...Efe Tansık English 101- Section 22 Instructor: Erin Drew Essay 1 – First Draft New Media is Shaping Our Lives In the contemporary world, the importance of new media in people’s lives can never be dısregarded. Everybody should realize that new media has been affecting today’s world. This is mainly because; new media types help people at various issues. However, some people believe that new media is not preferable and ıt has a lot of drawback, some others believe that new media is useful and preferable. Even ıf mostly argue that. New media is not beneficial for individuals; in fact; new media is fundamental for today’s human-beings. In terms of education, business and socialization. The most prominent benefit of new media is education. This is because; todays chıldren benefit from new media types. Thanks to new media such as the ınternet, chıldren who use this kind of facilities might learn more effectively. Therefore, lecturers tend to educate chıldren with the help of new media. In addition, children need to learn new media types since since ıf they want to be successful in today’s world, children have to be knowledgeable about new media. They have to know, how to use computer systems or being knowledgeable about new technological devices. In addition, ıt is significant for university students. This is mainly because, a score of university prefer to use new media types. For this...
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...Emotion Map……………………………………………………………………………………………………………13 1 Introduction The following document is concerned with the creation of value, more precisely the creation of value by the utilization of music. Value is a widespread term and in the business world you will hear the words “value added” or “value creation” thrown around. Everyone tells you they can “add value” or that they want to “create value”. But what is value? How is value created? In the following some of the definitions for the term “value” are mentioned. First of all, the different values are to mention such as personal values, which are the beliefs, principles or ideas important to you in your life- often things you are for or against, what you believe in and what you are willing to support and stand up for. (wire.wisc.edu). Moreover, value in economic terms can be, according to many business dictionaries, explained as the performance of action that increases the worth of goods and services or even a business. According to Kotler, Armstrong &Wong, 2010 value is created in order to satisfy the customers´ needs and wants. Irrespective of the different definitions of personal and economic values it is important to keep in mind that value can be interpreted differently by every individual, interest group or business and it remains a term in many contexts. Starting the research assignment every student wrote down everything they relate to their personal core-values and everything he or she connects with emotions...
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...Background Information: MTV (short for Music Television), which pioneered the concept of a cable music channel, was launched on August 1 1981. At the time of its launch, the MTV channel primarily catered to those in the 12 to 24 age group, airing heavy metal and rap music, although it expanded into several different niche markets through the establishment of alternative channels, such as VH1 and Nickelodeon, in conjunction with airing reality TV shows. In 1986, MTV was acquired by Viacom inc. and started to expand its operations through the global marketplace through a “Think Globally, Act Locally” strategy. The channel MTV Arabia was formed as a result of a licensing arrangement between MTV and AMG. MTVN (MTV Networks) launched MTV Arabia on November 17, 2007, in partnership with Arabian Television Network (ATN), which is part of the Arab Media Group’s (AMG) Arabian Broadcasting Network (ABN). According to analysts, MTV’s success in the Middle East was contingent upon a tactical balancing between delivery of international quality music and the culturally sensitive environment prevalent in the region. The Fundamental Management Issue: The key fundamental issue within the MTV case study is to determine whether localisation is needed to be successful in the market in conjunction with maintaining the MTV global brand and product. This is an issue since the market that MTV was entering, the Arabian market, presented a different cultural and socio-ethical construction from which...
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...Transforming Lives Communities The Nation …One Student at a Time Disclaimer Academic programmes, requirements, courses, tuition, and fee schedules listed in this catalogue are subject to change at any time at the discretion of the Management and Board of Trustees of the College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT). The COSTAATT Catalogue is the authoritative source for information on the College’s policies, programmes and services. Programme information in this catalogue is effective from September 2010. Students who commenced studies at the College prior to this date, are to be guided by programme requirements as stipulated by the relevant department. Updates on the schedule of classes and changes in academic policies, degree requirements, fees, new course offerings, and other information will be issued by the Office of the Registrar. Students are advised to consult with their departmental academic advisors at least once per semester, regarding their course of study. The policies, rules and regulations of the College are informed by the laws of the Republic of Trinidad and Tobago. iii Table of Contents PG 9 PG 9 PG 10 PG 11 PG 11 PG 12 PG 12 PG 13 PG 14 PG 14 PG 14 PG 14 PG 15 PG 17 PG 18 PG 20 PG 20 PG 20 PG 21 PG 22 PG 22 PG 22 PG 23 PG 23 PG 23 PG 23 PG 24 PG 24 PG 24 PG 24 PG 25 PG 25 PG 25 PG 26 PG 26 PG 26 PG 26 PG 26 PG 26 PG 27 PG 27 PG 27 PG 27 PG 27 PG 27 PG 28 PG 28 PG 28 PG 28 PG 28 PG 33 PG 37 Vision Mission President’s...
