...Assignment 2: Operations Decision Kenneth Agbatutu Dr. Jingxi Liu Managerial Economics & Global Sunday, November 23, 2014 There are many options in the low-calorie frozen, microwavable food industry available in the industry today. The demand for this market has increased over the years as consumers are in need of quick on the go meals. Two of the leading competitors in the industry include Lean Cuisine and Smart Ones. Lean Cuisine offers a brand of frozen meals manufactured by the Nestle Corporation. Smart ones also offer frozen meals which are made by H.J. Heinz Company. The regression results in Assignment 1 show that the product is inelastic. The market structure is determined to be a monopolistic competition market. Lean Cuisine was first established in the early 80’s in response to the increasing desire of consumers for weight management products (Nestle, 2014). Lean Cuisine is owned by Nestle and offers variety of frozen foods and is a leading choice for low calorie food. Demographic market segmentation is a strategy where the company divides the larger market into groups based on several defined traits (Kokemuller, 2014). These traits include age, race, gender, marital status, occupation, education and income are included (Kokemuller, 2014). In analyzing these variables you can look at behavioral traits to determine buying patterns. In determining the market structure for food industry, you should first have a market strategy. The purpose of...
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...company CCS Logistics recently completed a project at their Maydon Wharf Cold Storage (MWCS) branch. In this assignment I have commented on the fundamentals of the project The Company is a division of Commercial Cold storages which is a division of the Oceana Group of companies. The core business of Commercial Cold storage is the handling and storage of frozen goods. The company has a total of twelve branches across South Africa and Namibia making them the largest cold storage group in Africa. The MWCS branch however only handles seasonal fruit at chilled temperatures of 4.5dgrees and higher. The fruit being citrus which is seasonal between April to September .The branch has no other business for the”off-season”and hence stands vacant whilst the companies sister branch-Bayhead Cold Storage(BHCS) handles the frozen products throughout the year. The MWCS has a capacity of 5000 pallet spaces for citrus whilst the BHCS has capacity of 15 000 pallet spaces for frozen products. The BHCS store currently cannot meet the customer demands with the store reaching full capacity from end October till February every year. The company has no option but to turn clients away during this period. All this whilst the MWCS facility stands empty as it cannot accommodate the frozen products. The project involved converting the MWCS branch into a dual purpose facility to handle both the frozen products during their off season and to revert to handling of chilled products during the citrus season. This...
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...ECO 550: Assignment 1: SUMMARZIED SOLUTION Q1) The demand equation is given as follows: QD = -5200 -42P +20Px +5.2 I +0.2 A + 0.25 M Now, we substitute the values provided in the question in the equation above, which yields QD = -5200 -42P +20Px +5.2 I +0.2 A + 0.25 M = -5200 -42($5) +20($6) +5.2($5,500) +0.2($10,000) +0.25(5000) = -5200 -210 +120 +28,600 +2000 +1250 QD = 26,560 The different elasticities are calculated as follows: (Own) Price Elasticity of Demand ((Ep ) = ∆Q x P ∆P Q = -(42) x ($5) [Substituting price for low-calorie frozen food is 500 cents or $5] 26560 [Substituting quantity demanded (Q) =26560] = -0.0079 [implying the demand for microwavable food is extremely inelastic] Cross Price Elasticity of Demand (EX) = ∆Q x P ∆P Q = +(20) x ($6) [Substituting price for productx-competitor’s food is 600 cents or $6] 26560 [Substituting quantity demanded (Q) =26560] = +0.0045 [implying the demand for competitor’s...
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...Analysis of an Ethical Dilemma Collaborative Learning Community: Analysis of an Ethical Dilemma (Part 1) In your CLC group, select one of the following three options and view the video related to your chosen topic (a description of each is provided along with a link to access the electronic media): Dilemma 1: Embryo Harvesting and Freezing/Genetic Manipulation (Posthumous Conception Case) Ethical issues related to case: http://www.youtube.com/watch?v=EIenB7qgIVk Washington Post article of Karen Capato Case: http://articles.washingtonpost.com/2012-03-19/politics/35450022_1_karen-capato-robert-capato-survivor-benefitsUS Supreme Court (2011) Ruling on Capato Case: http://www.supremecourt.gov/opinions/11pdf/11-159.pdf Description: Eighteen months after her husband, Robert Capato, died of cancer, respondent Karen Capato gave birth to twins conceived through in-vitro fertilization using her husband’s frozen sperm. Should technology be used to create live posthumously? Dilemma 2: Marketing of Medical / Pharmaceutical Products Holding Back the Years? The Race to Slow the Aging Process http://library.gcu.edu:2048/login?url=http://digital.films.com.library.gcu.edu:2048/PortalPlaylists.aspx?aid=12129&xtid=36189 While medical treatments and pharmaceuticals are common approaches to address a wide variety of conditions, there is growing concern from consumer groups and the medical community regarding current marketing practices which result in overconsumption or no medical benefit...
