...over the globe. The company is dominantly present in Africa and Latin America with increasing market share every year. Although Bajaj already exporting their product in Nigeria, but we think that they should plan to establish a manufacturing plant in that country. Pro’s and Con’s of entering the market ➢ The two wheeler market runs on high economies of scale. So it is very essential to capture the mass target market. Else, huge loss may occur. ➢ The need for technical expertise is high. ➢ Owning a strong distribution network is important and is very costly. ➢ Suppliers of auto components are fragmented and are extremely critical for this industry since most of the component work will be outsourced. Proper supply chain management is a costly yet a critical need. ➢ The industry rivalry is extremely high with any product being matched in a few months by competitor. This instinct of the industry is primarily driven by the technical capabilities acquired over years of gestation under the technical collaboration with international players. As Bajaj, along with its competitors, such as Hero Honda, TVS, Yamaha, are active at multipoint competitions; it is likely for the competitors to enter if Bajaj is successful at Nigeria. ➢ Petrol prices are always fluctuating in Nigeria. But with the recent change in the policy to reduce the subsidy, the prices of petrol will remain constant at the current prices. This will have a positive effect on purchases...
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...Strategies 21 3.7 Marketing Mix 21 3.7.1 Service Marketing 21 3.7.2 Pricing 22 3.7.3 Promotion 23 3.7.4 Place 26 3.8 Marketing Research 27 4.0 Financials 28 4.1 Break-even Analysis 28 4.2 Sales Forecast 29 4.3 Marketing Communication Budget/Expense 30 5.0 Controls 30 5.1 Implementation 30 5.2 Marketing Team 32 5.3 Contingency Planning 33 6.0 Summary 33 1.0 Executive Summary NeWave is a new company with an office in the United States of America and Nigeria, engaged in RF telecommunication network design, optimization, and microwave backhaul design. In addition, the company shall engage in network drive test and data collection. The Chief Executive Officer for NeWave is Emmanuel Ewe, a PhD from business background, who is committed to providing high quality service, being reliable to customer, and integrity in the way the company shall perform. The target market is the 43 telecommunication companies that are located in Nigeria. These companies shall be the target for the first 3 years of operation in Africa, followed by an...
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...analysis provides insight into Shell’s goals, culture, and resources. An example of a specific problem that Shell faced, oil spills in Nigeria, continues off of the company analysis. Nigeria is a major extraction location for shell, but sabotage and oil leaks grew to be a major concern. Shell faced court cases in search of relief in Nigeria, but the majority of the oil leaks were a result of sabotage; therefore, shell was not responsible. However, people believed that it was shell’s responsibility to safeguard the oil lines and prevent sabotage in the first place. Shell funded the cleanup of previous oil spill sites along with a major advertising campaign to avoid a negative impact on its business. Some people still believe that Shell should be taking more responsibility for the oil spill crisis in Nigeria. Shell Company Analysis Oil is a resource that has been in great demand since the production of combustion engines, as well as other industrial machines. Royal Dutch Shell, commonly referred to as Shell, has been a dominant force in the oil industry for over 100 years. Shell management has enabled success and allowed the company to overcome any obstacles. An in-depth analysis of Royal Dutch Shell’s management techniques provides information on how it can conquer the challenges of change. A recent challenge that Shell faced in Nigeria indicates that Shell...
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... INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news papers, magazines and radio. Television however occupies an important place of products due to its extensive spread worldwide. In addition, television plays an important role on changing the consumer behavior and also provides new patterns for consumption. The present context of business organization is situated in increasingly complex, uncertain, and dynamic business environments with multiple realities based on various values, priorities, and requirements. As a result, the challenges demanded by globalization, increased competition, far-reaching socio-cultural and technological developments, and acceleration of changes are bringing about new complexities for organizations. Therefore sustenance of existing customers and attracting new ones in recent times has become a critical factor in business. In fact the seeming growth of many advertising industries is instructive of the fact that, complex and uncertain business environment has lead many organizations to device multifaceted approaches to market their products and services through various techniques of advertisements. Moreover, the essence of being in business by any business outfits is to produce...
