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Fvvf

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Submitted By vashisth
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olar Hkkx&2

ikik [kks x, 7 ik=k T li R b E u l C ep N r © e b to t o n
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fctyh dk [kaHkk isM+ ySVjcDl dkSvk

ukpussokyh yM+dh vkneh

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M+dA jkr dk le;A leqæ osQ lkeus iqQVikFkA ogha ij ,d fctyh dk [kaHkkA ,d isM+A ,d ySVjcDlA nwljh vksj èkhes izdk'k esa ,d flusek dk iksLVjA iksLVj ij ukpus dh Hkafxek esa ,d vkSjr dh vko`QfrA leqæ ls lulukrh gok dk cgkoA nwj dgha oqQÙkksa osQ HkkSadus dh vkok”kA [kaHkk % (tEgkbZ jksdrs gq,) jke jke jke! jkr cgqr gks xbZA isM+ % vktdy dh jkrsa oSQlh gSa! tYnh chrus esa gh ugha vkrhaA [kaHkk % fnu rks oSQls&u&oSQls gM+cM+h esa chr tkrk gSA isM+ % ysfdu jkr dks cM+h cksfj;r gksrh gSA % rc Hkh cjlkr dh jkrksa ls rks ;s jkrsa dgha vPNh gSa] isM+jktk! [kaHkk cjlkr dh jkrksa esa rks jkrHkj Hkhxrs jgks] cknyksa ls vkusokys ikuh dh ekj [kkrs jgks] rs”k gokvksa esa Hkh cYc dks dldj idM+s cjkcj ,d Vk¡x ij [kM+s jgksμfcyoqQy vPNk ugha yxrkA ml oDr yxrk gS] blls rks vPNk Fkk--- u gksrk fctyh osQ [kaHks dk tUe! cYc isaQd] rc nwj dgha Hkkx tkus dk th gksrk gSSA

ikik [kks x,

isM+

% eq> ij Hkh ,d jkr vkleku ls xM+xM+krh fctyh vkdj

[kaHkk

o n isM+ iM+h FkhA vjs] cki js! oks fctyh Fkh ;k vkI+kQr! ;kn vkrs gh vc Hkh fny èkd&èkd djus yxrk gS vkSj fctyh tgk¡ fxjh Fkh ogk¡ [kak fdruk xgjk iM+ x;k Fkk] [kaHks egkjkt! vc tc dHkh ckfj'k gksrh gS rks eq>s ml jkr dh ;kn gks vkrh gSA vax FkjFkj dk¡ius yxrs gSaA % esjh rch;r gh yksgs dh gS tks eSa chekj ugha iM+rk] ojuk dksbZ Hkh bl rjg ckfj'k] BaMh] /wi esa [kM+k jgs] rks ”k:j chekj iM+ tk,A iM+ tk,xk ;k ugha\ fdrus fnu chr x,] fdruh jkrsa] ysfdu eSa cjkcj blh rjg [kM+k gw¡A (yach BaMh lk¡l NksM+dj) Ns! pqaxh dh ;g ukSdjh Hkh dksbZ ukSdjh gS! % vius iÙkksa dk dksV igudj eq>s ljnh] ckfj'k ;k /wi esa mruh rdyhI+kQ ugha gksrh] rks Hkh rqels cgqr igys dk [kM+k gw¡ eSa ;gk¡A ;gha esjk tUe gqvkμblh txgA rc lc oqQN fdruk 43

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[kaHkk isM+ [kaHkk

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T li R b E u C ep N r © e b to t
% % % % %