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...5BUS1032 Marketing Planning | Marketing Audit: Innocent | A report to deconstruct Innocent as an organization, identify its strategic business units and analyse the external and internal environment, concluding with a SWOT analysis | | Innocent and its Strategic Business Units Innocent began in 1998 with three co- founders and a 30 year goal to be “the earth’s favourite little healthy food and drinks company” (Innocent, 2010a). Since then Coco Cola has become a silent investor with ownership of 58% of shares, however they still uphold their promise to only make healthy food and drinks and contribute 10% of profits to charity (Macalister and Teather, 2010). Innocent have six strategic business units in the UK. Smoothies are their primary products, but they also produce Veg Pots and Fruit Juices for targeted at a more mainstream audience. For kids they have lunch box friendly cartons of smoothies and fruit juices and also sale fruit tubes- tubes filled with crushed fruit. INNOCENT INNOCENT Smoothies Smoothies Fruit Juice Fruit Juice Veg Pots Veg Pots Children’s Market Children’s Market Fruit Tubes Fruit Tubes Fruit Juice Fruit Juice Smoothies Smoothies External Environment POLITICAL/LEGAL * Government supports healthy eating E.g. Change for Life (Practice Nurse, 2009). * Ofsted: Banning unhealthy foods from schools (Telegraph, 2010). * The UK Advertising Standards Authority that state Innocent Smoothie is equivalent to 2 of...
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... | |(acts as signature) | | |Student ID (UoW) | |For Registrar’s office use only (hard copy submission) | |Student ID (WIUT) | | | |Deadline date |1 December, 2014 | | |Individual assignment |( N/A | | |Group assignment |( | | COURSEWORK SUBMISSION COVER PAGE Submission instructions Please note that all work must be submitted in both Hard Copy to the Registrar’s Office and Electronically unless instructed otherwise. For hardcopy submission instructions refer to:...
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...Business Proposal Juanita Askew ECO/561 December 1, 2014 Mr. Jerry King Business Proposal For this assignment I selected the vegetable and fruit mix based ice cream Company known as Unilever’s “Heart brand.” Unilever is one of the largest ice cream company manufactures in the world turning over billions in profit and is sold in more than 40 countries in the world. Frozen dessert is loved by billions ice cream in particularly, even though it is a prominent sector of production due to their large market and popularity. But Unilever business is threatened because of the high concerns for healthy diets my consumers due to its fat, sugar, and calorie contents. As a result Unilever has a demand to product a healthier version of their know ice cream for those health congest consumers. The company decides to respond to this demand by consumers by products a new kind of frozen dessert which they chose to product with vegetable and fruit mix allowing for nutrient content. Market Structure Unilever had to come up with a suitable approach to identify their product launch. First the company would need to identify what type of market structure they will engage in. By doing so this will show the product is a different type of ice cream from the conventional product that they use to sell, but is still an imperfect substitute. Unilever is expected to compete in the market by adding attributes. This will allow a large numbers of sellers that would enter of exit...
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...value and respond to two short answer questions about nutrition. Completing this assignment is a step towards gaining the knowledge needed to better manage your nutrition. Part 1: Critique a Meal For this part of the assignment, you critique the nutritional value of a meal. You will select this meal from the USDA website. Follow the instructions below: • Access the USDA website at www.choosemyplate.gov • Roll your cursor over the heading Healthy Eating Tips. • Choose Sample Menus and Recipes from the drop down box. • Click on Food Groups Recipes. • Select one of the 15 recipe choices to critique. Review the nutritional information provided for the recipe you selected or added and answer the questions below. 1. What is the name of the recipe you are evaluating? Lemon Velvet Supreme 2. Which essential nutrients—ccarbohydrates, fats, proteins, vitamins, and minerals—are included in the recipe? Calories 150, Fats 1g, Sodium 21mg, Proteins 5g and Saturated fats 0 3. Which ingredients are providing each nutrient? Vanilla yogurt, lemon pudding mix graham crackers and mandarin oranges 4. Does this recipe include a good balance of essential nutrients? Explain your answer. No not really it has grains and dairy but not enough. 5. How could the recipe be altered to include more essential nutrients? By adding more fruit frozen fresh fruit and more grains like nuts 6. Do you consider this a...
