...ASSIGNMENT: Please read the Fresh Direct (C 19) case analysis carefully and produce a case analysis report following the instructions that are given in the Case Analysis report document in Doc Sharing. COMPANY NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect.com/Food and Grocery BACKGROUND/HISTORY Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect. FreshDirect offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to you house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in...
Words: 1182 - Pages: 5
...Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Fresh Direct / FreshDirect.com / Online Grocery Store BACKGROUND/HISTORY Fresh Direct is an online grocery store in Long Island City, Queens New York. The company was started in 1999 by Joseph Fedele and Jason Ackerman. Joseph Fedele has been in the grocery business since 1993 and Jason Ackerman was an investment banker when they decided to create Fresh Direct. Joseph was the CEO until 2004 when Jason succeeded him, but he only stayed at this position for seven months. After going through a few more CEO's Jason moved back to the position of CEO and is currently still holding the position. [ (Fresh Direct, Our People, Leadership) ] There are several online grocery stores in the market now and Fresh Direct still ranks as one of the top nine websites. [ (Boswell) ] SWOT ANALYSIS StrengthsStrong marketing campaignLess inventory than grocery storesBetter variety of fresh foodsDelivery of order to front doorPick up from facilityCorporate DeliveryPre-prepared itemsChef prepared meals for business meetings | WeaknessesOnline Market is very competitiveLess packaged goods compared to grocery storesCost of goods higher than grocery storesLimited delivery areaNumerous parking ticketsFuel costs | OpportunitiesExpand to larger delivery marketMore technology users in the world that will use online ordering | ThreatsNational grocery store chains moving into areaNew online grocery stores in the marketTarnished reputation from paying...
Words: 1096 - Pages: 5
...Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY FreshDirect, Freshdirect.com, Food and Grocery BACKGROUND/HISTORY Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to you house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in 2001 and by 2011 you had to have a order of 30$ with a delivery fee associated with it. The company started to fall apart when the competition start to raise in the industry that is when they started offering local grown and organic but their were some fields they just couldn’t compete with. 23–30 Borden Avenue Long Island City, New York 11101 U.S.A. Telephone: (718) 928-1000 Fax: (718) 433-0648 Web site: http://www.freshdirect.com Private Company Founded: 1999 Sales: $200 million (2005 est.) NAIC: 311991 Perishable...
Words: 1037 - Pages: 5
...COMPANY NAME/WEBSITE/INDUSTRY FreshDirect/ Long Island City, Queens New York/ Food delivery Industry. BACKGROUND/HISTORY FreshDirect offers online grocery shopping and delivery service to more than three hundred zip codes in New York. Additionally they offer pick up service at one location in Long Island. The idea behind this company is to give the customers the freshest food possible by buying it straight from the grower, and then delivery it the next day after the customer’s order is placed. They specialize in delivering over 3,000 items including seafood, fruits, vegetables, coffee, meats and cheeses, and items from the bakery. This company was launched by Joseph Fidele and Jason Ackerman in 2001. Jason Ackerman is the company’s current CEO. Since they are a privately owned company profit information isn’t readily available but it is estimated that the company increased revenue in 2009 by $20 million and estimated $250 million in 2010. http://www.forbes.com/2010/06/29/freshdirect-online-grocery-braddock-cmo-network-grocery.html “Ackerman says FreshDirect now does 25,000 orders per week. Many customers are attracted by the $50 worth of free food that comes with a first order; others by prices that can be 10 to 15 percent lower than neighborhood stores. FreshDirect says it retains about half the customers who try the service, and that the company began turning a profit this January. “We make money doing this. Period. The end,” Ackerman says. “We’ve got lots of money in our...
