...ith an unorganized and fragmented furniture market, India offers immense opportunities to domestic and international players. The demand for furniture is growing in the country on account of increasing purchasing power of the consumers, changing lifestyle, increasing urbanization and widespread availability in tier II and III cities. The domestic furniture market in India is highly unorganized with regional players offering a stiff competition to leading furniture companies, which form the organized sector in the Indian furniture market. In order to increase the product availability, organized furniture manufacturers are also entering into tie-ups with E-commerce retailers. Moreover, the furniture retail chains are also focusing on increasing their presence in tier II & III cities. Major furniture manufacturers in India include Godrej Interio, Nilkamal, Durian and Wipro. According to “India Furniture Market Forecast & Opportunities, 2019”, the country’s furniture market is projected to grow at a CAGR of around 26% during 2014-19. Home furniture segment is the leading contributor, followed by office and institutional segment. Western region is expected to be the highest revenue contributor in India furniture market, followed by southern region due to the presence of large number of industrial hubs and upcoming infrastructure developments in these regions. Over the next five years, the Indian furniture market is expected to witness increasing consolidation due to growing entry...
Words: 437 - Pages: 2
...Project Report on “A study on segmentation, targeting and positioning strategies of Kosmo products at Spacewood Furnishers Pvt.ltd.Nagpur” Submitted to SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, Nagpur In partial fulfillment of the Requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION (MBA) 2014 In specialization Marketing Submitted by Project Guide SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, NAGPUR CERTIFICATE This is to certify that the project report be titled “A Study on segmentation, targeting and positioning strategies of Kosmo products at Spacewood Furnishers Pvt.Ltd.Nagpur”is bonafide work of Mr.Abhishek Shukla, student of M.B.A (session 2012-2014), Department of Management Technology, SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, NAGPUR, in partial fulfillment of course in Master of Business Administration (MBA). Dr. (Mrs.) N.V. Shah Dr.Abhijeet Agashe Dr. V.SDeshpande HOD Project guide Principal DEPARTMENT OF MANAGEMENT TECHNOLOGY SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, DECLARATION This is to certify that the project report titled “A study on segmentation, targeting and positioning strategies of Kosmo products at Spacewood Furnishers Pvt.Ltd.Nagpur” that is being submitted by me in partial fulfillment...
Words: 1905 - Pages: 8
...Indian Furniture Retail Industry The Indian furniture retail market is one of the 14th largest furniture markets in the world due to the rising purchasing power of the Indian middle class population. This USD 8 billion industry has been growing at 30% compound annual growth rate. According to a Cushman and Wakefield report, the demand for residential spaces is forecasted to hit 4.25 million units while the demand for office spaces is expected to hit 400 million sq.ft. between 2010 and 2014 in India. Another major segment is contract furniture which is driven by the increasing hotel developments and tourism demand in the country. The Indian furniture retail market has been classified by CSIL Milano as one of the 14th largest furniture markets in the world due to the rising purchasing power of the more than 400 million middle class population. This USD 8 billion industry has been growing at 30% compound annual growth rate in just the organized sector which accounts for only 15% on the entire industry. According to a Cushman and Wakefield report, the demand for residential spaces is forecasted to hit 4.25 million units while the demand for office spaces is expected to hit 400 million sq.ft. between 2010 and 2014. Another major segment is contract furniture which is driven by the increasing hotel developments and tourism demand. All these factors, clubbed with the evolving consumer demographics and increase in spending on lifestyle products bodes very well for the Indian furniture...
Words: 5446 - Pages: 22
...IKEA - PRODUCT LAUNCH IN INDIA (BANGALORE) Project Submission - 1 Group-7 1. Jai Prasanna Sudhan S.P (1211024) 2. Karthikeyan T (1211029) 3. Kalayappan S (1211103) 4. Ravishankar N (1211134) 5. Karthik P (1211347) Management Decision Problem: To evaluate the market opportunity for IKEA in Bangalore, India Marketing Research Problem: 1. To assess the opportunities for furniture industry in Indian market 2. To identify the segments and target market relevant to the product line of IKEA 3. To determine the branding and positioning strategy for these target segments 4. To evaluate the sustainable competitive advantage of IKEA in Indian market 5. To evaluate the effectiveness of the IKEA retail concept in Indian market Components of MR problem: S.No. | Marketing Research Problem | Components of the problem | 1. | To assess the opportunities for furniture industry in Indian market | i) How attractive is Indian market to invest in furniture industry? ii) Evaluation of Indian organized and unorganized players and their unique features in the market | 2. | To identify the segments and target market relevant to the product line of IKEA | i) What is the customer profile in Bangalore w.r.t age, income, marital status, occupation and socio economic classification? ii) Who are the potential customers for the IKEA products? iii) What are the behavioral characteristics of the targeted customers? | 3. | To determine...