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...Marshall School of Business, University of Southern California MOR 465: ADVANCED METHODS IN STRATEGY ANALYSIS Spring, 2006 T, TH 10 am – 11:50 am BRI-8 Professor: Juan Carlos Araque Office: Bridge Hall 301 Phone: USC Office: (213) 821-5708 Email: araque@marshall.usc.edu Office Hours: Thursday 9:00 am - 10:00 am Advanced Methods in Strategy Analysis is an advanced strategy elective designed for business major undergraduates interested in the strategic management of businesses and corporations. The course represents an extension of the frameworks and materials learned in BUAD 497. In particular, MOR 465 focuses on four main substantive areas of interest: Module 1: Basics of Corporate Strategy Module 2: Competitive Rivalries Module 3: Managing Strategic Change Module 4: Academic Research on Strategy Module 1: Basics of Corporate Strategy extends the frameworks and cases taught in BUAD 497 on “Corporate Strategy”, meaning issues that companies with multiple strategic business units face. We focus on the following issues in this module: 1. 2. 3. 4. The basic tenets of corporate strategy; Diversification and the notion of core competences; Vertical integration, Transaction Cost Economics (TCE) & the “make or buy decision”; and Corporate governance and “managing” the managers We examine these issues through both Harvard Business Review readings and Harvard and Stanford Business School cases. Module 2: Competitive Rivalries examines in more detail how firms compete with each-other...
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...Employment relations and law Assignment One Employment relations and law Assignment One Abstract A written commentary discussing how the issues are dealt with in the system from the 3 clippings on issues of concern to employment relations (e.g. dismissals, worker grievances, wage decisions, award decisions.) Abstract A written commentary discussing how the issues are dealt with in the system from the 3 clippings on issues of concern to employment relations (e.g. dismissals, worker grievances, wage decisions, award decisions.) S/No | Clipping | Attachment | 1 | Frozen yogurt chain llaollao under investigation for turning away Singaporean | | 2 | Industrial Relations Act: PMEs can now be represented as a group by rank-and-file unions | | 3 | Improving productivity critical to higher wages, job security: NTUC | | --- Employment Relations is about how people work with one another to deliver the goals of the organization. One of the key concern will be how to prevent and resolve any problems involving individuals which arise out of or affect work situations. From the clippings collected, it is clear that our tripartite partners – represented by the Ministry of Manpower (MOM), Singapore National Employers Federation (SNEF) and National Trades Union Congress (NTUC), has an important role to play in today economy. Under the GUM Tripartite model, it states the relationship between the three actors (Government, Union and Management), where...
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...Assignment 2: Choosing a Distributor Lori Rodeffer Strayer University HTM 250: Purchasing and Cost Control Dr. Madlyn M. Bonimy November 30, 2014 Choosing a Distributor Sysco Inc. is one of the leading distribution companies in the world. They are global leaders in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, and lodging establishments. Equipment and supplies for the foodservice and hospitality industries are also included in their list of products. Operating 193 distribution facilities, this company is able to service approximately 425,000 customers. For Fiscal Year 2013 that ended June 29, 2013, the company sales broke records with more than $44 billion in sales. The history of SYSCO is an extensive one that truly explains how this company was able to build itself up into the largest marketer and distributor of foodservice products in North America. SYSCO provides food and other products and services to 270,000 restaurants, schools, hospitals, nursing homes, hotels, businesses, and other organizations. Their 70 distribution facilities serving more than 150 of the largest cities in the continental United States and parts of Alaska and Canada make this feat possible. The company's line of products includes about 200,000 items, including fresh and frozen meats, seafood, poultry, fruits and vegetables, baked goods, paper and disposable items, chemical and janitorial products, beverages, dairy foods, and medical...
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...ECO 372 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com ECO 372 Week 1 Discussion Question 1 ECO 372 Week 1 Discussion Question 2 ECO 372 week 1 Individual Assignment Term Definition Paper ECO 372 Week 2 Discussion Question 1 ECO 372 Week 2 Group Discussion Question ECO 372 week 2 Team Assignment Industry Overview Paper ECO 372 Week 3 Discussion Question 1 ECO 372 Week 3 Group Discussion Question ECO 372 week 3 Individual Assignment Fiscal Policy Alternatives Simulation ECO 372 week 3 Team Assignment Economic Indicators Paper ECO 372 Week 4 Discussion Question 1 ECO 372 Week 4 Group Discussion Question ECO 372 week 4 Team Assignment Economic Indicator Forecast Paper ECO 372 week 5 Individual Assignment Applying International Trade Concepts Simulation ECO 372 week 5 Team Assignment Economic Project Paper ECO 372 Final Exam Guide ------------------------------------------------------------------------------------------ ECO 372 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com 1) The largest source of household income in the U.S. is obtained from 2) The market where business sell goods and services to households and the government is called the 3) Real gross domestic product is best defined as 4) Underemployment includes people A. who work "off-the-books" to avoid tax liabilities B. who are working part time, or not using all their...
