Premium Essay

From Diary of an Mba

In:

Submitted By aman13
Words 1458
Pages 6
E-commerce to M-commerce:
The Paradigm Shift

COLLEGE NAME: Narsee Monjee Institute of Management Studies (NMIMS) AUTHORS:
Sunny Vaswani Aman Bhatia
SAP ID: 80101150602 SAP ID: 80101150081
MBA 2015-17 MBA 2015-17
1st Year 1st Year

Go Mobile or Go Home

Tablets, IPads, smartphones are ubiquitous and people are glued to these handy screens. We just love anything that’s convenient to us and this is how we want to eat, travel, shop and do anything just by touching the screen in our palms. Smart mobile is the present and smarter will be the one who uses it to build business and grow. Ditto!! Ecommerce companies is what we are taking about or should we call them M-commerce as they are growing in the mobile space. But why this rapid increase in smartphone users? The answer is ever involving digital technology and future generations of mobile networks. And this is the fact retailers are leveraging upon. While domestic players Flipkart and Snap deal rule the market, the sector has also caught the fancy of global giants like the Amazon and China’s Alibaba — all are competing hard for a bigger share of the cake. Competition is expected to grow more and more with these e-commerce companies employing different ways to attract consumers and increase online traffic. M-commerce is one of the leveraging initiatives which has added a new dimension to the market.
As you may have

Similar Documents

Free Essay

Business Managment

...Sistema Universitario Ana G. Méndez School for Professional Studies Florida Campuses Universidad del Este, Universidad Metropolitana, Universidad del Turabo MANA 321 Leadership and Supervision Supervisión y Liderazgo © Sistema Universitario Ana G. Méndez, 2007 Derechos Reservados. © Ana G. Méndez University System, 2007. All rights reserved. MANA 321 Leadership and Supervision 2 TABLA DE CONTENIDO/TABLE OF CONTENTS Páginas/Pages Prontuario/Study Guide .....................................................................................3 Taller Uno/Workshop One ................................................................................20 Taller Dos/Workshop Two ................................................................................23 Taller Tres/Workshop Three.............................................................................27 Taller Cuatro/Workshop Four ...........................................................................30 Taller Cinco/Workshop Five .............................................................................34 Anejo A/Appendix A..........................................................................................38 Anejo B/Appendix B..........................................................................................39 Anejo C/Appendix C .........................................................................................41 Anejo D/Appendix D ...........................................................

Words: 14177 - Pages: 57

Free Essay

Service Marketing

...University of Chester MBA Management in the Service Economy (BU 7734) Cohort 11 Assessment This assessment is in THREE PARTS and consists of: 1) Activity 1: Service Encounter Diary (1,000 words) Worth 25% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 29th May 2015. 2) Activity 2: Strategic Service Marketing in context (1,000 words) Worth 25% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 26th June 2015. 3) Activity 3: Application of Service Marketing principles (2,000 words) Worth 50% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 17th July 2015. APA Referencing must be adhered to in ALL University academic work. All University of Chester Business School assessments are now subject to scanning via Turnitin which is software designed to detect possible plagiarism. If you do not correctly reference somebody else’s work, you may be accused of plagiarism. If in any doubt, please attend class when guidance will be given and consult the University regulations on Turnitin and the use of APA Referencing. Do not cite websites such as Wikipedia or tutor.com as these are not acceptable academic sources and will result in marks being deducted. Assignment Explanation ...