Words: 1447 - Pages: 6
...Embryonic Stem Cell Research Legislation and related legal issues Heidi Brannen Law 310 Professor Floyd June 1 Human embryonic stem cell research has been and will continue to be a very controversial issue in society all over the world. Many countries have recognized the importance of this research and its benefits, while others have continued to make such research illegal with no plans to change in the near future. This paper will be discussing the past, current, and hopeful future legislation in regards to embryonic stem cell research and how it could affect the future of medical advancement. Embryonic Stem Cell Research Legislation and related legal issues Research on human embryos and fetuses has been in development for decades with the first well known development being the polio vaccine which stemmed from work on cultures of human fetal kidney cells in the 1950’s. The controversy of such research is not so much in the science of the research itself, but in how the cells are obtained from unborn embryos and fetuses in their earliest stages of development. In the 1970’s, the controversy focused on research involving fetuses in utero, aimed at developing techniques such as amniocentesis and improving the understanding of conditions such as congenital heart disease, as well as on research involving tissue from aborted fetuses of the type that led to the polio vaccine. Federal funding of this research was halted until guidelines and safeguards...
Words: 1499 - Pages: 6
...Fresh Direct Case Study Report Fresh Direct is a web-based supermarket that delivers fresh produce and meals to customers in New York City metropolitan area. Customers can order prepared meals from the website, www.freshdirect.com. Fresh Direct is in the online grocery store industry. BACKGROUND FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items such as fruits, vegetables, seafood, prepared entrees and sides, coffee, meat products, deli and cheese products, and bakery items (Goldberg, 2010). The company provides same day and next day delivery to over 600,000 customers in New York City neighborhoods in Manhattan, Brooklyn, Riverdale, Queens, Staten Island, Connecticut, Long Island, New Jersey, and Westchester County (Bruno, 2010). FreshDirect solidified its market position by purchasing directly from farmers and passed the low price to customers within seven days to guarantee freshness; therefore, the company was able to deliver food to customers’ door for 25% less than its competitors. Former CEO, Rick Braddock, used innovative ecommerce technology to give the company a competitive advantage (Hu, 2012). FreshDirect struggled to turn a profit, the U.S. Immigration and Customs Enforcement audited the company concluded 15% of the employees were not eligible to work in the U.S (Bruder, 2010). The company also experienced...
Words: 1859 - Pages: 8
...STRATEGIC PLANNING AND IMPLEMENTATION ASSIGNMENT BY Muhammad Zeeshan Presented to Archana Karki London College Of Accountancy And Management Table of contents Introduction.....................................................................................................4 Vision Of Fresh Direct.......................................................................................4 Mission Of Fresh Direct....................................................................................4 Goals/Objectives...............................................................................................5 External Analysis of Fresh Direct..................................................................5 Marco Enviroment.............................................................................................5 Industry Analysis...............................................................................................7 Industry Life Cycle............................................................................................7 Competitors.......................................................................................................7 Critical Success Factor.....................................................................................8 Opportunities & Threats....................................................................................9 Internal Analysis.............................................................................
Words: 5301 - Pages: 22
...Mohammad R. Zaman BUSN 412 Prof. Auguste November 18, 2012 Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to Fresh Direct. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is “Our Food is fresh, our customers are spoiled. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to your house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in 2001 and by 2011 you had to have a order of 30$ with a delivery fee associated with it. The company started to fall apart when the competition start to raise in the industry that is when they started offering local grown and organic but...
Words: 662 - Pages: 3
...” Well maybe. But for most of us, that’s just not going to happen. There are growth opportunities out there now— even when markets aren’t growing. Savvy business managers are recognizing that ongoing cuts and waiting simply are not sustainable strategies. Understanding how a firm may capitalize on its hidden assets and work with customers to harvest new sorts of value can be key to growth for many firms. And smart use of the business Web and digital techniques for connecting to customers can be an important part of this strategy. In his new book, How to Grow When Markets Don’t, Adrian Slywotzky of Mercer Management Consulting tracks through many case histories—and outlines the steps involved—in what he terms “demand innovation.” He illuminated the story further in a keynote speech at a recent meeting of the Institute for the Study of Business Markets...
