Future Trends in Advertising Paper When it comes to advertising there are key factors that play a role in how the process can be affected. Within this paper there will be three key factors that will affect advertising in the years to come. The three key factors are: innovation, internet, and regulatory. Each of these key factors are continually changing and growing on a daily basis. Looking into how these factors play a role in advertising will give a better understanding of the changes are affecting or can affect advertising. Innovation will always be a factor to look at because of the fact the innovation is constantly growing and making products better (Sissors, 2012). Who could forget sitting there listening to a commercial and in the commercial the words new and innovated are involved. Innovation is basically taking a product and it growing to meet the standards of the consumer. The product is growing and changing. If one were to look at that product they would see that it may have a higher speed for browsing or in some other area be faster, the design may be sleeker than it previously was, or it may hold more capabilities. All the changes are coming more quickly and it can be difficult to keep up, especially with budgeting. A company only budgets so much money for advertising and if the products are rolling out more quickly yet the budget has not grown then there will be no way to advertise as much as needed. There will be times when innovation can help in advertising too. Innovating a product can help in advertising the product and drawing in the consumer. Consumers always like to hear of a new product they can go out and purchase to try. Consumers like to be trend setters and what better way than to be one of those customers standing outside of Best Buy in the middle of the night waiting for a new and innovated product to go on sale. It is the little things that consumers do that stand out and show that all of the hard work makes it worth it. Electronics are the number one products out there to be considered innovated by the consumer. Consumers like knowing they are getting the newest and latest version of something for the prices they pay. A lot of times a customer can get a better deal or better discount over the internet. The internet is a lot larger than it was when it first came out and continues to grow on a daily basis. Internet is playing a large role in everything that people do. Especially, social networking sites or even sited like Pinterest. All of these sites allow people to state their opinions on a daily basis. This is key to the continued progress of a product. If someone gets on Facebook and sees multiple friends were unhappy with a product or a store, which is to say that they would ever return to that store again because they heard of the horrible service or products sold (Sissors, 2012). There is great opportunity though to have an ad on the internet though. Facebook has ads listed on the right side of the page all of the time. There is even an opportunity to create a Facebook page to show discounts, upcoming events, and get a message out to the customers. Taking full advantage of all that there is out there on the internet to offer can help with a company’s growth. The internet is used by most people on daily basis. There are couponing queens out there, teens trying to find a product to show their parents they want, the mom and dad looking for things for their children, the newly married couple looking for Do It Yourself projects to help their starter home come along nicely. Whatever it is that a customer is doing on the internet just know that those customers are at any point and time able to see the ads and know what there is to offer. Regulations are one of the key trends to always keep an on eye. Regulations are continually charging because regulations are getting tighter. The government and parents are making sure these changes are happening for the sake of children and what they see these days on television. Kids should not have to see some of the things that use to be shown on television or were up on billboards. Some can still remember the camel smoking a cigarette or even the women smoking but regulation made sure that has to be no longer seen. Children are vessels and take in everything thing they see and hear. Regulations are getting tighter for that reason and mothers are taking more of a stand for their children than they use to. Children are more impressionable now than they use to be because there are a lot of electronics around that were not around when a lot of parents were kids. The government is tightening the reins on quite a bit here lately and in the future most can agree that the government might be controlling more than what is controlling now. The regulations will get tighter and it is just a matter of time before this happens. The government setting regulations is due to all kinds of things. One of the reasons is to look out for the people of this country and make sure that something does not happen. As long as there are still cruel people in this world that will cause problems and do terroristic acts then the government is going to try to control what is done on a regular basis to keep its people safe. The government believes that the more control they have the better off the country will be and sometimes this is not true. Regulations can damage a company when they are trying to do their advertising. If their advertising is not approved to be shown then the company has to contribute even more funds to meet the regulations so their advertising can be shown. Sometimes a new regulation is not known about by all and will naturally play a role in the approval process of an advertisement being shown. This is why it is key to continually check the regulations because it is never known when a new one will appear or change. When it comes to advertising there are key factors that play a role in how the process can be affected. Within this paper there were three key factors that will affect advertising in the years to come. The three key factors are: innovation, internet, and regulatory (Sissors, 2012). Each of these key factors are continually changing and growing on a daily basis. As one can see how each of these elements does play a role in the advertising and how it is affected on a daily, weekly, and yearly basis. The government is putting tight reigns on regulations and advertisements are not what they use to be. The internet is continually growing and this can benefit advertising because more and more people are seeing what is on the internet. Innovation is a great way to continually help out advertising. Customers like to hear the word innovation and as long as they hear that word they are more than likely going to be interested in what is advertised, because they believe they are getting a better product. References
Sissors, J.Z., Baron, R.B. (2012) Advertising Media Planning. Retrieved September 28, 2012 from https://portal.phoenix.edu/classromm/coursematerials/mkt_447/20120828/Osiris:4278976 1