Words: 1027 - Pages: 5

Free Essay

Tfor1

...STUDY (3 credit hours) PRE-REQUISITE: BAC3634 CORPORATE ACCOUNTING 1 BAC2624 MANAGEMENT ACCOUNTING 2 Trimester 3, 2014/2015 OBJECTIVES This is a capstone course for the Bac. Acc (Hons) programme which integrates knowledge from financial accounting, management accounting, taxation, audit, finance, management and business related technology and other social science courses. Experiential exercises are embedded in this course to support learners’ effort in independent learning. SUBJECT LEARNING OUTCOMES LO1 | Integrate and apply knowledge from the various accounting sub-disciplines and other business related disciplines within an organizational context | Cognitive | Level 3 | LO2 | Identify issues, undertake research, analyse and synthesise information to solve business problems in the unstructured business environment | Cognitive | Level 5 | LO3 | Communicate ideas, views and recommendations effectively, both verbally and in writing | Cognitive | Level 3 | LO4 | Demonstrate ethical awareness in the decision making process | Affective | Level 5 | ASSESSMENT The assessments for this course will be made up as follows: a. Case analysis (individual & group) Report/Class activity (40%) + Self-learning diary (10 marks) | 50% | b. Mid-trimester examination | 20% | c. Final examination | 30% | TOTAL | 100% | FACILITATOR Dr Mariati NorhashimRoom: FOMBR 2023 Tel: 8312-5770Email: mariati.norhashim@mmu.edu.my | Dr Aziz AhmadRoom:...

Words: 1377 - Pages: 6

Premium Essay

A Case Analysis for “Does This Milk Shake Taste Funny?? “

...A case Analysis for “Does this milk shake taste funny?? “ For RKC MBA, Unit # 1, Assignment # 3 Class #442 - MBA 57597 - Organisational Behaviour Analysis: There are four things / persons involved in this situation; we must go thru all these characters. 1) Paul 2) George 3) The Eastern Dairy company 4) The Union & Colleagues Paul has taken the head of operators / production for the night shift. The other operators are following for the plan and production even though he is in the same position with others. His main objective is to produce at any quality and clean up the pipes before end of the shift George looks a social person & friendly nature with other colleagues. This nature he might have been learnt from local teenage gathering place ( a drive in restaurant)). He is a loving nature person (We come to know from his romance with Cathey). His family looks old convention & tradition family. He is not high achiever, is not interested in the studies even his parents are ready to support. He took menial jobs in the past summers and not a challenging job. He took Eastern Dairy job for money that he needs for dating & for car (physiological & social needs).He likes excitement and challenge, as we can see that he has interest in Hot Cars. Eastern Dairy company looks a good pay master (with this many employees may stick to longer years by motivated with good pay scale). The company has given a free hand to the night shift operators, no manager for the night shift. The day shift...

Words: 745 - Pages: 3

Premium Essay

Personal and Professional Developmen Plan

...DYNAMIC CAREER DEVELOPMENT PLAN OF LEADERSHIP SKILLS Course: Developing personal and professional leadership practice Lecturer: Jill Machon /Jill Fortune Submission Date: 28TH March 2015 Nominal Word Count: 1000 Question: You should seek to show your progress during your studies, taking a critical approach and ensuring all your learning experiences inform your views. You should adapt and amend your plan as new information becomes available, ensuring that you can justify any changes made - keeping a reflective diary may be a way of achieving this. Steps * Introduction (100 words) * Section 1: * Section 2: * Section 3: * Section 4: * Section 5: * Conclusion (100 words) Assessment criteria Using knowledge of theories and concepts from the course reflect upon application and progression of learning and how this will affect/impact on your future management and leadership practice Excellent knowledge of theories and concepts from the course to reflect upon application and progression of learning and how this will affect/impact on your future management and leadership practice. Excellent ability to demonstrate an understanding of the impact of management and leadership practice in the wider organisational community. INTRODUCTION Continuing professional development (CPD) is recognised as a commitment by professionals to continually maintain and enhance their skills and knowledge with a view to support their current role, as well as aid...

