...classification The term ‘realia’ was first used by a famous Soviet scholar A. Fedorov, who states that realia is an extralingual phenomenon [15, 48]. The definition of realia was provided later by S. Vlakhov and S. Florin as words and collocations of a language which denote objects, concepts and phenomena that are peculiar to the life (the geographical surroundings, culture, everyday realities or sociological and historical specifics) of the people of one nation, country or tribe, and alien for another, thus conveying national, local or historical colouring. As a result, they do not have exact equivalents in other languages and, therefore, need to adopt alternative approaches to their translation [11, 47]. The notion of realia was further developed and enriched in terms of the Translation Studies by prof. R. Zorivchak, who suggests the following definition of the term: realia is a mono- and polylexeme unit, whose main lexical meaning contains (in a binary opposition) the traditionally attached complex of ethno-cultural information alien to the objective reality of the target language [15, 58]. Furthermore, the scholar lays great emphasis on the fact that the concept is a relative changeable category which is distinct in the binary contrastive opposition of certain languages and cultures. The aforementioned definition would be a working definition for this chapter of the course paper. The definitions of realia vary with the scholars. A lot of prominent researches have investigated...
Words: 2202 - Pages: 9
...TRANSLATION QUALITY ASSESSMENT Translation quality assessment has become one of the key issues in translation studies. This comprehensive and up-to-date treatment of translation evaluation makes explicit the grounds of judging the worth of a translation and emphasizes that translation is, at its core, a linguistic operation. Written by the author of the world’s best known model of translation quality assessment, Juliane House, this book provides an overview of relevant contemporary interdisciplinary research on translation, intercultural communication and globalization, and corpus and psycho- and neuro-linguistic studies. House acknowledges the importance of the socio-cultural and situational contexts in which texts are embedded, and which need to be analysed when they are transferred through space and time in acts of translation, at the same time highlighting the linguistic nature of translation. The text includes a newly revised and presented model of translation quality assessment which, like its predecessors, relies on detailed textual and culturally informed contextual analysis and comparison. The test cases also show that there are two steps in translation evaluation: firstly, analysis, description and explanation; secondly, judgements of value, socio-cultural relevance and appropriateness. The second is futile without the first: to judge is easy, to understand less so. Translation Quality Assessment is an invaluable resource for students and researchers...
Words: 66245 - Pages: 265
...UNIVERSITY OF KERALA B. TECH. DEGREE COURSE 2008 ADMISSION REGULATIONS and I VIII SEMESTERS SCHEME AND SYLLABUS of COMPUTER SCIENCE AND ENGINEERING B.Tech Comp. Sc. & Engg., University of Kerala 2 UNIVERSITY OF KERALA B.Tech Degree Course – 2008 Scheme REGULATIONS 1. Conditions for Admission Candidates for admission to the B.Tech degree course shall be required to have passed the Higher Secondary Examination, Kerala or 12th Standard V.H.S.E., C.B.S.E., I.S.C. or any examination accepted by the university as equivalent thereto obtaining not less than 50% in Mathematics and 50% in Mathematics, Physics and Chemistry/ Bio- technology/ Computer Science/ Biology put together, or a diploma in Engineering awarded by the Board of Technical Education, Kerala or an examination recognized as equivalent thereto after undergoing an institutional course of at least three years securing a minimum of 50 % marks in the final diploma examination subject to the usual concessions allowed for backward classes and other communities as specified from time to time. 2. Duration of the course i) The course for the B.Tech Degree shall extend over a period of four academic years comprising of eight semesters. The first and second semester shall be combined and each semester from third semester onwards shall cover the groups of subjects as given in the curriculum and scheme of examination ii) Each semester shall ordinarily comprise of not less than 400 working periods each of 60 minutes duration...
