...Abstract: This study attempts to investigate the representation of masculinity in the printed advertisement of Mens Biore Double Scrub. All phenomena in the advertisement are described. To present more analytical description, the signs found in the advertisement are analyzed based on Barthes’ orders of signification. Besides that, this study also employs Kress and Van Leeuwen’s method of reading images and intertextual analysis in order to obtain more comprehensive analysis. The result of this study shows that Mens Biore Double Scrub advertisement represents two different concepts of masculinity. The first one is the traditional concept of masculinity. The second one is the new concept of masculinity offered by the advertisement. Generally, words that are used to represent both concepts of masculinity are power, confidence, aggressiveness, competition, challenge, and bravery. The connotative signified success, financial independence, and physical attractiveness are emphasized to change the concept of traditional masculinity to be in line with the company’s need. Keywords: advertisement, semiotics, masculinity Abstrak: Penelitian ini berupaya untuk menganalisa representasi maskulinitas dalam iklan cetak Mens Biore Double Scrub. Seluruh fenomena dalam iklan tersebut dideskripsikan. Untuk menyajikan deskripsi yang analitis, tanda-tanda yang ditemukan dalam iklan tersebut dianalisa berdasarkan gagasan orders of signification milik Barthes. Selain itu, penelitian ini juga menerapkan...
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...daughter is kidnapped and the men quickly hurry to rescue her. This scene shows how Dr. Caligari makes no attempts to resist savagery, in film men often must come to the rescue of women, and the savagery exemplifies why there are boundaries and standards in the world. Dr. Olson’s daughter, Jane, puts herself on Dr. Caligari’s radar when she comes looking for her father. Caligari is using a sleepwalking man, Cesare, to commit murders in the town. Jane goes searching for her father, for no reason other than her curiosity and anxiety, and gets herself in trouble for it. In Modernism, searching for answers can be dangerous as one can see glimpses into the savage world, as Jane does with Caligari and Cesare. As we’ve seen over and over in this course, such as in Heart of Darkness, the savage world is truly too much for a civilized person to handle and leads to many problems. In this case, even though she wasn’t directly searching for knowledge on savagery, Jane’s inquiry helps get her kidnapped. Jane is kidnapped from her sleep. In Modernism sleep is often associated with being g able to see the truth as well as viewing one’s hopes, fears, and desires. While it’s impossible to know what Jane was dreaming about she is quickly awakened into a quick nightmare. However, this “nightmare” helps the truth about Caligari soon become known. Cesare chooses to kidnap Jane because much like in Modernism, his sexual desires for Jane are too strong. In Modernism sex and desire are both very strong...
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...Umuofia? The men didn’t go to war unless the reason was accepted by the oracle. 6. What were Okonkwo’s greatest fear and greatest passion? He was afraid that he would resemble his father. His greatest passion was to hate everything his father loved. 7. What upset Okonkwo most about his son, Nwoye? Nwoye was lazy, not ambitious. 8. What did Okonkwo bring home from his trip to Mbaino? He brought home a boy from the village. His name was Ikemefuna. 9. How did Okonkwo begin his prosperous career? He took gifts to a wealthy man in the village and asked him for some yam seeds. 10. How did Ikemefuna react to living with Okonkwo’s family? At fist he tried to run away, and refused to eat. The family treated him well and he began to get used to living with them. 11. What unheard of thing did Okonkwo do during the Week of Peace? He beat his second wife. 12. How did the people view yams? Yams stood for manliness, and one who could feed his family on yams all year was a great man. Vocabulary for Chapters 1-4 Part I: Using...