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...THE IMPACT OF ADVERTISING ON SALES VOLUME OF A PRODUCT A case study of Starcomms Plc, Nigeria. Bachelor’s thesis Degree Programme in International Business Valkeakoski, 19 December 2011 Adekoya Olusola Abiodun ABSTRACT VALKEAKOSKI Degree Programme in International Business Global Marketing Author Adekoya Olusola Year 2011 Subject of Bachelor’s thesis Impact of advertising on sales volume of a product ABSTRACT The major aim of this thesis was to demonstrate the impact of advertising on the sales and profit of a business organization taking Starcomms Plc as a case. Longe (2001) defined advertising as any personal paid form of nonpersonal communication which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. It is therefore imperative that key personnel in departments that are directly involved to be carefully selected and positioned to ensure continuous success. In recognizing the role advertising can play a growing number of companies and establishments have to embark on a nationwide advertising campaign. Advertising campaigns obviously informed by depressed consumer demand, thrive by persuading the consumer on the need for consumptions. At the completion of this thesis, the impact of advertising at Starcomms was clearly defined and it...
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...International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya and Uganda – participated in 12 focus group discussions on the subject matter . Findings suggest that they like television advertising in relation to its entertainment features – especially when the messages feature children characters, cartoons, music, celebrities and humour – and those promoting foods . They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integrated with local languages . However, they have an aversion to messages that terrify them and those they consider boring . This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform . It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special roles in communicating with children such as government agencies and NGOs . Introduction Advertising to children as a topic has attracted...
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...1 M5: INTERNATIONAL MARKETING DIAGEO: INNOVATING FOR AFRICA ESIC: MDCI 35 GROUP 2 Alaoui, Ismal Lei, Li Aissi, Meriem Maioui, Mohamed Noor Blal, Mehdi Sierra Alonso, Eduardo Domínguez Pérez, Roberto 2 INDEX 1. Situation To Date 1. 2. 3. 4. 5. 6. 7. 8. Company Size Product Range 2013 Results Geographical Scope Sales by Geographical Areas African Markets ROI by Geographical Area Domestic Market 3. 2014 Marketing Plans for African Markets 1. 2014 Objectives 2. Strategy 3. Product Actions 1. 2. 3. 4. 5. 4. Strengths Weaknesses Opportunities Threats 6. Areas of Distribution Points of Sale Correction of On-trade vs. Off-trade Imbalance Share of Wallet Promotion Actions 1. Bibliography MCDI 35 Assessment 4 – Group 5 Shipment Retail Price Estimates (Off-trade) Retail Price vs. Competition 2014 Sales Needed to Reach Objective Placement Actions 1. 2. 3. 4. 2. SWOT 1. 2. 3. 4. Pricing Actions 1. 2. 3. 4. 5. New Product Type of Consumer Region Ansoff Matrix Local Production vs Import Campaign 3 1.1. Situation To Date: Company size • HQ in United Kingdom. • Over 33,000 employees • 10 subsidiaries + 1 associate (Moët Hennessy) • Property, plants & equipment = 945 million GBP (30 Jun 2013) • Goodwill value = 1,377 million GBP (30 Jun 2013) MCDI 35 Assessment 5 – Group 2 Annual Report 2013 – Diageo. https://www.diageo.com/.../Diageo_AR_2013_LoRes_MASTER_FINAL.pdf 4 1.2. Situation To Date: Product Range 30 brands Brands combined value = 6,244 million GBP (30...
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...The Socially Responsible Oil Company: An Examination of Corporate Ethics by Peter Fischer A Paper Submitted in Fulfillment of the USD School of Law Writing Requirement Energy Law Professor Burleson Spring, 2009 Table of Contents Introduction 2 Background 3 The Need for CSR at Home and Abroad 7 Case Study Analyses: Four Critical Events in the Oil Industry and their Effect on CSR Case Study #1: The Exxon Valdez Oil Spill 9 Case Study #2: Occidental and the Piper Alpha Disaster 12 Case Study #3: A Two-Part Analysis of Shell in the Mid-1990s a) Shell’s Human Rights Violations in Nigeria 16 b) Shell’s Response—Outsource CSR 21 Case Study #4: BP’s Major Advances in CSR 24 Ethics and the Problem of the Public Relations Quick Fix 27 Analyzing the Current Corporate Culture: Failure to Meet the Triple Bottom Line 32 Conclusion 38 Works Cited…………………………………………………………………...…………41 Introduction Over the past twenty years an irrefutable shift in the oil industry has occurred—the shift to Corporate Social Responsibility (CSR).[1] The purpose of this paper is to analyze the motivation behind this shift and determine if these CSR practices are genuine. In other words, does the adoption of CSR denote a tangible change in the way oil companies operate, or is it merely an elaborate public relations exercise? To answer...
