...SUVs at their arsenals. However, there are specific things individuals have to remember before they plan to purchase these charms. There are mostly three groups of SUVs readily available in the market: compact, full-size and mid-size. Nevertheless, there are also variations in SUV ranges in each group. The rate, traveler space, hauling ability and engine power also go up with the increase in size. Fuel Economy The compact ones are available in both 6-cylinder and 4-cylinder engines. They attain combined mileage figures in between 20 to 25 mpg. Typical mid-size SUVs come with 6-cylinder engines, but they can easily get changed with 4-cylinder and 8-cylinder engines. They accomplish combined mileage figures in between 15 to 19 mpg. The full-size SUVs generally have 8-cylinder engines. They...
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...ACKNOWLEDGEMENT We express our deepest sense of gratitude to the respected course instructor, Kashfia Ahmed, faculty of Business Administration, East West University, who assigned our group to prepare this report. Her helpful suggestions and important guidelines on this analysis preparation helped us a lot in preparing this report. Her valuable instructions, constant inspiration, enormous patience and affectionate guidance contributed a lot to our academic experience throughout the course work. Finally, we would like to offer our thanks to our group members for providing various facilities, help and the moral support to accomplish the work properly. Letter of Transmittal 7th August, 2014 Kashfia Ahmed Department of Business Administration East West University Subject: Submission of a Term paper on the STP and Marketing mix of Toyota Honorable instructor, We would like to draw your kind attention to the fact, that it is a great pleasure for us to submit this assignment about ‘Term paper on the STP and Marketing mix of Toyota ’. Six of us have worked together on this paper and tried our best to make this term paper up to the ideal standard. We have enjoyed at every instant of doing this assignment. However, if some of the aspects are unintentionally disregarded, we hope that you would ignore discrepancies considering our limitations. It would be very kind of you if you can give us further suggestions for the future...
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...9-705-475 R E V: APR I L 21, 2011 P A N K AJ GH E M AWAT T H OMA S M. H O U T JO R D A N S I EG EL Haier's U.S. Refrigerator Strategy The objective of most Chinese enterprises is to export products and earn foreign currency, exploring easier markets first like Southeast Asia. . . . Our purpose is to establish a brand reputation by first penetrating difficult markets such as the United States. . . . All success relies on one thing in overseas markets—creating a localized U.S. brand instead of an imported Chinese brand. We see an opportunity to compete against established, slow moving companies there by being more customer-focused than they are. To win over those customers we have two approaches—speed and differentiation. — Zhang Ruimin, CEO Haier Group1 The Haier Group was one of China’s most accomplished and important companies, with estimated global sales in 2007 of $16 billion. Founded in 1984 as the Qingdao Refrigerator Company, the original company was a collectively owned enterprise in the same northeast coastal municipality that produced the popular Tsingtao beer. Haier became a conglomerate electrical home appliance and consumer electronic products company. Its core business was white goods—refrigerators and freezers, ranges, and microwave ovens, dishwashers, and washing machines and dryers—and room air conditioners. Later, it diversified into mobile telephones, television receivers, personal computers, and even financial services and pharmaceuticals...
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...BUSINESS MANAGEMENT ASSIGNMENT COMPANY PROFILE GROUP MEMBERS’S NAME: 1)KISHANAN A/L RETHNAKUMAR-012014060092 2)THINESH A/L MURUKAIYA-012014060025 3)VICKNESWARAN A/L RAVI-012014060216 4)ANUSHIYA A/P MANIMARAN-012014060035 5)REVATHI A/P VIJAYAN-012014060033 6)SOBNA A/P NARASINGAM-012014060171 SUBJECT:BUSINESS MANAGEMENT LECTURER:MADAM NURAINI BINTI MOHD YUSOF DATE:8 SEPTEMBER 2014 COMPANY NAME:AUDI GOAL AN OBJECTIVE: "We delight customers worldwide." ORGANIZATION CHART: CEO Rupert Stadler Chairman of the Board @ Duca... Audi @ Volkswagen Chairman of the Board Martin Winterkorn CEO @ Volkswagen Vice Chairman of the Boa... Berthold Huber Deputy Chairman of the Board... Director Helmut Aurenz Director Francisco Javier Garcia Sanz Procurement @ Volkswagen Director Horst Neumann HR & Organization @ Volkswag... Director Ursula Piech Director @ Volkswagen Director Michel Piech Director Ferdinand Piech Chairman of the Board @ Volk... Director Hans Dieter Poetsch Finance & Control @ Volkswag... Director Ferdinand Porsche Director @ Volkswagen Director Wolfgang Porsche Director @ Volkswagen Director, Employee Repre... Johann Horn Director, Employee Repre... Peter Kossler Director, Employee Repre... Peter Mosch Director @ Volkswagen Director, Employee Repre... Norbert Rank Director, Employee Repre... Joerg Schlagbauer Director, Employee...