Words: 34195 - Pages: 137
...Club IT, Technology Plan Club IT owned by Lisa Tejada and Ruben Keys, is a new nightclub that has enjoyed considerable success during its short start up phase. It has established a strong customer base and has expanded it during the recent months. It is a popular hot spot everyday of evening of the week. Customers count for the atmosphere, food, and drink. The owners have recently renovated the building and are now looking to expand their operations through the technology department. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of the industry requirements for nightclub operations. The club’s target population and the requirements for running the club are part of these operations. Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks, and music. The target population is of the legal drinking age of 21 through mid-thirties. The Net Generation or Millennium makes up the bulk of the clubs clientele. This age range of clientele embraces popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide strong forward motion for the new clientele to use the Club and...
Words: 1379 - Pages: 6
...ACKNOWLEDGEMENT This Project Report is a result of efforts, time and skills contributed by a number of people. I would like to take this opportunity to thank all of those who have worked towards successful completion of this project report. I must also acknowledge me deep gratitude to my faculty guide, Ms. Kushi Sharma, Sr. Lecturer, Amity School of Business for her valuable guidance, corrective criticism and unflinching moral support during the tenure of the project. I must also express my indebtedness to Brig. S K Dubey, Professor, Amity School of Business for helping me in the successful completion of the project. I must also extend my sincere thanks to the Amity School of Business Library, Amity University, Noida for their invaluable assistance during the project. Thanks are also due to all those whose writings and data I have drawn upon in the preparation of the report. Lastly, I must not forget to thank my family and friends for their constant support and understanding during the work. SHUBHANGI SINGH A3907508034 IMBA A-16 (2008- 2012) Amity School of Business e- Mail – shubhangi_singh@live.in INDEX SERIAL NO. PARTICULARS PAGE NO. 1. Abstract 03 2. Introduction 04 3. Methodology 07 4. Literature review 08 5. Discussion 14 6 Conclusion 15 7. Suggestions 16 6. Appendices 17 7. References 18 ABSTRACT Confronted by the globalization of markets, increasing competition, deregulation and rapid technological developments, speed and flexibility...
Words: 5146 - Pages: 21
...populations to the environment. Anthropology – The study of human culture and evolutionary aspects of human biology that includes: cultural, archeology and physical or biological anthropology. Applied anthropology – the practical application of anthropological and archeological theories and techniques. Artifacts – Objects or materials made or modified for use by modern humans and their ancestors. Biocultural evolution – The mutual interactive evolution of human biology and culture. The concept that biology makes culture further influences the direction of biological evolution. Bipedally – on two feet walking habitually on 2 legs. Culture – behavioral aspects of adaptation including technology, traditions, language religion, marriage. Data – Facts from which conclusions can be drawn scientific information. Empirical – relying on experiment or observation. Ethnographies – Detailed descriptive studies of human societies – ugsaatnii zui Ethnocentrism – Viewing other cultures from the inherently biased perspective of one’s own culture – undestnii deerengui uzel Evolution – A change in the genetic structure of a population. The term is also frequently used to refer to the appearance of a new species. Forensic anthropology – An applied anthropological approach that deals with legal matters. Forensic anthropologists work with coroners, police and others in identifying and analyzing human remains. Genetics – the study of gene structure and action and the patterns of inheritance...
Words: 1620 - Pages: 7
...The Big-Five Trait Taxonomy: History, Measurement, and Theoretical Perspectives Oliver P. John and Sanjay Srivastava University of California at Berkeley Running head: Big Five Trait Taxonomy Final draft: March 5, 1999 Author's Address: Oliver P. John Department of Psychology University of California, MC 1650 Berkeley, CA 94720-1650 W: (510) 642-2178; H: 540-7159; Fax: 643-9334 Email: ojohn@socrates.berkeley.edu; sanjays@socrates.berkeley.edu To appear in L. Pervin and O.P. John (Eds.), Handbook of personality: Theory and research (2nd ed.). New York: Guilford (in press). 2 Taxonomy is always a contentious issue because the world does not come to us in neat little packages (S. J. Gould, 1981, p. 158). Personality has been conceptualized from a variety of theoretical perspectives, and at various levels of abstraction or breadth (John, Hampson, & Goldberg, 1991; McAdams, 1995). Each of these levels has made unique contributions to our understanding of individual differences in behavior and experience. However, the number of personality traits, and scales designed to measure them, escalated without an end in sight (Goldberg, 1971). Researchers, as well as practitioners in the field of personality assessment, were faced with a bewildering array of personality scales from which to choose, with little guidance and no overall rationale at hand. What made matters worse was that scales with the same name often measure concepts that are not the same, and scales with different...
