...Case Study Questions: 1. What is the difference between a pull and a push strategy? Which of these strategies did the Fred Astaire Super Bowl campaign exemplify? According to Week 6 lecture notes: “Consumer Sales Promotions use Pull Strategies, which means "The use of incentives to motivate end users to purchase a brand and thus pressure retailers to stock that brand." This consumer demand then pulls the product through the distribution channel. Trade Promotions use Push Strategies, which means "The use of incentives to motivate the buying and reselling of products." These strategies push the product through the distribution channel.” The case study clips actually state that “The Astaire campaign was designed to pull Dirt Devil products through traditional indirect distribution channels.” Not only did it have the 45 seconds of air time that was memorable to create the buzz about the product but it gained added publicity through the “200 television stories and a 1100 printed articles, giving Dirt Devil an estimated $5 million worth of total publicity from the Superbowl campaign.” This was a definite positive use of MC to create brand recognition and motivate the end user to purchase the product. b) In your opinion, why was this successful campaign? It was a successful campaign for two reasons: 1) Dirt Devil used the power of the media to create the buzz about its new product. By having air time during the Superbowl you are actually...
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...I lay it down for bitch like you Give it to you passionately aggressive, like the notebook Since our first kiss im in need of some of this, that’s you And you’re loving roger all real and true Stand off, I can get you off Warm up your engine, ready for take off All night your gunna hear my dirty talk Finger tips on your hips, im ready, hard as a rock Girl you’re the only 1, that’s easy mathematics Girl you’re the only 1, im updating my status Got those body guard arms for ya baby Look at these abs Don’t stop, jump on top, make it pop If you wanna kill the body You gotta start will good head Lay it on you, call me fred ima bout to break your bed Cause I luh yo pussy I didn’t know it but I know it now Think I need you and I need you now Aint had none like you in a while I Luh Ya Pussy, I Luh Ya Pussy I Luh Ya, Luh Ya, Luh Ya, Luh Ya Pussy 3x Yeah That’s My Coochie I luh ya, luh ya, luh ya, luh ya pussy I lay it down for bitch like you Give it to you passionately aggressive, like the notebook Since our first kiss im in need of some of this, that’s you And you’re loving roger all real and true All day, 24 hour I still want you even when it’s crowded Make The neighbors know my name, shout it Girl, you the bae, go ahead and pave the way, ayy And trust it just me and you, don’t dare doubt it You can twerk it how you want I ain’t gunna call you Miley Im loving me some you Started from the bottom baby Then you went and blossomed Cause I luh...
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...Vandross – So Amazing (The Montserrat session) (nice) Melvin Sparks – Cranberry Sunshine Kaskade-Fire and Ice (kaskade mix) (Coo) Blank & Jones – Face La Mer (this shit is ill) Zeb – The Circle (This is it!!!) Smadj – Sel (Dope AF) Ella Fitzgerald & Louis Armstrong – Summertime (the end is trill) Joe – All the things (the break down in the middle is ill) Earl Klugh –A Certain Smile (intro) Earl Klugh – Another Time, Another Place Earl Klugh – Could it be I’m falling in love (coo) Glenn Lewis – Simple things (the intro) Savant – Prelude (the inro is dope AF) Magnum Force – share my love Nat King Cole – Almost like being in Love (the intro is Dope) Adam Feeney & Chester Stone Hansen – vibes (NICE!!!) The Intruders – I wanna know your name Main Ingredient – I’m so proud (nice) Continental 4 – the way I love you baby (nice) 2 Cellos – Clocks...
