...gain psychological as well as functional satisfaction from their use. The Chartered Institute of Marketing defines marketing as, ‘Is the Identification, Anticipation, and satisfaction of customer needs, profitability’. The main role of every organization is to create image and lasting customer relationship in the market based on creating value. Marketing is a process or efforts by organizations to inspire society/community to get them best solutions by offered products or services. Example, Dettol bathing soap is offering a solution for families, hospitals for ‘prevention’ against viral deceases. While Marie Stopes International is a non-profit organization and dealing worldwide and exclusively work for effective family planning and birth control activities. Their core expertise is ‘effective family planning by safest abortions’....
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...TABLE OF CONTENTS FOOTWEAR AND LEATHERGOODS SECTOR FOOTWEAR MAKING NC II | |Page No. | | | | |PREFACE | | |FOREWORD | | | | | |SECTION 1 FOOTWEAR MAKING NC II QUALIFICATION |1 - 2 | | | | | | | |SECTION 2 COMPETENCY STANDARDS |3 - 103 | | | | |Basic Competencies ...
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...public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public. Significance/Purpose • Significance: public relations possess deep skills in media relations, market positioning and branding. • Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes. Composition • Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first introduced as a French Fashion House by Louis Vuitton. By the 1945s, Louis Vuitton launched its leather products. In 1959, the company restore its signature Monogram Canvas. In 1987, Louis Vuitton merged with Moët-Hennessy to form the world’s largest luxury conglomerate LVMH. Brand Heritage Art Creativity Long history Craftsmanship Exceptional quality Unstoppable...
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...expert, Cranfield School of Management Ian Dyson (formerly) CFO, Marks & Spencer Luigi Ferraris CFO, Enel Andy Halford CFO, Vodafone Simon Henry CFO, Royal Dutch Shell René Hooft Graafland CFO, Heineken Juha Laaksonen CFO, Fortum Patrick Regan CFO, Aviva Simon Ridley FD, Standard Bank Hans-Peter Ring CFO, EADS Sue Round Head of Investments, Ecclesiastical Robin J Stalker CFO, Adidas Firoz Tarapore CFO, Dubai Aerospace Enterprise Tim Tookey CFO, Lloyds Banking Group Rob Murray CFO, Coca-Cola Hellenic B Document title Additional text In this report Executive summary 2 Contributing to strategy 4 A broader business role 6 Core competencies remain key Future focus on stakeholder communication 10 12 and 18 The CFO’s contribution 14 Staging post or career destination? 20 A toolkit for the aspiring CFO 22 Demographics 26 What makes a CFO 28 Ernst & Young contacts 29 The DNA of the CFO provides fresh insight into what it is to be a CFO today by talking to today’s CFOs. This Ernst & Young report is based on our analysis of a survey of 669 senior finance professionals in Europe, the Middle East, India and Africa, and a program of in-depth interviews with leading CFOs and finance directors from these regions – allowing...
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...TABLE OF CONTENTS TOURISM SECTOR BREAD AND PASTRY PRODUCTION NC II | |Page No. | | | | | | | |SECTION 1 BREAD AND PASTRY PRODUCTION NC II QUALIFICATION |1 | | | | | | | |SECTION 2 COMPETENCY STANDARDS | | | | | |Basic Competencies |2 - 13 | |Common Competencies |14 - 28 | |Core Competencies ...
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...The theory of Realistic Mathematics Education as a theoretical framework for teaching low attainers in mathematics Barnes, Hayley E. URI: http://hdl.handle.net/2263/4848 Date: 2005-06 ------------------------------------------------- Abstract: This article recounts the process embarked on and reasons for selecting the theory of Realistic Mathematics Education (RME) as the theoretical framework in a study carried out with low attaining learners. In the study an intervention for low attaining grade 8 mathematics learners was implemented in an attempt to improve the understanding of the participants with regard to place value, fractions and decimals, and to identify characteristics of this type of intervention and potential design principles that could be applied in similar interventions. In this article, the theoretical framework for the intervention is discussed and theoretical (rather than empirical) reasons for selecting the theory of Realistic Mathematics Education (RME) for use with low attainers are put forward. From a literature review that looked at the teaching and learning of mathematics to learners who fall into the category of performing below the required standard, five common aspects emerged. Once these aspects had been identified, a theory in mathematics education was sought that encompassed these five aspects. The theory of RME was subsequently selected as the theoretical framework to drive the design and implementation of the intervention and is being suggested...
