...CHALLENGES OF FOOD RETAILERS IN FRESH FOOD INNOVATION Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells in an effort to produce energy, maintain life, or stimulate growth. Historically, people gather food through two methods, hunting and gathering, and agriculture. Food production has become an important issue in most countries. It has become even more critical in the case of developing countries where population growth is sometimes higher than the increase in food production. Today, most of the food energy consumed by the world population is supplied by the food industry, which is operated by multinational corporations that use intensive farming and industrial agriculture to maximize system output. Food retailing is about provides a market outlet where consumers can purchase food products. Based on the nature of products sold and the size of operation, food retail outlets are range from convenience stores to warehouse-style discount outlets. India is the world's second largest grower of fruits and vegetables after Brazil and China. Food retailing in India has come a long way, from a period when food items were sold at road side grocery shops, and bazaars to a stage where the food items are now sold through supermarkets, retail chain and...
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...plans and tactics Product range Market segmentation Target market Positioning SWOT analysis PEST analysis 4 P¶s of marketing CRM and CPM at Reliance fresh Innovative approaches and new age marketing Recommendations and suggestions I have been given an assignment to develop various marketing aspects of a company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on 30th Oct 2006 Reliance fresh Company overview: Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2±3 km. Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited. There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing First, it wanted to go after the very core of the great Indian retail Opportunity. Food accounted for over two-thirds of the $200 billion Indian Retail market and yet, it had seen hardly any...
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...STRATEGIC PLANNING AND IMPLEMENTATION ASSIGNMENT BY Muhammad Zeeshan Presented to Archana Karki London College Of Accountancy And Management Table of contents Introduction.....................................................................................................4 Vision Of Fresh Direct.......................................................................................4 Mission Of Fresh Direct....................................................................................4 Goals/Objectives...............................................................................................5 External Analysis of Fresh Direct..................................................................5 Marco Enviroment.............................................................................................5 Industry Analysis...............................................................................................7 Industry Life Cycle............................................................................................7 Competitors.......................................................................................................7 Critical Success Factor.....................................................................................8 Opportunities & Threats....................................................................................9 Internal Analysis.............................................................................
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...The University of Phoenix Managing the business enterprise course introduces the student to concepts that provide a foundation for analyzing Kudler Fine Food which is a virtual organization is a unique and innovative learning tool specifically designed to teach and assess the problem solving skills necessary for success in the twenty-first century. The layout the paper will be as follows. First, what are the primary functions of management in Kudler Fine Food? Second, how technology and internet are utilizes by Kudler. And last but not the least, an example from Kudler’s illustrating forces from Porter’s Model. Kudler Fine Food is a gourmet food shop that was setup by Kathy Kudler in 1998. The Kudler fine food store is located in San Diego Metropolitan area. Kudler Fine Food also has three locations which are La Jolla, Del Mar and Encinitas. All the three shops are located in a fashionable shopping center. The store has the very best food stuff which s divided different departments: Fresh bakery and Pastries, Fresh Produce, Fresh meat and sea foods, Condiments and Cheese and dairy products. The primary functions of the management process consist of planning and strategizing, organizing, leading and controlling. “Managing people effectively in extension programmes is a skill that requires constant planning and development. An extension programme manager can be defined as the person who is vested with formal authority over an organization or one of its sub units. He or...
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...for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will need to take a hard look at the numbers. Company Background TruEarth was founded in 1993 in St. Louis, Missouri, by Gareth DeRosa, a young entrepreneur. DeRosa saw an opportunity to market healthier gourmet pastas and sauces made from superior ingredients: In the 1980s, demand for healthy, gourmet products grew sharply. We saw a segment of the market shift away from mass-produced...
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...FIN 516 – Advanced Managerial Accounting IPO Paper The Fresh Market, Inc. June 9, 2013 Fresh Market, Inc. Company Overview The Fresh Market is a high-growth specialty retailer focused on creating an extraordinary food shopping experience for its customers. Since opening the first store in 1982, the company has offered high-quality food products, with an emphasis on fresh, premium perishables and an uncompromising commitment to customer service. The Fresh Market seeks to provide an attractive, convenient shopping environment while offering its customers a compelling price-value combination. As of October 28, 2010, The Fresh Market operated 100 stores in 20 states, primarily in the Southeast, Midwest and Mid-Atlantic United States (Nasdaq, 2013). The business is characterized by the following key elements: • Differentiated food shopping experience. The Fresh Market provides a differentiated shopping experience that generates customer loyalty and favorable word-of-mouth publicity. We combine fresh, carefully-selected, high-quality food products focused on perishable categories, with a level of customer attention that the company believes is superior to conventional grocers, and it strives to create a “neighborhood grocer” atmosphere. • Smaller-box format and flexible real estate strategy. The stores average approximately 21,000 square feet, compared to the approximately 40,000 to 60,000 square foot stores operated by many conventional supermarkets. Within this...
