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Analysis of the National Sales Manager of Lafarge Romania

I. Introduction
Founded in 1833, Lafarge is an international company present nowadays in 76 countries and headquartered in France. It is an innovator and leading manufacturer of construction materials that include cement, aggregates, concrete, and gypsum. Its milestones and innovations include the creation of the first research laboratory specialized in cement, the creation of specialized types of cement such as white cement and high temperature resistant cement, the establishment of the first cement plant in North America, first use of industrial waste as alternative fuel, becoming a conservation partner of the WWF. Nowadays, Lafarge is the number one world producer of cement, number two world producer of aggregates, and number three world producer of concrete and gypsum. Lafarge operates on strong values and is striving to be effective, create value for its customers, and protect the environment (www.lafarge.com).
Lafarge has a branch in Romania. Lafarge Romania produces cement, aggregates, concrete, and gypsum. This branch’s philosophy is innovation, quality, and diversification. Superior products paired with a strong sales and marketing force ensure the leading position of Lafarge on the Romanian construction material market (www.lafarge.ro).
The National Sales Director of the Romanian branch is Ana XXXX. She oversees 3 regional sales managers and 7 senior sales representatives. Mrs. XXXX is in her late thirties and she has been working with the company for the past 7 years. She has a MBA degree and many certificates of training from both domestic and foreign programs. Before joining Lafarge, Mrs. XXXX has also worked as a National Sales Director for a cement manufacturer for 3 years.
Ana XXXX is highly regarded for the work that she does. She possesses very strong leadership skills and is a

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