...History of the Hospitality Industry Origins Caring for travelers has been a fundamental element of civilized societies since long before the birth of the hospitality company or the Holiday Inn Express. In ancient Greece, guest rights were one of the few established sets of conventions that were universally accepted amongst diverse cultures within the Greek world. Likewise, stewardship towards guests can be seen extensively in biblical passages. Hospitality did not begin in the Bible or in Greece; it has existed since man first established permanent settlements. Before then, the concept of hospitality could not exist as everyone was nomadic. Ever since, hospitality has become more than an isolated cultural establishment-- but a worldwide occurrence reflective of basic humanity. In the Dark Ages travelers had little choice except to stay in monasteries that offered food and shelter. Throughout the Middle Ages, local lords would take turns hosting the king and his royal court as they traveled. The idea of hosting travelers was taken even further when trade and commerce began to boom, prompting taverns and inns to arise, especially in ports cities. History of the Hospitality Industry History of the Hospitality Industry Hospitality has since evolved into a highly competitive industry. The word itself has taken on a whole new meaning now that leisure time and travel are available to the masses. Hospitality is no longer just about getting from point A to point B, but also how...
Words: 634 - Pages: 3
...of Exam Pages: rrrr..rFrrvlJr (5) Time Allowed: ( 2) Hours includins this cover sher Instructions: - There are FOUR sections in this exam paper: l) Reading 2) Grammar 3) Vocabulary 4) Writing - You should answer all the questions in the ANSWER BOOKLET and NOT on the same exam sheets. EL11,Z-Egypt Page 1 Sectionl: READING: 15 points Read the following passage carefully and then answer the questions that follow. Hosting the Olympics Sportplays a significant part in the everyday lives of people around the world. This is true not only for those who take part, but also for those who merely watch. Large sports events have become great entertainment, and at the same time huge business. Today, the Olympic Games are one of the most popular and most watched events in the world. Every four years many countries enter the fierce competition to host the Games. Why do they do thisi Whaiare the advantages and disadvantages ofhosting such an event? In order to select which city or state will host the Olympics, the International Olympic Committee asks several fundamental questions. Are the sports facilities adequaie?is there enough accommodation? Is the transport system efficienfand sufficient? How will the event be funded? What are the security arrangements? In making a bid for the Olympics, every host city addresses these questions. A world-class event demands world-class facilities from the host city, and any which do not already exist will have to be built. These will remain for the...
Words: 1188 - Pages: 5
...CAUTHE 2007 Conference Tourism: Past Achievements, Future Challenges HOSPITALITY: A SOCIAL LENS: CHALLENGING THE EXISTING ORDER Paul Lynch University of Strathclyde, United Kingdom paul.lynch@strath.ac.uk Alison Morrison University of Strathclyde, United Kingdom ABSTRACT This paper locates developments in hospitality research, notably relating to hospitality studies, in the context of Kuhn’s (1962) evolution of scientific theory. The paper highlights the development of the ‘hospitality lens’ by Lashley, Lynch and Morrison (2007) and suggests it can facilitate the study of hospitality in any social situation from a strengthened social scientific perspective. It is argued that the study of hospitality should be not just for understanding hospitality but also society itself. Such an approach is suggested as both logical and healthy for the subject development with adoption of more critical perspectives on hospitality. The considerable implications of adopting a ‘new’ hospitality research agenda are described with reference to the conceptualization of hospitality, the nature of research and the research community, subject implications including journal publication outlets, and the higher education context. Keywords: Hospitality lens; ‘new’ hospitality; subject development. INTRODUCTION This paper moves beyond any pre-occupation with the vocational roots of hospitality higher education debate as it is considered that that debate has had its day. Rather, the content is framed within...