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...Jerry Murrell, the founder and chief executive officer of Five Guys Burgers and Fries, along with his wife and five sons, have acquired such balance and have become the fastest growing chain in the food industry, according to the research firm, Technomic (Boone & Kurtz, 2012). Just this month, the booming chain opened a new location that seats 300 people in London, and anticipates four more stores in the U.K. by 2014 (Weise, 2011). What is truly amazing is that such a large family can sustain such balance while running a business together. Perhaps it started with a simple, balanced business philosophy and consistent values. Philosophy and Values The matriarch of Five Guys Burgers and Fries, Jerry Murrell, realized that the only way to compete with the huge, established fast food chains like McDonald’s and Burger King was to concentrate all of their efforts and money on a quality product and customer service (Wiley Plus, 2012). The business plan of Five Guys Burgers and Fries was balanced and easy to stick to. “Sell a really good, juicy burger on a fresh bun. Make perfect fries. Do not cut corners,” (Wiley Plus, 2012). Murrell continues to stick with the plan by keeping it simple as he aligns his philosophy with that of JW Marriott. “Anyone can make money in the food business as long as you have a good...
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...Name: Hangmian Zhang Subject: MGMT 321 Professor: Taryn Stanko Company Analysis The company I am trying to analyze is Fresh Market Café, which is one of the Food Service divisions under Department of Housing of University of Oregon. David Bitner, a manager in Fresh Market Café, whose title is a retail operations manager of University of Oregon. They have 165 employees all together including 42 classified staff members that are full time employees represented by the SEIU Union (Service Employees International Union), and approximately 120 student employees. As a manager, the general role David plays in the organization is to supervise the step of what they call is “the front of the house”, meaning to make sure that they get great customer service and people are given the high quality product. So his general role is to facilitate operation of the restaurant as smooth as possible. In order to succeed to be a good leader in “Fresh”, David needs two things. One is good people to work with, and two is the best available product he can get. So, binging the best product they can, preparing the best they can, and serve it. And in order to convey any little things, he needs really capable people who can learn the job and do it well. But the problem is that things happen everyday the way it shouldn’t. Such as people show up late everyday, and people call in sick a lot. That causes problem because there is less people work that day that makes the serving process going slower...
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...Strategic management BIG CASE DISCUSSION 4 (Question 3&4 of the external analysis) I. What factors are driving industry changes, and what impacts will these changes have on competitive intensity and industry profitability? * Driving forces 1) Increasing globalization: * New markets in Canada and UK: WF has acquired Wild Oats Market in the US and Canada. - New competitors from neighbor countries like Fresh & Easy from British supermarket giant Tesco. * Products from other countries, for example: Lebanese fig jam, preserved lemons from Morocco, Indian curies, Thai rice, stuffed grape leaves from Greece, and goulash from Hungary. 2) Changes in the long-term industry growth rate: - Natural food generated $22.3 billion in sales in US in 2008, up 10% from 2007, and up 37% from 2004. - UPC-coded organic foods accounted for 49 billion in sale, 16% higher than the previous year, and up 132% since 2004. - Global sales of organic products were estimated to be $52 billion in 2008 and to have grown at the compound rate of 13% since 2004. 3) Changing societal concerns, attitudes, and lifestyles - People are more concern about health and food safety -> Consumer demand for organic products growing at double-digit rates – much larger than that of the traditional grocery products (2-3%) - Demand for value-priced: The United States now spends more than $1 billion a year to import organic food, according to the USDA, and the ratio of imported to exported...
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...quality seafood, and the freshest fish. Our grill master’s expertly perfect flavors, cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion. It’s our pride. Because at Red Lobster, we Sea Food Differently.” This is a very good mission statement seeing that it identifies most of the policies that a mission statement should provide. It states how the employees will deal with the customers by saying “…our servers pull out all the stops to make every dining experience feel extra special. It also states its competitive advantage by identifying that their suppliers catch the freshest fish they can. Also, that they have master chefs cooking the best meal for their customers as well. Red lobster said that “Our top priority is to always serve our guests the highest-quality seafood.” (http://www.redlobster.com/our_quality_story/our_commitment_to_quality/) and with fresh food and master chefs this will most definitely last them for a long time. Target Markets Red lobster isn’t trying to be the world’s fanciest seafood restaurant, but more of the world’s best overall seafood restaurant. Their target market is that of a middle income level class and up. They want customers that want to go out to dinner with their spouse or family and have a special experience. They want their customers to feel like that have to dress and act appropriately when they come into Red lobster to dine in. They don’t...
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...in grocery, non-food items, financial services and telecommunications. It is committed to reducing prices for customers and offering the best value. It seeks to help customers spend less. In 2007, sales were £42,633.4 (mill) and it experienced sales growth of 21.9%. Tesco has over 400,000 employees (Tesco plc, 2010). Tesco Company has attributed an increase in performance and productivity to the use of this model (Tesco plc, 2010). Tesco is an international retailer with a global presence in over 14 countries and a major share of the UK retail market and a consumer base exceeding 260 million people (Child, 2002). Considering the utter size and operations of the organization, it is essential that it deploys a strong strategic performance management structure in order to improve and reinvent itself continuously. The recent financial crisis put Tesco under the pressure when its customers by seeking reduce its expenses switched to cheaper alternative supermarkets as Lidl, Asda and Aldi. According to the has poor results in this market segment, and in order to maintain their market share, the company has tackled the problem by releasing 400 low -cost new ranges of food and products on their shelves. Tesco had to change their attention/focus to sourcing and supplying chain management in order to improve its position. Position of offering the best value for the most competitive prices contributed to be Tesco number one retail in the UK. Smart Supply Chain Management and Development...
