...Jerry Murrell realized his two oldest sons did not want to go to college. He was okay with their decision and decided to use their tuition money that had been saved to open the first Five Guys and a Burger, a quality hamburger take out restaurant located in Arlington, Virginia. This paper will discuss the company’s philosophy; start up values, factors for success and the culture of the food. Five Guys Philosophy Five Guys’ philosophy sets them apart from any other food chain. They believe that if you sell quality food and maintain superior customer service that the product will sell itself. “Keep it simple, focus on “food,” not “fast,” and use honest-to-goodness fresh ingredients of the highest quality you can buy.” (Smith, para.3) When a restaurant keeps it simple, inventory and training is much easier within the restaurant and employees usually do a better job due to their tasks being much more manageable. When owning a small business quality versus quantity is important because it separates you from well known companies. Most consumers know and recognize that cheaper does not necessarily mean better. Original Start Up Values “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. That's been the business plan since Jerry Murrell and his sons opened their first burger joint in 1986.” (Welch, 2010) When Murrell started his...
Words: 945 - Pages: 4
...Be Taxed Around The World? An Exploratory Essay Nicholas Jackson Goldey - Beacom College Why Should Unhealthy Foods Be Taxed Around The World? An Exploratory Essay I normally eat French toast sticks with bacon or waffles with bacon for breakfast in the morning because it is the most convenient for me - it comes in a pre-cooked package that I could throw in the microwave and be ready in the minutes – and it tastes good to me. Even though it may taste good to me and will settle for a breakfast meal for my stomach, I know it isn’t good for my body in the long run. However, after reading some of the writings of food activist Gary Sacks, I began to think more about what I should be eating healthy foods because there will begin to be taxes on unhealthy foods that are made. A prime example is in his article, “Traffic-Light' Nutrition Labeling and 'Junk-Food' Tax: a Modeled Comparison of Cost-Effectiveness for Obesity Prevention,” published in Nature Publishing Group, Sacks states junk-food' tax, price elasticity’s were used to estimate a change in energy intake in response to a 10% price increase in seven food categories. Sacks advice about the junk foods, my breakfast foods, starting to get taxed 10% makes me start thinking about what I should be eating. The waffles/French toast sticks with bacon have been pre-cooked and made so that the packaging can be heated up in a microwave oven, but on the same note, the food items look to be similar to the natural ingredients of...
Words: 1827 - Pages: 8
...STRAYER UNIVERSITY BUS. 508; CONTEMPORARY BUSINESS Assignment #1 Five Guys Burgers and Fries: Ingredients for Success By Ignatius B. Perry Sr Presented to Professor Lundondo Mumeka Five Guys Burgers and Fries: Ingredients for Success Introduction What if you woke up one day and said I would like to make the very best hamburger there is. In your mind you said I don’t want to be like McDonald, Burger King, Wendy’s or any other hamburger maker that is out there. You decided that you didn’t want to people to have the ‘normal” experience of going to a fast food restaurant when they cam into your hamburger shop. Not only that you didn’t want your customers to be confused with tons of choices on your menu. So instead you would keep it very simple and be the most customer friendly establishment out of all burger joints there where. If this was you then you would be the owner and visionary behind the restaurant know as Five Guys. We will take a look at what set the Five Guys restaurant apart from the other fast food chains. We will look at the values of the food chain and how they are still growing strong today just like when they first started. We will look at a few of the factors that have made Five Guys so successful and it’s effect on an all ready crowded market. We will look at the company’s ethical and social practices and see how it affected its success. Factual Analysis Five Guy’s philosophy sets apart from other fast food chains because of their...
Words: 2093 - Pages: 9
...Sociolinguistics is the study of how language serves and is shaped by the social nature of human beings. In its broadest conception, sociolinguistics analyzes the many and diverse ways in which language and society entwine. This vast field of inquiry requires and combines insights from a number of disciplines, including linguistics, sociology, psychology and anthropology. Sociolinguistics examines the interplay of language and society, with language as the starting point. Variation is the key concept, applied to language itself and to its use. The basic premise of sociolinguistics is that language is variable and changing. As a result, language is not homogeneous — not for the individual user and not within or among groups of speakers who use the same language. By studying written records, sociolinguists also examine how language and society have interacted in the past. For example, they have tabulated the frequency of the singular pronoun thou and its replacement you in dated hand-written or printed documents and correlated changes in frequency with changes in class structure in 16th and 17th century England. This is historical sociolinguistics: the study of relationship between changes in society and changes in language over a period of time. What is dialect? Sociolinguists also study dialect — any regional, social or ethnic variety of a language. By that definition, the English taught in school as correct and used in non-personal writing is only one dialect of contemporary...