Words: 5121 - Pages: 21
...D ESIGNED FOR YOUR INDUSTRY SCALED TO YOUR BUSINESS R EADY FOR YOUR FUTURE I N THE TIME IT TOOK FOR YOU TO OPEN THIS BROCHURE, THE BUSINESS WORLD CHANGED. NEW PRODUCTS WERE INTRODUCED. NEW ALLIANCES WERE FORMED. GLOBAL MARKETS EXPANDED. COMPETITION GOT TOUGHER. TO KEEP PACE, YOU NEED BUSINESS SOLUTIONS THAT DELIVER THE POWER, EFFICIENCY, AND FLEXIBILITY TO HELP YOU ADAPT TO ANY ENVIRONMENT. THAT’S WHY NOW IS THE TIME TO JOIN THE 21,600 ORGANIZATIONS WORLDWIDE THAT RUN SAP ® SOFTWARE SOLUTIONS. N O ONE KNOWS BUSINESS BETTER SAP is a world leader in business software solutions, with industry-specific products for virtually every aspect of your operations. Including best-of-suite solutions that are targeted for specific business processes and enterprise resource planning (ERP) solutions that help streamline your entire organization. With SAP, you gain the visibility to identify inefficiencies, and the resources to help reduce them. The foresight to pinpoint opportunities, and the agility to seize them. And the collaborative tools to extend your reach far beyond the enterprise, to the entire value chain. And because SAP solutions are built on open technologies, you’re assured that they will integrate seamlessly with virtually any internal or external systems, protecting your technology investment. A PARTNER YOU CAN COUNT ON With more than three decades of profitable growth and an exceptionally stable management team, SAP is a longterm...
Words: 3260 - Pages: 14
...Written Exam: 70 Internal Assessment: 30 Time: 3 Hours Project Economics and Management Paper Code: 3.1 Unit-1 Concepts of projects; project identification; formulation, analysis, risk, planning, design, report and appraisal; location of an enterprise; factory design and layout. Unit-II Understanding financial analysis; ratio analysis; fund flow analysis; breakeven analysis; social cost-benefit analysis; budgeting and planning process. Unit-III Sources of development finance; institutional finance to entrepreneurs; working capital management; incentives and subsidies; policies governing entrepreneurship; role of a consultancy organization. Unit-IV A review of project performance; post evaluation approach; community participation in projects; SWOT analysis; managing risk and exposure. Suggested Readings: 1. 2. 3. 4. Note: 1. 2. Four case studies will be discussed in a paper by the concerned teacher in the class. Instructions for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise eight questions (two questions from each unit). The candidates will be required to attempt four questions (selecting one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All five questions will carry equal marks. Chandra, P., Project Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi. Hedemey, J.W., Control and Management of Capital Projects, John Wiley, New York. Wysocki, R.K., R. Bick...
Words: 6873 - Pages: 28
...Alicia Oriol Marketing Plan Marketing MKTG522 Group travel for Young Adults Prof: Heather Teague February 24th 2013 Table of contents Executive Summary Situation Analysis Market Summary SWOT Analysis Competition Product Offering Keys to Success Critical Issues Marketing Strategy Mission Marketing Objectives Financial Objectives Target Markets Positioning Strategies Marketing Mix Marketing Research Controls Implementation Marketing Organization Contingency Planning Conclusion Executive Summary Travel and tourism are critical to the American economy. This growing industry offers significant Potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy. There are people who never left the US, there are some beautiful places that young people should visit and would enjoy visiting, being in the travel industry, I travel all over the world with my children, it is be both educational and entertaining. When you travel to the outside world, your...
Words: 5871 - Pages: 24
...The museum offers a space to the public for education, meditation, reflection of the self and others. The issue of gender challenges, if not simply questions, an institution with a profound sense of power in deciding what makes history, what is representative of culture, and how individuals can be identified among a greater scheme of social construction. Feminist critique reveals museums to be generally colonising spaces of the female body. In a profession now largely occupied by women, there appears to still be a gender disproportion in directorial and curatorial positions. ‘The women’s movement has largely bypassed museums’ (Glaser & Zeneton 1994). Even with noticeable changes to gender perspectives in Western society, women have much to remodel in a museological world that is still dipped in a long-established and well-governed androcentrism. Museums are extraordinarily powerful institutions across the globe today. They present the past and present in ways that rule entire schools of thought, dictate truth and notions of common sense, and shape the ways in which people perceive and interpret meaning through culture and history. In assessing the status of modern museum culture, it is important to understand the politics by which an institution runs and governs itself. This issue is often overlooked in museum studies; historically museums have acted at their own discretion without much, if any, cultural, political, or social supervision; thus, despite a reputation for being...
