...1. INTRODUCTION Frozen foods and confectionary is a thriving business in Malaysia. Confection based foods such as bakeries and pastries such as frozen foods have become the preferred choice for busy parents and people, thus it is a good business to be ventured into. The founder of Craving Puffs Sdn Bhd (from here on will be referred to as CPSB) is Mr Ali who was born and raised in Kedah. Curry Puffs is among the famous traditional snack, loved by Malaysians all over the country. It is also known as “Karipap”, “Karipap Pusing” or “Epok-Epok” in Bahasa Malaysia. The light and flaky pastry of curry puff, hold the contents of the delicious curry or sambal (read as spice and chillies) stuffing. With Ali’s great vision and enthusiasm in entrepreneurship, he decided to venture into this challenging business with a future plan to expand the market at international level. He left his job with determination to become a successful entrepreneur. CPSB was later joined by Ali’s business partners, Ina and Fatimah, and started selling the homemade curry puffs in a small shop in his hometown, Kedah. As the business grew, another two business partners joined the company namely Hassan and Ahmad. A good curry puff's pastry is light, crispy and flaky yet moderately firm. The stuffing includes creamy potatoes, spice, morsels of mutton, or chicken. The combination of a great pastry and deliciously prepared stuffing brings you "home" to the good of home style cooking, where...
Words: 3575 - Pages: 15
...The Successful History At the end of 1970s, although Birds Eye was still remarked as the sort of dominant company in frozen foods industry, its market share had shrunk from 62% in 1966 to 29% in 1978. In addition, the outbreak of a price war between supermarket in 1977 pressured Birds Eye to give higher discounts and promotional allowances, further cutting Birds Eye’s profit margin. Birds Eyes, the leading player in UK frozen food industry, passed its peak time. Established in 1938, Birds Eye had dominated Britain frozen food industry for decades. The main reasons for its success could be concluded as quality controlling, technology innovation, and vertical integration. As early as in 1950s, the frozen food market was totally undeveloped, where the raw material suppliers, distributors and retail stores were unsophisticated. It was Birds Eye that brought innovation and influence to the industry. In raw material market, in order to guarantee the high quality of the food, Birds Eye fully controlled the process from production to delivery. By providing harvesting equipment to farmers, setting up factories nearby the sites, and investing in SPD(Speey Prompt Delivery) system, Birds Eye made sure that the food could be harvested, frozen and delivered in the shortest time. In the distribution, viewing the shortage of refrigerators in retail stores, Birds Eye broken the rule of offering refrigerators but persuaded two manufactures to produce “open top”display cabinets and sought business...
Words: 970 - Pages: 4
...Frozen With a beautiful combination of catchy songs, life-like animations, and an incredibly well developed plot, this Disney animated film leaves the world frozen in amazement. Released in December 2013, the movie “Frozen” speaks on being different and of love. The main character, Anna, and her older sister, Elsa were extremely close until Elsa’s wintery powers of which she was born with almost got Anna killed. While Anna held on to that relationship, Elsa had shut herself out in fear of hurting someone. Things got worse as their parents, the king and the queen died in a shipwreck, leaving the sisters more alone than ever. Years later, Elsa is forced to interact with others during her coronation, the build up of emotions and feelings gave way. Her powers bursted out, trapping all of Arendelle in a winter wonderland and causing the townsmen to chase out their new queen. Seeing Elsa’s well intentions all these years, Anna goes on a perilous journey where she met many new friends and ultimately shows Elsa that love is the way. In regards to Groen and Franzen's artistic criteria, the movie Frozen would be considered quality art as it exhibits “real” characters, is considered tragic in the sense that it’s realistic, and is relatable. The main character, Anna carries a large diversity of personalities that reaches the standards set by Franzen, being "not either/or but both/and”. At the start of the movie, Anna is a fun-loving, energetic, impatient child who is in love with her...