Words: 2777 - Pages: 12

Free Essay

Suggested Reading

...Suggested Reading List This section wouldn’t be complete without a list of some great books to read. Reading about reading and answering test questions is fine, but the best way to improve your reading ability is to read.This list is compiled by category.Help yourself. Choose one from the list, pick it up at a local bookstore or library, open the cover, and enjoy. Autobiography/Memoir Angela’s Ashes by Frank McCourt Autobiography of Malcolm X by Malcolm X Black Boy by Richard Wright The Diary of Anne Frank by Anne Frank Having Our Say by Sarah L. and Elizabeth Delany The Heroic Slave by Frederick Douglass I Know Why the Caged Birds Sing by Maya Angelou Reading Lolita in Tehran: A Memoir in Books by Azar Nafisi Coming of Age The Catcher in the Rye by J.D. Salinger The House on Mango Street by Sandra Cisneros A Separate Peace by John Knowles Detective/Thriller Agatha Christie’s murder mysteries The “A is for…” series by Sue Grafton The Client by John Grisham Sherlock Holmes by Sir Arthur Conan Doyle The Shining by Stephen King Watcher by Dean R. Koontz Fantasy The Hobbit by J.R.R. Tolkien On a Pale Horse by Piers Anthony Any Harry Potter book by J.K. Rowling Historical/Social Issues The Clan of the Cave Bear by Jean M. Auel The Color Purple by Alice Walker The Curious Incident of the Dog in the Night-Time by Mark Haddon Everything is Illuminated by Jonathan Safran Foer To Kill a Mockingbird by Harper Lee The Lord of the Flies by William Golding ...

Words: 713 - Pages: 3

Premium Essay

Lumen and Absorb Teams at Crutchfield Chemical Engineering.Pdf

...upheavals in his years at CCE and other firms in the industry. He was well aware that, following such changes, employee morale and performance often suffered initially but soon rebounded. However, a recent Human Resources (HR) survey and his own observations had led him to become particularly concerned about drastic differences among his five research and development (R&D) teams in both motivation levels and performance. Wishing to reverse what seemed to be a dangerous trend, he had engaged organizational psychologist Joanna McKinty, an external consultant, to study his department and report back on what might be accounting for the differences—and what he might do to address the problem. Burke had just received a preliminary report from McKinty consisting of graphs depicting motivation data collected during the course of her study. The purpose of today’s meeting was to discuss what McKinty called “the meat of the study”—the...

Words: 9976 - Pages: 40

Free Essay

Director

...Sistema Universitario Ana G. Méndez School for Professional Studies Florida Campuses Universidad del Este, Universidad Metropolitana, Universidad del Turabo STMG 601 STRATEGIC MANAGEMENT GERENCIA ESTRATEGICA © Sistema Universitario Ana G. Méndez, 2007 Derechos Reservados. © Ana G. Méndez University System, 2007. All rights reserved STMG 601 Strategic Management 2 TABLA DE CONTENIDO/TABLE OF CONTENTS Página/Page Prontuario ...................................................................................................................................... 3 Study Guide ................................................................................................................................. 11 Workshop One ............................................................................................................................ 17 Taller Dos..................................................................................................................................... 21 Workshop Three ......................................................................................................................... 25 Taller Cuatro ................................................................................................................................ 29 Workshop Five/Taller Cinco ...................................................................................................... 34 Anejo A/Appendix A ......................................

Words: 10599 - Pages: 43

Premium Essay

Os of Milma

...PRIYA SUNIL Associate Professor MBA [pic] DEPARTMENT OF MANAGEMENT STUDIES Caarmel Engineering College JUNE 2013 CERTIFICATE This is to certify that this report entitled “AN ORGANIZATION STUDY REPORT ON CENTRAL PRODUCTS DAIRY ALAPPUZHA” is a bonafide record carried out independently by Ms SHARON JOSE under the supervision and guidance of PRIYA SUNIL and submitted in partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMNISTRATION of Mahatma Gandhi University, Kottayam. Place: Miss. Priya Sunil Date: (Associate Professor) Dr. Selvadas M J Mr. Mathew Kurian (Director of MBA) (HOD of M.B.A) DECLARATION. I, the under signed, hereby declare that the Project Report entitled “AN ORGANISATIONAL STUDY AT CENTRAL PRODUCTS DAIRY, ALAPPUZHA”. Written and submitted by me, under the guidance of Mrs. Priya Sunil MBA, Caarmel Engineering College, Perunad, Pathanamthitta is my original work. This study was undertaken in partial fulfillment of the requirement for the award of the degree Master of Business Administration of Mahatma Gandhi University; I have not copied from any other report. I also declare...