Words: 3082 - Pages: 13
...The Regency Grand Hotel Case Study: A Managerial and Socio-cultural Approach ------------------------------------------------- | | | | | | | | | | | | | | | | | | | | | | | | | | | Executive Summary This analysis reviews the case study of The Regency Grand Hotel following a recent change in the upper management and implementation of a new organisational strategy which has led to the performance deterioration and the increase in customer complaints. The problems are analysed in light of a diverse range of theories and scholarly views regarding the impact of potential factors on organisational performance and profitability foresights. Through theoretical and empirical research, the authors have focused on leadership styles, and the cultural and societal values to analyse the problems at The Regency Grand Hotel. The analysis undertaken brought about a wider and clearer image of the situation both as a whole (macro) and in terms of dissected attributes (micro). The macro problem revolves around cultural differences and imposition of a participative leadership style that did not associate with the socio-cultural dimensions of the organisation. In essence, the case study lead to a common platform entitling that cultural backgrounds and societal factors are the most important factors to be considered before enforcing any managerial strategy. Moreover, a certain level of hierarchy is quiet indispensable in organisations...
Words: 3709 - Pages: 15
...Executive Summary This report suggests that mass car market is highly competitive and through proficient operational approach McLaren remained successful in eliminating all barriers to entry in mass car market.The successful merger of McLaren team with Ron Dennis’ Project 4 team in 1981 and itsstrategic alliance with Mercedes-Benz later in 1995 for supplying enginesprovided the group with a golden opportunity to establish itself on the global platform. McLaren was the first company to use carbon-fibre-composite in its road car designs, which has provided the company with a competitive edge in the mass car market. Continuous investments are made in R&D to produce high-performance road cars for its discerning customers. McLaren’s successful establishment in the mass car market signifies the effectiveness of its global business strategy. McLaren’s diversified business portfolio consists of McLaren Automotives, McLaren Racing, McLaren Electronic Systems, McLaren Marketing, Absolute Taste and McLaren Applied Technologies. McLaren has adopted related diversification to increase its growth rate and market power. There is operational synergy amongst the businesses in McLaren’s business portfolio.Vertical integration has allowed the group to increase its operational efficiency and profitability. McLaren Racing is the most profitable company in the portfolio and all the other companies in the portfolio are also making considerable profits. Core competences are the underpinnings of...
Words: 2794 - Pages: 12
...VILNIUS GEDIMINO TECHNIKOS UNIVERSITETAS VERSLO VADYBOS FAKULTETAS TARPAUTINĖS EKONOMIKOS IR VADYBOS KATEDRA Son Nguyen IMPROVEMENT OF MARKETING IN THE HOTEL’S SERVICES BUSINESS MARKETINGO TOBULINIMAS VIEŠBUČIŲ PASLAUGŲ VERSLE Baigiamasis bakalauro darbas Verslo vadybos studijų programa, valstybinis kodas 612N10003 Marketingo vadybos specializacija Verslo studijų kryptis Vilnius, 2014 Table of Contents Introduction 4 Topic relevance 4 Aims and objectives 5 PART I: Marketing as a concept of market management 6 1.1. Marketing in tourism: the model, concept 6 1.2. Problems in the sector that has became apparent, Hypothesis 9 1.3. Peculiarities modern hotel marketing company 12 1.4. Marketing improvement methodology 15 1.5. Marketing research in tourism sphere 19 1.6. Marketing research 25 PART II: Analysis of organizational and economic activity of hotel business 26 2.1. Segmentation of the hotel business 26 2.2. Activity analysis of hotel ‘‘Novotel’’ 28 2.3. Marketing tools designed to improve tourism and hospitability sector 37 2.4. Competitiveness and positioning of the hotel 45 PART III: Development of marketing improvement activities for hotel business 55 3.1. Development of measurement for the effective marketing activities 55 3.2. Suggestion for marketing improvement in hotel business 61 3.3. Development of measurements for the effective marketing activities of ‘’Novotel’’ 66 Conclusion 66 References 69 ...
Words: 16806 - Pages: 68
...Introduction to Hospitality Industry UNIT 1 1.1 1.2 1.3 Meaning and definition Historical evolution and development Hospitality as an Industry 1.1 Introduction Meaning and definition Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: ...
Words: 40041 - Pages: 161
...Sustainable tourism is an industry committed to making a low impact on the environment and local culture, while helping to generate future employment for local people. The aim of sustainable tourism is to ensure that development brings a positive experience for the local people, tourism companies and the tourists themselves. But sustainable tourism is not the same as ecotourism. Department of Economic and Social Affairs Commission on Sustainable Development Seventh Session 19-30 April 1999, New York TOURISM AND SUSTAINABLE DEVELOPMENT SUSTAINABLE TOURISM: A LOCAL AUTHORITY PERSPECTIVE Background Paper # 3 Prepared by the International Council on Local Environmental Initiatives 2 Sustainable Tourism: A Local Authority Perspective prepared by the International Council for Local Environmental Initiatives (ICLEI) A. Introduction 1. A primary challenge of local governance, both today and in decades ahead, is to steer increasingly external, global forces on local development so that development achieves the shared vision of the local population. In cities, towns and villages throughout the world, the primary responsibility for this steering process rests with the institution of local government and its diverse local authorities. 2. As providers of social services, builders of economic infrastructure, regulators of economic activity, and managers of the natural environment, local authorities have many direct instruments at their disposal to influence development...