Words: 776 - Pages: 4
...play called "Frozen," written by the British playwright Bryony Lavery. "She said, 'Somehow it reminded me of you. You really ought to see it,'" Lewis recalled. Lewis asked Betty what the play was about, and Betty said that one of the characters was a psychiatrist who studied serial killers. "And I told her, 'I need to see that as much as I need to go to the moon.'" Lewis has studied serial killers for the past twenty-five years. With her collaborator, the neurologist Jonathan Pincus, she has published a great many research papers, showing that serial killers tend to suffer from predictable patterns of psychological, physical, and neurological dysfunction: that they were almost all the victims of harrowing physical and sexual abuse as children, and that almost all of them have suffered some kind of brain injury or mental illness. In 1998, she published a memoir of her life and work entitled "Guilty by Reason of Insanity." She was the last person to visit Ted Bundy before he went to the electric chair. Few people in the world have spent as much time thinking about serial killers as Dorothy Lewis, so when her friend Betty told her that she needed to see "Frozen" it struck her as a busman's holiday. But the calls kept coming. "Frozen" was winning raves on Broadway, and it had been nominated for a Tony. Whenever someone who knew Dorothy Lewis saw it, they would tell her that she really ought to see it, too. In June, she got a call from a woman at the theatre where "Frozen" was playing...
Words: 6700 - Pages: 27
...Frozen is one of the movie that recent animated films that throwback to capture the classic Disney spirit. It is also the really classic disney spirit of the films like Cinderella or Snow White. This might be because the idea originated back in the days which speak more about teenager female charater than medieval scandinavian royalty. Frozen was stand out for its old fashioned story when many other animation studies have become overly reliant on sequals. (exp: Frozen regal setting: its lonely process in a castle, its kingdom under spell and for its visual splender) In this movie got many wisecraking sedekick. This mean the dialog inside the frozen movie irreverent sidekick with propensity for mild toilet humor (watch out on my butt) are basically a requirement of modern animated kid's movie. Besides, in this movie the snowman "Olaf" is adorable and his dim antics are genuinely funny. He song fantasizing about all the fun he dint have in warm weather oblivious to the realitily that he would melt. The song of the movie " Let It Go" also the emphasis that attrack the consumer more enjoy the movie. This song also stay No.1 in the album Billboard charts. The song become popular in the world when the movie was transmited. Another value add product of this movie is the "Girl Power". Frozen is the movie that has strong female character and it add a twist to the usual romantic subplot. The princess Hans "Elsa" turns out at the very end to be a gold-digging villain and the true...
Words: 280 - Pages: 2
...causing thousands in damage and interrupting your business. How much damage can frozen pipes cause? You might think a frozen pipe is not a big deal. The weather warms up and the water starts flowing again. The problem is that when water freezes, it expands. Expanding ice can put a lot of internal pressure on the pipe, causing it to burst. And once the pipe bursts the water in the pipe can start flowing everywhere. A tiny 1/8-inch crack in a pipe can let 250...
Words: 687 - Pages: 3
...• Provide opportunities of advancement to employees of the company Market and Competitive Analysis The overall market The current level of health awareness in the United States has led to a steady increase in the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across retail and foodservice. However, in spite of these promising prospects, the world of frozen yogurt is cutthroat and the growth of one vendor often comes at the expense of another. Customer characteristics Pinkberry and most of its new competitors are upscale frozen dessert restaurants that target young adults as well as health conscious individuals offering a variety of flavors such...
Words: 3498 - Pages: 14
...Workshop #4 Berry, Berry Ambitious MBA 454 Marketing Strategies BSA 529 June 13, 2011 Dr. Ehsan Salek Berry, Berry Ambitious Frozen yogurt is hot again, but with a more gourmet tone. Chains, including Pinkberry and Red Mango, are battling in L.A. and looking to expand. The story of Pinkberry’s success is really about the chain's image as a design brand. The fro-yo shops position themselves as coffeehouses, a place to experience frozen yogurt in an inviting atmosphere and linger a while. The frozen yogurt of the 1980s tapped into the fitness craze, a low fat yet still sweet substitute for ice cream. Pinkberry Korean-style yogurt comes in two flavors: plain and green tea. It is rather like Greek yogurt with a hint of lemon. The fresh, tangy, strangely satisfying flavor grows on you. With only two products, minimum staff training, a playfully modern store design and regular customers, Pinkberry franchises seem to be licenses to print money. The snack, with only 25 calories a portion, served with fresh fruit or crunchy toppings like Oreo cookies or Cap’n Crunch. Pinkberry yogurt is one of those American franchise ideas (think soup, coffee, and juice bars) that seem so obvious, you want to kick yourself for not having bought in at the beginning. The growth of the franchise has been explosive, from one Los Angeles store in January 2005 to 16 today, plus three in New York (five more by the end of summer) and, soon, six in London. It has...