Words: 11459 - Pages: 46

Free Essay

Pest

...POLITICAL “Penny Thomas an MBA graduate acquired the ownership rights to Marble Slab Creamery franchise located in Ontario, Canada” (Zatsman & Grasby, 2009, p. 1). “NexCen Brands Inc. owned the Marble Slab but played small role in the daily operations of their locations” (p. 2). In an ice cream industry, any changes in regulatory for foods such as diary could force changes in this type of business. But since “assistance is given in terms of financing, real estate and marketing, and because the store is backed up by a large well-established company” (p. 2), her franchise have the ability and privilege of financial risk of any financial disaster being reduced and the consequences of being not as much severe. This acts as a safety net for Thomas’ store, which is helpful and the store can feel more secure. ECONOMICAL When global economic strike, for instance in U.S, it affects the economic outlook and result to people spending less. A recession in United States “raises fear on how the Canadian economy will be affected later with the decline in Canadian exports and commodity prices (Zatsman & Grasby, 2009, p. 3)”, and this could possibly hit the country’s economy. This instability increases concerns for the business, might hurt in the future because if recession does hit, less consumers will be able to afford the “high quality, super-premium” (p. 1) of Marble Slab so sales will decline. Also the business deals with “dairy products, commodity products such as cocoa and sugar...

Words: 561 - Pages: 3

Premium Essay

Case Study

...Case Study One: Got Milk? It’s Good For You – Unless It’s Contaminated! Ahlivia Spencer Professor Rappel MBA 5110 - Management Information Systems December 5, 2015 Chapter One Case: Got Milk? It’s Good for You… Unless It’s Contaminated! (p. 40-41) Summary China is known to drink 25 million tons of milk a year, a practice that is still fairly new to the culture (Baltzan, 2015). In such a high demand, the market for milk flourished, sending dairy producers in a moral-less fight. In 2008 it was discovered that a dairy producer named Sanlu, used an additive called melamine in an effort to increase their testing of protein and driving their prices up. This chemical is also used to make plastic. Four infants died because of the contamination, and 53,000 became sick. A few of the biggest diary producers pulled their products from the shelves. Nearly 20 countries banned Chinese products all together. Recently Starbucks launched a new product that is grown in China. They hope to launch it world wide, but in order for that to come to pass, farmers are going to have to produce fast enough to meet a high demand. This could open up another issue for Chinese illegitimate business practices. Answers to Questions 1. Explain why the supply chain can dramatically impact a company? There are a lot of factors that went into selling milk in China. The supply chain assisted in that process. Many people such as farmers, middlemen, and distributors were a part of the supply...

Words: 1343 - Pages: 6

Premium Essay

Evaluation of Secondary and Primary Research

...Student Number: ST20027073 Course Title: Module Title: MBA Marketing Module number: MBA 7003 Module tutor: Katherine Mutter Submission details: To be submitted on 18th April 2013 Marketing Report Assignment 1 MBA7003 Table of Contents S no. Topics Page 01 1. Introduction………………………………………………………………………... 2. Primary Research…………………………………………………………………. 01 3. Secondary Research……………………………………………………………… 01 4. Value and weaknesses of Secondary research carried out…………………… 03 5. How primary research may be used to supplement the secondary research…03 6. Research report on UK mobile market…………………..…………………..……..03 7. Conclusion…………………..…………………..…………………..……………….. 04 8. References…………………..…………………..…………………..……………….. 04 Marketing Report Assignment 1 MBA7003 1. Introduction: The report analyzes various aspects of primary research and offers an understanding of how secondary research can be used to supplement it. Merits and demerits of primary and secondary research are discussed in academic and marketing terms. 2. Primary Research: Primary research is developed by researchers by witnessing first hand sources without using their own analysis, interpretation and opinions. It usually includes diaries, speeches, autobiographies, interviews and newspapers or magazines (University of Pittsburgh 2003). Further explanation of primary sources is given by Blythe (2008). He explains that primary sources derived from original research which is usually supported by questionnaires...