Words: 4990 - Pages: 20
...Project aims and Objectives This proposal is aimed at providing ways of developing the Major three ‘three’ places which stands of Inspired facilities, Iconic Facilities, and the Protecting Playing Field representing Sports England. The objectives are to be achieved through various strategies depending on each place and the through the market research. The following methods are to be used to develop the above objectives(McLeish, 2011, pg44-65) 1. Event management 2. Opinion pieces 3. Feature articles 4. Journalist briefing 5. Email newsletters 6. Press release 7. Press conference 8. Interviews and editorial contributions Project Deliverables Its mandatory for a company to follow basic rules and techniques of supplier as a way of evaluating better plans for holding an event in a recommended place. The project is to deliver services according to the required specifications in the tender as required by the company(Mcginn, 2008, pp. 110-115). a) Inspired Facilities This involves the availability and the ease of individual as being part of the local community activities and being part of the volunteer groups as a way of improving and developing of clubs, and at the same time modify the non supporting events int o modern sporting facilities(Matthews, 1996, pp. 35-50). b) Iconic Facilities This was developed dependimg on the basis of the London 2012 inspiratioal extract extract as a way of improving the local upcoming teams from the...
Words: 5699 - Pages: 23
...STRATEGIC MANAGEMENT Table of Contents 1.0 Introduction 4 2.0 Macro- environment Analysis 7 3.0 Industry Attractiveness Analysis 16 4.0 Core Competences 22 5.0 Business Strategy 25 6.0 Conclusion 27 1.0 Introduction Lanka Bell is a leading telecommunications operator in Sri Lanka that provides a full range of telecommunication services to businesses and residential customers. With the introduction of the evolutionary low cost CDMA technology, company continues to expand its robust modern digital network that currently specializes in Internet, Data and Voice services. Lanka Bell is an ISO 9001: 2008 Certified Company. Lanka Bell formed in 1997 as the single largest BOI Company in Sri Lanka. With a state of the art digital network & unmatched customer support, Lanka Bell remains firmly rooted in Sri Lanka as a telecommunications giant that continues to challenge the industry through its unparalleled portfolio of services. Lanka Bell supported by a dedicated team of professionals with international expertise & local knowledge and strategic investments in low cost cutting edge technology. Lanka Bell presents an assortment of value added high-speed broadband and voice services at unbeatable rates to its customers, with the new addition of FLAG international optical fiber network. Lanka Bell’s catchphrase is, "Start talking, start saving". Lanka Bell having 3 subsidiaries specialized in different core areas of the ICT & Telco business. 1. Bellvantage...
Words: 6511 - Pages: 27
...Capital Investment Analysis [FIDELITY SERVICE APARTMENT] Course name: Financial Management Dr. Jahangir Alam Professor IBA, University of Dhaka Group 13 IBA, BBA 20th, Section A Date of submission: 23rd June 2013, Sunday 1 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] NAMES ID NUMBER Munkasir Masud Muhammad Saiyedul Muttaqin Bijoya Chakraborty Kashfia Tabassum Ahmed Imtiaz Farhan Bin Habib ZR-06 ZR-11 RH-22 RH-42 ZR-61 2 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] 23rd June 2013 Dr. Jahangir Alam Professor Institute of Business Administration University of Dhaka Subject: Letter of Transmittal Sir We are pleased to submit the Capital investment analysis on Fidelity service apartment’s ltd. We have completed the report through putting the theories and techniques learnt throughout the Financial Management course. This report contains analysis of the current market situation as well as possible the evaluation of the feasibility of the project. We have recommended some marketing and financial scopes which might prove imperative. We have tried our very best to tailor the report according to your guidelines. Therefore, we request you to accept our report. We believe that you will find it in order. We are eagerly expecting your feedback on the overall report. Thank you. Yours respectfully Group 13 IBA, BBA 20th, Section- A __________________________ Munkasir Masud, ZR- 06 __________________________ Bijoya Chakraborty...
Words: 15083 - Pages: 61