Words: 381 - Pages: 2
...Frozen Methane The world dependency for fossil fuels has been taken for granted for many years. The need for this type of fuel is growing more each day, with the need to manufacture so many things the world depends on from this type of fossil fuel that the world has been using for years. The need and the supply has caused so many confrontational issues around the world for many years and will continue causing issues for the giant powerhouses that depend on this fossil fuel for survival and power. The supply resources for these kinds of fossil fuels are being used up with the demand growing and with the resources running lower and lower every day. The demand growing and growing every day, making the prices go up every day for this type of fossil fuels causing products manufactured from this fossil fuel to go up in price. With the discovery of the new form of fossil fuel, the world will have an avenue to change in a direction that will change the dependency and the need for the other fossil fuel and the end of so many issues that have caused and are continually causing in this world today. With research showing the potential solution for methane hydrate to change the world’s dependency on fossil fuels because of the abundance of the hydrocarbons found. With this new discovery, along with the abundance, and the availability, there is such an exciting potential to make a big change around the world to eliminate the need of the old fossil fuel. How Methane Hydrates...
Words: 1581 - Pages: 7
...The study by (Deepti Tripathi, 2014) helps to Analyze the Financial Position and Performance of the Axis and Kotak Mahindra Bank in India based on their financial characteristics based on the CAMEL model and t-test which measures the performance of bank from each of the important parameter like capital adequacy, asset quality, management efficiency, earning quality, liquidity and Sensitivity. Bhayani (2006) analyzed the performance of new private sector banks through the help of the CAMEL model. Four leading private sector banks – Industrial Credit & Investment Corporation of India, Housing Development Finance Corporation, Unit Trust of India and Industrial Development Bank of India - had been taken as a sample. Sanjay J. Bhayani (2006) in his study, “Performance of the New Indian Private Banks: A Comparative study”. The study covered 4 leading private sector banks- ICICI, HDFC Bank, UTI and IDBI. The result showed that the aggregate performance of IDBI Bank is the best among all the banks. (Bhayani, 2006) Dr.K.Srinivas and L.Saroja (2013) conducted a study to compare the financial performance of HDFC Bank and ICICI Bank. From the study it is clear that there is no significance difference between the ICICI and HDFC bank’s financial performance but we conclude that the ICICI bank performance is slightly less compared with HDFC. (K. Srinivasl, 2013) There are number of indicators for evaluating financial performance of banks on the basis of the financial measures. Usually...
Words: 579 - Pages: 3
...Australian or based overseas? Can you make any inferences about the industry value chain from the Text? What industry key product and services segments are mentioned? Are you able to identify the stage of the industry life cycle from the facts given? Patties Foods Ltd is in the frozen food industry. It is an Australian organisation. Industry segments: frozen savoury – meat pies, sausage rolls, cheese and spinach rolls, pasties, quiches dessert – fruit pies, waffles, crumbles, crepes fruit products – frozen whole fruits, processed fruit products retailers – in-home foodservice outlets – out-of-home exports – less than 1%, US and Asia Frozen food sales increased during the recession as most consumers chose eating at home over dining outside due to reduced household budgets. In addition, most consumers feel frozen foods help in cutting expenses as wastage is less and trips to the supermarket are reduced. Frozen foods are also easy to prepare. The frozen food industry is best described as being in the maturity and moving into shake-out. Characteristics of maturity: Characteristics of shake-out: PFL has grown through acquisition and became a mojor supplier and marketer of frozen savoury, dessert and fruit products. Remain competitive in a very competitive market.company’s strategy is focus on efficiency, cost control and market segmentation. The industry is in the maturity stage of the industry life...