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...(2016) (2016) STRATEGIC MARKETING PLAN FOR LG ELECTRONICS NIGERIA STRATEGIC MARKETING PLAN FOR LG ELECTRONICS NIGERIA Omoruyi Okekumata Omoruyi Okekumata TABLE OF CONTENT table of contents i EXECUTIVE SUMMARY ii II Introduction 4 III Situation Analysis 5 1.1 competition analysis 5 2.1 pest factors in lg 5 2.1.1 political factors 5 2.1.2 economic factors 5 2.1.3 social-cultural factors 5 2.1.4 technological factors 5 3.0 PORTER’S FIVE FORCES ANALYSIS OF LG ELECTRONICS 6 3.1 Rivalry among Competitive Firms 6 3.2 POTENTIAL Entrants 6 3.3 Threat of substitute products or services 7 3.4 The Bargaining power of customers (buyers) 7 3.5 The Bargaining Power of Suppliers 7 4.0 SWOT Analysis 8 4.1 Strengths: 8 4.2 weakness 8 4.3 opportunities 8 4.4 threats 9 5.0 Aims, Objectives and strategies 9 5.1 Mission/Aim 9 5.2 Marketing Objective 9 5.3 Financial Objective 10 5.4 Strategy 10 5.5 core value 10 5.6 tactics 10 5.7 control 10 6.0 segmentation, targeting and positioning strategies 11 6.1 target market 11 6.2 segmentation 11 6.2.1 segmentation from geographic 11 6.2.2 segmentation from demographic 12 6.2.3 segmentation from behaviouralistic approach 12 6.3 positioning 12 7.0 implementation 13 7.1 Product in the Marketing mix of LG 13 7.2 Price in the Marketing mix of LG 14 7.3 Price in the Marketing mix of LG 15 7.3.1 Marginal cost pricing 15 7.3.2 Geographical Pricing 16 7.4 Promotion in the Marketing mix...
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...University, Nigeria ABSTRACT This paper recognizes newspapers, the world over, as useful tools for promoting literate communities. Because of their invaluable functions of informing, educating, entertaining and constructively bringing the activities of the government nearer to the people, newspapers are now very popular and common with adults and young alike. Newspapers are veritable tools for promoting literacy through reading, writing and dialogues (among readers and critics), which are the hallmarks of effective and efficient use of language. Newspapers have a built-in capacity to motivate readers. As a result, it is the common practice in most parts of the country to have people congregate around newspapers stands and vendors every morning reading and discussing the contents of the newspapers. Newspapers can thus promote critical thinking, retention of information, problem solving and questioning of information source. This paper is an account of an on-going study regarding the effectiveness and noneffectiveness of English medium newspapers for facilitating literacy empowerment. Given the need to exploit the enormous resources of newspapers, as vehicles for facilitating literacy empowerment among literate communities, this paper suggests steps that can be taken by newspaper publishers, members of the Nigerian education orchestra and the Nigerian polity in appropriating the catalytic role of the newspaper as an instrument for promoting literate communities in Nigeria. Our experience...
