PEST Analysis Template

Situation being analysed: ______________________________________________________________________

PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business.

|criteria examples |political |economical |criteria examples |
| | | | |
|ecological/environmental | | |home economy |
|current legislation | | |economy trends |
|future legislation | | |overseas economies |
|international legislation | | |general taxation |
|regulatory bodies and | | |taxation specific to |
|processes | | |product/services |
|government policies | | |seasonality issues |
|government term and change | | |market/trade cycles |
|trading policies | |