Words: 274 - Pages: 2
...his goals. II. External environment o This Ice Cream Shoppe would be located in the southern region of the country in Gainesville, Florida with a population of 91,000 excluding students of the local university which enrolls about 38,000 students. Economically, marketing research shows that Gainesville can potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the...
Words: 278 - Pages: 2
...Business Proposal The Frozen Factory “Frosted bites you can’t resist” In compliance with our Midterm Examination in MGT121: Fundamentals of Marketing Submitted by: Antonio, Jan Elise Castro, Maria Regina A. Lalu, Jessa Ann Submitted to: Professor Kristine S. Suin Date submitted: November 13, 2015 I. Executive Summary Introduction The Frozen Factory is the coolest new addiction in town. It is a frozen yogurt self-servicing retail establishment located in Makati City, Mator Manila, Philippines. The company planned to establish a strong market position in Makati, more specifically at the Greenbelt Shopping Mall, and capture the interest of those yogurt lovers from the middle to higher income marketers in the area. The Company The Frozen Factory is situated in the Philippines which is equally owned and managed by three owners; Ms. Eli Antonio, Ms. Ina Castro, and Ms. Jess Lalu or otherwise known as the AC&L Corporation. The company propose to hire employees, 50% of which could be working students, and a store manager with sufficient background and experience when it comes to running a store. Products and Services The Frozen Factory offers a wide range of yogurt bases along with over 30 fun toppings to try with. The yogurt bases and toppings are guaranteed to be fresh and fruity and what’s interesting is that it is zero-calorie but the flavoring would still capture even the young ones’ taste buds. The Frozen Factory will let the customers...
Words: 1898 - Pages: 8
...Australian or based overseas? Can you make any inferences about the industry value chain from the Text? What industry key product and services segments are mentioned? Are you able to identify the stage of the industry life cycle from the facts given? Patties Foods Ltd is in the frozen food industry. It is an Australian organisation. Industry segments: frozen savoury – meat pies, sausage rolls, cheese and spinach rolls, pasties, quiches dessert – fruit pies, waffles, crumbles, crepes fruit products – frozen whole fruits, processed fruit products retailers – in-home foodservice outlets – out-of-home exports – less than 1%, US and Asia Frozen food sales increased during the recession as most consumers chose eating at home over dining outside due to reduced household budgets. In addition, most consumers feel frozen foods help in cutting expenses as wastage is less and trips to the supermarket are reduced. Frozen foods are also easy to prepare. The frozen food industry is best described as being in the maturity and moving into shake-out. Characteristics of maturity: Characteristics of shake-out: PFL has grown through acquisition and became a mojor supplier and marketer of frozen savoury, dessert and fruit products. Remain competitive in a very competitive market.company’s strategy is focus on efficiency, cost control and market segmentation. The industry is in the maturity stage of the industry life...
Words: 270 - Pages: 2
...BUSM 1001 Assignment 2 Semester 1 2011/2012 Deadline: 4/01/2012 Module leader: Holly Andrews Table of content 1. Executive summary…………………………pag.3 2. Introduction…………………………………pag.3 3. Gant chart………………………….………..pag.4 4. External environment……………….………pag.4 Social factors……………….……….pag.5 Legal factors……………….……….pag.7 Economic factors…………………..pag.7 Political factors…………………….pag.8 Technological factors……………...pag.8 5. SWOT analysis……………………………….pag.9 Strengths……………….……………pag.9 Weaknesses……………….…………pag.9 Opportunities…………….…………pag.9 Threats………………………………pag.10 6. Suggestions……………………………………pag.10 7. Conclusion…………………………………….pag.11 8. Referencing list…………………………….….pag.12 1. Executive summary McCain Foods Limited is seen as a top leader in the food industry, with an extended production over six continents. To maintain the leadership, the company needs to be aware of the external environment changes. The changes can occur in different areas, such as social, political, legal, technological and economic. These factors are analyzed properly for a better understanding related to the McCain Company and their industry. (www.mccain.com) 2. Introduction McCain Foods limited is a company with over 50 years of experience, being...
Words: 3509 - Pages: 15