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...this hot? Is your daddy a Baker? Because you've got a nice set of buns! Did you invent the airplane? Cause you seem Wright for me. If I were a stop light, I'd turn red everytime you passed by, just so I could stare at you a bit longer. I wanna live in your socks so I can be with you every step of the way. I thought happiness started with an H. Why does mine start with U? I seem to have lost my phone number. Can I have yours? Hey baby, you must be a light switch, cuz every time I see you, you turn me on! Are you a camera? Because every time I look at you, I smile. For a moment I thought I had died and gone to heaven. Now I see that I am very much alive, and heaven has been brought to me. Do you know what my shirt is made of? Boyfriend material. Did you sit in a pile of sugar? Cause you have a pretty sweet ass. Do you have a map? I'm getting lost in your eyes. I don't have a library card, but do you mind if I check you out? Are you an orphanage? Cause I wanna give you kids. I was feeling a little off today, but you definitely turned me on. I'm sorry, I don't think we've met. I wouldn't forget a pretty face like that. My buddies bet me that I wouldn't be able to start a conversation with the most beautiful girl in the bar. Wanna buy some drinks with their money? Are you a fruit, because Honeydew you know how fine you look right now? Does your left eye hurt? Because you've been looking right all day. I will stop loving you when an apple grows from a mango tree...
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...D E L U X E E D I T I O N Verse 1 It’s like I’m in this dirt diggin’ up old hurt/tried everything to get my mind off you, it won’t work/ all it takes is one song on the radio yer/right back on it, remindin’ me all over again how you fuckin’ just brushed me off and left me so burnt/spent a lot of time tryin’ to soul search/maybe I needed to grow up a little first, well looks like I hit a growth spurt/but I’m comin’ for closure/don’t suppose an explanation I’m owed for/the way that you turned your back on me just when I may have needed you most, oh, you thought it was over/you could just close the/chapter and go about your life like it was nothin’/you ruined mine, but you seem to be doin’ fine, well I’ve never recovered/ but tonight ‘betcha that whatch yer/’bout to go through’s tougher than anything I ever have suffered/can’t think of a, better way to define poetic justice/can I hold grudges? Mind sayin’ “let it go fuck this”/hearts sayin’ “I will once I bury this bitch alive hide the shovel and then drive off in the sunset”/and… Chorus I flee the scene, like it was my last ride/you see right through, oh, you had me pegged the first time/you can see the truth, but it’s easier to justify/what’s bad is good and I hate to be the bad guy/I just hate to be the bad guy/follow me I run, I run, follow me, follow me, I just hate to be the bad guy/Verse 2 And to think I used to think you was the shit, bitch/to think it was you at one time I worshiped...
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...The People You Meet In College THE 1 HIT WONDER You will never hear this guy/girl ever say anything, whether it be to other students or the professor. Then one day, after looking extremely intense or constipated for an hour straight, they will say something so gloriously insightful that it will bring tears to the eyes of everyone who bears witness to it. Then they will never speak again. THE KID THAT NO-ONE LIKES This kid is a jerk! And for arguments sake let’s call him “DANNY.” You desperately want to punch him in his ear, but he’s disabled. And because he disabled he makes sure to make EVERYONE mad. This kid will sometime attempt to befriend you then manage to say or do something so unspeakably rude or offer some sort of backwards compliment. Parties disassemble whenever this guy manages to find his way to one. Everyone avoids him but secretly watches him to see if he will lose a crutch while walking or roll down the stairs just to get in a good chuckle. THE SUBURBAN RAPPER The Suburban Rapper can be found in any common area, listening to his own music on his IPOD at an unreasonable volume. Generally (but not always) white, he awkwardly uses the words Dog, Crib, Homie, Phat, G, or Ill. If he spots you, he’ll ask you to “peep this new track yo,” or attempt to sell you tickets to his concert. His music is generally unbearable, and if you’re lucky, you can get away with only hearing a few verses. He always seems surprised that his poser antics never land him a girl...