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...A)Violence against Women -Wrestling with manhood -Violence is connected to manhood (real men invite confrontation, trash talk) -Fear and respect go hand in hand -Bark like a dog (subordination of women is part of the “man” package) -Comparison to women as a challenging idea (you are a “bitch”) -Chyna becomes so strong, she is stripped of femininity (later rejects public image) -violence as “deserved,” even really crazy awful sexual violence (“bark like a dog”) -“...it's only entertainment.” -Sex Trafficking (Trade) B)Gender, Beauty, Normalization -Wolf, beauty as a prerequisite for success for women -“girls learn that stories happen to 'beautiful' woman but don't happen to women who aren't beautiful” -beauty as a market and product -the female body as a constant -Kaw, Asian Americans (3% of pop., 6% of cosmetic surgeries), most likely ethnicity to get c. surgery -encouragement of self hatred -pressuring women to conform to standards of normality -media representation of Asians as “sleepy, dull, uninterested” -origins in facial reconstruction at WWI -now used to “fix” completely natural features -Valenti, beauty as a “shut the fuck up” tool -beauty is a distraction -women are too ugly or too pretty to be consequential/deserve public attention -Bordo, Slender Body -double bind: producer v. consumer -moral coding: fat is seen as lazy, thin as control -cultural...
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...Outline Thesis: Although boys have always asked girls out, why can't girls return the favor; society today has changed and girls are asking boys out. I. Almost everybody is taught that tradition has always been that the boy has to ask the girl out, because this shows that he can be a man and take charge. a. This tradition goes back far as the eighteenth century. b. Most boys who took interest in a girl they liked or were attracted to, nine times out of ten wanted to get to know her and in doing so by asking her out. c. A girl will never understand how much pressure and sense of masculine it puts on a boy to ask a girl out. II. Nowadays, people live in a civilized society with a continuous development. d. Women are stronger and more confident about themselves and certain situations than women in the past. e. Boys do not know how to handle rejection or failure, so they think that they can avoid rejection or failure by not asking a girl out all together. f. Boys would sometimes prefer for a girl to ask them out. III. For those who agree with the idea or for those who do not, there are however pros and cons to asking a boy out. g. It seems sensible to go after what you want and take initiative. h. If he feels like you are extremely interested he might not be that interested. i. As one becomes more skilled, one’s chances of finding, appreciating, and deserving a more satisfying life partner greatly increases...
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...Gender Roles in Ancient Greece and Rome Mary Wright HUM/100 November25, 2013 Ryan Roark Gender Roles in Ancient Greece and Rome In ancient Greece and Rome the roles of each gender played a significant part of the history that we learn of today. Each gender had particular a different role in the ancient times of both of these empires. Men and women were valued for different reasons and had different responsibilities and duties that they were to uphold. Today those roles are not thought of as the same, the gender roles have pretty well evened out. In Athens women were looked greatly upon to not gossip amongst themselves, to keep their homes neat and tidy, for giving birth to legitimate children. This is how they were valued, based upon how well they did each of these duties. Unfortunately, women in Greece were not considered as citizens. In these times, the father had rights over his daughter. After marriage a father had the right to ask for his daughters return. Women in Greece often were kept at home and could own their own property but was not allowed to sell or dispose of her property. In Rome, women were more free as they were able to own their own property as well as sell or dispose of their property. Women also were free to go about where she liked, they were not kept at home out of sight. As to where women in ancient Greece belonged to their father, women in Rome were subject to the dominant male role in her birth house or if she was married that...
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...The Old Spice “Smell Like a Man, Man” Campaign In 2010 the “Smell like a Man, Man” campaign was born. Proctor & Gamble (Old Spice’s parent company) launched this brilliant campaign in the United States, to market their Red Zone After Hours body wash for men. The main objective of the campaign was starting a conversation between men and women about body wash. Essentially they wanted to get people talking about their brand and to generate enough interest to boost sales. In order to achieve this goal, P & G did their market research and realized that 60% of all body washes are purchased by women. In order to increase sales, Old Spice would first have to win over female shoppers. Old Spice then hired former football player, Isaiah Mustafa as the new face behind their brand. He was the perfect spokesperson- funny, manly, and oozing with sex appeal. With women being their target audience, he became “the man your man could smell like.” By using a clever combination of short television ads, word of mouth and social media platforms like YouTube, twitter and face book, the “Smell like a Man, Man” campaign became one of the fastest growing and most popular interactive campaigns in history. To really appreciate the success of this campaign, it is essential to have some background information about the brand. Old Spice is an American male grooming brand that has been in existence since 1934. Given the longevity of the brand, Old Spice tends to appeal to an older customer...