Words: 1992 - Pages: 8
...Introduction In the case study, a 350 bed not for profit supplier of surgical and medical services, Scarlett Hospital was presented with a dilemma of losing patients. The improvements in infrastructure of transportation have sourced the Scarlett Hospital top executives to reflect on the effect of a construction of new highway might have on the facility. Easy admission to the larger Salem city and its institutions of healthcare fetches the risk of prospective consumer’s loss to Scarlett Hospital. CEO and the president of Scarlett Hospital, Timothy Rogers is endowed with the decision making of discovering finest strategy for the Scarlett hospital to continue being competitive with the bigger facilities in Salem. Timothy Rogers believes his beliefs to convey the utmost medical care quality will carry on helping Scarlett Hospital contend in the additional competitive surroundings. For 14 years Timothy Rogers has been working with Scarlett Hospital proceeding to the merger amid two contending hospitals. With having earlier experience countenancing challenges from additional institutions of healthcare, I believe Scarlett Hospital and Mr. Rogers are prepared to contend with the additional effortlessly accessible Salem institutions. Complacency Complacency relates to self-satisfaction particularly when escorted by ignorance of real danger or deficiencies; it can be a case of typically uninformed or unaware self-satisfaction. When tackling with complacency, the pitch habitually place...
Words: 1584 - Pages: 7
...VINAMILK CASE STUDY TRUONG THUY CHUNG BACHELOR OF BUSINESS (ACCOUNTING) HONS HELP UNIVERSITY COLLEGE October 2011 i THE IMPACT OF ACCOUNTING INFORMATION ON MANAGEMENT’S DECISION MAKING – VINAMILK CASE STUDY By TRUONG THUY CHUNG Graduation Project Submitted to the Department of Business Studies, HELP University College, in Partial Fulfilment of the Requirements for the Degree of Bachelor of Business (accounting) Hons OCTOBER 2011 ii DECLARATION I hereby declare that the graduation project is based on my original work except for quotations and citations which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other course/degree at HELP University College or other institutions. The word count is 10,036 words. _____________________ TRUONG THUY CHUNG Date: 17 October 2011 iii ACKNOWLEDGEMENT First and foremost, my sincere gratitude is dedicated to my supervisor – Ms Nguyen Van Anh. Thanks for your strong support, guidance, intuitive comments and also motivation through the process of completing this thesis. In addition, I would like to send my gratitude to the International School and HELP for giving me an opportunity to conduct my study in my favorite area. Thanks to all my family and friends for your supports, helps and motivation and made it possible for me to complete this study iv THE IMPACT OF ACCOUNTING INFORMATION ON MANAGEMENT’S DECISION MAKING – VINAMILK CASE STUDY By...
Words: 11081 - Pages: 45
...VINAMILK CASE STUDY TRUONG THUY CHUNG BACHELOR OF BUSINESS (ACCOUNTING) HONS HELP UNIVERSITY COLLEGE October 2011 i THE IMPACT OF ACCOUNTING INFORMATION ON MANAGEMENT’S DECISION MAKING – VINAMILK CASE STUDY By TRUONG THUY CHUNG Graduation Project Submitted to the Department of Business Studies, HELP University College, in Partial Fulfilment of the Requirements for the Degree of Bachelor of Business (accounting) Hons OCTOBER 2011 ii DECLARATION I hereby declare that the graduation project is based on my original work except for quotations and citations which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other course/degree at HELP University College or other institutions. The word count is 10,036 words. _____________________ TRUONG THUY CHUNG Date: 17 October 2011 iii ACKNOWLEDGEMENT First and foremost, my sincere gratitude is dedicated to my supervisor – Ms Nguyen Van Anh. Thanks for your strong support, guidance, intuitive comments and also motivation through the process of completing this thesis. In addition, I would like to send my gratitude to the International School and HELP for giving me an opportunity to conduct my study in my favorite area. Thanks to all my family and friends for your supports, helps and motivation and made it possible for me to complete this study iv THE IMPACT OF ACCOUNTING INFORMATION ON MANAGEMENT’S DECISION MAKING – VINAMILK CASE STUDY By...
