...One day this spring, a psychiatrist named Dorothy Lewis got a call from her friend Betty, who works in New York City. Betty had just seen a Broadway play called "Frozen," written by the British playwright Bryony Lavery. "She said, 'Somehow it reminded me of you. You really ought to see it,'" Lewis recalled. Lewis asked Betty what the play was about, and Betty said that one of the characters was a psychiatrist who studied serial killers. "And I told her, 'I need to see that as much as I need to go to the moon.'" Lewis has studied serial killers for the past twenty-five years. With her collaborator, the neurologist Jonathan Pincus, she has published a great many research papers, showing that serial killers tend to suffer from predictable patterns of psychological, physical, and neurological dysfunction: that they were almost all the victims of harrowing physical and sexual abuse as children, and that almost all of them have suffered some kind of brain injury or mental illness. In 1998, she published a memoir of her life and work entitled "Guilty by Reason of Insanity." She was the last person to visit Ted Bundy before he went to the electric chair. Few people in the world have spent as much time thinking about serial killers as Dorothy Lewis, so when her friend Betty told her that she needed to see "Frozen" it struck her as a busman's holiday. But the calls kept coming. "Frozen" was winning raves on Broadway, and it had been nominated for a Tony. Whenever someone who knew Dorothy...
Words: 6700 - Pages: 27
...BUSM 1001 Assignment 2 Semester 1 2011/2012 Deadline: 4/01/2012 Module leader: Holly Andrews Table of content 1. Executive summary…………………………pag.3 2. Introduction…………………………………pag.3 3. Gant chart………………………….………..pag.4 4. External environment……………….………pag.4 Social factors……………….……….pag.5 Legal factors……………….……….pag.7 Economic factors…………………..pag.7 Political factors…………………….pag.8 Technological factors……………...pag.8 5. SWOT analysis……………………………….pag.9 Strengths……………….……………pag.9 Weaknesses……………….…………pag.9 Opportunities…………….…………pag.9 Threats………………………………pag.10 6. Suggestions……………………………………pag.10 7. Conclusion…………………………………….pag.11 8. Referencing list…………………………….….pag.12 1. Executive summary McCain Foods Limited is seen as a top leader in the food industry, with an extended production over six continents. To maintain the leadership, the company needs to be aware of the external environment changes. The changes can occur in different areas, such as social, political, legal, technological and economic. These factors are analyzed properly for a better understanding related to the McCain Company and their industry. (www.mccain.com) 2. Introduction McCain Foods limited is a company with over 50 years of experience, being...
Words: 3509 - Pages: 15
...members of Dazzle Berry are passionate about making our natural low fat yogurt concept an extreme success on the east coast of Florida beginning with our presence in Ormond Beach, Florida. Ormond Beach, Florida will be the headquarters for Dazzle Berry based on the long time connections the founders have with the community. Dazzle Berry is looking to bring organic low-fat Frozen Yogurt and organic sandwiches to the Ormond Beach market. The company’s initial offerings will be a self-service store where the customer can choose from a large variety of organic low fat flavors and toppings. Which very heavy community marketing we intend to create a loyal customer base that will see Dazzle Berry as a friendly, Frozen Yogurt Shop with outstanding unbeatable quality products. We predict our first year sales will reach approximately $195,000, (1) and will climb to over $250,000 by the end of the second year. These sales figures should be easy attainable. DAZZLE BERRY To up hold high hospitality standards and make customers and family’s feel welcome every time they come; To bring the finest organic low fat frozen yogurt to the market with the best tasting flavors To make changes based on economic demographics Objectives The objectives of Dazzle Berry are to: • Achieve more than $195,000(1) in sales during the first year of operation...
Words: 2342 - Pages: 10
...• Provide opportunities of advancement to employees of the company Market and Competitive Analysis The overall market The current level of health awareness in the United States has led to a steady increase in the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across retail and foodservice. However, in spite of these promising prospects, the world of frozen yogurt is cutthroat and the growth of one vendor often comes at the expense of another. Customer characteristics Pinkberry and most of its new competitors are upscale frozen dessert restaurants that target young adults as well as health conscious individuals offering a variety of flavors such...