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...Athletic HISTORY The first modern-style indoor athletics meetings were recorded shortly after in the 1860s, including a meet at Ashburnham Hall in London which featured four running events and a triple jump competition. The Amateur Athletic Association (AAA) was established in England in 1880 as the first national body for the sport of athletics and began holding its own annual athletics competition – the AAA Championships. The United States also began holding an annual national competition – the USA Outdoor Track and Field Championships – first held in 1876 by the New York Athletic Club.[14] Athletics became codified and standardized via the English AAA and other general sports organisations in the late 19th century, such as the Amateur Athletic Union (founded in the US in 1888) and the Union des sociétésfrançaises de sports athlétiques (founded in France in 1889). An athletics competition was included in the first modern Olympic Games in 1896 and it has been as one of the foremost competitions at the quadrennial multi-sport event ever since. Originally for men only, the 1928 Olympics saw the introduction of women's events in the athletics programme. Athletics is part of the Paralympic Games since the inaugural Games in 1960. Athletics has a very high profile during major championships, especially the Olympics, but otherwise is less popular. An international governing body, the International Amateur Athletics Federation (IAAF), was founded in 1912; it adopted its current...
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...Advocacy Groups - an association of individuals or organizations who unite to actively support or defend an idea, usually to influence policies or resource allocations through media campaigns, public presentations, publicity, and legislative lobbying efforts; GROUP WHO TRY TO RAISE AWARENESS AND INFLUENCE POLITICS AND RESOURCE ALLOCATION advocacy groups are broader. interest groups are more specific. for example an environmental group would be an advocacy group and a group to save the rainforest would be an interest group. Amicus Curiae - “Friend of the Court.” A brief filed in a lawsuit by an individual or group that is not party to the lawsuit but that has an interest in the outcome. SOMEONE, NOT BELONGING TO ANY PARTY, VOLUNTEERS TO OFFER INFORMATION TO ASSIST IN A CASE, WHICH IS WHY IT MEANS FRIEND OF THE COURT Astroturf - refers to political, advertising or public relations campaigns that are designed to mask the sponsors of the message to give the appearance of coming from a disinterested, grassroots participant (i.e. fake grassroots); FAKE GRASS/FAKE SUPPORT; OPPOSITE OF GRASSROOTS; Creating the impression of public support by paying people in the public to pretend to be supportive. Bundling - A tactic in which PACs collect contributions from like-minded individuals (each limited to $2000) and present them to a candidate or political party as a “bundle,” thus increasing the PAC’s influence. Checkbook Membership- send in money to be a member A checkbook member is...
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...Lisa Mojsin, M.A. Director, Accurate English, Inc. Los Angeles, CA Acknowledgments This book is dedicated to my accent reduction students who came to the United States from all parts of the globe. Their drive to excel, passion for learning, amazing work ethic, and belief in the American dream have inspired me to write this book. In the words of Henry David Thoreau, “Go confidently in the direction of your dreams. Live the life you have imagined.” Thanks to all of the supportive and extremely professional people at Barron’s: Dimitry Popow, my editor; Wayne Barr for seeking me out to write this book; and Veronica Douglas for her support. I am enormously grateful to Lou Savage, “The Voice.” His is the beautiful male voice on the recordings. He was also responsible for all of the expert audio engineering and audio editing. Thank you, Lou, for being such a perfectionist with the sound and insisting on fixing the audio “mistakes” I couldn’t hear anyway. I am also grateful for the contributions of Maryam Meghan, Jack Cumming, Katarina Matolek, Mauricio Sanchez, Sabrina Stoll, Sonya Kahn, Jennie Lo, Yvette Basica, Marc Basica, and Laura Tien. © Copyright 2009 by Barron’s Educational Series, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means without the written permission of the copyright owner. Address all inquiries to: Barron’s Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 www.barronseduc.com...
