...Develop and Manage Marketing Strategies Task 1 Marketing Plan 1) Defining Business My new travel business is Frazer Island Tour this tour is a day tour, this tour is for those who would like to see more of Fraser Island In comfort. You will experience the sheer beauty, precious eco-systems, unique Fraser Island wildlife and tranquillity of one of the world's great natural playgrounds... Fraser Island, the world's largest sand island. Explore the greatest view of Frazer Island while relaxing and enjoying the beach activities. Swimming in fresh-water lakes, bright as jewels ringed by white sandy beaches, walking through tall ancient rainforest growing in sand, four-wheel driving along a beach flanked by strikingly coloured sand cliffs to find a ship wreck. 2) Describing Product This Tour includes * Cruise aboard a luxurious air-conditioned catamaran boat * 4WD on the bush * Guided bush walking * Swimming, beach activities * Morning & afternoon teas * BBQ lunch * Cruise starts from and off CBD point * Fully licensed Features * Explore the greatest view of Frazer Island * Relaxing and enjoying the beach activities * Swimming in fresh-water lakes, * bright as jewels ringed by white sandy beaches * Walking through tall ancient rainforest growing in sand, * four-wheel driving along a beach flanked * Strikingly coloured sand cliffs to find a ship wreck. This cruise leaves from CBD point...
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...The purpose of this research is to identify a subtype of autism called Developmental Verbal Dyspraxia (DVD). DVD is a motor-speech problem, disabling oral-motor movements needed for speaking. The first phase of the project involves a screening interview where we identify DVD and Non-DVD kids. We also use home videos to validate answers on the screening interview. The final phase involves home visits where we use several assessments to confirm the child’s diagnosis and examine the connection between manual and oral motor challenges. By identifying DVD as a subtype of Autism, we will eliminate the assumption that all Autistics have the same characteristics. This will allow for more individual consideration of Autistic people and may direct future research on the genetic factors in autism. “The Tony Hawk Learning Project” Lauren Silberman and Elisabeth (Betty) Hayes (Mentor), Curriculum & Instruction The study is to show how even a “sport” video game can incorporate many types of learning, to call attention to what might be overlooked as significant forms of learning, and to understand and take advantage of the opportunities video games afford as more deliberate learning environments. The aspects explored are the skills and techniques required to be successful in the game, the environment that skaters skate in, the personal vs. group identity that is shown through the general appearance of the skater, and the values and icons that the game teaches players. We are finding...
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...Salmon Wars Denis Brown Alyson Catchaway Blk2 Salmon Wars is an uninteresting book, in my view, though for others it may hold potential. It follows the course of salmon stocks and how they affected people, from 1958 through till 2000, and tells of the great runs and the bad. What Happens to Brown family and the trials of sharing the stocks with our close neighbor, the United States. After the Fraser River was destroyed trying to create a bridge across for the CPR, it ruined the river. Making it nearly impossible for them to get to the spawning grounds,this was corrected after intervening putting in stairs and other restoring objects into the river, salmon stocks started returning to the Fraser. Just as soon as they returned, the stocks depleated again. Time and time again the Us and Canada fought over fishing rights for the salmon, and nothing was ever settled. Quotas were set in place sometimes 50/50 between the two or the najority leaning either ways. Thus causing depleation in the salmon stocks and enforcing restrictions for fishing. Licences were brought forth and most fishermen couldn't afford these by 1994. Putting a lot of people out of work. Many riots and coalitions that have had impact and some that haven't, however all had a affect on the fishermen themselves. Many didn't want licences, and most couldn't afford them, only the actually fishries could. Alots of towns and small fishing villages went under because of this. Families who's livly hood depending...
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...First, Scott Fraser recounts the case of 17-year-old Francisco Carrillo, who was wrongfully convicted of a crime he never committed. Carrillo was convicted of the murder of Donald Sarpy and sentenced to two life sentences after being identified by six teenagers, one the son of the victim, as the culprit. Fraser is a forensic neurophysiologist who has experience in eyewitness memory identification testimonies and the nature of night vision. He was perfectly tailored to explain why it was impossible for the teens to have clearly seen who was driving the car that shot the father mostly due to the lighting outside and inside the criminals' vehicle. Moreover, in class we discussed the fallibility and malleability of memory. At any given moment, we only pick up bits and pieces of what's going on around us. These pieces of information from our senses goes into our short-term then long-term memory if properly encoded. Based off the evidence Fraser...