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...for The Nostalgic Music Store Table of Contents Title Page……………………………………………………………………….2 Introduction………………………………………………………………………………………….4 Types of Organizational Information Systems………………………………………...5 Advantages of Information Systems……………………………………………………….6 Disadvantages of the Information Systems……………………………………………..6 Proposed Actions………………………………………………………………………………….7 Closing…………………………………………………………………………………………………8 References……………………………………………………………………………………………9 Introduction The Nostalgic Music Store will provide solutions to accessing music that is difficult to find. We will provide worldwide access to finding all genres of music hits to the general public. The system will be useful in different areas of the growth and development of the company. It will enable you to plan and execute the day-to-day operations, and support future expansion of the business. Different types of information systems are needed to ensure the success of the business. We will present both computer based and non-computer based solutions for the nature of this particular business. For the Nostalgic Music Store it would be vital to include a functional area IS system, a transaction processing system, an electronic commerce system, a supply chain information system, an office automation system, a management information system. To maximize the efficiency to the business the system will assist...
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...n Richard Branson: The spirit to Succeed Fundamentals of an Entrepreneur 04-75-290-01 Submitted to: Dr. Jonathan Lee Submitted By: Ryan Thrasher Submission date: March 3, 2012 The mind and spirit of an entrepreneur are that unlike any others. In today’s economy, it takes more than the basic traits and skills to succeed in founding and running a successful company. One has to seek opportunity where no one else does and be willing to take adverse risks in order to get ahead. The risk involved in creating your own business venture in today’s economy is astronomical compared to times prior. Charles Dawrin’s theory of ‘survival of the fittest’ reigns supreme in the business world. The ability of a company to create, innovate, differentiate, and grow often determines their chance of surviving. Based on a stats derived from Industry Canada (2009) “Business failure statistics show that about 96 percent of small businesses (1–99 employees) that enter the marketplace survive for one full year, 85 percent survive for three years and 70 percent survive for five years (Key Small Business Statistics - January 2009, Industry Canada). This is why it is imperative for a young and aspiring entrepreneur; to not only encompass a vast array of specialized traits but also be willing to take on the adverse risk involved in following through. The focus of this paper will support those desired traits and characteristics that helped define the great Richard Branson as an...
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...The music club “Club IT” is run and owned by Lisa Tejada and Ruben keys. The club itself has just undergone a total renovation including high-energy lighting to improve the party atmosphere in the club. Club IT offers a large variety of different music, DJ’s, and live bands weekly. While the renovations went well the business in the club is increasing as well, which left the owners, pleased. Both Lisa Tejada and Ruben Keys maintain the business records regarding the club itself, but fear the information department is a bit behind on information needs regarding the business. As an intern there needs to be an analysis of the information within the business Club IT, and decide if Club IT needed further information technology. Reviewing the Club IT’s mission of offering plenty of dance space, refreshments, DJ’s, and offering consumers live bands in a pleasant environment. The club is attempting to build a client base within Club IT while providing the businesses clients a wide selection of different genres of music including country, acoustic, electronic, techno, and hip-hop. During the weekends there will be live bands, and DJ’s (Ranier &Turban, 2009). The Club It website needs some more work, because it looks very simple it needs to stand out a bit better for customers, possible clients, and employees. The website itself lists the fundamentals of Club IT, but would not stand out for future customers or clients. Club IT’s website also shows a statement mission, schedules...
