...Frequent Shopper Program Alberto Mercado BSA/385 March 30, 2015 Udaya Tejwani Frequent Shopper Program Kudler Fine Foods is currently in the process of establishing a frequent shopper program. This program will give Kudler Fine Foods the ability to track their customer’s purchases, and receive loyalty points that can be redeemed for high value items. Kudler Fine Foods number one priority is customer service. The Company has recently experienced significant growth and is now focused on expanding their services, efficiency, and increasing the consumer purchase power as a means of increasing the loyalty and profitability of its consumers. The requirement of gathering this information can be beneficial when creating the new program. Further analysis indicates that there will be a monetary financial transaction between the customer and Kudler Fine Foods. Security issues are of great concern because of customers’ personal and banking information that will be required to process all transactions. Another item that must be considered is how many purchased points are required before they transfer into goods or services that the customer wants or needs. The user most likely does not know what to do next, or may not understand what is being requested, or just might not know how the website information relates to them (Valacich, George, & Hoffer, (2012). There has to be website or phone application that will assist customers in understanding what their purchasing power buys...
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...specialty dairy products. Kudler is collecting data to determine the business and cost relevance toward a revenue increase through a frequent shopper program. Considerations To properly decide the value of a frequent shopper program, Kudler is relying on tracking purchase behavior at the individual customer level as well as providing high value incentives through a loyalty points program (University of Phoenix, 2010). This process will show Kudler purchase behavior patterns of their customers and, in turn, can modify its processes to satisfy those valued customers. The bottom line is quality over price value to these special customers. Establishing a point of sale system is the first step in developing this program, along with an online shopping history database, and creating altered communications between the point of sale system and the loyalty points program through the frequent shopper program. In creating a frequent food shopper program there are legal, ethical, and security considerations to take into account to make sure the development of this program is handled properly. Part of the development of the frequent food shopper program is to offer a loyalty points program where the customer can trade those points in for high end gift items, airline first-class upgrades, or other specialty foods. To enable Kudler to provide this program through e-commerce several legal concerns need to be addressed. Careful research will provide information regarding electronic contracts...
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...Frequent Shopper Program Eric Lopez BSA/310 August 4, 2005 Craigs List Frequent Shopper Program. Located throughout several different parts of California, is a popular food store that is called Kudler Fine Foods. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this being their main goal, the store believes it will greatly gain profit and exposure leading up to the company growing. Kudler Fine Foods is seeking to expand its operations by improving their quality and providing enough quantity. Kudler is seeking to take their business in a whole new direction with a Frequent Shopper Program. Proposed System Requirements List • The system shall have three tiers of users: Customers, Users, and Managers. o Users in the “Customers” tier represent customers of Kudler Fine Foods and account holders. They will be able to view their Frequent Shopper Points balance that they have accumulated in their account in the system as well as redeem their points for rewards. o Users in the “Users” tier represent employees of Kudler Fine Foods. They will be able to view their Frequent Shopper Points balance on their account, it would allow them to process the credits gained for purchases made as well as automatically issue debits to the customer’s account when an item has been returned. o Users in the “Managers” tier represent employees of Kudler...
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...Frequent Shopper Program Tonya Freeman-Gely BSA/310 March 25, 2013 Jeffrey Doolin Abstract Kudler Fine Foods has decided that it would be beneficial to the company to create and utilize a Frequent Shopper Program. In order to help make this happen Smith Consulting has been hired to design and develop a Frequent Shopper Program that will be functional and effective. Throughout this paper there will be different concerns discussed in regards to the new program, such as: legal, ethical, and information security. Also discussed within this paper will be the financial costs of acquiring the new program. Frequent Shopper Program Introduction Kudler Fine Foods is a small company that is ever growing and looking for better ways to improve as far as the needs of the customers as well as the company. The current proposal to better benefit these needs is a Frequent Shopper Program. A Frequent-Shopper or Loyalty-Marketing program is an electronic method of identifying customer purchases and translating that information on their shopping habits and preferences (Retailer & FSP, 2012). The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make (Rogers, 2011). However there are certain concerns that could greatly effect the new program. In this paper the concerns will be broken down into sections so that it is easier to understand what they are and how they effect the program. In the first section the financial aspect will...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen University of Phoenix BSA/375 Blair Smith August 24, 2009 Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project...
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...Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers. Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal for...
