FROM “(R)EVOLUTION” TO SUSTAINABLE DEVELOPMENT: CURRENT FEATURES AND PERSPECTIVES
ABSTRACT This article aims to address the issue of Sustainable Development (SD) in an evolutionary perspective within its multidisciplinary scope. The complexity of developments for sustainability has frequently proven difficult in its implementation, evaluation and effective communication.It was our intention to provide an outline of the diverse views on the subject, focusing on globalization as a change of attitude towards sustainability.It is a review of terminology associated with the SD and its multiple interpretations.It is referenced the apparent and irrelevant impact of initiatives to solve the economic, social and environmental problem. It emphasizes the influence and importance of strategies and the positioning of SMEs on the way to SD in the policy of act local think global. KEYWORDS

Strategy Sustainable development Sustainability, SMEs
JERÓNIMO, WINSTON CENSE, Center for Environmental and Sustainability Research, Departamento de Ciências e Engenharia do Ambiente, Faculdade de Ciências e Tecnologia, Universidade Nova de Lisboa, Portugal OLIVEIRA, NUNO GASPAR DE CIGEST, Assistente Instituto Superior de Gestão, Portugal

1. INTRODUCTION
“(R)Evolution or Death”, adapted from the revolutionary slogan used and popularized by the Cuban regime, serves as motto for the urgent need to transform our production and consumption systems and our standing towards the environment around us. In essence, Sustainable Development (SD) is a concern for creating opportunity and welfare conditions, today and tomorrow, equally in the aspirations of man and his basic needs, as well as respect for the environment in which he interacts. SD is also a stated aspiration of governments, organizations and society in general, in regard for a better future (e.g., Bell& Morse, 2003; Hak et al., 2007;