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...Haier entered the US market in order to earn some foreign currency, they chose to enter this difficult market to establish themselves as an US brand instead of an imported Chinese brand. The company was very effective in capturing compact size refrigerator market with a 21% market share in 2006. Haier was also able to capture 3% of the standard refrigerator market in a very small span of time. Issues Immediate Issues There are a bunch of issues that Haier needs to address immediately to move towards meeting its goal of capturing US market. The immediate issues that Haier needs to address are product selection, price positioning, sourcing location and distribution strategy. In order to capture a major share in the US refrigerator market, Haier needs to decide which product segment in the standard refrigerator market it should focus on? There are typically three product segments in the standard refrigerator market, namely Premium (growing at 16.3%), Middle (declining at a rate of 19%) and economy (growing at 12.6%). Another major decision Haier needs to make is about the trade-off between production cost and logistics cost for the production of these products. Haier also needs to finalize its distribution strategy; currently it is popular in compact refrigerator segment, where the customer doesn’t need any sales specialist to help in making purchase decisions. In order to move in standard refrigerator category, Haier will need to find a different distribution strategy...
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...country, the Compact SUV market is making a name for itself with more and more consumers moving towards this segment. Claiming to give an experience of both the worlds; a compact premium hatchback and an entry level sedan, the makers of these SUVs are pitching the product to appeal to a younger, professional and lifestyle oriented users. According to Vivek Nayer, CMO, Automotive Division, Mahindra and Mahindra, the brand that launched Quanto two months back, says that Mahindra is trying to create a new segment as the market for compact SUV was non-existent in India. He explains that this segment will appeal to hatchback owners, entry level sedan owners and SUV owners as well. There are areas and scope for improvement in each of these segments. For example, he says hatchbacks are compact, have decent mileage and have easy manoeuvrability but do not have the presence, high ground clearance or the space of an SUV. “We believe that the compact SUV is the best of both worlds, it allows the user to get the feel of both the worlds. It is compact from the outside, easy to manoeuvre in the city, and at the same time spacious from the inside,” adds Nayer. Change to compact Umang kumar, Co-Founder and CEO Gaadi.com affirms that the segment has gained popularity, but only over the past few years in India. “People in India now indulge in more outdoor activities compared to the past. This is the result of growing disposable income. For an average Indian family, a compact SUV makes sense...
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...Latifah Turney Professor Kulviwat MKT 175 February 11th, 2014 Case # 1- Chevrolet: 100 years Product Innovation 1. Evaluate the diversity of vehicle types and the sizes that are sold under the Chevrolet brand name. What strength ands and weaknesses are evident in Chevy’s product mix? Chevrolet has a broad portfolio of products, which include large trucks, delivery vans, full-size, mid-size, compact, and sub-compact automobiles; sports cars; and even racecars. Chevy’s strengths include as I previously mentioned a broad portfolio, strong brand equity, strong brand loyalty, competitive advantage over many other brands, diversified product mix, and they are innovative (new model each year). The company had many successes but they also had failures two of their vehicles; the Chevy Corvair popular in 1962 failed after it was deemed unsafe due to safety issues with its steering, and the Chevy Vega which failed because of poor quality and product recalls which created negative publicity. 2. How has Chevrolet strategically managed its branding and reputation over the last years? What opportunities and threats will affect Chevy’s branding and reputation in the future? Chevrolet’s brand evolved throughout the years but it maintains many of the same themes that it began with: “a quality vehicle with deep roots in America’s past.” They try to maintain their brand as a key part of American culture, to maintain this brand image they do a number of things such...