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...SYLLABUS UNIT 1 Industrial Relations: Concept – Definition – Significance – Objectives – Scope – Approaches – Principles of good industrial relations – Role of State, Employers and the Unions in industrial relation. UNIT 2 Trade Unionism and Industrial Relations: Labour movement – Concepts – Trade union movement – Development of trade unionism in Indian – Functions and problems of trade unions. International Labour Movement – International Confederation of Free Trade Unions (ICFTU) – World Federation of Trade Unions (WFTC) – International Labour Organisations (ILO) – Origin, history, objectives and functions. UNIT 3 Industrial Disputes: Meaning – Causes – Forms – Industrial relations machinery – Joint consultation – Works...
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...RELATIONS SYLLABUS UNIT 1 Industrial Relations: Concept – Definition – Significance – Objectives – Scope – Approaches – Principles of good industrial relations – Role of State, Employers and the Unions in industrial relation. UNIT 2 Trade Unionism and Industrial Relations: Labour movement – Concepts – Trade union movement – Development of trade unionism in Indian – Functions and problems of trade unions. International Labour Movement – International Confederation of Free Trade Unions (ICFTU) – World Federation of Trade Unions (WFTC) – International Labour Organisations (ILO) – Origin, history, objectives and functions. UNIT 3 Industrial Disputes: Meaning – Causes – Forms – Industrial relations machinery – Joint consultation – Works...
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...Abstract Customer satisfaction analysis evaluates customers’ attitude and perception towards product of a company. Bata Shoe Company, the largest footwear manufacturer and marketer in Bangladesh conducts an assessment of customers’ satisfaction in a regular interval. The purpose of this study is to measure the satisfaction level of the customers of the company. Due to the entrance of new competitors, this assessment program has become an important tool to know the market condition, customers’ attitude towards competitors’ products, customer shopping behavior and experience at Bata store. This assessment program uses a standard questionnaire internationally. Here a same small study conducted by the same questionnaire with the prior permission of Bata shoe company Bangladesh. The study was conducted among the footwear user of this country. The sample of the study was 30 in number. Though the sample size is very small but it provided overall scenario of customers shopping experience and overall shopping behavior. Here the study tried to find out customers shopping experience at Bata store and other shopping stores in Bangladesh. There are some emerging shoe stores in Bangladesh which have already gained customers loyalty in footwear products. The study compared the Bata shoe company with other emerging shoe brands such as Apex, Bay Emporium, Jennys, Pegasas, and many unorganized shoe stores like at Elephant road. Bata Shoe Company compared with these other shoe stores on some factors...
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...An Essay on Economic Theory An English translation of Richard Cantillon’s Essai sur la Nature du Commerce en Général An Essay on Economic Theory An English translation of Richard Cantillon’s Essai sur la Nature du Commerce en Général Translated by Chantal Saucier Edited by Mark Thornton 4 An Essay on Economic Theory © 2010 by the Ludwig von Mises Institute and published under the Creative Commons Attribution License 3.0. http://creativecommons.org/licenses/by/3.0/ Ludwig von Mises Institute 518 West Magnolia Avenue Auburn, Alabama 36832 mises.org ISBN: 978-1-61016-001-8 Foreword Robert F. Hébert Following a century of neglect, William Stanley Jevons, in the first blush of discovery, proclaimed Cantillon’s Essai, “the cradle of political economy.” Subsequent growth and development of economic thought has not really alerted us to the subtleties of this succinct appraisal. A cradle holds new life; and there can be little doubt that the Essai added new life to the organizing principles of economics. But “political economy” does not accurately describe the subject Cantillon addressed. Indeed, he scrupulously avoided political issues in order to concentrate on the mechanics of eighteenth-century economic life. When confronted by “extraneous” factors, such as politics, Cantillon insisted that such considerations be put aside, “so as not to complicate our subject,” he said, thus invoking a kind of ceteris paribus assumption before...