Words: 3498 - Pages: 14
...Workshop #4 Berry, Berry Ambitious MBA 454 Marketing Strategies BSA 529 June 13, 2011 Dr. Ehsan Salek Berry, Berry Ambitious Frozen yogurt is hot again, but with a more gourmet tone. Chains, including Pinkberry and Red Mango, are battling in L.A. and looking to expand. The story of Pinkberry’s success is really about the chain's image as a design brand. The fro-yo shops position themselves as coffeehouses, a place to experience frozen yogurt in an inviting atmosphere and linger a while. The frozen yogurt of the 1980s tapped into the fitness craze, a low fat yet still sweet substitute for ice cream. Pinkberry Korean-style yogurt comes in two flavors: plain and green tea. It is rather like Greek yogurt with a hint of lemon. The fresh, tangy, strangely satisfying flavor grows on you. With only two products, minimum staff training, a playfully modern store design and regular customers, Pinkberry franchises seem to be licenses to print money. The snack, with only 25 calories a portion, served with fresh fruit or crunchy toppings like Oreo cookies or Cap’n Crunch. Pinkberry yogurt is one of those American franchise ideas (think soup, coffee, and juice bars) that seem so obvious, you want to kick yourself for not having bought in at the beginning. The growth of the franchise has been explosive, from one Los Angeles store in January 2005 to 16 today, plus three in New York (five more by the end of summer) and, soon, six in London. It has...
Words: 381 - Pages: 2
...his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the...
Words: 278 - Pages: 2
...Australian or based overseas? Can you make any inferences about the industry value chain from the Text? What industry key product and services segments are mentioned? Are you able to identify the stage of the industry life cycle from the facts given? Patties Foods Ltd is in the frozen food industry. It is an Australian organisation. Industry segments: frozen savoury – meat pies, sausage rolls, cheese and spinach rolls, pasties, quiches dessert – fruit pies, waffles, crumbles, crepes fruit products – frozen whole fruits, processed fruit products retailers – in-home foodservice outlets – out-of-home exports – less than 1%, US and Asia Frozen food sales increased during the recession as most consumers chose eating at home over dining outside due to reduced household budgets. In addition, most consumers feel frozen foods help in cutting expenses as wastage is less and trips to the supermarket are reduced. Frozen foods are also easy to prepare. The frozen food industry is best described as being in the maturity and moving into shake-out. Characteristics of maturity: Characteristics of shake-out: PFL has grown through acquisition and became a mojor supplier and marketer of frozen savoury, dessert and fruit products. Remain competitive in a very competitive market.company’s strategy is focus on efficiency, cost control and market segmentation. The industry is in the maturity stage of the industry life...
Words: 274 - Pages: 2
...Australian or based overseas? Can you make any inferences about the industry value chain from the Text? What industry key product and services segments are mentioned? Are you able to identify the stage of the industry life cycle from the facts given? Patties Foods Ltd is in the frozen food industry. It is an Australian organisation. Industry segments: frozen savoury – meat pies, sausage rolls, cheese and spinach rolls, pasties, quiches dessert – fruit pies, waffles, crumbles, crepes fruit products – frozen whole fruits, processed fruit products retailers – in-home foodservice outlets – out-of-home exports – less than 1%, US and Asia Frozen food sales increased during the recession as most consumers chose eating at home over dining outside due to reduced household budgets. In addition, most consumers feel frozen foods help in cutting expenses as wastage is less and trips to the supermarket are reduced. Frozen foods are also easy to prepare. The frozen food industry is best described as being in the maturity and moving into shake-out. Characteristics of maturity: Characteristics of shake-out: PFL has grown through acquisition and became a mojor supplier and marketer of frozen savoury, dessert and fruit products. Remain competitive in a very competitive market.company’s strategy is focus on efficiency, cost control and market segmentation. The industry is in the maturity stage of the industry life...
Words: 270 - Pages: 2
...Ben & Jerry’s Case Analysis Facing their first ever net income loss and experiencing a disconnect between company strategy, it is necessary to compare Ben & Jerry’s to Michael Porter’s “Five Forces” model to obtain guidance and a clear perspective on what path their new CEO Robert Holland should take the company. Ben & Jerry’s operational effectiveness was not successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this was causing a decrease in profit and increase in debt. Resolving the company’s costly equipment problems was one of Robert Holland’s top priorities when becoming the new CEO. Another top priority was to focus on Ben & Jerry’s unique activities as a key success factor to gain competitive advantage over their competitors. For example, their corporate strategy to integrate product quality with social responsibility is a key factor in the successful operation of the company. Ben & Jerry’s have used a variety-based positioning strategy to pinpoint a specific customer base who are interested in the environment and are willing...
Words: 644 - Pages: 3
...POLITICAL “Penny Thomas an MBA graduate acquired the ownership rights to Marble Slab Creamery franchise located in Ontario, Canada” (Zatsman & Grasby, 2009, p. 1). “NexCen Brands Inc. owned the Marble Slab but played small role in the daily operations of their locations” (p. 2). In an ice cream industry, any changes in regulatory for foods such as diary could force changes in this type of business. But since “assistance is given in terms of financing, real estate and marketing, and because the store is backed up by a large well-established company” (p. 2), her franchise have the ability and privilege of financial risk of any financial disaster being reduced and the consequences of being not as much severe. This acts as a safety net for Thomas’ store, which is helpful and the store can feel more secure. ECONOMICAL When global economic strike, for instance in U.S, it affects the economic outlook and result to people spending less. A recession in United States “raises fear on how the Canadian economy will be affected later with the decline in Canadian exports and commodity prices (Zatsman & Grasby, 2009, p. 3)”, and this could possibly hit the country’s economy. This instability increases concerns for the business, might hurt in the future because if recession does hit, less consumers will be able to afford the “high quality, super-premium” (p. 1) of Marble Slab so sales will decline. Also the business deals with “dairy products, commodity products such as cocoa and sugar...