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...Organizational profile. The organization that I have chosen to include in this assignment is Audi (Audi AG). First thing first, Audi is a German based automotive company that designs, develops, engineers, manufactures and distributes automobiles. Audi’s headquarter is located in Ingolstadt, Bavaria, Germany. Audi is a subsidiary of Volkswagen Group since year 1966, the four rings of its logo each represents four car companies that have previously banded together to form the current Audi. “Vorsprung durch Technik” is Audi’s slogan, which stands for “Advancement through Technology”. Audi is among the best-selling luxury automakers around the globe alongside with BMW and Mercedes-Benz. Name of organization : Audi (Audi AG). Type of business entity : Public. Industry sector : Automotive. Founder : August Horch. Founded (Origin & Year) : On 29th June 1932, in Chemnitz, Germany. Headquarter : Ingolstadt, Germany. Factories & facilities : A total of 9 production facilities and factories in 8 countries. Area distributed : Global. Key figures : - Rupert Stadler, Chairman of the Board of Management. : - Wolfgang Egger, Head of Design. : - Ulrich Hackenberg, Head of Technical Development. Product of distribution : Luxury cars and automobiles. Owner : Volkswagen Group. Employees : >70,000 employees. Subsidiaries : Ducati Motor Holding S.p.A, Automobili Lamborghini S.p.A, Quattro GmbH. Organization history. Automobile company Wanderer...
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...Are There Installation Limitations for the Refrigerator? The first refrigerator consideration - measure the area where you will position the refrigerator. Is there sufficient room for full door swing/opening? Measuring is especially important when replacing a refrigerator to ensure the new one fits between counters or under overhead cabinets like the previous one. Take the maximum measurements when you shop for a refrigerator and allow space for hinges and leveling. Review your home's entry to the kitchen to be sure you'll be able to get your purchase in. You'll need an electrical outlet and also plumbing if you are buying a refrigerator with ice and water dispenser? * Compare Prices - Refrigerators * Compare Prices - Compact Refrigerators * Appliance Set Up Costs What Type Of Refrigerator Can Be Installed? While reviewing where you to install your new refrigerator, you can decide what type you prefer or would fit into your kitchen layout and budget. Types of refrigerators require different installations. A counter-depth model is usually wider than a same-capacity freestanding unit and can give your kitchen a custom look for less outlay than a built-in model. Available types: * Freestanding full size * Counter Depth (will be flush with counter) * Built-in * Compact or Under Counter * Professional Built-in Refrigerator & Freezer Pair * Counter-Depth Refrigerators - Pros and Cons * Refrigerator Set Up Costs You Can Expect * Refrigerator Styles...
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...increase would have a modest effect on average fuel efficiency. The effect of prices of used cars on the demand for new cars are mixed, customers are looking for more efficient cars, and less payments. The recession in the United States is driving more costumers to buy used cars since they are more affordable; also the earthquake in Japan created a short supply for small cars in the market, bringing more opportunity for the used car to be in demand. One thing to keep in mind because of the demand for small cars and compact cars is rising, the dealerships are selling used cars for more than their actual MSRP, and the customers are buying them, therefore moving the economy in the right direction. We the used car prices increasing and Japan being able to continue manufacturing small and compact cars, customers are beginning to lining more and more for new cars. We the high prices of gasoline, the used car mind set is changing creating a demand for more small, compact and gas efficient cars.. More fuel efficient cars are continuing being the focus of production lines here and abroad. Customers are finding that new cars are more efficient than new cars; therefore making the new cars more desirable. “The dramatic increase in gasoline prices from below $1 in early 1999 to over $4 at their peak in 2008...
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...Global Compact 2. Guiding Principles on Business and Human Rights At first sight, it is difficult to trace the connection between human rights and business. However, nowadays the proximity of these concepts has been developing rapidly and ceases to amaze. For many influential companies this direction has already become a mainstream. Companies can achieve real progress in observing human rights and at the same time succeed in conduct of business operations. Respect for human rights by commercial structures has become a "sign" of an ideal, socially responsible organization and comfortable for the best shots. With the support of business and other stakeholders, the UN Global Compact’s governance framework was adopted by then UN Secretary-General Annan on 12 August 2005 following a yearlong international process co-led by Georg Kell, Executive Director of the UN Global Compact and Professor John Ruggie, then Special Advisor to the Secretary-General. That process included studying networked governance models of other cutting-edge global action and solution networks and holding focus groups with participants and stakeholders, including governments, local networks, and academics. The resulting governance framework distributes governance functions among several entities so as to engage participants and stakeholders at the global and local levels in making decisions and giving advice on the matters of greatest importance to their role and participation in the UN Global Compact and to...