Words: 759 - Pages: 4
...Best Stock to Invest under 1000 Cr Market-Cap (Nilkamal Ltd) Nilkamal Ltd is principally engaged in manufacturing of injection moulded plastic products, currently it operates with three segments namely plastics, lifestyle furniture, furnishings accessories and storage system others. The plastics segment engaged in manufacturing of injection moulded plastic articles, polymers and others. The lifestyle furniture, furnishings accessories is engaged in manufacturing of home furniture, home furnishing and accessories. The storage system others is engaged in metal storage systems. The Group also sells lifestyle home furniture, furnishings, home decor and accessories through its own lifestyle retail stores in the name of home. The Group has seven large manufacturing plants in India having JVs with domestic and International companies, In India with Bito Lagertechnik Bittman GmbH for the manufacture of Material Handling and Storage Systems in Metal and globally in Sri Lanka, and Bangladesh, where both these companies are Leaders in respective markets for Moulded Furnitures. High/Lows & Performance of Nilkamal Ltd. | Duration | One Week | Two Week | One Month | Three Months | Six Month | One Year | Period Old Price | 241.40 | 224.60 | 219.95 | 229.60 | 225.85 | 260.35 | Price Gain | 9.85 | 26.65 | 31.30 | 21.65 | 25.40 | -9.10 | Price Gain in % | 4.08 | 11.87 | 14.23 | 9.43 | 11.25 | -3.50 | Period's High | 261.90 | 261.90 | 261.90 | 261.90 | 261.90...
Words: 1323 - Pages: 6
...EU Furniture Market Study – Summary August, 30, 2006 This publication was produced for review by the United States Agency for International Development. It was prepared by Emerging Markets Group, Ltd. EU Furniture Market Study – Summary Submitted by: Emerging Markets Group, Ltd. StrikConsulting d.o.o. Sarajevo Submitted to: USAID Contract No.: AFP-I-800-03-00029-04 DISCLAIMER The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. Assumptions and limitations a) This is the summary of the report “EU Household Furniture Market Overview in France, Germany, Italy, United Kingdom and Ireland,” which was prepared by AGRCo Team in April 2006 (contract number: AFP-1-00-03-00029-00, Task order number: 800). b) The authors used the following source documents for producing this Summary (the file names are in brackets): • • • • • • A Market Overview – United Kingdom [ 3UK MarketStudy April06-PR.doc] Appendices for the Furniture Market Overviews – EU Country Markets of France; Germany; Italy; United Kingdom; Ireland [Appendix 1 Product Groups.doc] A Market Overview – France [MS-France-Apr06-PR.doc] A Market Overview – Italy [MS-Italy3.doc] A Market Overview – United Kingdom [UnitedKingdom MARKET OVERVIEW (2a).ppt] A Market Overview – Germany [Germany MARKET OVERVIEW (3).ppt In addition, the following files were obtained: • • EU Market Survey summary...
Words: 10109 - Pages: 41
...attempting to reach those goals. The business or organizational plan include location of organization , describe the area in which it works. In the plan introduce an organizational structure of organization. Name of the organization Our company name is ‘Sohag Furniture Ltd’. Nature of business We form our business as a “partnership” business. The types of our business are Manufacturing Furniture’s, Distributor/ Wholesaler. There will be 7 partners in their respective posts. Size of Business This business will produce & provide consumer product and organize medium size business. Initially we will cover the 1 division of the country but our prospect will be whole of the country. Business Description COMPANY PROFILE COMPANY PROFILE Sohag furniture will launch on year of 2014. Sohag Furniture manufactures basic, durable home and office furnishings. Principal among these is a line of hardwood desks, dressers, bed sheds, dining tables, chairs, and home entertainment centers. The company's typical retail and service customers include upper-middle class residents of the residential area who seek to maximize the purchasing power of the interior decorating budget. These customers are attracted to Sohag Furniture because it provides...
Words: 2978 - Pages: 12
...manufacturer of high quality furniture and bedroom suites entitled the Star Furniture Co. In 1909 the company’s name was switched to the Michigan Star Furniture Company. At the same time, Dirk Jan De Pree was hired as a clerk. Just 10 years later, Mr. De Pree became president of the company. Mr. De Pree saw great potential with the company and soon after talked his father-in-law, Herman Miller, to purchase the company by buying up the majority (51%) of the company stock in 1923. The company name was then changed and named after Herman Miller and remains that way today. Early on, Herman Miller became a company that treated workers very differently. Most manufacturing companies, De Pree stressed that all workers are important individuals with special talents and potential (Adams, S. B., Manz, C. C., Manz, K., Shipper, F. (2010). He saw that workers were more than just hourly labor and knew that if he could encourage them to expand their horizons and broaden their knowledge and interests that the company would also benefit from this. In the early 1930s, the Herman Miller company was known for producing high-quality, traditional furniture. However, this was the time of the Great Depression. A very trying time with unemployment rates as high as 25% in the United States and as high as 33% or more in other countries (Unemployment Statistics During the Great Depression, n.d.). The demand for Herman Miller's high-quality, traditional furniture plummeted. Sales dropped sharply...