Words: 561 - Pages: 3
...(a) Identify the industry, product segments and value chain. Industry: leading manufacturer/supplier and marketer in the frozen food industry in Australia. Product segment: - frozen savoury (meat pies, sausage rolls, cheese & spinach rolls, pastries and quiches), dessert and fruit products; - frozen desserts (fruit pies, waffles, crumbles, crepes) - frozen fruit (whole fruits, processed fruit products) Core activities include: manufacture of frozen foods, marketing of frozen goods. [please expand] Value chain: Manufacturer/supplier. Does not sell direct to consumers. Sells direct to retailers (supermarkets, cafes, sporting venues). (b) What is the current life cycle position of the industry? The frozen food supply manufacturing industry is at the mature stage of its life cycle. This is evidenced by: - The fact that the industry is dominated nationally by few (if any) large integrated entities. PFL has expand through acquisition and new product development; - Organisational focus on efficiency and cost control. PFL has been seeking packaging innovation as demonstrated by the relocation of frozen fruit packaging operations from Silverwater NSW to Bairnsdale VIC. Furthermore, PFL has been seeking manufacturing efficiencies, with conversion costs improving as economies of scales are increasing from the investment in production capacity during the year; - Customers becoming more knowledgeable, and not all products survive, therefore PFL demonstrated development...
Words: 879 - Pages: 4
...The Successful History At the end of 1970s, although Birds Eye was still remarked as the sort of dominant company in frozen foods industry, its market share had shrunk from 62% in 1966 to 29% in 1978. In addition, the outbreak of a price war between supermarket in 1977 pressured Birds Eye to give higher discounts and promotional allowances, further cutting Birds Eye’s profit margin. Birds Eyes, the leading player in UK frozen food industry, passed its peak time. Established in 1938, Birds Eye had dominated Britain frozen food industry for decades. The main reasons for its success could be concluded as quality controlling, technology innovation, and vertical integration. As early as in 1950s, the frozen food market was totally undeveloped, where the raw material suppliers, distributors and retail stores were unsophisticated. It was Birds Eye that brought innovation and influence to the industry. In raw material market, in order to guarantee the high quality of the food, Birds Eye fully controlled the process from production to delivery. By providing harvesting equipment to farmers, setting up factories nearby the sites, and investing in SPD(Speey Prompt Delivery) system, Birds Eye made sure that the food could be harvested, frozen and delivered in the shortest time. In the distribution, viewing the shortage of refrigerators in retail stores, Birds Eye broken the rule of offering refrigerators but persuaded two manufactures to produce “open top”display cabinets and sought business...
Words: 970 - Pages: 4
...Business Proposal The Frozen Factory “Frosted bites you can’t resist” In compliance with our Midterm Examination in MGT121: Fundamentals of Marketing Submitted by: Antonio, Jan Elise Castro, Maria Regina A. Lalu, Jessa Ann Submitted to: Professor Kristine S. Suin Date submitted: November 13, 2015 I. Executive Summary Introduction The Frozen Factory is the coolest new addiction in town. It is a frozen yogurt self-servicing retail establishment located in Makati City, Mator Manila, Philippines. The company planned to establish a strong market position in Makati, more specifically at the Greenbelt Shopping Mall, and capture the interest of those yogurt lovers from the middle to higher income marketers in the area. The Company The Frozen Factory is situated in the Philippines which is equally owned and managed by three owners; Ms. Eli Antonio, Ms. Ina Castro, and Ms. Jess Lalu or otherwise known as the AC&L Corporation. The company propose to hire employees, 50% of which could be working students, and a store manager with sufficient background and experience when it comes to running a store. Products and Services The Frozen Factory offers a wide range of yogurt bases along with over 30 fun toppings to try with. The yogurt bases and toppings are guaranteed to be fresh and fruity and what’s interesting is that it is zero-calorie but the flavoring would still capture even the young ones’ taste buds. The Frozen Factory will let the customers...
Words: 1898 - Pages: 8
...a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose other frozen products from local supermarkets that could satisfy them...
Words: 1013 - Pages: 5
...a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose other frozen products from local supermarkets that could satisfy...
Words: 319 - Pages: 2