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...BT Personal Skills Journey Key skills training for young adults www.bt.com/personalskillsjourney Foreword The BT Learning and Skills Programme is passionate in its promotion of the key role communication skills play in our lives. We recognise that in this increasingly competitive world, we need to equip our young people with an understanding of the basics in life as early as we can, as businesses both large and small cannot afford to recruit staff who are unprepared for their start in the world of work. The lessons contained in this publication can be supplemented with many of the free resources available from our Learning and Skills website at www.bt.com/freeresources 02 Personal Skills Journey Foreword Welcome to your Personal Skills Journey Workbook! You will use this workbook as a journal throughout the year to evaluate and record your personal skills journey. These skills are SOFT skills – this means that there is no one test that will demonstrate if you have them or not. Assessing your personal skills is different to assessing your verbal or numerical skills or your ability in science – there are no right and wrong answers so soft skills are harder to measure. Some people will be very good in one area and need to improve in other areas. The aim of this workbook is to help you decide what skills are your strengths (what you are good at) or your weaknesses – the skills that you will need to practice in order to become better at them...
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...More Praise for the Second Edition of Beyond Change Management “Once again, Dean and Linda have nailed it! Beyond Change Management is an extraordinary book examining the shifts in change management that have occurred over the years. This book offers real, practical solutions for change practitioners to become extraordinary conscious change leaders.” —Darlene Meister, director, Unified Change Management, United States House of Representatives “Entering the offices recently of a highly respected Fortune 500 company, I was stunned by the enormity of change they were facing and at the same time how ill-equipped they were to deal with the challenges that lay ahead of them. They had little capacity to lead and manage the change required. And, of course, consulting firms were swarming all over them. Th ey needed this book by the Andersons to help them. In fact, Chapter Five alone on building organizational capability is worth the price of the book.” —W. Warner Burke, Ph.D., Edward Lee Thorndike Professor of Psychology and Education; chair, Department of Organization and Leadership; program coordinator, Graduate Programs in Social-Organizational Psychology, Teachers College, Columbia University “Beyond Change Management is a must-read for today’s C-Suite executives and those who lead organizational change. Change is a fact of life in all successful businesses. Based on this breakthrough construct, we now view our approach to transformational change as a strategic advantage. It is a way...
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...ork2012 - 2013 Catalog A Message from the President “Sullivan University is truly a unique and student success focused institution.” I have shared that statement with numerous groups and it simply summarizes my basic philosophy of what Sullivan is all about. When I say that Sullivan is “student success focused,” I feel as President that I owe a definition of this statement to all who are considering Sullivan University. First, Sullivan is unique among institutions of higher education with its innovative, career-first curriculum. You can earn a career diploma or certificate in a year or less and then accept employment while still being able to complete your associate, bachelor’s, master’s or doctoral degree by attending during the day, evenings, weekends, or online. Business and industry do not expand or hire new employees only in May or June each year. Yet most institutions of higher education operate on a nine-month school year with almost everyone graduating in May. We remained focused on your success and education, and continue to offer our students the opportunity to begin classes or to graduate four times a year with our flexible, year-round full-time schedule of classes. If you really want to attend a school where your needs (your real needs) come first, consider Sullivan University. I believe we can help you exceed your expectations. Since words cannot fully describe the atmosphere at Sullivan University, please accept my personal invitation to visit and experience...
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...CONTENTS Page Number 1. Package of Personality Development 1 2. Leadership 4 3. Interpersonal Relations 7 4. Communication in organizations 9 5. Stress Management 13 6. Group Dynamics and Team Building 15 7. Conflict Management 18 8. Performance Appraisal 21 9. Time Management 24 10. Motivation 27 Package of Personality Development Aim The training module is aimed at the promotion of the strategies for the personality development of the participants. The rationale behind this endeavor is the recognition of the multifaceted influence of the personality of the employees upon organisational effectiveness. Objectives The objective...
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...Chapter-1 Introduction 1.0 ------------------------------------------------- Introduction The industry of investment banking is large and far-reaching. It is complex and confusing. It is mysterious and even frightening. Fortunes and lives depend on it. What happens behind the walls of an investment bank each day can affect millions of families, even entire nations. In case of Capital market investment bank plays great role to maintain its efficiency. The journey of Bangladesh capital market is not too old. Still it has a long way to go. The capital market of Bangladesh has yet to find a solid ground and the investor confidence in the market is significantly high, especially after the stock market crash in1996. Observing the poor performance of the market over the years the government has taken initiatives to reform the market. One of such step is to allow banks and non-banking financial institutions offering other financial and banking services to open up their investment banking wing. Investment banks facilitate flows of funds and allocations of capital. They are financial intermediaries, the critical link between users and providers of capital. They bring together those who need money to invest with those who have money to invest and they make the markets that allocate capital and regulate price in these financial transactions. One of the renowned names in Bangladesh financial market is IDLC Finance Limited. It started its operation in the year 1985 as the...
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