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...Woolies Strategies Woolworths is a supermarket with 84% of group sales being in food and liquor. This outline focuses on the supermarket and food retailing operations of this company. Woolworths quickly established itself as one of the major players in the supermarket industry and has been rated as Australia’s premier retailer . Woolworths has annual sales of almost $45 billion and continues to expand and lift profitability despite significant competition and daily challenges. Woolworths’ core business focus is on customers, and seek to re-invigorate their products through investment in price, range, merchandise and quality. more on what woollies thinks its like blurb stuff Hollander’s thesis argues that over time retailers move from being low- price, low- status operators to high-cost, high-price merchants who are then vulnerable to new competition. In 1987, Woolworths avoided falling victim to this market force by reinventing itself as both a low-cost and high-service operator, most visibly by emphasising its position as the most credible fresh-food retailer in the marketplace. Woolworths “fresh food” innovation has been considered an example of marketing driving by being proactive in relation to consumer needs. This innovation became important due to the emerging concern for a healthy global environment, extending right through to consumers expectations regarding food standards. Woolworths re-invented store-design by utilising larger stores which incorporated the “store-within-a-store”...
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...Management Research Project 2011 Marketing Plan For FSK FOODS Prepared For: FSK Foods & Faculty of Life Sciences Business Management (FLSBM) University of Veterinary & Animal Sciences, Lahore (UVAS) Prepared By: Muhammad ShoaibManzoor(Group Leader) M Shahjhan Taseer M Wasim Ahmad Naila Rahat Momina Jameel MBA (Morning) Semester VI Department of Economics and Business Management UVAS Lahore 2009-2011 We would like to Dedicate This effort to our Respectable PARENTS And Lecturers ACKNOWLEDGEMENT All the praise to Almighty Allah, Ruler of the Day of Judgment, Creator of beautiful world. He Who created everything from nothing. He Whose praise has no bounds. Secondly, praise worthy is the Hazrat Muhammad (S.A.W.W). My whole life will be sacrificed upon him, who remains a torch of knowledge in darkness for tiding over the difficulties. We are very thankful to the following personalities for their kind guidance and help in completing this project: * MrAttique-ur-Rehman (Supervisor): who provided us right & in time directions, helped us on each step in this project. * Mr.M Bilal Malik (Client): who provided us his kind guidance and required resources to fulfill this project. * We would like to thank the people in market who provided us required information. We would like to thank all people who helped us in this project, especially our Parents, Class Fellows and whole Faculty, whom unlimited efforts are there...
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...analyze the status of their companies throughout its life. Markets are constantly changing and businesses have to take close looks at how they must adapt to stay in the minds of their consumers. Strategic management gives each company a way of going through a thorough dissection of the current status and helps them get to where they need to be. The Environmental scan is the beginning of the strategic management process. This process involves the monitoring, evaluating, and disseminating of the information from the external and internal environments to key people within the organization (Wheelan & Hunger, p. 19, 2010).The purpose of this step in the process is to disseminate the strategic factors, whether they be internal or external factors that will help the company in the future.A SWOT analysis or analysis of the company’s strengths, weaknesses, opportunities and threats is the most effective way for a business to target the strategic factors of a company. Fresh and Easy is a chain of groceries stores that has had trouble making the cut since 2007. It came in with a fresh approach on the groceries store technique but has been struggling to stay afloat since the United Kingdom’s Tesco brought their brand of chains to the United States (Thesig, 2013). They offer food that is ready to go and only sell fresh products. Like most grocery stores, they have meats, produce and dry goods but they also offer a variety of food that the singe person or the family with a busy schedule...
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...THE FRESH START COMPANY BUSINESS PLAN ANDREW A. SMITH STRAYER UNIVERSITY Company Description/Mission Statement Mission Statement: To enhance the standard of living of those less fortunate around the world one city at a time by providing their basic, essential needs, and developing their personal and interpersonal skills. At the Fresh Start Company we are devoted to providing new opportunities for homeless and low-income persons. Fresh Start, a company started by Andrew A. Smith alleviates the pains and ills of those who are homeless. Fresh Start assists homeless and low-income persons through seminars, and life skills. Seminars included topics such as investment, financial management/advisement, job training, interview skills, and appropriate business attire. Life skills’ training includes Stress Management, Supporting a Family on Low-Income, Family Budgeting on Low-Income, and personal/business relationship development. Independent and family counseling, school clothes, and business attire is also provided. Financial programs aide Fresh Start participants in becoming financially independent of the organization. Each member in the Fresh Start program will be provided with shelter, a mentor, and a bank account. The Fresh Start bank account will provide participants with a way to save money and become economically responsible. Each fresh start mentor will withhold 5% of their mentee’s check in a savings...
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