...S LEGO GROUP: AN OUTSOURCING JOURNEY w 910M94 PhD Fellow Marcus Møller Larsen, Professor Torben Pedersen and Assistant Professor Dmitrij Slepniov wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-11-12 PROLOGUE The last five years’ rather adventurous journey from 2004 to 2009 had taught the fifth-largest toy-maker in the world — the LEGO Group — the importance of managing the global supply chain effectively. In order to survive the largest internal financial crisis in the company’s roughly 70 years of existence, resulting in a deficit of DKK1.8 billion in 2004, the management had, among many initiatives, decided to offshore and outsource a major chunk of LEGO’s...
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...sagepub.com/ and Occupations Music and Meaning on the Factory Floor Marek Korczynski Work and Occupations 2007 34: 253 DOI: 10.1177/0730888407303944 The online version of this article can be found at: http://wox.sagepub.com/content/34/3/253 Published by: http://www.sagepublications.com Additional services and information for Work and Occupations can be found at: Email Alerts: http://wox.sagepub.com/cgi/alerts Subscriptions: http://wox.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://wox.sagepub.com/content/34/3/253.refs.html >> Version of Record - Jul 23, 2007 What is This? Downloaded from wox.sagepub.com at University of Nottingham on March 2, 2014 Music and Meaning on the Factory Floor Work and Occupations Volume 34 Number 3 August 2007 253-289 © 2007 Sage Publications 10.1177/0730888407303944 http://wox.sagepub.com hosted at http://online.sagepub.com Marek Korczynski Loughborough University Business School This article examines an unexplored topic within industrial sociology—the terrain of music for meaning making on the factory floor. The article is based on ethnographic research undertaken in a blinds factory. Although contemporary popular music appears to speak only rarely to the arena of work, this article shows that workers reappropriated music to articulate their experience of working in the factory. Many workers independently created meaning systems through...
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...S w W11594 FROM IN-HOUSE TO JOINT R&D: THE WAY FORWARD FOR NOKIA DENMARK PhD student Marcus Møller Larsen and Professor Torben Pedersen wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2011, Richard Ivey School of Business Foundation Version: 2011-12-20 INTRODUCTION For the management of Nokia Denmark, the question of defining the future strategic directions for its product development activities was a vital issue that boiled down to some key concerns. Nokia Denmark was a subsidiary of the world’s largest telephone manufacturer, the Nokia Corporation, and was one of the largest of Nokia’s many product development units dispersed all around the world. The Danish site developed somewhere between six and 10 mobile phones per year...
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...The Fluidity of Disney. Gender Norms & Racial Bias in the Study of the Modern “Disney” The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered at the Walt Disney Studios in Burbank, California. It is the world's second largest broadcasting and cable company in terms of revenue, after Comcast. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio, then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, which is today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a...
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...Executive Summary From the production of playing cards in 1889, to the expansion into toys and games, and eventually into the start of the electronic entertainment industry in the late 1970’s, over the years Nintendo worked hard to achieved brand familiarity. Over the years Nintendo’s products have made their way through the product life cycle. From the initial market introduction and sales growth in the 1980’s, the Nintendo Entertainment System (NES) as well as their first big game “Donkey Kong”, dominated the market. In the 1990’s, when true competition entered the market, Nintendo’s products had reached market maturity and sales started to decline. By 2003 Nintendo’s market share had shrunk so much that the future of the company became worrisome. The product life cycle has started again with the recent introduction and phenomenal success of the Nintendo Wii. As of the end of the 2010 first quarter Nintendo Wii had lifetime sales of $68 million, holding 49.1% of the market share. Unfortunately production supply has become significantly depleted and current capacity demands are not being met. With the holiday season drawing nearer, George Harrison, Senior Vice President of Marketing for Nintendo must analyze the market to determine a cost effective solution that will allow Nintendo to maintain adequate inventory levels to avoid a supply shortage. Details of George’s decisions include: distribution levels; to whom; at what price; and how (online vs. in-store). ...
