TABLE OF CONTENTS
|CHAPTERS | |PAGE NO. |
|NO. |TITTLE | |
|1. |INTRODUCTION |1-5 |
|2. |RESEARCH DESIGN OF THE STUDY |6-17 |
|3. |THEORETICAL BACKGROUND OF THE STUDY |18-20 |
|4. |INDUSTRY PROFILE |21-33 |
|5. |CLASSIFICATION & TABULATION OF DATA |34 |
|6. |DATA ANALYSIS AND INTERPRETATION |35-60 |
|7. |SUMMARY OF FINDINGS |61 |
|8. |SUGGESTIONS |62 |
|9. |CONCLUSIONS |63 |
| |BIBLIOGRAPHY | |
| |ANNEXURE | |
| |QUESTIONNAIRE | |
LIST OF TABLES
|TABLE NO |TABLE TITLE |PAGE NO |
|1 |BRAND NAMES RECALLED |35 |
|2 |DO YOU OWN AN AC |37 |
|3 |BRAND OWNED |39 |
|4 |TYPE OF AC |41 |
|5 |MODE OF PAYMENT |43 |
|6 |REASON FOR PURCHASE |45 |
|7 |SATISFACTION WITH PRODUCT PERFORMANCE |47 |
|8 |SATISFACTION WITH AFTER SALES SERVICES |49 |
|9 |POTENTIAL SOURCE OF INFORMATION WHILE MAKING PURCASE |51 |
|10 |ATTRIBUTES IMPORTANT FOR WHILE THE PURCHASE OF AN AC |53 |
|11 |HAVE YOU CONFRONTED WITH ANY PROBLEM IN YOUR AC |55 |
|12 |WERE THE COMPLAINTS ATTENDED ON TIME |57 |
|13 |SUGGESTIONS FOR THE COMPANY |59 |
LIST OF GRAPHS
|GRAPH NO |GRAPH TITLE |PAGE NO |
|1 |BRAND NAMES RECALLED |36 |
|2 | DO YOU OWN AN AC |38 |
|3 |BRAND OWNED |40 |
|4 |TYPE OF AC |42 |
|5 |MODE OF PAYMENT |44 |
|6 |REASON FOR PURCHASE |46 |
|7 |SATISFACTION WITH PRODUCT PERFORMANCE |48 |
|8 |SATISFACTION WITH AFTER SALES SERVICES |50 |
|9 | POTENTIAL SOURCE OF INFORMATION WHILE MAKING PURCASE |52 |
|10 |ATTRIBUTES IMPORTANT FOR WHILE THE PURCHASE OF AN AC |54 |
|11 |HAVE YOU CONFRONTED WITH ANY PROBLEM IN YOUR AC |56 |
|12 |WERE THE COMPLAINTS ATTENDED ON TIME |58 |
|13 |SUGGESTIONS FOR THE COMPANY |60 |
TABLE OF CONTENTS
|CHAPTERS | |
|NO. |TITTLE |
|1. |INTRODUCTION |
| |Need of the study |
|2. |RESEARCH DESIGN OF THE STUDY |
| |Statement of the problem |
| |Objectives of the study |
| |Scope of the study |
| |Limitation of the study |
| |Sources of data |
| |Data collection instrument |
| |Sampling procedure |
| |Sample size |
| |Sample unit |
| |Sample technique |
| |Methodological assumptions |
| |Overview of the report |
|3. |THEORETICAL BACKGROUND OF THE STUDY |
|4. |INDUSTRY PROFILE |
|5. |CLASSIFICATION & TABULATION OF DATA |
|6. |DATA ANALYSIS AND INTERPRETATION |
|7. |SUMMARY OF FINDINGS |
|8. |SUGGESTIONS |
|9. |CONCLUSIONS |
| |BIBLIOGRAPHY |
| |ANNEXURE |
| |QUESTIONNAIRE | 