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...Michael Jackson fact file: Michael Joseph Jackson was born August 29, 1958 – June 25, 2009 was an American singer, songwriter, record producer, dancer, and actor. Called the king of pop his contributions to music and dance, along with his publicized personal life, made him a global figure in popular culture for over four decades. Michael Jackson has his own websites so his fans could check out his songs and updates also honour his music. Michael Jackson did his autobiography in a book and was published in February 1 in 1988. Five months after the release of Jackson’s 1987 Bad album, and named after Jackson’s signature dance move, the moonwalk. Michael Jackson was 58 when he died. Dubbed the "King of Pop," singer-songwriter Michael Jackson was born in Gary, Indiana. As a child, he performed as the lead singer of the Jackson family's popular Motown group, the Jackson 5. No single artist – indeed, no movement or force – has eclipsed what Michael Jackson accomplished in the first years of his adult solo career. Jackson changed the balance in the pop world in a way that nobody has since. He forced rock & roll and the mainstream press to acknowledge that the biggest pop star in the world could be young and black, and in doing so he broke down more barriers than anybody. But he is also among the best proofs in living memory of poet William Carlos Williams' famous verse: "The pure products of America/go crazy." When Jackson died on June 25th, 2009, of apparent cardiac arrest...
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...Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Copyright © 2008 by Alloy Entertainment All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Poppy Little, Brown and Company Hachette Book Group 237 Park Avenue, New York, NY 10017 For more of your favorite series, go towww.pickapoppy.com First eBook Edition: November 2008 The Poppy name and logo are trademarks of Hachette Book Group, Inc. The characters and events in this book are fi ctitious. Any similarity to real persons, living or dead, is coincidental and not intended by the author. ISBN: 978-0-316-04286-4 Contents 1: A WAVERLY OWL TAKES HER TUTORING DUTIES SERIOUSLY—REGARDLESS OF HOW SERIOUSLY HER TUTEE DOES. 2: A WAVERLY OWL KNOWS HOW TO TAKE CONSTRUCTIVE CRITICISM—EVEN WHEN IT HURTS. 3: A WAVERLY OWL ALWAYS ENJOYS A GOOD SURPRISE. 4: A WAVERLY OWL KNOWS HOW TO SHARE. 5: A WAVERLY OWL NEVER ACCEPTS A RIDE FROM A STRANGER. 6: THE WAY TO A WAVERLY BOY'S HEART IS THROUGH HIS… 7: A GOOD WAVERLY OWL IS NEVER ASHAMED OF HER FATHER. 8: A WELL-BRED OWL IS ALWAYS POLITE TO STRANGERS. 9: A WAVERLY OWL HAS FAITH IN HIS ROOMMATE. Page 1 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html 10: A WAVERLY OWL IS ALWAYS READY FOR THE APPEARANCE...
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...Second Language Acquisition and Second Language Learning Stephen D Krashen University of Southern California Copyright © 1981 Stephen Krashen All Rights Reserved. This publication may be downloaded and copied without charge for all reasonable, non-commercial educational purposes, provided no alterations in the text are made. First printed edition 1981 by Pergamon Press Inc. Print Edition ISBN 0-08-025338-5 First internet edition December 2002 i Acknowledgments I would like to thank the following journals and organizations for granting permission to reprint material: Newbury House, the Center for Applied Linguistics, Language Learning, TESOL, the SPEAQ Journal, Academic Press. I have had a great deal of help and feedback from many people in writing this book. Among the many scholars and friends I am indebted to are Marina Burt, Earl Stevick, Heidi Dulay, Robin Scarcella, Rosario Gingras, Nathalie Bailey, Carolyn Madden, Georgette Ioup, Linda Galloway, Herbert Seliger, Noel Houck, Judith Robertson, Steven Sternfeld, Batyia Elbaum, Adrian Palmer, John Oller, John Lamendella, Evelyn Hatch, John Schumann, Eugene Brière, Diane Larsen-Freeman, Larry Hyman, Tina Bennet, Ann Fathman, Janet Kayfetz, Ann Peters, Kenji Hakuta, Elinor Ochs, Elaine Andersen, Peter Shaw, and Larry Selinker. I also would like to express my thanks to those scholars whose work has stimulated my own thinking in the early stages of the research reported on here: John Upshur, Leonard Newmark, and S...