vyx Fkk ;gk¡A ogk¡ osQ] os lc m¡Qps&m¡Qps ?kj ugha Fks rcA ;g lM+d Hkh ugha FkhA og flusek dk cM+k lk iksLVj vkSj mlesa ukpusokyh vkSjr Hkh rc ugha FkhA flI+kZQ lkeus dk ;g leqnz FkkA cgqr vosQykiu eglwl gksrk FkkA rqEgsa tc ;gk¡ ykdj [kM+k fd;k x;k rks lkspk] pyks dksbZ lkFkh rks feykμbruk gh lghA ysfdu oks Hkh dgk¡\ rqe 'kq:&'kq: esa eq>ls cksyus dks gh rS;kj ugha FksA eSaus cgqr ckj dksf'k'k dh] ij rqEgkjh vdM+ tgk¡ Fkh ogha dk;e! ckn esa eSaus Hkh lksp fy;k] bldh ukd bruh m¡Qph gS rks jgus nksA eSaus Hkh dHkh vkok”k ugha yxkbZ] gk¡! viuk Hkh LoHkko ”kjk ,slk gh gSA vkSj ,d fnu tc vk¡/h&ikuh esa eSa fcyoqQy rqEgkjs mQij gh vk iM+k\ cki js! oSQlk Fkk oks vk¡/h&ikuh dk rwI+kQku! vcc¿c! rqe [kM+s Fks] blhfy, eSa oqQN laHky x;k] gk¡A rqeus eq>s mQij dk mQij >sy fy;k] og vPNk gqvkA pkgs rqe [kqn dkI+kQh ”k[eh gks x,A ckn esa esjk x:j Hkh >M+ x;k vkSj viuh nksLrh gks xbZA gw¡! gok vkt Hkh cgqr gSA nksuksa pqiA gok dh vkok”kA oqQÙks dk HkkSadukA iksLVj ij cuh ukpusokyh vkSjr Vsk¡ddj) dk¡¿oA dkSu gS tks jkr osQ oDr bruh ehBh vkok”ksa yxkdj esjh uhan [kjkc djrk gS\ ”kjkHkj pSu ugha bUgsaA

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ikik [kks x,

ySVjcDl % gw¡! ehBh vkok”k esa ugha xk,¡ rks D;k bl dkS, tSlh doZQ'k dk¡o&dk¡o djsa\ dgrk gSμ”kjkHkj Hkh pSu ughaA (isV esa gkFk Mkydj ,d i=k fudkyrk gSA /hjs ls thHk dks yxkdj [kksyrk gSA mlesa ls dkx”k fudkydj jks'kuh esa is pdek nsrh gS! A vgk eq>-s --cgqr uhan vk jgh gSA Fkd xbZ eSA (ysVrh gSA) s a cgqr Fkd xbZA eq>s mBk nsuk] gk¡---fiQj ge e”kk djsx-s --cgqr Fkd a xbZA eq>s mBk nsuk] gk¡--- fiQj ge e”kk djsxA (xgjh uhan lks tkrh as gSA lc mls ns[krs gq, [kM+s gSμI;kj ls)A a lks xbZ cPPkhA Fkd xbZ Fkh u cgqr\ rHkh >V ls lks xbZA ySVjcDl yM+dh dks isze ls FkiFkikus yxrk gSA dkSvk mlosQ iSj nckrk gSA FkksM+h nsj ckn lqcg gks tk,xhA rc ;g dgk¡ tk,xh\ mls vius ?kj dk irk&fBdkuk gh ugha ekywe] viuh xyh dk uke rd ugha crk ldrh ogA cspkjh dks vius ikik dk uke Hkh ugha ekyweA NksVh gS vHkhA rks bldk D;k gksxk\ dgk¡ tk,xh ;g\ lpeqp js] dgk¡ tk,xh\ eSa crkm¡Q\ D;k\

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ikik [kks x,

dkSvk lHkh dkSvk

% ge lc feydj oqQN djsa rks bldks ikik ls feyok ldrs gSaA % (mBdj) oSQls\ % vklku gSA lqcg tc gks tk, isM+ jktk] rks vki viuh