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...saving mode and connectivity with the latest Samsung wearable devices, the Galaxy S5 Mini delivers a powerful performance that truly enhances your lives. Outfitted with a 4.5-inch HD Super AMOLED display, the Galaxy S5 mini delivers a wide and vivid viewing experience, and its compact size provides users with additional comfort, allowing for easy operation with only one hand. Like the Galaxy S5, the Galaxy S5 mini features a unique perforated pattern on the back cover creating a modern and sleek look, along with a premium, soft touch grip. The Galaxy S5 mini comes equipped with a powerful Quad Core 1.4 GHz processor and 1.5GM RAM for seamless multi-tasking, faster webpage loading, softer UI transition, and quick power up. The high-resolution 8MP camera delivers crisp and clear photos and videos, while the Galaxy S5 mini’s support of LTE Category 4 provides users with ultra-fast downloads of movies and games on-the-go. At launch, the device will be available in four colour options: Charcoal Black, Shimmery White, Electric Blue and Copper Gold. Samsung India VP (Marketing - Mobile & IT) Asim Warsi said, “The Galaxy S5 Mini is the perfect combination of performance and power in a conveniently compact design. Effortlessly smart and intuitively simple, the Galaxy S5 Mini empowers...
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...------------------------------------------------- Assignment 7: Haier: Taking a Chinese Company Global * Solution 1: * * Established in 1984 by taking over a failing refrigerator company, Haier has come a long way in becoming the largest appliance company in China. Globally Haier ranked 3rd in whites goods revenues and was the 2nd largest refrigerator manufacturer in Chinese market. It accounted for a staggering 30% share in China’s white goods market which was running at an overcapacity of almost 30% in major appliances. There are many factors which led to Haier’s success story in China before they ventured in to international markets. Haier could leverage some of these key factors in framing its international strategy. The major drivers of its success in China were: * * Continuous Innovation (Invested 5-7% revenues in R&D) * High market responsiveness (Time-to-market was very less) * Adherence to highest quality & Operational efficiency (Turned around fortunes of debt ridden companies by streamlining operations and stringent quality control) * Pro-active customer support (5500 independent contractors across China) * Integrated Logistics (Reduced costs) * * With a backdrop of this success story and also at the same time declining profit margin of Shanghai arm of Haier to 2.6% from about 10%, local manufacturers cutting prices by 10-15% annually, Haier developed a formal global expansion strategy in...
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...Blue Ocean Thinking NAME MKT/421 October 30, 2013 INSTRUCTOR Blue Ocean Thinking Introduction Blue Ocean Strategy is a fairly new marketing concept developed by W. Chan Kim and Renée Mauborgne. In this marketing concept there are two separate portions of the market, red oceans and blue oceans. This separation is very important to understand and must be discussed in-depth. This will be followed by an introduction to Chrysler Group LLC, which consists of Dodge, Chrysler, Jeep and Fiat. However, there will be a focus on Fiat and Dodge as they have two small compact vehicles that appeal to a niche market. Blue ocean strategy can change where Chrysler Group LLC stands in the automotive industry and make for a much more profitable organization. Red Oceans Versus Blue Oceans Red oceans and blue oceans are extremely important to understand, otherwise the whole Blue Ocean Strategy would not make any sense. Red oceans is where competition is fierce between competitors trying to make their product stand out the most by differentiation or price. Red oceans also consists of all competitors trying to take advantage of demand that exists in their market. Blue oceans are completely opposite with the largest focus being on making the competition irrelevant. Blue oceans also focus on creating new demand instead of competing for it, which results in the creation of unchallenged market space ("Blue Ocean Strategy", 2012). Chrysler Group LLC Chrysler Group LLC is one of the...
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...Advance Database Assessment – Marshalls Garage The problems with a flat file database are as follows -: The potential problems of a flat file database are mostly caused through duplication of the required information – e.g. each time the town is put in, it has to be typed separately, this can lead to errors with spelling and consistency e.g. (AE) instead of Dalbeattie, and also inconsistencies between the data whilst the information is being inserted into the database, this also leads to a larger size of database Also unnecessary duplication of entries makes it extremely difficult to make any necessary amendments, such as – inserting data, deleting data or changing commission, if commission rates were to be changed it would require an awful lot of work to update and correct each entry within the file. To potentially fix the problems which arise through the use of a flat file structure, it would be advisable to input the data into a relational database, this allows each aspect of the flat file database to have a separate table which is linked through a relationship to another table, so that the information can be easily found by the use of queries – selecting the tables that contain the relative information – to withdraw the required information, this in turn avoids duplication of information. In order to create a relational database the information contained within the flat file structure must be grouped in order of subject-: such as, Customers, Cars and Staff...
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