Words: 6270 - Pages: 26
...OPERATIONS MANAGEMENT GROUP PROJECT Report on the Operations Management strategy of Xuan Hoa Furniture and IKEA Prepared for Prof. Noel By - Group 7 - Lê Quang Anh Đỗ Thị Hà Anh Vũ Kim Phượng Nguyễn Thị Mỹ Linh Nguyễn Thị Thùy Linh May 22, 2014 EXECUTIVE SUMMARY Operational management is line management of organizations that highly affect the company’s performance. It is a business function that organizes, coordinate and control the resources needed to produce a good, operational management is a business process to create highest level of efficiency and value add. Operations management is a dynamic field and presents exciting new issues and challenges for operations managers. This is also a very important coursework for everyone of us who want to become a successful leader in the future. For that reason, after completing a 3-week Operations Management course, we – Group 7 would like to present a report about our findings on the comparison of the operations management strategy between 2 companies on the field of furniture manufacturing and retailer: Xuan Hoa Furniture and IKEA. Our report is divided into 9 main parts, each one represents a strategic Operations Management decision. And every main part will be broken into 2 part: one from Xuan Hoa Furniture and one from IKEA. 1. General Introduction 2. Operations Strategy 3. Product Design 4. Managing Quality 5. Process Strategy 6. Location Strategy 7. Human Resources and Job...
Words: 5538 - Pages: 23
...Export IKEA furniture products to Egypt Instructor: Bonnie Heineman Wolfe MBA 617: Import Export Management Pinarath Sinluksanathip Munkh Orgil Zorigoo Funmi Ogunwale Nasser Madini Samuel Sandeep Trang Huynh December 3, 2012 CONTENT I. Executive Summary II. Introduction III. Product background analysis IV. Egypt Overview V. Barrier to trade of Egypt VI. Market Analysis VII. Marketing Effort VIII. Logistic and Supply Chain analysis 1. Logistic Strength in Egypt: 2. Egypt Facts from Logistics Perspective 3. Creating a Supply Chain and Logistics Strategy a. Determining the Store Location and Capacity b. Transportation and Storage c. Logistic partnerships d. Logistic Enterprise and Measurement 4. Risk Management Plan for Supply Chain and Logistics IX. IKEA Distribution Process to Egypt X. General document requirement for exporting I. Executive Summary IKEA is a home furnishing company with a fully integrated supply chain, including its own industrial groups – Swedwood and Swedspan. The IKEA Group, directly or indirectly, also owns retail centers, always with an IKEA store as unique anchor tenant. The IKEA Group works in four basic areas: range strategy & product development, production, supply and retail. The parent company of the IKEA Group of Companies, INGKA Holding B.V. is owned by Stichting INGKA Foundation in the Netherlands (The case of IKEA...
Words: 6597 - Pages: 27
...Almighty ALLAH, who aided us with His strength, courage and gave us wisdom and patience to complete this term paper. Table of contents Content Page number Title page 1 Later of transmitted 2 Acknowledgement 3 Executive summary 5 Message from chairman 5 Introduction 6 Products 7 Designator, job responsibilities, planning 8 Organization structure 9 Level of management 12 Projects 14 Leading strategies 15 Controlling strategies 17 CSR 19 Appendix 21 Bibliography 22 Executive summery Hatil complex limited is an ISO 9001-2008 Certified leading doors and furniture manufacturer company in Bangladesh. This organization has been established in 1989 following the footsteps of H.A. Timber Industries Ltd. - a company running from 1966 with a reputation in timber processing sector. Now the business of this organization is based on Dhaka. They produce doors; home and office furniture using solid wood (Red Oak), Vineyard MDF, Laminated board and sheet metals. this organization produce goods with...
Words: 4510 - Pages: 19
...Introduction Herman Miller, Inc. is primarily concentrated in the business and institutional market. Herman Miller is one of the leading players in the US office furniture industry with a 12% market share. Over the last several years, the entire industry has experienced significant declines in sales due to poor macroeconomic conditions. However, Herman Miller has managed to outperform most of its competitors in terms of profitability, illustrated through strong operating margins and return on sales. Herman Miller has a strong reputation for high quality, innovative products, strong customer service, high customization, and reliability. This strong brand equity enables the company to leverage its brand strength across different market segments, leading to extended customer reach. We have analyzed the company and the industry, and we have chosen the best strategy to expand customer reach, expand Herman Miller’s healthcare market, and increase sales revenue. We have chosen a three-year implementation plan that will bolster sales revenue in the healthcare industry and expand the company’s customer base. Industry Analysis As part of our analysis of Herman Miller, we have analyzed the five forces that affect the office furniture and healthcare industries. The five forces include competitive rivalry, threat of new entrants, threat of substitutes, bargaining power of suppliers and bargaining power of buyers. Competitive Rivalry Herman Miller operates in a highly competitive...