Words: 24630 - Pages: 99
...e-mail: bbflynn@iupui.edu Aleda V. Roth Department of Management, College of Business and Behavioral Sciences, Clemson University, 343A Sirrine Hall, Clemson, SC 29634, e-mail: aroth@clemson.edu ABSTRACT As China becomes increasingly important to the global economy, it is critical to conduct high-quality research on important decision sciences issues there. This article provides an extensive review and critique of the extant China-based literature on supply chain management, logistics, and quality management, based on the foundation established by Zhao, Flynn, and Roth (2006). In general, decision sciences research in China is in its infancy. Although there have been some very interesting and well-executed articles, the majority are descriptive and focus on status updates. We provide a set of propositions to guide future research in logistics, supply chain management, and quality management in China, as well as guidelines for dealing with some of the unique challenges of conducting empirical research in China. Subject Areas: China research, Logistics, Quality Management, Supply Chain Management. INTRODUCTION Research on business issues in China is becoming increasingly important to the global economy. Offshoring and outsourcing to China is fast transforming supply ∗ This...
Words: 18592 - Pages: 75
...Club IT, Part III Axia College of UoP XBIS 219 The (Name) Club IT owned by Maureen Zable and Brandon Keyo. The Club IT is a nightclub that has enjoyed considerable success during its start up phase. It has established a strong customer base and has expanded it during recent months. It is busy every evening of the week. Customers come for the atmosphere, food and drink. The owners have chosen to expand their operations. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of industry requirements for nightclub operations. The club’s target population and the requirements for running the club are a part of these operations. Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks and music. The target population is of the legal drinking age of 21 up through the mid-thirties. The Net Generation make up the bulk of the Club’s clientele. These Millennial customers are quick to embrace popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide a strong impetus for new clientele to use the Club and for existing clientele to remain loyal to the Club...
Words: 1825 - Pages: 8
...from any other person’s work without acknowledgement and that the report is originally written by me under strict guidance of my supervisor. Date of submitted: May 05, 2014 StudentĐặng Thị Thơi | SupervisorNguyễn Thị Hưởng | | | ACKNOWLEDGEMENTS For the accomplishment of this study, I have received a great deal of support and assistance from many dedicated individuals. First of all, I would like to express my faithful and deepest thanks to my supervisor, Mrs. Nguyen Thi Huong (M.A) for her useful references, excellent advices and readiness during my study process. Secondly, I would like to show my gratitude to all teachers at Faculty of Foreign Language, Hanoi University of Industry for their support during the time of the course. I want to thank all linguists and grammarians whose researchers have been quoted in this study. My thanks also go to my beloved family and my friends who always stand by my side and encourage me from my reparation until the completion of this study. CONTENTS LIST OF ABBREVIATIONS 4 LIST OF TABLES 5 PART A: INTRODUCTION 6 1. Rationale 6 2. Aim of the study 7 3. Scope of the study 7 4. Methods of the study 8 5. Design of the study 8 PART B: DEVELOPMENT 10 CHAPTER 1: LITERATURE REVIEW 10 1.1. Sentence 10 1.1.1. Definition of sentence 10 1.1.2. Types of sentence 11 1.2. English and...