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...LEHMAN TRIKES: A STORY WITHIN A STORY Donald C. Looney, Black Hills State University CASE DESCRIPTION The primary subject matter of this case is strategic alliances. Secondary issues include business strategy, entrepreneurship and marketing. The case explores the dynamics of an alliance between Harley-Davidson and a small, entrepreneurial, niche market company, Lehman Trikes. CASE SYNOPSIS As the world was in the midst of a crippling recession, on July 22, 2008, Harley-Davidson unveiled the new Tri Glide three-wheeled motorcycle at the annual dealer meeting in Las Vegas. At the same meeting Lehman Trikes, a small but rapidly growing leading manufacturer of three-wheeled motorcycles, announced that it would be the exclusive supplier to Harley-Davidson of the Tri Glide. Ron Hutchinson, senior vice president of product development for Harley-Davidson said, “This is a big deal. The three-wheeled market is a market that we believe has been effectively underserved because it has been done in the aftermarket.” (Pitlick, Harley trikes to be built here, 2008) While the entrance of Harley-Davidson into the trike market would obviously legitimize and add enormous growth opportunities for the three-wheel segment of the motorcycle market, would it profoundly change Lehman’s environment and business model? Dan Patterson, then CEO of Lehman Trikes, would later cryptically write of the event in the 2008 Third Quarter Report, “We are truly pleased...
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...Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and...
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...educational and historical-based, with mainly static displays. Over time, Cadbury World has grown to be a family attraction of much bigger dimensions. It has maintained visitor numbers comfortably in excess of half a million annually, and returns a healthy paper profit back into Cadbury UK as well as bringing value to the company in terms of public interface and direct communication to the consumer. The original vision for Cadbury World was to provide a tourist attraction experience and provide an alternative to the demands from the general public denied access to the Bournville factory tour, which ceased due to health and safety practicalities around the time of the merger between Cadbury and Schweppes in 1969. In setting up Cadbury World, in the face of strict health and safety and hygiene legislation, the vision was to underpin the central message of “Cadbury means chocolate means fun” with the interpretation of cocoa and Cadbury’s chocolate...
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...Target Audience 14 7.1. Brand loyalty 14 7.1.1. Target audience profile 14 7.1.2. Non-Brand Loyal Users 14 7.1.3. Creative Targets and Behavioral Sequence Model 15 8. Creative Brief 16 9. Creative Strategy 16 9.1. Single Minded Proposition 17 9.2. Packaging 17 9.3. Brand 17 9.4. Creative Idea 18 9.5. Executional Mandatories 18 10. Media Strategy 18 10.1. TV Advertisement 18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11.1. Out Of Home (OOH) Advertising 22 11.2. Quick Response Code 23 11.3. Press release 23 11.4. XOXO Road show at Orchard Road 24 11.5. XOXO Vending machine 24 11.6. Sponsorship For NDP Goodie Bag 25 11.7. Sales Promotion 25 12. Evaluation and Control 25 12.1. Pretest 26 12.2. Bi-Annually Test 26 12.3. Post Testing 26 13. Appendix 28 Appendix 13.1. - Creative Work 28 Appendix 13.2. Media...
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...articles covering two parades that took place on September 17 in Washington, DC. Several hundred Disney opponents from over 50 anti-Disney organizations marched past the White House and rallied on the National Mall in protest of the park. On the same day in the streets of Haymarket, Virginia near the proposed park site, Mickey Mouse and 101 local children dressed as Dalmatians appeared in a parade that was filled with pro-Disney sentiment. Eisner was particularly struck by the contrast between the two pictures: one showing an anti-Disney display from the National Mall protest and another of Mickey and Minnie Mouse being driven through the streets of Haymarket during the exuberant community parade. Despite the controversy depicted in the press, on September 21, Prince William County, Virginia planning commissioners recommended local zoning approval for Disney’s America, This case was prepared...