Words: 1147 - Pages: 5
...Insight to Furniture Industry in Mirpur | SMEs in Bangladesh | | Prepared For:Sheikh Morshed JahanAssociate ProfessorPrepared By:Group 1, Section B, BBA 20thMushreka Afroze Khan RH 68Adnan Faiaz Mahmud ZR 73Rezwan Arefin ZR 75S.M. Samiuzzaman ZR 77Wasif A. Khoda Rubab ZR 104Mehnaz Fatima Khan RH 107Ayman Ahmed ZR 108Sadia Afrin RH 117Ryan Fardin Sakib ZR 119Zahin Azad Moslem ZR 121Md. Samiul Hossain ZR 125Institute of Business Administration, University of DhakaApril 27, 2014 | | Contents Introduction 3 Industry Overview 3 Furniture Industry in Mirpur 3 A Brief Introduction to SMEs 4 The Entrepreneurs 5 Current Scenario 6 Factors affecting Industry 6 Factors affecting company 6 Perception of Entrepreneurs 7 Triple Triangle Framework Analysis 8 Firm Level Factors 8 Industry Level Factors 10 Firm Level Industry 10 Sustainable Market Enterprise Competitiveness Framework 12 Grid of Institutional Mandate 14 SWOT Analysis 15 So what? 18 Conclusion 19 | Introduction Industry Overview Traditionally furniture industry in Bangladesh developed as cottage based industry. It is in the 90’s when the furniture industry in Bangladesh transited from cottage based industry to mechanized mass production oriented industries. The main varieties of products are wood, processed wood & Medium Density Fibre board (MDF), and laminated board, particleboard, rattan/bamboo and wrought iron furniture. Around 70% production of furniture sector of...
Words: 5179 - Pages: 21
...Palliser Furniture Ltd. (Case No. 1) I. Problem statement: Arthur DeFehr is confronted with a situation where he along with the board must decide how to expand the company; if so, when and where this expansion should take place. This can be either in Mexico and/or China. II. Alternatives: 1. Status Quo. Do not do anything different from what the company is doing now. 2. Build a factory in Mexico. 3. Establish a joint venture with the Chinese company. III. Analysis: 1. Status Quo. Do not do anything different from what the company is doing now. According to the company's condensed income statement as of December 31, 1997 Palliser Furniture Ltd. did very well financially. The net income for the year grew at an astonishing rate of 92.6% from last year’s net income of CDN$5.96 million to CDN$11.478 million. The sales volume increased 16.9% from CDN$277.21 million to CDN$324.061 million. Yet, the cost of sales increased by only 14.5% from CDN$ 182.091 million to CDN$208.532 million. This difference in the increase rate of sales volume and the cost of sales has generated greater profit margin. Even though, the company has done very well throughout the years, can Palliser afford to stop being innovative—in its product as well as its market strategy—and still maintain its market share? Most analysts would say yes, if they limit themselves to only Palliser's income statement. However, the international market is a dynamic environment. It's constantly changing...
Words: 2839 - Pages: 12
...A. Cover Letter G-wellery Sdn.Bhd. Lot 12, Jalan Krubong 5, Taman Krubong Jaya, 71250 Krubong, Melaka. ------------------------------------------------- Tel: 09-6578543 October 19, 2011 Dear Investors, I am pleased to submit this proposal from the G-wellery Sdn.Bhd. requesting an investment of RM50,000 per year to support our company’s operation. G-wellery Sdn. Bhd. has founded in 1988.It has successfully established itself as one of the pioneers in the manufacturing of high technology furniture in Malaysia under its own reputable brand name “ G-wellery”. Since its early beginnings, G-wellery has been operating as a wood-based panel system office furniture manufacturer. In 2011, we upgraded our production facilities to produce a series of “ High Technology Wardrobe” home furniture to meet the ever changing demands of the room space with people as the center of our consideration – best quality and competitive price. I appreciate your consideration of this proposal. Please feel free to call me if you have questions or would like us to arrange a site visit. I look forward to meeting with you soon. Sincerely, AMANDa (Amanda July) Secretary of G-wellery company B. Cover Page Business Plan Make your life easy, with G-wellery 19 October 2010 G-wellery Sdn.Bhd. Lot 12, Jalan Krubong 5, Taman Krubong Jaya, 71250 Krubong, Melaka Tel: 09-6578543 C. Executive Summary/ Abstract G-wellery has been riding...
Words: 6818 - Pages: 28