Words: 2245 - Pages: 9
... Bed & Breakfast Business Plan for the period Starting April 2007 By: Cherisse Spillman Table of Contents Executive Summary - Business Description - Ownership and Management - Key Initiatives - Marketing Opportunities - Competitive Advantages - Marketing Strategy - Summary of Financial Projections Business Overview - Location and Facilities - Product and Services - Industry Overview - Marketing Research - Management and Staffing - Regulatory Issues - Market Risks - Implementation Plan - Financial Plan - Monthly Cash Flow Executive Summary Business Description Derby City B&B is a bed and breakfast establishment that is scheduled to begin operation on April 1, 2007. Derby City B&B will provide various high quality accommodation and full breakfast for both tourist and business customers. Derby City B&B will have 4 comfortably furnished rooms, each will queen-sized beds. A full breakfast will be served according to a menu selection...
Words: 2340 - Pages: 10
...Acceptance…………………………………………………………………7 B. Video Modeling…………………………………………………………………10 III. Method…………………………………………………………………………………..12 A. Participant………………………………………………………………………..13 B. Setting and Materials…………………………………………………………….14 C. Dependent Variable and Measurement…………………………………………..14 D. Interobserver Agreement………………………………………………………...14 E. Procedure and Design……………………………………………………………15 IV. V. VI. VII. VIII. Results……………………………………………………………………………………16 Discussion………………………………………………………………………………..16 References………………………………………………………………………………..21 Figure Captions…………………………………………………………………………..24 Figures……………………………………………………………………………………25 Video modeling 5 Abstract A common problem in children with Pervasive Developmental Disorder is limited food intake. There is no published research to date that includes video modeling to increase food acceptance in a participant’s home. The purpose of this study was to evaluate the use video modeling to increase food acceptance by one child in his home. A multiple-baseline design was used to evaluate the effectiveness of video modeling on increasing food acceptance. Video modeling was effective in increasing food acceptance with this one participant in his home. The results of this study suggest that this treatment program was responsible for the observed changes, which were maintained during 3, 4, 5, and 6th month follow-up. Video modeling 6 Using Video Modeling to Increase Food Acceptance Many children with Pervasive Developmental Disorder exhibit maladaptive feeding behaviors...
Words: 5488 - Pages: 22
...Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market. Even some of the most successful brands in today’s time had committed several blunders or mistake while initially entering into Indian market. For instance, Kellogg’s, McDonald’s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services according to the needs of Indian consumers and became successful. This research is an attempt to investigate why some international brands, that are successful globally, fail to attract significant market share in India. Keywords: Globalization, Global brands, Indian market, International marketing. International Refereed Research Journal ■ www.researchersworld.com ■ Vol.– III, Issue...
Words: 5782 - Pages: 24
...overweight age 7-9 50% 38% 16% Good mornings begin here. The latest science on breakfast cereals. Since introducing Kellogg’s Corn Flakes in 1906, Kellogg has invested decades of science and product development into health and nutrition. From being the first food company to employ our own dietitian, to running our own research labs and closely monitoring independent studies on breakfast, cereal, grains and fiber all around the world, we aim to keep abreast of the ongoing scientific advancements in nutrition and food research and take this into account as we strive to enhance existing cereals and develop new cereals. What we learn constantly shapes our future direction. In the past few years, it’s helped us respond to consumer and market demands to lower sugar and sodium, as well as to increase the fiber and maintain the great taste in many of our cereals. We’re always looking for ways to provide more nutritious, convenient and affordable foods loved by consumers around the world. Because the information we’ve gained has added to our own knowledge base, we’re eager to share it with others, too. That’s why we’ve gathered the latest evidence-based research about breakfast and cereal in these pages. We hope Cereal: The Complete Story provides a valuable resource for your own...
Words: 6420 - Pages: 26
...------------------------------------------------- Food Research Project Cheese Origins, history and where it is now found in the world In the ancient eras, during the Greeks and Romans’ time, cheese was an important trade product and was mentioned extensively in the literature of the day (including in Homer’s odyssey, whereby Cyclops Polyphemus’s cave have description on cheese’s production). In the first century AD, The Roman writer Apicius states the steps in cheese production when writing. The Roman word for cheese is caseus, which is derived from the word casein, which means milk protein that is curdled to make cheese. The French word for cheese fromage and Italian is formaggio and Italian word, which come from the Greek word formos which stands for form or mould. Essentially, cheese is produce by curdling fermented milk then removing the liquid that forms which is known as the whey. The curds are generally curdled using rennet; a substance extracted from the stomach of animals such as cows, and salt is used to flavor it. It was unclear when exactly rennet was first used, but there is assumption that it was by the Etruscans, during the fifth and sixth century BC. The Romans were the ones who pioneered the method of cooking curds in cheese making, allowing for longer shelf life, enabling harder cheese to be trade and transport conveniently. The combination of bacteria used to ferment the milk, in combination with kind of milk and particular type of cheese-making method...