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...The International UNO Summer School 2012 Red Bull: Case Analysis Daniel Mader Andreas Mair Jennie Walker Ellie Walker Macon Blount Marketing Principles Jeffrey R. Foreman, PhD MKT 3501.1 Table of Contents Company Overview 3 Corporate, Business, and Marketing Strategy 5 Market Orientation 6 Marketing Macro Environment 7 Consumer Behavior and Psychology 8 Porter’s Five Forces 12 Pricing Strategies 14 Integrated Marketing Communications 17 Social Media Press Release 19 Future Problems for Red Bull 20 Company Overview I. Mission Statement and Slogan A. Mission Statement * No official mission statement could be obtained, since Red Bull is not a publically traded company. B. Slogan * “Red Bull gives you wiiings.” / “Red Bull verleiht Flüüügel.” * This slogan was popularized via TV commercials in German-speaking countries in the 1990s; the slogan was later translated into English as Red Bull became more internationalized. * Controversy arose over the rights to use the English slogan in the early 2000s when a patent attorney from Sarajevo claimed that he had patented the slogan for his own purposes back in 1997 in Romania. The slogan is still in use today by Red Bull. II. Core Competencies * Needless to say, the brand has developed an image for power, speed, and recklessness, and dominates the energy drink market all across the globe. * As can be seen in Pricing...
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...CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate purpose of unilever states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which...
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...articles covering two parades that took place on September 17 in Washington, DC. Several hundred Disney opponents from over 50 anti-Disney organizations marched past the White House and rallied on the National Mall in protest of the park. On the same day in the streets of Haymarket, Virginia near the proposed park site, Mickey Mouse and 101 local children dressed as Dalmatians appeared in a parade that was filled with pro-Disney sentiment. Eisner was particularly struck by the contrast between the two pictures: one showing an anti-Disney display from the National Mall protest and another of Mickey and Minnie Mouse being driven through the streets of Haymarket during the exuberant community parade. Despite the controversy depicted in the press, on September 21, Prince William County, Virginia planning commissioners recommended local zoning approval for Disney’s America, This case was...
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...Reebok disputes sweatshop claims A News item from Business Respect, Issue Number 85, dated 22 Jul 2005 Reebok has described as 'inaccurate and unfair' accusations by the National Labor Committee that workers at its Honduras factory work in sweatshop condictions. The NLC said that Reebok paid only 19 cents to workers for each $75 jersey produced and suffered other treatment such as required pregnancy testing for women workers, and sought to draw attention to its claims through a demonstration outside the National Basketball Association store in New York. The company said in a statement that it would take further steps to assess workplace conditions at its Hansoll factory, but that it believed the claims were unjustified. The exchange comes as Nike and Gap have recently produced social and environmental reports giving new levels of frank disclosure around problems in the companies' supply chains. Posts Tagged ‘reebok’ Nike Just Did It. What Are Timberland, Adidas, Reebok and Clarks Waiting For? Friday, August 7th, 2009 Soon after we released our “Slaughtering the Amazon” report, Nike got in touch with us. The report showed that demand for shoe leather is one of the key drivers of deforestation in the Amazon, as rainforest is cleared to make room for the expanding cattle ranching industry. So Nike was keen to make sure that their business wasn’t contributing to Amazon destruction. Over the last few weeks we’ve been working with the company, and the good news is that...
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...Your HTC Desire User guide Before you do anything else, please read this Charge the battery The battery in your phone hasn’t been charged yet. While your phone is charging, it’s important that you do not remove the battery pack. Doing so can damage your phone. Also, please don’t try to take your phone apart. (If you do, it may invalidate your warranty.) Choose a rate plan wisely Your phone can use up a lot of Internet bandwidth really quickly. Before you use your phone, we strongly recommend that you talk to your mobile operator about data rates. If you’re on a standard data plan, the costs could really add up. Switching to a flat-rate plan could be a lot cheaper. Know about privacy laws Some countries have strict laws about how and when you can record phone conversations. For example, you may need to tell the person you’re speaking to before you start recording. It’s a good idea to find out what the laws are where you live before you use your phone’s recording feature. And finally, a few important words from our legal team (LIMITATION OF DAMAGES) To the maximum extent permitted by applicable law, in no event shall HTC or its affiliates be liable to you, any user, or third party for any indirect, special, consequential, incidental or punitive damages of any kind, arising in contract, tort, or otherwise, including, but not limited to, injury, loss of revenue, loss of goodwill, loss of business opportunity, loss of data, and/or loss of profits, regardless of the foreseeability...
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