Words: 11081 - Pages: 45
...Factors Influencing Consumer’s Buying Pattern Towards Mineral Water In Bangladesh: A Study On Super Fresh Drinking Water in Bangladesh SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Md. Abdur Rashid - 2012-2-10-231 Tanvir Hasan - 2013-1-10-367 Md.Farhan Safa -2013-1-10-011 Farhana Yasmin -2013-1-13-007 LETTER OF TRANSMITTAL november, 2015 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Factors Influencing Consumers’ Buying Pattern of Super Fresh Drinking Water. Dear Sir, It gives us an immense pleasure in submitting to you the term paper Factors Influencing Consumers’ Buying Pattern Towards “Mineral Water” in Bangladesh: A study on “Super Fresh Drinking Water” Which is the topic under our observation. While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Adventure, Course-...
Words: 3047 - Pages: 13
...212583_TESCO_REVIEW 30/4/08 07:25 Page FC1 More than the weekly shop Annual Review and Summary Financial Statement 2008 212583_TESCO_REVIEW 30/4/08 07:25 Page IFC2 — —— ——— n oduc tio h o –t ncia e ——— — ——— ure —— ——— ——— 1 2 4 5 Intr pict big Tesc Fina g l hi ’s hts hlig nt view s Re ive’ ecut f Ex s Chie tegy cros stra th a Our > grow rong > St p Grou the w s… evie team in r rong t year e, s The eopl at p ers… e hop… lead > Gr to s ting way ea one ons > Cr than dati ore foun > M the … owth ying e gr > La utur f for ors rect of Di d ent Boar atem Our l St t ncia epor Fina t rs’ r emen mary ecto ir tat Sum ry D al S i mma nanc > Su ew y Fi Revi mmar ss > Su sine tion a Bu form and and r in ndar esto ale Inv c ion > rmat cial How to find out more online info inan er > F ——— Every year, more and more hold ——— hare s —— Chai rman eme Stat 6 6 8 10 12 16 20 24 26 28 28 30 34 36 —— ——— ——— information is available for our shareholders, staff and customers. www.tesco.com/annualreview08 ——— —— 212583_TESCO_REVIEW 30/4/08 07:26 Page 1 Most people know something about Tesco. After all, we are the UK’s largest grocer and we’ve been serving customers for the best part of a century. What you might not know, is that Tesco is also the world’s third largest grocery retailer with operations in 12 international markets, employing over 440,000 people and serving millions of customers...
Words: 6873 - Pages: 28
...Paris Williams Danone Case What’s Danone? Groupe Danone is a public French multinational corporation. It is known for fresh dairy products, bottled water, and medical nutrition. Subsidiaries: Many of Danone’s subsidiaries are companies that manufacture specific products for specific markets. For example, The Dannon Company is a subsidiary of Groupe Danone operating in the United States primarily under the brand name Dannon. Affiliates: Multiple companies’ supply components go into the final goods sold under Danone Groupe brand names. These companies have a presence in the industry already, make packaging materials, and/or produce raw dairy products. In the case study, Danone formed an affiliation with Wahaha Group to get a better foothold in the expanding Chinese market. Cultural: In Spain and Italy Danone established relationships with local suppliers. In Eastern Europe Danone took over local suppliers to exploit growing demand for fresh dairy products. Fewer Chinese citizens have refrigerators to hold fresh dairy products. Administrative Danone rarely sends executives (or resources) to their joint ventures, but allows them to be autonomous. Danone and Wahaha (Chinese) joint venture Danone has been accused of trying to become a monopoly in the Chinese market. Human Resources The Danone Way Programme: Embodies Danone’s commitment to combining business success and attention to people and the community Human resource policies represent a dual commitment to success and social...
Words: 439 - Pages: 2