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...Gough Whitlam Gough Whitlam Did Gough Whitlam impact Australians lives when he implemented policies? Did he contribute to the post war development? At the time he was prime minister, writes Richard Holt. Prime Minister Gough Whitlam came to power at the end of 1972. He’s main objective I believe was to make Australia well known. Whitlam had already reformed the Labor Party's policy platform prior to coming to power. While he was prime minister he introduced many policies to do with problems Australia was facing. He introduced free university education and ended conscription. Edward Gough Whitlam was born in Melbourne in 1916. After graduating from Sydney University he served as a navigator in the Air Force during the Second World War. Whitlam entered federal parliament in 1952 by winning the seat. He kept this seat for 23 years, through several elections. He finally became a Leader of the Opposition in 1967. Whitlam was Campaigning the slogan “It’s time” and successfully became Prime minister in December 1972. The Whitlam was serious about passing legislation and in 1973 203 bills became laws. Some of these include the Administrative Appeals Tribunal Act 1975 (Cth), which established the means to review the decisions of government ministers and officials; The Trade Practices Act 1974), which made sure consumers were protected against faulty products and misleading and deciptive conduct by sellers or manufacturers. It also made restrictive trade practices illegal and...
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...‘Victim’ by Oliver Smithfield, was a text set around the time of the removal of Gough Whitlam, by the Governor General in 1975. This event reflects the stories theme ‘authority versus freedom’ as Gough Whitlam was ‘sacked’ for wanting an independent Australia, free from British authority. The question of whether authority or freedom was the better option was the contentious issue that remained on the minds of Australians during the mid 70’s and was certainly an issue reflected by the stories moral. The short story ‘Victim’ by Oliver Smithfield uses a range of narrative techniques to convey its themes. These include naming, brief descriptions, setting and highly selective use of language and point of view. The naming used to describe characters is simple but carefully selected in order to evoke particular responses; by using shortened names such as ‘Mickey’ instead of the more established ‘Michael’ (in combination with the references to paleness, thin and white skin) the reader is encouraged to stereotype the character as a weakling, and therefore of less importance (due to the lack of description). Via this narrative convention ‘Mickey’ is stereotyped as ‘vulnerable’ which is a lead on to one of the main themes of the story; ‘vulnerability’ and ‘who is victim to whom’. The physical setting also helps to give meaning to the dominant themes of the story by emphasizing the separation between the ‘neat school buildings’ and ‘the bush’ and imposed authority from free will...
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...English and Literature Victim ‘Victim’ by Oliver Smithfield, was a text set around the time of the removal of Gough Whitlam, by the Governor General in 1975. This event reflects the stories theme ‘authority versus freedom’ as Gough Whitlam was ‘sacked’ for wanting an independent Australia, free from British authority. The question of whether authority or freedom was the better option was the contentious issue that remained on the minds of Australians during the mid 70’s and was certainly an issue reflected by the stories moral. The short story ‘Victim’ by Oliver Smithfield uses a range of narrative techniques to convey its themes. These include naming, brief descriptions, setting and highly selective use of language and point of view. The naming used to describe characters is simple but carefully selected in order to evoke particular responses; by using shortened names such as ‘Mickey’ instead of the more established ‘Michael’ (in combination with the references to paleness, thin and white skin) the reader is encouraged to stereotype the character as a weakling, and therefore of less importance (due to the lack of description). Via this narrative convention ‘Mickey’ is stereotyped as ‘vulnerable’ which is a lead on to one of the main themes of the story; ‘vulnerability’ and ‘who is victim to whom’. The physical setting also helps to give meaning to the dominant themes of the story by emphasizing the separation between the ‘neat school buildings’ and ‘the bush’...
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...Good morning, I’m Samantha Reid and this is my colleague Emily Harvey Fraser Coast Queensland, where nature comes alive… How many of you knew this was the brand slogan for the Fraser Coast before you commenced this subject?? Just a show of hands… So not a lot of you But more importantly does this draw you in? Does it capture you and make you want to visit the Fraser coast? Our question today… is it possible to have one brand slogan that is suitable for all of the different segments that Fraser coast tourism is targeting? NEXT SLIDE To really be able to answer this question we need to look at some important contributing factors. What is a slogan and why is it important to a destination brand? What is the current situation for Fraser Coast’s Tourism industry? What does the Fraser Coast have to offer? And Who are the market segments? NEXT SLIDE What is a brand slogan? “A Slogan is a short phrase that communicates descriptive or persuasive information about a brand” NEXT SLIDE Slogans are particularly important when it comes to differentiating a destination from its competitors. A destination slogan should be memorable and it should tie in with the overall positioning of the brand. Slogans can be an incredibly effective tool and when used correctly consumers will be able to identify a destination and its brand from the slogan. NEXT SLIDE This image is a really great way to illustrate the importance of a Slogan. Slogans are a shadow for the brand,...