Words: 10888 - Pages: 44
...bs_bs_banner Journal of Management Studies 50:2 March 2013 doi: 10.1111/joms.12008 Commodifying the Commodifiers: The Impact of Procurement on Management Knowledge Joe O’Mahoney, Stefan Heusinkveld and Christopher Wright Cardiff University; VU University, Amsterdam; University of Sydney ABSTRACT Current conceptualizations of the commodification of management knowledge prioritize the agency of knowledge producers, such as consultancies, but downplay the role of other actors such as intermediaries. Using a qualitative multi-method study of the role of procurement in sourcing consultancy knowledge, we demonstrate how intermediaries also commodify management knowledge, thereby limiting the exchange value of that knowledge. Through our analysis we develop a more sophisticated model of the processes and consequences of knowledge commodification. This model clarifies and extends prior research by highlighting the role of commensuration, comparison and valuation, as well as the related tactics that consultants and client managers use to resist procurement’s attempts to commodify management knowledge. Keywords: commodification, consumers, intermediaries, management consultancies, management knowledge, procurement INTRODUCTION The growth of the management knowledge industry over the last 50 years has resulted in increased research attention paid to the activities and impact of knowledge producers such as business schools, management gurus, publishers, and consultancies (see...
Words: 14356 - Pages: 58
...BIBLE STUDY METHODS OUTLINE OF CONTENTS Section Page OUTLINE OF CONTENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 I. OBSERVATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 A. B. C. D. II. Observe the Terms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Observe the Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Observe the Literary Form. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Observe the Atmosphere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 INTERPRETATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 A. B. C. Ask Interpretive Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Give Interpretive Answers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Integrate and Summarize Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 III. APPLICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 A. B. C. D. Know . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Relate. . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
Words: 6246 - Pages: 25
...Language Teaching Methodology Theodore S. Rodgers, Professor Emeritus, University of Hawaii Background Language teaching came into its own as a profession in the last century. Central to this phenomenon was the emergence of the concept of "methods" of language teaching. The method concept in language teaching—the notion of a systematic set of teaching practices based on a particular theory of language and language learning—is a powerful one, and the quest for better methods was a preoccupation of teachers and applied linguists throughout the 20th century. Howatt's (1984) overview documents the history of changes of practice in language teaching throughout history, bringing the chronology up through the Direct Method in the 20th century. One of the most lasting legacies of the Direct Method has been the notion of "method" itself. Language Teaching Methodology Defined Methodology in language teaching has been characterized in a variety of ways. A more or less classical formulation suggests that methodology is that which links theory and practice. Theory statements would include theories of what language is and how language is learned or, more specifically, theories of second language acquisition (SLA). Such theories are linked to various design features of language instruction. These design features might include stated objectives, syllabus specifications, types of activities, roles of teachers, learners, materials, and so forth. Design features in turn are linked...
Words: 12744 - Pages: 51
...WHAT’S IN A NAME - HOW A NAME AFFECTS THE CONSUMER BUYING BEHAVIOUR Priyanka Kumari Ma in Fashion Marketing Priyankamgt768@gmail.com Pearl Academy, Naraina, New Delhi, India Abstract “A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly out-dated, a successful brand is timeless” (Quiston, 2004, p 345). Many brands today mean little to consumers, who have become accustomed to buying on price alone. But a new tool can help companies separate themselves from the crowd. (David Aaker).Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modelling implications of the branding concept and the challenges of...
Words: 9838 - Pages: 40
...The Effect of E-recruitment On the Recruitment Process: Evidence from Case Studies of Three Danish MNCs Anna B. Holm, Aarhus University, Denmark annah@asb.dk Abstract. The aim of this research is to determine whether the introduction of e-recruitment has an impact on the process and underlying tasks, subtasks and activities of recruitment. Three large organizations with wellestablished e-recruitment practices were included in the study. The case studies were conducted in Denmark in 2008-2009 using qualitative research methods. The findings indicate that e-recruitment had a noticeable effect on the overall recruitment process in the studied organizations. The investigation revealed changes in the sequence, divisibility and repetitiveness of a number of tasks and subtasks. The new process design supported by information and communications technologies was identified and is presented in the paper. This process allowed recruiters in the study to perform recruitment tasks more efficiently. However, practitioners should be aware of the increasing demands of the quality of online communication with applicants, and with it the electronic communication skills of recruitment professionals. Keywords: recruitment, e-recruitment, web-based recruitment, online recruitment, staffing, e-HRM 1 Introduction The first decade of the twenty-first century saw rapid growth in the use of online recruitment [25] and the transformation of electronic recruitment into one of...
Words: 8291 - Pages: 34