Proposal for Retailing Unstructured Bazaar Assignment
Group Members
Muhammad Aleem Uddin
Muhammad Bilal Uddin
Business Category
Indoor games- Entertainment
BRAND ELEMENTS: 1. Brand name: “FFA” Fun For All 2. Tag line: “ A joy filled experience “ 3. LOGO: 4. URL: https://www.facebook.com/funffa/ 5. Banner:

Core Business Idea:
On the basis of our discussions with the course instructor, we have decided to go with the idea of providing a service of indoor games at the BAZAR. The stall will comprise of small scale indoor games like Football Table Game, which is going to be the core service provided by us two group members and other games will include Ludo, chess, Card games, Dice games, Darts and Target games etc. that we will be outsourcing to a student from our own university- Sublet.
Competition:
The business idea proposed above will have a huge advantage to its benefit because of the fact that there are almost zero indoor games offered by Bahria itself and neither at the day of BAZAR, we only see a table tennis and that too attracts a very less number of students. Our focus is to give the students a chance to do something interactive and have a little fun and laugh with their friends in order to get a break from the hectic routine.
Marketing:
Marketing will play an important role and add value to our venture by attracting customers. Marketing will include the basic uses of advertising and public relations. We’ll be using posters and invitation to inform and invite our fellow students and respectable faculty members. And the use of social media websites will indeed be the best source to communicate about our service.
Costing:
A tentative list of the games that we will have at the stall with the prices and the quantity, there is still room for error and addition of more games depending on the sublets.
The sublet expenses will be borne by the student as it will be his own material, we will provide him with space and as per our agreement he’ll pay us a rent of Rs 2000/- and share a 10% of the total profit with us. S.no | Item | Quantity | Price | total | 1 | Football Table | 1 table | Rs 2000/= | Rs 2000/= | SUBLET EXPENSE # 1 | 2 | Ludo | 2 boards | | 3 | Chess | 1 board | Not discussed upon as it won’t be of our concern. We will only communicate our needs. | 4 | Card Games | 2 decks | 5 | Dice Games | 4 sets (2 each) | 6 | Darts & others | 1 set each | SUBLET EXPENSE # 2 | Water coin game | 2 sets | Balloon popping | 2 sets |

GAME PRICING AND PHOTOGRAPHY RATES | Games and sublet single player double player | Football table | Rs 20/- | Rs 40/- | Ludo and Chess | Rs 15/- | NA | Card games | Rs 25/- | Rs 40/- | Dice games | Rs 20/- | Rs 40/- | Darts and others | Rs 15/- | Rs 30/- | Water coin game | Rs 15/- | Rs 30/- | Balloon popping | Rs 10/- | Rs 20/- | Other expenditures | quantity | price | total | Table | 3 | Rs 25/- | Rs 75/- | Table cover | 3 | Rs 10/- | Rs 30/- | Transportation costs | | Rs 300/- | Rs 300/- | Decorations | | Rs 120/- | Rs 120/- | Invitation cards | 20 | Rs 5/- | Rs 100/- | Posters | 10 | Rs 5/- | Rs 50/- | Receipt book & pen | 2 each for both | | Rs 100/- | Salary expense | 2 group members | Rs 500/- each | Rs 1000/- | Music system | 1 | Rs 800/- total | Rs 800/- | Total Rs 2575/- |

The above mentioned are subject to change as mentioned they are still tentative and will be informed duly with prior notification.