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...A Decision Analysis of the Gondola Line Project Simon Fraser University’s main campus is situated atop Burnaby Mountain where currently 18,200 students commute to school during the week. This means heavy traffic and commute during the week where hordes of students make their way to and from the university on a daily basis. Even though, the university is only 2.7 kilometres away from the nearest Skytrain station, the mountain adds another 300 meters due to its elevation. Additionally, the growing number of students in the university is projected to reach 25,000 in the near future. Apart from the SFU campus, there is a community of 3,000 individuals, that is expected to increase to 10,000 in the future (Fisher and Rolin, 2011, P.2).This brings forth a challenge to urban and city planners as they brainstorm and submit proposals to city council to avoid an eminent transit nightmare. A highly publicized and debated solution to the eventual growth of Burnaby Mountain was brought forward to the transit committee. The proposal included an upgrade to the transit system from the current method of bussing students to installing a high capacity Gondola Line from the mountain to the nearest Skytrain station. This idea brought the transit committee, Translink, into a situation where they had to make a decision which involved thousands of commuters and millions of dollars. The decision involved various and revolving variables which the committee had to decide upon. First, following...
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...General Example for Case Analysis General Environment Summary Industry: The general environment is unfavorable to the plastics industry. Although Fraser River Plastics has 40% of the market in western Canada, two direct competitors has 30% of the market and the company’s sales are sluggish due to smaller local plastic manufacturing plants with smaller overhead. Also, other acquisitions like Beaver were in trouble due to a saturated and extremely competitive market for extruded pipe. Firm Position: The general environment is unfavorable to FRP because of the crosscurrents of opinion that were developing regarding the company’s future. Porter’s 5 Forces Model Bargaining Power of Suppliers Industry: The bargaining power of suppliers is moderate for FRP given that the Canadian resin prices are becoming more competitive with U.S. and other international prices which exceed world prices by 10%. The bargaining power of suppliers is low because the plastics industry’s profits are driven by the economy, crude oil supplies, and costs. Firm Position: The bargaining power of the firm is low because the plastics industry’s profits are driven by the economy, crude oil supplies, and costs. Bargaining Power of Customers Industry: Bargaining Power of Customers is high due to the amount of competitors in the plastic industry. With over 1,400 firms in Canada, customers are able to bargain for the better deal. Firm Position: Early on the company’s bargaining...
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...Or actually trying to persuade, inform, entertain and amuse your audience? On April 26, 1983, Matthew Fraser, a high school senior at Bethel High school, gave a speech nominating classmate Jeff Kuhlman for his schools class vice president. The speech was filled with sexual innuendoes prompting disciplinary action from the administration. All though Matthew Fraser thought he was simply helping a friend out, There was much wrong with his profound speech. Does the 1st amendment prevent a school district from disciplining a high school student for giving a lewd speech at an assembly? According to ABC-CLIO When taken to court, the court upheld the school district by a 7-2 margin that officials acted within constitution. With that, Fraser was suspended for three days and his name was removed from the ballet to be selected as one of three to give a speech at graduation. Even though Fraser and family thought it was unfair, Chief Justice Burger delivered the opinion of the court and proved that he had in fact violated and abused the first amendment. While Fraser was giving his speech, school councilor observed the gestures and reactions the many peers of Fraser’s who attended. Some were hooting and cheering on his obscene speech, while many others were very uncomfortable and in complete shock with what was being said, as found on oyez.org. All though Fraser did have the right to give a speech for his friend, he did not have the write to say the things he said...