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...BUSM 1001 Assignment 2 Semester 1 2011/2012 Deadline: 4/01/2012 Module leader: Holly Andrews Table of content 1. Executive summary…………………………pag.3 2. Introduction…………………………………pag.3 3. Gant chart………………………….………..pag.4 4. External environment……………….………pag.4 Social factors……………….……….pag.5 Legal factors……………….……….pag.7 Economic factors…………………..pag.7 Political factors…………………….pag.8 Technological factors……………...pag.8 5. SWOT analysis……………………………….pag.9 Strengths……………….……………pag.9 Weaknesses……………….…………pag.9 Opportunities…………….…………pag.9 Threats………………………………pag.10 6. Suggestions……………………………………pag.10 7. Conclusion…………………………………….pag.11 8. Referencing list…………………………….….pag.12 1. Executive summary McCain Foods Limited is seen as a top leader in the food industry, with an extended production over six continents. To maintain the leadership, the company needs to be aware of the external environment changes. The changes can occur in different areas, such as social, political, legal, technological and economic. These factors are analyzed properly for a better understanding related to the McCain Company and their industry. (www.mccain.com) 2. Introduction McCain Foods limited is a company with over 50 years of experience, being...
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...The initial assumption was that the market structure for the low-calorie frozen, microwavable food company operated in a perfectly competitive environment. Perfect competition is totally different from imperfect competition. Under perfect competition, there are many buyers and sellers, and prices reflect supply and demand. Also, consumers have many substitutes if the good or service they wish to buy becomes too expensive or its quality begins to fall short. New firms can easily enter the market, generating additional competition. Companies earn just enough profit to stay in business and no more, because if they were to earn excess profits, other companies would enter the market and drive profits back down to the bare minimum (Perfect Competition, 2014). Based on recent information, the firm is in an imperfectly competitive market and has substantial market power in setting the optimal price. An imperfect competitive market is a type of market where the conditions of the perfect competitive markets are not satisfied. The imperfect market will have characteristics that are opposite of the perfect competition market. The types of imperfect competition are the monopoly (single seller), monopolistic competition (many sellers manufacturing highly differentiated goods), oligopoly (few sellers), duopoly, monopsony (single buyer) and oligopoly (few buyers). Imperfect might also be caused by other characteristics other than the firm’s behavior. An example is imperfect competition due...
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...Assignment 2 Part A QUESTION 1 Table 1: Descriptive Statistics of Age | | n | Minimum | Maximum | Mean | Std. Deviation | Age (years) | 250 | 20 | 59 | 39.16 | 10.438 | Based on Table 1, the respondents in the sample have mean age of 39.16 years with a standard deviation of 10.438 years. The 95% confidence interval on the mean age is calculated as below: Y±1.96σnN-nN-1 =39.16±1.9610.4382502000-2502000-1 =39.16±1.96 0.62 =39.16±1.22 =37.94 , 40.38 Conclusion: We are 95% confident that the mean age of the population of the respondents with smoking habits is between 37.94 years and 40.38 years. QUESTION 2 Table 2(a): Descriptive Statistics of Income for Male | | n | Minimum | Maximum | Mean | Std. Deviation | Monthly Income ($) | 120 | 1800 | 5800 | 3605.83 | 1171.962 | Table 2(b): Descriptive Statistics of Income for Female | | n | Minimum | Maximum | Mean | Std. Deviation | Monthly Income ($) | 130 | 1800 | 5800 | 3746.15 | 1244.844 | Table 2(a) shows that the mean and standard deviation of the income for male respondents are $3, 605.83 and $1, 171.96 respectively. Table 2(b), on the other hand, shows that the mean and standard deviation of income for female respondents are $3, 746.15and $1, 244.84. (i) The sample mean is calculated as below: YST= NiYiN = N1Y1+ N2Y2N = 11003605.83+9003746.152000 = 73379482000 = 3668.974 (ii) (iii) The standard error is calculated as below: SE= 1NNi2Ni-niNi-1si2ni ...
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