POSITIONING:
The only retail stall that will bring to you an experience packed with fun and joy to make your day a bit more exciting by bringing some of the most adored indoor games. The games will include football table, ludo, chess, card games, dice games and many more.
That’s not all, we know that people are crazy about photography and that’s why we’re bringing a photo booth just for you. Where the students get to show off their fun and crazy side, while we capture those moments for them. Sounds fun doesn’t it. An offer that one can’t resist.
TARGET AUDIENCE:
Our main focus of target audience would be the students of Bahria University. But we will welcome any faculty and management member with full warmth and heart.
MARKETING MIX:
PRODUCT: We are offering the students of Bahria University with a service for playing games at our stall where they will be able to play all sorts of games and also take pictures with their friends. Our main focus will be on indoor games as discussed in the core business idea.
PLACE: We’ll be placing our stall at the center area of the bazar, that will grant us the space and the attention required for our service in order to attract maximum number of customers.
PRICE: The pricing strategy chosen here will be the penetration strategy which will ensure maximum number of customers by offering lowest prices. Our pricing strategy will serve us in a very effective manner as per our calculations.
PROMOTION: We’ll be promoting our brand through the use of social media, text messages, public relations and posters that’ll be pasted at different locations in the University Campus.
PEOPLE: The two group members will be handling the main core business service of the football table. One member will be handling the till and the receipt exchange and the other will be in charge of ensuring a smooth running gameplay.
On the other hand the sublets will have their own representatives, who’ll be handling the other games and the photography side. But the same group member will be responsible for receipt exchange and cash related affairs, because we will have one cash counter for all the activities working under our stall.
PROCESS: The business process is extremely flexible and easy to handle. One of the group members will be transporting the football table a few hours before the BAZAR commences. Both of the group members will be actively participating to set up the stall and decorate it accordingly.
Group member B (Bilal) will be handling the cash register for the core business and the sublets as well. He’ll also maintain a proper accounts register whereas A (Aleem) will be handling the customers and ensure proper receipts are maintained.
The other group member will then ensure that both of the sublets are present in the university with their promised equipment and all set for the ultimate showdown.
At the end of the day both group members will deal with the costing and profit sharing with the sublets and pay the rent for the football table and transport it back safely to where it came from.
PHYSICAL EVIDENCE: The outlook to our stall will be filled with colors as it is our theme and most importantly our brand element as shown in the logo. We’ll decorate the stall with different shapes drawn on chart papers and also ensure that we have a spacious area to set up our game zone.
REVENUE STREAM: GAME | QUANTITYSINGLE PLAYER | PRICE | ESTIMATED OUTPUT | Football Table | 100 students | Rs 20/- | Rs 2,000/- | Ludo and chess | 50 students | Rs 15/- | Rs 750/- | Card games | 70 students | Rs 25/- | Rs 1,750/- | Dice games | 80 students | Rs 20/- | Rs 1,600/- | Darts | 50 students | Rs 15/- | Rs 750/- | Water coin | 100 students | Rs 15/- | Rs 1,500/- | Balloon popping | 200 students | Rs 10/- | Rs 2,000/- | TOTAL | Rs 10,350 |

GAME | QUANTITYDouble PLAYER | PRICE | ESTIMATED OUTPUT | Football Table | 50 teams | Rs 40/- | Rs 2,000/- | Ludo and chess | NA | NA | NA | Card games | 20 teams | Rs 40/- | Rs 800/- | Dice games | 20 teams | Rs 40/- | Rs 800/- | Darts | 30 teams | Rs 30/- | Rs 900/- | Water coin | 30 teams | Rs 30/- | Rs 900/- | Balloon popping | 25 teams | Rs 20/- | Rs 500/- | TOTAL | Rs 5,900/- |

Single player + double player (totals) : 10,350 + 5,900 = Rs 16,250/-
Revenue – total (tentative) expenses: 16,250 – 4,575 = Rs 11,675/-
Gross profit : Rs 11,675/-
MARKETING & SELLING PLAN:
Our marketing plan will be to personally invite each and every faculty member and people from the management and the administration in which we’ll be giving invitation cards, depending on the relation with the other person.
We’ll be pasting our posters at every corner where necessary and especially those spots which are frequently visited by the students and are visible to the students. The posters will be designed in such colors that’ll attract the eye or in other words is eye catching.
Both of the group members will be visit every class in the university to communicate about the retail brand and also persuade or convince students to visit our stall. This task can’t be completed in a day so both of the group members will divide the classes to be visited in 2-3 days and then complete the task accordingly.
Selling plan will be to attract the customers through the physical evidence and also add a little touch of music to it. Both of the members along with the sublet individuals will try to create a hype about the stall to gain people’s attention. That hype could be some prominent and visible game plays and some shouts and announcements to seek the student’s attention. Once done we’ll request the customers if they can bring more friends and offer them a free give away (Gifts).

STATEMENT OF CONTRIBUTION
Pre-event contribution: * Ideas Generation(overall) – A, B * Budgeting – A * Adjustments – B * Logo designing – A * Input given by – A, B * Purchase of items – A, B * Chart papers designed – B * Invites designed – A * Poster Designing - A * Decorations - B * Contact with vendor for football table - B * Contact for subletting - A
Signatures:
A (ALEEM)

B (BILAL)