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...The “Quad-Fecta” of Student Speech The First Amendment of the United States Constitution guarantees the freedom of speech to any person in the United States. Since the mid 20th century, there has been controversy about freedom of speech, especially in the school setting. These controversies led to four very important cases that have paved the way for the freedom of speech that is or is not allowed in school today. These four cases are Tinker v. Des Moines, Bethel v. Fraser, Hazelwood v. Kuhlmeier, and Morse v. Frederick. Tinker v. Des Moines Independent Community School District was the first case of freedom of speech for students. This case took place in 1969 in Des Moines, Iowa. John F. Tinker and his siblings and friends decided to wear black armbands to school in order to protest the Vietnam War. The principals and other parents and students were not fond of this gesture because they thought it was disrespectful to the people who were serving in the war. The principals of the school heard about this before it occurred and decided to make a policy that stated that any student that wore these black armbands would face consequences. These consequences included taking off the armband and being suspended until the student agreed to not wear the armband anymore. The children wore the armbands to school and were suspended. The Tinker family decided to take this to court. This case went all the way to the Supreme Court where they ruled in the favor of Tinker. The...
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...What is freedom? Freedom is the ability to act, think or speak freely without limitation. The United States of America is notorious for being founded on the basis of freedom and democracy. Freedom is an amazing thing to have but there are times where it is used excessively causing harm around us. It is wonderful to be able to express opinions but there should be a limit as to what we should say to others or in public. John Stuart Mill argues that the government must never censor its citizens, no matter their opinion and that is agreeable to certain extent. The Bill of Rights is one of the nations essential founding documents added to the constitution in 1791. The Bill of Rights are the first 10 amendments to the constitution that limit the power of the United Stated federal government and itemizes fundamental rights and liberties provided to the people. The Founding fathers wanted to create a strong national government in which its citizens were able to have a voice in what goes on in the government. Though the constitution had already certain rights protected for the citizens many argued that those amendments weren’t enough for many citizens. Thomas Jefferson, one of the founding fathers was pressuring the government to pass the bill of rights. “ A bill of rights he insisted is what the people are entitled to against every government on earth, general or particular and what no just government should refuse” (Bessette and Pitney p.57). In other words, Jefferson wanted the...
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...Landmark Case Evaluation Fill in the notes for the landmark case you selected to connect with your topic in the previous lessons. You may use the official court documents for the case and articles written about the case to fill in the required information below. Basic Information Title of landmark case (including case number): Morse v. Frederick No. 06-278 Plaintiff: Joseph Fedrick Defendant: Deborah Morse, Juneau School Board Date case argued and decided: Argued March 19 2007, Decision date: June 25, 2007 Judgment Affirmed or Reversed: Reversed Case Evaluation Write three to five complete sentences to respond to each of the following items. Issue/charges being discussed: The issue/ charges that were discussed was that whether a principal/ teacher violates the Free Speech of the First Amendment by limiting speech at a school supervised event when the speech is reasonably being viewed as promoting illegal drug use. Evidence presented during the arguments: Conclusions of the judge/judges: The conclusion of the judges the court recognized that the banner’s message was puzzling. But Morse had believed that the banner could be interpreted as promoting illegal drug use.The court did explain that the phrase on the banner could be viewed as imperative to use or celebrate illegal drug use.But under the Federal law and with the providing of the federal funds school need to educate the students on the dangers of using drugs or abusing it.The first...
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... Andrew Madison attends Street Law High School (SLHS). He was caught on school property by a police; he was smoking and had a weapon that was supposedly used to give Officer Bates and him a cut. Officer Bates has now charged him with assaulting an officer, assault and battery, and disorderly conduct. These are violations of DJ Codes. Andrew Madison is not guilty for these charges, because he did not do anything that was not protected by the amendments. On Wednesday, November 27, 2002, SLHS had minimum day for the approaching Thanksgiving holiday. Many students of SLHS were hanging around the building of the school and surrounding sidewalks, due to the pageant held. A few officers were patrolling their area in their car, when they noticed Andrew Madison and James/Jamie Lincoln close to SLHS on the corner of Equality Street and Hope Avenue, snacking on chips, talking loudly with each other, and Andrew was smoking cigarettes. Two officers, Officer Bates and Major came back and realized they were having a very loud conversation with a group of kids, so they suspiciously approached them. The officers asked their names and what they were doing on the corner of those streets, but they did not choose to answer. Madison and Lincoln moved towards their pockets and Officer Bates realized something shiny in Madison’s right hand, so he attempted to take it from him. The fight that went on between them resulted Madison getting a cut on his thigh, that was allegedly from his pocket knife...
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