Words: 3347 - Pages: 14
... The differences between Chinese and Western food Name: 中诚纯子 Number: 120090202203 Department: Foreign Language Department Class/major: 09’ English-2 Finish Time: 2011-12-21 [Abstract] During the 5000-year-old glorious history, China has got rich and profound food culture. In the other hand, western nation has created its self-system food civilization as well. Nowadays, high-level restaurants and cafeteria here and there are the place that white collar get together, and the popular KFC and McDonald’s becomes children’s favourite. Under the globlization, the diet structure and the eating habit of mankind has been converted with the expansion of culture.The paper aims to make an analysis to the differences of food culture between the Chinese and Western as well as the mutual supplementation and combativeness of these food cultures under the globlization. It also can promote the mutual understanding between the people of the East and West. A thorough analysis with the contrasting methods of the differences of these different food culture has been made. [Key word]: Chinese and Western food cultures; Cross-cultural communication; Differences [摘要] 5000年的历史使中国早已有了博大精深的饮食文化;而另一边,西方国家的逐渐崛起也使它们拥有了自成体系的饮食文明。 然而今天除了中国传统的小吃外,西方的食品在中国也随处可见了,高级的西餐厅﹑咖啡馆成了白领的聚集地;更明显的是那些肯德基、麦当劳,几乎已经成为小朋友的最爱。在全球化的条件下,人类的饮食结构甚至是习惯开始随着文化的发展而逐渐变化着。本文旨在通过分析中西方饮食文化的差异以及在现代社会的影响下这些饮食文化的互补和兼容来了解饮食文化的方方面面。这样做的目的同样还能增进中西方人民的相互了解,促进交流。这份报告通过对比的方法深入说明饮食文化的差异,并进行了分类分析。 ...
Words: 2032 - Pages: 9
...Candice Payne English 102 Research paper on carnival Mardi gras Just the name Mardi gras conjures up images of drunken, bead-wearing revelers dancing through the streets of New Orleans. But how, and when, did this huge mid-winter party get started? Here's a look at the history of Mardi gras throughout the ages and across the nations. Herman states, Historians tell us that the ancient Romans probably kicked off the Mardi gras celebrations. (pg. 115)Their mid-February festival known as Lupercalia honored the god Lupercus, alternately known as the god of fertility and the god of agriculture and pastoral shepherds. In either case, his party definitely had Mardi Gras-like qualities, including days of feasting and drinking. And a little enjoying the "pleasures of the flesh", probably, too -- in fact, the term Carnival, often synonymous with Mardi gras, is derived from the Latin expression meaning "farewell to the flesh." Like most of the ancient Roman and Greek festivals, Lupercalia was adopted and adapted by the Church as a way of subtly converting the local pagans to Christianity. The carnival-like celebration of Lupercalia thus morphed into a last "fling" before the beginning of the Lenten period. Lent refers to the 40 days of pertinence and purification celebrated between Ash Wednesday and Easter Sunday. During Lent, the religiously faithful refrain from a number of indulgences of the "flesh", including eating meat. (pg. 220) What began as a Roman-based...
Words: 5212 - Pages: 21
...National Cancer Institute U.S. Department of HealtH anD HUman ServiceS Support for People With Cancer Eating Hints Before, During, and After Cancer Treatment national institutes of Health About this Book Eating Hints is written for you—someone who is about to get, or is now getting, cancer treatment. Your family, friends, and others close to you may also want to read this book. You can use this book before, during, and after cancer treatment. It has hints about common types of eating problems, along with ways to manage them. This book covers: u What you should know about cancer treatment, eating well, and eating problems u How feelings can affect appetite u Hints to manage eating problems u How to eat well after cancer treatment ends u Foods and drinks to help with certain eating problems u Ways to learn more Talk with your doctor, nurse, or dietitian about any eating problems that might affect you during cancer treatment. He or she may suggest that you read certain sections or follow some of the tips. Rather than read this book from beginning to end, look at just those sections you need now. Later, you can always read more. Table of Contents What You Should Know About Cancer Treatment, Eating Well, and Eating Problems .........................................................................1 Feelings Can Affect Your Appetite During Cancer Treatment ......................................................................................................
