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Fundamentals of Management

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Introduction
Hyundai Motor Company was founded in 1967. It produced Korea’s first locally designed car in 1976, and now produces close to four million cars and commercial vehicles a year. Several articles about this company has been selected to present different management theories, particularly discussing their strategy and structure, that include SWOT analysis, Porter’s five forces model, related diversification and low cost strategy. The essay concludes with giving an overall picture about the impact of current strategies that Hyundai is adopting.
SWOT Analysis
SWOT analysis is a planning exercise in which manager identify organizational strengths and weaknesses, environment opportunities and threats (Waddell et al. (2011, p. 313).The one of the main strength of Hyundai is their growing brand reputation all over the world in automotive industry. In 2012, Hyundai’s brand value grew by 24% to US$ 7.43 billion and became the 53rd most valuable brand in the world (Interbrand, 2013). Another way of Hyundai increasing their competitive advantage, is through investing in product research and bringing the latest technologies into the system. The company has a lot of experts in various engineering fields who are always coming up with better improved cars and designs that are appealing to the customers. In addition, Company’s financial position has been getting better every year. Company’s credit rating was reported to AA+ for 2012 which means that there is minimum risk of investing in the company (Hyundai Annual Report 2012). That’s why they are enjoying a continuous increase in their sales revenue worldwide, which is also causing an increase in the net income of the business Also, Hyundai has launched many successful marketing campaigns and have sponsored many sports events and using celebrities to promote their products, which resulted in increased brand popularity.

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