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...for Zenith Bank Plc Table of Contents 1.0 : Introduction 3 2.0 PEST Analysis 4 2: 1 Market Evaluation 6 3.0 Product Development 9 4. 0. Marketing Mix 11 4.2 Targeting 14 4.3 Positioning 14 4.0 Conclusions 14 1.0 : Introduction Zenith Bank Nigeria Plc was founded in May 1990 with the headquarters in Victoria Island, Lagos State Nigeria under the management of Macaulay Pepple, who was the pioneer chairman and Jim Ovia, who was the chief executive officer (ZenithBank.com). However, they are rated the second biggest Finance Industry in Nigeria and the best bank for a consistent 2 year period from 2008-2010 as well as the most respected bank in Nigeria (ZenithBank.com). Since 1990, Zenith Bank has operated in Nigeria and now operates in five other African countries in addition to the United Kingdom. It offers varied financial services such as current account, savings, commercial letter of credit, credit cards, mortgage, loan,investment banking and other financial products and services (ZenithBank.com). For several years, Zenith Bank has consistently announced profits from its wide ranging operations as a result of the growing opportunity offered by the Nigerian market. Nigeria is a nation of 150 million people with less than 50% bankable population as of 2000 (CBN, 2010). In 2010, over 65% of the population have become customers to one bank or another, thus presenting a growth opportunity for financial institutions such as Zenith (naijalowa.com)...
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...promoting national development in Nigeria. DEDICATION. I want to dedicate this to God, Thank you for all your blessing. ACKNOWLEDGEMENT. I want to acknowledge God Almighty for impacting such wonderful knowledge and may he continue to guide me. PREFACE. This paper discusses the significant methods and ways that radio and television can improve and promote national development in Nigeria to increase its economic power and interaction ability among her people. This topic offers solution and background to the issues of language barrier among the people and communication barriers among the leaders and the people at the grassroots. It also discusses the functions of the media as whole and also defins radio and television. TABLE OF CONTENT Title page……………………………………………….. 2 Dedication……………………………………………….. 3 Acknowledgement………………………………………. 4 Preface……………………………………………………. 5 Table of content……………………………………………6 CHAPTER ONE 1. Introduction………………………..…………………8 Definition of terms 1.2 Radio.………… ….………………………………….10 1.3 Television………………………………………..……11 1.4 National development………………………..………..12 CHAPTER TWO 2.1 The origin of radio………………………….…………. 13 2.2 The origin of television…………………………………14 2.3 The birth of radio in Nigeria……………………………15 2.4 The birth of television in Nigeria …………………... .17 CHAPTER THREE 3.1 The function of media in promoting national development in Nigeria………………………………………….………19 3.2...
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...THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION This is to certify that this research project was conducted by AJIBODU OLAYEMI OLUGBENGA in the Faculty of Administration, Obafemi Awolowo University Ile Ife. _____________________ ___________________ PROJECT SUPERVISOR SIGNATURE AND DATE PROF. J.O ADETAYO _____________________ ____________________ HEAD OF DEPARTMENT SIGNATURE AND DATE PROF. T.O ASHAOLU ______________________ ____________________ DEAN OF FACULTY SIGNATURE AND DATE ______________________ ___________________ EXTERNAL MODERATOR SIGNATURE AND DATE DEDICATION GOD, Late MAA, OYEKEMI and TENIOLA. ACKNOWLEDGEMENT In preparing this research project, the researcher received valuable advice and ideas from well-meaning people, which made the work, saw the light of the day. First, my gratitude goes to Almighty God for giving me life and strength to come up this stage. My gratitude also goes to members of staff of the department...
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...EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests such as bombing but the Nigerian government is doing all it can to stop the situation. Nigeria is a developing country and so to continue to increase the rate of development, the government has removed all stringent restrictions on foreign direct investment. International companies can now own and invest in businesses in the country but with the help of an accredited agent in the Country. The process of licencing, registration and incorporation is now easier and flexible. The country’s population is 161 million and is forecasted to grow at 2.553% per annum and the telecommunication industry has entered the maturity stage where the highest profit can be made. These are opportunities for our company to invest though the competition in the industry is high. There is high rate of innovation and retaliation amongst the top four GSM service providers in the market but the quality of call and internet services offered is bad and customers are complaining and considering joining the CDMA...
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...International Marketing | PM 305 | | | OLANREWAJU OLABODE | I.D NUMBER 33344 | 3/19/2016 | | TABLE OF CONTENTS 1.0 Introduction............................................................................................................. ......3 2.0 Situational Analysis................................................................................................. ..4-7 3.0 Swot and Tow matrix................................................................................................ 7-10 4.0 Market Selection......................................................................................................... .11 5.0 Recommended Markets and Market entre Strategies............................................11-12 6.0 Marketing Strategies........................................................
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