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...Frequent Shopper Program Robert Furmanek BSA 375 July 15, 2013 Karen G. Knox Kudler Fine Foods Project Charter Prepared: June 20, 2013 Project Name: Service Request SR-kf-013 Project Manager: Kathy Kudler Customer: Kudler Fine Foods Project Sponsor: Kathy Kudler Project Start / End (projected :) Project Overview Service Request Sr-kf-013 is the implementation of a Frequent Shopper Program at Kudler Fine Foods. The information system created will collect information of every purchase of a loyal customer, keep track of their purchases, and provide point systems for loyal customers to receive a discount on certain items. Objectives Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kudler is based in southern California and offers a wide array of high-end food products and wines. Kudler has currently three locations (La Jolla, California, Encinitas, California, and Del Mar, California. KFF is interested in development of a project request for a frequent shoppers rewards program (SR-kf-013) that consists of a brand new system that will track their customer’s purchases through a frequent shopper program. This new tracking system will award Kudler’s valued customers with loyalty points that can be redeemed for sale incentives made through the company and its partnership with a variety...
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...Running head: SERVICE REQUEST SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. The...
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... Kudler Fine Foods IT Security report This table is developed to help us identify the top threats with the new customer rewards program that we are putting into play. Kudler Fine Foods is getting a new and improved system that will help them keep track of the shoppers purchase activities. This table was developed by us in hopes of letting them know the vulnerabilities’ and threats that may arise while doing so. Also we have drafted a summary of the threats that we the team feel will be very influential to this process. This security report and presentation is what we have prepared in hopes of gathering this information that it will help them with their new system. Table of Threats Area of System | Threats | Potential Vulnerability | Loyalty Program | External and Internal Users | Loss of customer financial data, loss of customer privacy information. | System Network Access | Internet | Hackers can gain customer and business info. Loss of Revenue, Loss of customer data. | Employees (Kudler) | Information misplacement | Accidental loss of customer data, Loss of Revenue | Point of Sale System | Unauthorized user | Data breach, loss of customer information, company data loss. | | | | | | | You have to also consider your technical security when starting any kind of project such as this frequent shopper program. You have firewall that is needed to help defend the server and stop a data breach. The user configuration that we have to have into play...
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...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later for...
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...Food Lion Frequent Shopper Program Requirements Food Lion Frequent Shopper Program Requirements Food Lion is a distinguished food store and one of the most renowned food stores within the United States that was founded 1957 in North Carolina Salisbury Town. This Food chain store was started by Brown Ketner, Wilson Smith and Ralph Ketner. The name Food Lion was formalized in 1983. This was a number of years after the acquisition of the food company by Delhaize, a Belgian food grocer who was determined to change the American grocer service delivery and introduce a whole new competition in the market. However, the grocery again was transformed in 1983 to be Delhaize Le Lion. Though the change also resulted into a significant impact to the American consumers, it did not last and therefore the food chain was again rebranded another name to be called Food Town. During the 1980s, Food Lion stretched out throughout to America to the Southeastern parts of United States, it is worth noting that at the time grocer market in the south was very discriminative but Food Town eventual was successful in a condition which no supermarket thrived. Ever since, the company has expanded rapidly to a number of states including Georgia California and Maryland among other states. During the chains’ fastest-growth it was reported that there were unhygienic handling of seafood and meat, which in turn affected the grocer giant as it attempted entry into the Northeast American grocer...
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...Service Request SR-kf-013 Paper (Preparation) Kudler Fine Foods has submitted a service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope is a part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines” (Rouse, 2014). Project scope is broken into several sub-categories: project objectives, goals, phases, tasks, resources, budget, and proposed schedule. Project Objectives – To track purchases of individual customers. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. Project Goals and Phases – The project goal is to create a business/systems requirements document for the development of the Frequent Shopper Program system to meet the objective of this request. There are 4 phases of this project, and they are: * Phase 1: Define the scope and stakeholders associated with the project. * Phase 2: Determination of requirements, list of confirmed requirements...
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...Architecture for Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods needs a logical technical architecture for their new Frequent Shopper Program’s system to work efficiently and accurately. This document describes the architecture Kudler Fine Foods needs to make their program successful while including descriptions about the hardware environment used to support the development and production of the system; network connections between the stores and Kudler’s headquarters; and the software development tool proposed to build this application. Next it covers the user interfaces used to collect data from customers and store personnel, as well as, the controls used to make sure that information is safe and secure. To begin, the hardware platform is described. Hardware Platform Hitachi ID Systems, Inc. (2013) describes a hardware platform as an environment that uses software and/or hardware to run applications and programs. This includes operating systems for the application side and routers, remote access servers and multitudes of other technology for the hardware side. Combined these items complete a hardware platform and give users the ability to support development and production of information systems. Network Connections Kudler Fine Food has a current network setup that works well but must be updated to successfully secure customer information, to be discussed later in this document. The plan for Kudler is to have a complete update of their...
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