Alfred North Whitehead’s statement “What is morality in any given time and place? It is what the majority then and there happen to like, and immorality is what they dislike” (Solomon & Higgins, 2009, p.273). As for business, it can have ethical standards, even though businesses are not moral agents. This statement is true because to work well, any business has to incorporate an element of morality. Morality in business is evident when a company provides equal opportunities for all employees. As a result, morals in a business setting act as a guide for employees and managers to work conscientiously.
The value of ethical standards in business is that it provides employment opportunities for potential personnel without putting into consideration such aspects as sex, race, sexual orientation, religion, age, nationality, and color. If business adopts the above ethical standards, it concurs with Whitehead’s statement of morality. The reason is that people will like this business and associate it with terms of work and consumer relations. In my opinion, the profit alone cannot be the bottom line of business, even though it is essential for any commerce to make a profit to prove that it is operating in the right direction.
To be successful, business has to balance its goals and client service as vital aspects that contribute to a good return. The most significant goal of business is to make money, but there are other less tangible goals that are intrinsic. For instance, when business initiates a good relationship with its employees through giving rewards, it is a sign of appreciation that motivates employees to present quality work. The other intrinsic goal of business is signing of the purchase contracts, which bring a company to the next level. This is a moral step because it satisfies clients. At the same time, it expands business, increase returns and gives a