[kaHkk dkSvk

% %

[kaHkk dkSvk

% %

ySVjcDl % dkSvk % ySVjcDl %

dkSvk

o n
%

ySVjcDl %

?kuh&?kuh Nk;k bl ij fd, jgas] og vkjke ls nsj rd lksrh jgsxh vkSj [kaHks egkjkt] vki ”kjk VsksA D;k d:\ crkA ¡ vkidks fy[kuk&ikb, vkSj lkFk esa dkj.k Hkh crkb,A 3- D;k vki cPph osQ ikik dks [kkstus dk ukVd ls vyx dksbZ vkSj rjhdk crk ldrs gSa\

vuqeku vkSj dYiuk

1- vuqeku yxkb, fd ftl le; cPph dks pksj us mBk;k gksxk og fdl fLFkfr esa gksxh\ D;k og ikoZQ @ eSnku esa [ksy jgh gksxh ;k ?kj ls :Bdj Hkkx xbZ gksxh ;k dksbZ vU; dkj.k gksxk\ 2- ukVd esa fn[kkbZ xbZ ?kVuk dks è;ku esa j[krs gq, ;g Hkh crkb, fd viuh lqj{kk osQ fy, vktdy cPps D;k&D;k dj ldrs gSaA laosQr osQ :i esa uhps oqQN mik; lq>k, tk jgs gSaA vki blls vyx oqQN vkSj mik; fyf[k,A • lewg esa pyukA • ,dtqV gksdj cPpk mBkusokyksa ;k ,slh ?kVukvksa dk fojksèk djukA • vutku O;fDr;ksa ls lkoèkkuhiwoZd feyukA

1- vkius ns[kk gksxk fd ukVd osQ chp&chp esa oqQN funsZ'k fn, x, gSaA ,sls funsZ'kksa ls ukVd osQ n`'; Li"V gksrs gSa] ftUgsa ukVd [ksyrs gq, eap ij fn[kk;k tkrk gS] tSlsμ^lM+d @ jkr dk le;---nwj dgha oqQÙkksa osQ HkkSadus dh vkok”kA* ;fn vkidks jkr dk n`'; eap ij fn[kkuk gks rks D;k&D;k djsaxs] lkspdj fyf[k,A 2- ikB dks i ij Hkh ,d jkr vkleku ls xM+xM+krh fctyh vkdj iM+h Fkh vjs cki js oks fctyh Fkh ;k vkI+kQr ;kn vkrs gh vc Hkh fny èkd&èkd djus yxrk gS vkSj fctyh tgk¡ fxjh Fkh ogk¡ [kak fdruk xgjk iM+ x;k Fkk [kaHks egkjkt vc tc dHkh ckfj'k gksrh gS rks eq>s ml jkr dh ;kn gks vkrh gS] vax FkjFkj dk¡ius yxrs gSa 3- vklikl dh futhZo ph”kksa dks è;ku esa j[kdj oqQN laokn fyf[k,] tSlsμ • pkWd dk CySd cksMZ ls laokn • dye dk dkWih ls laokn • f[kM+dh dk njok”ks ls laokn 4- mi;qZDr esa ls nl&ianzg laoknksa dks pqusa] muosQ lkFk n`';ksa dh dYiuk djsa vkSj ,d NksVk lk ukVd fy[kus dk iz;kl djsaA bl dke esa vius f'k{kd ls lg;ksx ysaA

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...Ethical Public Relations: Not an Oxymoron1 by Steven R. Van Hook, PhD The Public Relations department is frequently the ethical heart of an organization. Internal and external  PR communications control of the flow of good and bad news to the staff and community. The PR team copes  with company crises. PR pros sit at the elbows of top officers drafting a company's mission statements, its  strategies, its vision.  PR people are often put on the spot — if not to determine the morality of a course, at least to help envision the  fallout. Fortunately there are valuable touchstone tools for finding our way. We might dive deep into pools of ethical thoughts by such as Bentham, Kant, Rawls and Machiavelli. Ethics  theories range from Utilitarianism ("The greatest good for the greatest number") to Deontology ("Do what is  right, though the world should perish"). Or, more to the point, we can examine codes of standards through public relations guilds such as the IABC. On  a global scale, there's the International Public Relations Association Code of Conduct adopted in Venice in  1961.  The CSEP project gathered 850 codes of ethics culled from professional societies, corporations, government,  and academic institutions. And we can exercise a quick reality check courtesy of PR Watch, a watchdog group  combating "manipulative and misleading PR practices."  Throughout the many schools of ethics and conduct, there are some common threads. For example: Don't lie. Ever. One thing we've ...

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