciences are like the natural sciences. Both attempt to study and understand their subjects objectively; both attempt to undercover the relationships that create order in their respective worlds through controlled observation; and both are divided into many specialized fields. (5-7) 4. c Generalization is one of the goals of scientific inquiry. It involves going beyond individual cases by making statements that apply to broader groups or situations. (7) 5. b The Industrial Revolution, imperialism, and the development of the scientific method all contributed to the development of sociology. The fourth influence was the political revolutions in America and France — there was no political revolution in Britain at that time. (8-9) 6. d Positivism is the application of the scientific approach to the social world. (9) 7. d Of the four statements, the one that best reflects Herbert Spencer’s views on charity is “The poor are the weakest members of society and if society intervenes to help them, it is interrupting the natural process of social evolution.” While many contemporaries of Spencer’s were appalled by his views, the wealthy industrialists found them attractive. (10) 8. b The proletariat is the large group of workers who are exploited by the small group of capitalists who own the means...
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...Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS THEMATIC CONTENTS vi COLLABORATIVE AND/OR PROBLEM-SOLVING ACTIVITIES TEACHING COMPOSITION WITH THE LONGMAN WRITER A SUGGESTED SYLLABUS ANSWER KEY 19 PART...
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...this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are...
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...7 Technology and Control: the interactive dimensions of journalism Anthony Smith The newspaper and the novel were the first cultural forms to emerge directly from printing; they were both essentially publishing phenomena and developed in England in the aftermath of the expiration in 1695 of the Licensing Act when printers, no longer limited in numbers by statute, were free to flourish - or perish - according to the behaviour of the market. 1 Journalism has thus a similar relationship to printing as pop music to the phonograph or the film to photography: it depends upon an industrial activity, it involves the creative individual as a worker within a fairly complex process of manufacturing and distribution. The journalism is, as it were, the 'software' supplied to fill the 'hardware' of the newspaper system, and it thus serves as a pioneer example of the working of modern mechanical media. Unfortunately the newspaper is only now beginning to be studied historically as a media system;2 most of those interested in the history of the press have been hitherto concerned with the newspaper either as a component of 'Whig' history, concentrating on those elements which illustrate the great tide of public freedom swelling from the eighteenth century onwards,3 or else as a component of a kind of 'Whiggism-in-reverse', bringing out those elements which illustrate the increasing amiseration or exploitation of the new mass readership.4 Part of the interest in...
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...Muller and Harvey S. Wiener ISBN 0-558-55519-5 Research and Writing, Custom Edition. Published by Pearson Custom Publishing. Copyright © 2006 by Pearson Custom Publishing. Taken from: Writing Research Papers: A Complete Guide, Eleventh Edition by James D. Lester and James D. Lester, Jr. Copyright © 2005 by Pearson Education, Inc. Published by Pearson Longman, Inc. New York, New York 10036 To the Point: Reading and Writing Short Arguments by Gilbert H. Muller and Harvey S. Wiener Copyright © 2005 by Pearson Education, Inc. Published by Pearson Longman, Inc. Copyright © 2006 by Pearson Custom Publishing All rights reserved. Permission in writing must be obtained from the publisher before any part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system. All trademarks, service marks, registered trademarks, and registered service marks are the property of their respective owners and are used herein for identification purposes only. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ISBN 0-536-97722-4 2005240359 AP Please visit our web site at www.pearsoncustom.com ISBN 0-558-55519-5 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company Research and Writing, Custom Edition. Published by Pearson Custom Publishing. Copyright © 2006 by Pearson Custom Publishing. 1 Reading...
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...teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2011, 2008, 2005, 2002. All rights reserved. No part of this publication may be reproduced...
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...e CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM TM Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2011, 2008, 2005, 2002. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Critical thinking : a student’s...
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...FULL TITLE · The Canterbury Tales AUTHOR · Geoffrey Chaucer TYPE OF WORK · Poetry (two tales are in prose: the Tale of Melibee and the Parson’s Tale) GENRES · Narrative collection of poems; character portraits; parody; estates satire; romance; fabliau LANGUAGE · Middle English TIME AND PLACE WRITTEN · Around 1386–1395, England DATE OF FIRST PUBLICATION · Sometime in the early fifteenth century PUBLISHER · Originally circulated in hand-copied manuscripts NARRATOR · The primary narrator is an anonymous, naïve member of the pilgrimage, who is not described. The other pilgrims narrate most of the tales. POINT OF VIEW · In the General Prologue, the narrator speaks in the first person, describing each of the pilgrims as they appeared to him. Though narrated by different pilgrims, each of the tales is told from an omniscient third-person point of view, providing the reader with the thoughts as well as actions of the characters. TONE · The Canterbury Tales incorporates an impressive range of attitudes toward life and literature. The tales are by turns satirical, elevated, pious, earthy, bawdy, and comical. The reader should not accept the naïve narrator’s point of view as Chaucer’s. TENSE · Past SETTING (TIME) · The late fourteenth century, after 1381 SETTING (PLACE) · The Tabard Inn; the road to Canterbury PROTAGONISTS · Each individual tale has protagonists, but Chaucer’s plan is to make none of his storytellers superior to others; it is an equal company. In the Knight’s...
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... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2 History of journalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.2.6 1.2.7 1.2.8 1.2.9 Early Journalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . England...
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