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...ATRIA BOOKS New York London Toronto Sydney ATRIA BOOKS 1230 Avenue of the Americas New York, NY 10020 20827 N.W. Cornell Road, Suite 500 Hillsboro, Oregon 97124-9808 503-531-8700 tel 503-531-8773 fax www.beyondvvord.com Copyright © 2006 by TS Production Limited Liability Company THE SECRET and The Secret logo are trademarks or registered trademarks owned by or licensed to TS Production Limited Liability Company www.thesecret.tv All rights reserved. No part of this book may be reproduced, copied, stored, or transmitted in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, or information storage and retrieval systems— without the prior written permission of Atria Books/Beyond Words Publishing, Inc., except where permitted by law. The information contained in this book is intended to be educational and not for diagnosis, prescription, or treatment of any health disorder whatsoever. This information should not replace consultation with a competent healthcare professional- The content of the book is intended to be used as an adjunct to a rational and responsible healthcare program prescribed by a healthcare practitioner. The author and publisher are in no way liable for any misuse of the material. Library of Congress Control Number: 2006933243 1SBN-13:978-1-58270-170-7 ISBN-10: 1-58270-170-9 First Atria Books/Beyond Words hardcover edition November 2006 10 ATRIA BOOKS is a trademark of Simon & Schuster, Inc. Beyond...
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...THE GOAL 1 I come through the gate this morning at 7:30 and I can see it from across the lot: the crimson Mercedes. It's parked beside the plant, next to the offices. And it's in my space. Who else would do that except Bill Peach? Never mind that the whole lot is practically empty at that hour. Never mind that there are spaces marked "Visitor." No, Bill's got to park in the space with my title on it. Bill likes to make subtle statements. So, okay, he's the division vice-president, and I'm just a mere plant manager. I guess he can park his damn Mercedes wherever he wants. I put my Buick next to it (in the space marked "Controller"). A glance at the license as I walk around it assures me it has to be Bill's car because the plate says "NUMBER 1." And, as we all know, that's absolutely correct in terms of who Bill always looks out for. He wants his shot at CEO. But so do I. Too bad that I may never get the chance now. Anyway, I'm walking up to the office doors. Already the adrenalin is pumping. I'm wondering what the hell Bill is doing here. I've lost any hope of getting any work done this morning. I usually go in early to catch up on all the stuff I'm too busy to do during the day, because I can really get a lot done before the phone rings and the meetings start, before the fires break out. But not today. "Mr. Rogo!" I hear someone calling. I stop as four people come bursting out of a door on the side of the plant. I see Dempsey, the shift supervisor; Martinez, the union steward;...
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...▼How to Get Rich ◄ 2 ► ▼How to Get Rich Contents Title Page Dedication Introduction Five Billion Reasons Why You Should Read This Book PART I The Donald J. Trump School of Business and Management PART II Your Personal Apprenticeship (Career Advice from The Donald) PART III Money, Money, Money, Money PART IV The Secrets of Negotiation PART V The Trump Lifestyle ◄ 3 ► ▼How to Get Rich PART VI Inside The Apprentice Acknowledgments Appendix Behind the Scenes at the Trump Organization About the Author Also by Donald J. Trump Copyright ◄ 4 ► ▼How to Get Rich To my parents, Mary and Fred Trump ◄ 5 ► ▼How to Get Rich The Mother of All Advice Trust in God and be true to yourself. —Mary Trump, my mother When I look back, that was great advice, concise and wise at once. I didn’t really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is—how to keep your bases covered while thinking about the big picture. It’s good advice no matter what your business or lifestyle. —DJT ◄ 6 ► ▼How to Get Rich TRUMP How to Get Rich ◄ 7 ► ▼How to Get Rich Introduction Five Billion Reasons Why You Should Read This Book A lot has happened to us all since 1987. That’s the year The Art of the Deal was published and became the bestselling business book of the decade, with over three million copies in print. (Business Rule #1: If you don’t tell people about your success, they probably won’t know...
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