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...The History of the Music Business: Literature review of readings The landscape of the music business has been shaped by influential minds in music history. From as early as the 1940s to the 21st century, artists such as Nirvana and managers such as Peter Grant have made major decisions that would shape their careers and subsequently the future of the music business (Goldberg, 2008; Welch, 2003). In this literature review, the events and decisions that helped shaped the future will be examined and explored in the text to understand their impact on the music business. Ahmet was one of the influential people in the early stages of the music industry (Greenfield, 2011). When he met all the guys with independent record companies and decided they were ‘a bunch of third-rate crooks’, he like Rothchild jumped on the opportunity to get into the record business and eventually finding Atlantic records with Herb (Greenfield, 2011: 40; Goodman, 1997). But not all independent record labels were third rate crooks, Morris Levy, started from an independent record company, Roulette and was an important figure in the early stages of the music business (Dannen, 1990). He was described as the octopus of the music industry with his influences and connections, especially with the mafia who were heavily influential in many parts of the States. This would set the precedent for the future rap industry in which the themes of alcohol, stripper, violence and drugs are common and run by gangsters....
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...For as long as people have been making rap music, people have been challenging the content found therein. Dating back to the days of groups such as NWA, Geto Boys, and 2 Live Crew in the 1980s and 1990s, rap music has faced repeated challenges because of its violent, misogynistic lyrics. Law enforcement groups, such as the FBI, have taken exception to songs like NWA’s controversial “Fuck Tha Police” because of the lyrics, which explicitly accuse police of racial profiling, and later in the song, apparently advocate the murder of members of the Los Angeles police community. Supporters of “gangsta rap” have argued that many of the lyrics found within the genre are protected under the 1st Amendment, and that “no reasonable person” would go out...
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...Facebook’s 8 Fundamental Hooks and 6 Basic User Types: A Psychographic Segmentation. David Evans Nora Robertson Tenille Lively Linda Jacobson Mariana Llamas-Cendon Heidi Isaza Sam Rosenbalm John Voigt Kevin Michael Martin Evans, D.C., Robertson, N., Lively, T., & Jacobson, L., Llamas-Cendon, M., Isaza, H., Rosenbalm, S., & Voigt, J. (2012). Facebook’s 8 fundamental hooks and 6 basic user types: A psychographic segmentation. The Four Peaks Review, 2, 36-54. The authors would like to thank Eden Epstein, Nicholas Mattos, Bibianna Cha, Christina Seong, Parinaz Ejlali, and Sara Degruttola for their assistance with earlier versions of this study. Please address correspondence to David C. Evans Ph.D. at david@psychster.com . Evans et al., “Facebook Segmentation,” 37 EXECUTIVE SUMMARY Understanding the different types of Facebook users is the first step to effectively communicating with them and providing appropriate features. Psychographic segmentation is a statistical procedure that first identifies the fundamental value-propositions or “hooks” of a technology, and then derives the user types who respond similarly to those hooks. Partnering with Psychster Inc., students in the University of Washington Master of Communication program in Digital Media (MCDM) applied this method to 236 Facebook users who rated the importance of 90 value-propositions via an online survey. The 6 user types that were found can be remembered by the acronym FBSIGN: 1. 2. 3. 4. 5. 6. Fans join...
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...Introduction Music has been a part of American culture since the early sixteenth century and during that time period musicians had the freedom to use their music as a medium to express their thoughts, feelings and ideas without the threat of restraints or punishment. In this day and time, musicians are held to a totally different standard because some people perceive music as being a form of art and literature while others view music as being immoral and detrimental to the Christian principles that are so prevalent in our society. Music censorship was introduced in 1927, by way of the Radio Act, which prohibited the use of obscene, indecent or profane language on radio airways. In 1934 the Federal Communications Commission was created by Congress and at this point, censorship encompassed not only music but all public mediums for artistic expressions. Censorship has been used as a tool to suppress artistic expressions from entertainment to literature and even though the First Amendment affords us the right to freedom of expression, censorship still has the power to dictate how we express our thoughts, feelings and ideas. The debate over censorship deals mainly with the First Amendment and whether or not it is constitutional for opposing groups or individuals to impose their beliefs upon our fundamental right to exercise freedom of speech. Music censorship has become a mainstream social issue because our right to freedom of expression is infringed upon and rap music has been targeted...