Words: 1155 - Pages: 5

Premium Essay

Case Study

...[pic] LONDON COLLEGE OF BUSINESS AND MANAGEMENT MBA Dissertation Assignment 1 Assignment Title: Define your learning goals in pursuing an MBA dissertation by demonstrating that you understand the culture of research and how your prior experience could be incorporated. MODULE LEADERS : MRS ISOBEL WOOD DR TERESKA KARRAN Coursework Feedback & Assessment Module Code Student Name: Student ID Number: Submission Date: 20 January 2012 Assignment 1 Research Title: Microcredit and Poverty Eradication; a further investigation in Village Tajpur, Bangladesh: A case study approach. Background of the research: Microfinance has emerged in 70s and officially displayed in 1981 through the establishment of Grameen Bank (GB) by noble laureate Muhammad Yunus in Bangladesh, a south-east Asian country (Grameen-info, 2011). In last three decades, more than 100 countries have adopted microfinance for socio-economic development through reducing poverty (Money, 2011). Microfinance is the combination of three domains of financial support—micro-insurance, micro-savings and microcredit where the third one is initially provided to poor for poverty reduction. In recent years, the theory has been controversial tremendously. The prime minister of Bangladesh, sheikh Hasina viewed that Microcredit has been proved completely unable to reduce poverty even it is sucking the blood of the poor (NY times, 2011). Another scholar, the...

Words: 1240 - Pages: 5

Free Essay

Http: //Www.Justanswer.Com/Finance/1z4y2-Globalizing-Cost-Capital-Capital-Budgeting-Aes.Html

...Research Reflection Report (Assignment Format) – Guidelines for the Report These notes are designed to help you deliver and conduct a successful Research Reflection Report. The Research Reflection Report is a major piece of work and is designed to support your own self-critical consideration of your research and related business skills and demonstrate that you can:- • Reflect and comment critically on what you have learnt during the programme and during the carrying out of your research activities • Carefully consider the research which you have carried out and critically comment on this • Discuss the relationship of your research, research sources and evidence, and researching activities to the production of your Major Project • Critically comment on the key areas, examples, sources of your research • Consider the relationship of your research, and researching, to both your Major Project and possible future employment opportunities Your Research Reflection Report is not only an academic exercise but also a piece of work which you may wish to use in future employment contexts to demonstrate your ability to consider the importance of research and researching to:- • business planning, • business success, • organisational contexts • your own academic and business skills and the contribution which you can make to an organisation as a result of developing these skills The Research Reflection Report therefore...

Words: 1208 - Pages: 5

Free Essay

New Cultural Icon Blog

...With the invention of the Internet and World Wide Web, Information technology has had a great influence on America’s culture. It has changed the way people interact and exchange information. For instance, it provides a new way to communicate and share photos and videos. Also, it provides a new platform which is called web based diary, also known as blog (abbreviated from of weblogs) that contains online personal journals with reflections, comments from visitors and hyperlinks provided by the writer (Herring et al.). Eve Edelson describes it in simple words as “just” browser interface to web site publishing, however, blogs are used by different societies for different purposes and now has become a part of daily life for many bloggers. Matthew Mehan refers to “the blogsphere world as colorful and varied as the animal world. There is an evolutionary struggle for supremacy amongst bloggers” (qtd. in Mehan). A blog is ranked by the number of hits it receives from visitors and the number of outbound links it has. Also Mehan clarifies that there are levels of bloggers from novice those who have just entered the blogging world and up to a level of pounding fathers. Many bloggers use blogs as just a hobby but some blogging can also translate into business. There are some bloggers who blog almost every day to attract advertisers or even product endorsement offers. There are different visitor statistic analyzing sites that offer tools to assist those who use blogs as business tools. For...

Words: 1377 - Pages: 6