Words: 13988 - Pages: 56
...2011, pp. 198-208 www.cscanada.net ISSN 1923-841X [PRINT] ISSN 1923-8428 [ONLINE] www.cscanada.org Food Quality Attributes among Malaysia’s Fast Food Customer Mohd Rizaimy Shaharudin1 Suhardi Wan Mansor2 Shamsul Jamel Elias3 Abstract: This paper examines the attributes which influence customers’ decisions to purchase fast food products in Malaysia. Despite vague definition of the ‘quality’ term by each individual, this study takes a step in determining the customer’s significant quality attributes towards the overall food quality dimensions. The findings of the study indicated that generally Malaysian consumers place relatively high level of importance on food freshness, followed by presentation and taste of the food. However, less importance is being placed on innovative food that indirectly could have minimal effect in the customers’ behavioral intention towards fast food products. Customers are seen more interested in the output’ (which is the end product) rather than ‘input’ (which is raw materials used in producing the foods) of food. Hence, this study is expected to contribute to the existing knowledge on the dimension of consumer purchase intention to the industry players, as well as academicians. Future research should focus on the similar study with the extended scope to other fast food restaurants in Malaysia. By doing this, hopefully we can get a clearer picture on the existing as well as explore new variables which can further contribute to the topic of the...
Words: 3439 - Pages: 14
...DUNKIN’ DONUTS PRESS KIT July 2012 Dunkin’ Donuts, At-A-Glance Dunkin‘ Donuts is owned by Dunkin' Brands Group, Inc. (Nasdaq: DNKN), one of the world's leading franchisors of quick service restaurants. Dunkin‘ Brands is the parent company of both Dunkin‘ Donuts and Baskin-Robbins. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts. At the end of 2011, Dunkin‘ Brands Group, Inc. had franchisee-reported sales of approximately $8.3 billion. Dunkin‘ Brands, the parent company of Dunkin‘ Donuts and Baskin-Robbins is one of the largest QSR (quick service restaurant) companies in the world with nearly 7,000 retail shops in nearly 60 countries worldwide. Dunkin‘ Brands Group, Inc. has a nearly 100 percent franchised model. There are more than 10,000 Dunkin‘ Donuts restaurants in 32 countries. Dunkin’ Donuts Locations (For Q1 2012) Countries Aruba Bahamas Bulgaria Canada Chile China Colombia Ecuador Germany Guatemala Honduras India Indonesia Korea Kuwait Lebanon Malaysia New Zealand Oman Pakistan Panama Peru Philippines Puerto Rico Qatar Russia Saudi Arabia Singapore Spain Thailand United Arab Emirates United States U.S. Alabama Arizona Colorado Connecticut Delaware Florida Georgia Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Mississippi Missouri Nevada New Hampshire New Jersey New Mexico New York North Carolina Ohio Oklahoma Pennsylvania Rhode Island South Carolina Tennessee Texas Vermont...
Words: 5147 - Pages: 21
...“LE FANCY SCHMANCY” FINE DINE IN GENEVA RESTAURANT MANAGEMENT (1024) Date of presentation 11th February 2014 Group Member Krunal, Ajaz, and sumeet. Concept of restaurant Fine dine Word count (CONCEPT) 6300. CONCEPT OF FINE DINING IN GENEVA A fine dining restaurant is one that offers its patrons the finest food, quality service and atmosphere. It is also the most expensive restaurant and menu should offer unique items, the service should be beyond doubt impeccable and the atmosphere should be inviting. Today fine dining can be in any type of setting and provide feature a wide variety of cuisine. Standards you should always include in fine dining are fine china, glassware and flatware (absolutely no paper, plastic, or Styrofoam). While tablecloths are hard to escape in fine dining, the rest of the atmosphere is up to your creativity. We can take the traditional route, with silver candelabras and Rose centerpieces, or go for hip and trendy with a bold color scheme and modern furnishings. Music playing subtly in the background should reflect your theme, such as classical for a traditional fine dining restaurant or jazz tunes for something modern. Lighting should also be subtle, leaning toward dim but romantic. MACRO INDUSTRY ANALYSIS FOR FINE DINE RESTAURENT IN GENEVA USING PESTEL The restaurant concepts of fine dine in Geneva depend upon a number of industry-specific and general economic, political, legal and other factors, many of which...
Words: 6699 - Pages: 27