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...will make a lot of money? Not focusing on the costumers’ wants and needs will end up losing the company money in the long run because some one focusing on the costumer will make the right product for them being more improved in the product, price, place, and promotion. A very good example was used in the textbook. “Apple determined that what customers wanted was the ability to purchase music one song at a time rather than purchase an entire CD with 16 tracks, only three of which were really wanted. They subsequently developed and introduced the iPod and iTunes online store which revolutionized the way consumers buy music. In the meantime, traditional producers of traditional CDs lost market share to Apple, which had a much better understanding of how to satisfy consumers.” (McCubbrey, 2009) With no doubt the marketing model is much more effective than the product model. When choosing what is right for the costumer, the “four P’s” is a good technique to use. References McCubbrey, D. J. (n.d.). 1. The Business Eco-system: Business models and marketing: an overview. In Business Fundamentals (pp. 60). (Original work published...
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...Chapter 2 Economics: The Framework for Business Video Case: Nedelander Founded in 1912, Nederlander is one of the oldest concert management companies located in the United States. In the United States our economic system is called capitalization. Nederland’s role of capitalism operates as a “private enterprise system” or a “free market system”. Nederlander is a privately owned company making their own choices on what they produce (music artists), how they charge (ticket price), who they hire (60-full time employees and some seasonal workers) and fire. Nederlander value their employees as a team and focusing on every aspect to succeed in their fundamental rights of capitalism such as: the right to own and operate their business, the right to their private concert venues as the Greek Theatre, Santa Barbara Bowl, and the San Jose Civic, the right to free choices to offer the best services, and the right to fair competition in their competitive market of quality and prices. Because of the capitalism role Nederlander has produced through the 100 years of growth the consumers have correspondily made their free choice to spend and purchase tickets to the concerts. Nederlander is able to charge higher ticket prices at their small concert venues because ticket supply is low, the music artists can command it and costumers demand talented musical artists and are willing to purchase high priced tickets. In the free market system Nederlander...
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...Business Project – HMV Chan Ho Yeung 13431908 Context 1. Introduction 2 2. Comparative Analysis of the company’s competitive position in its various markets 3 2.1 PEST 4 2.2 Porter 5 forces 5 2.3 Value Chain 7 3. Considerations for the company’s position in relation to cross-cultural issues 10 3.1 Hofstede Cultural dimensions 10 3.2 Iceberg model of culture 14 4. The company’s position in relation to corporate social responsibility 16 4.1 Carroll’s CSR Pyramid 16 5. Conclusion 21 6. References 24 1. Introduction People who were born in 1990s or before, they should have gone to CD shops to buy CDs and supported their favourite singers. So that, you must know HMV. HMV, everyone knows that it is a CDs retailer basically. HMV opened in Oxford Street London on 20th July 1921. HMV’s full name is “His Master’s Voice”. At that time, HMV was a part of EMI - Electric and Musical Industries. In 1998, HMV was divested from EMI. It needs to especially mention the logo of HMV. HMV’s logo is based on a dog that called Nipper, is listening to a gramophone. In 1921, when HMV had started, they were a company which sold gramophone and also used HMV’s name to produce TVs and radios. After that, HMV did not sell gramophone, they was transiting gradually to sell CDs. Until now, HMV has changed a lot. They are not only selling CDs, they also sell the other products including film, games and headphones. In 1988, HMV has opened their first overseas store in Canada...
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...market to find those needs of consumers that have not been developed. A marketer uses a business tool called the “marketing mix.” The marketing mix is essentially made up of the four Ps; price, product, promotion and place. These four elements are the underlying basis and marketing fundamentals to enable the marketer in determining a product or service. (Sharp, 2013) So selling is merely just a fraction of the entire marketing process of a product or service. When one looks closer at each p element of marketing, there is a considerable amount of strategy, planning and research that is required. By understanding the needs of a consumer is merely not enough, there are also other factors which require research and understanding why consumers are influenced in a number of ways to make specific purchases. All these factors are driven ultimately by consumer behaviour. A marketer will have researched consumer behaviour, in other words, they use market science, to systematically gather and analyse information needed. By applying the theoretical aspects of marketing and bridging this with real world marketing knowledge, the marketer can make informed decisions in planning marketing strategies. Many marketing fundamental theories have evolved over time, after all, marketing has been around been for thousands of years, many have seen thousands of products come and go over time. Yet the fundamental factors that influence consumer behaviour has changed little, as long as there is a product...
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