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...claims to leave hair voluminous and shiny. While both men and women are subject to product advertising, it can be expected that the advertising companies use general gender stereotypes to line their pockets and sell products. Simply turn on the television for 20 minutes and you will likely find a plethora of advertisements that use gender stereotyping. Now, take for instance the following scenario, “Girl’s Night Out”, a common tradition for young women in their 20’s and 30’s. Get the girls together and hit the town on a Friday night; dawn a new pair of stilettos and a cute skirt and off to the bar for some cocktails! The women are grouped together; catching up on the latest gossip and here approaches the token tall, dark, and handsome man to steal away hearts. Sounds like the picture perfect evening out. Isn’t this what every 20 or 30-something, single woman’s dreams are made of? That is, seemingly, what the advertisers hope. After viewing the deodorant commercial, it was somewhat apparent that the commercial was geared towards a specific demographic—young, single women. The background for the commercial was a stereotypical hangout for young women; a bar. It is possible, that the targeted audience of the deodorant commercial will wish the same scenario...
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...Topic: Mangyan of Mindoro Subject: Social Science 3 Student: Carmelea C. Ostonal 1 BSA 2 Professor: Alan Llenaresas Race: Language: Hanunoo-Mangyan language. - Combinations with the vowel a are rather common too, such as in lines having the end-syllables: a, ak, ag, ang, as, aw, ay. Here the vowel a is combined with nearly all the consonants in the Philippine alphabet. In the same way, the vowels I (or e) and o (or u) can be found as the rhyming syllables, either alone or in combination, e.g.: I, id, ing, ip, it, and o, od, ok, on, ong, os, ot, oy. - One who has a knowledge of the language of the Hanunoo-Mangyans as it is used in their daily conversation, will be able to understand very little of the language that is used in the ambahan. The language used in the ambahan differs from the spoken language, though many a word used widely in the daily Hanunoo-Mangyan language is also used in the ambahan-vocabulary. It is quite possible to compile a long list of words (eventually a complete dictionary) that are used only in the ambahan verse, but, for the purpose of this book, only a few words need to be mentioned Religion: The teenager makes up his mind and leaves the house where he doesn't feel at home anymore. He thinks that life somewhere else will give him more satisfaction. Even if his parents beseech him to come back again, probably no words or tears can move him to give up the liberty he feels he has obtained at last. - The beats and rhythm of gongs and solibaos...
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...Carie Wright April 10, 2012 WMST 453 Essay #2 We are born often with a single identity of being male or female. The second we are born, behaviors of others and how we are treated are based on that fact alone. If we are female, we are more likely to be dressed in pink and ruffles. If we are male, we are more likely to be dressed in blue. Being born male or female carries a lot of preconceived notions about how we are supposed to be treated, dressed, and raised. Being feminine is different than being female, just as being male is different from being male. That is Leach’s main point I think. Just because we are male doesn’t mean we are masculine, but in every culture being male comes with its own expectations of being masculine. Men are violent and get rage easily. Men abuse women and rape them. A female murderer is a rare thing to come by, or so we think, because women are peace keepers and they are sweet and kind. Men are the bullies and the mean people. “There was, however, no correlation between testosterone and rated masculinity or attractiveness” (Peters, Simons, and Rhodes, 2008). There is a set of behaviors and rules that one is supposed to follow being a male. Leach also specifies that theories of masculinity must take into account the power roles that come with being masculine, otherwise the theories are incomplete. “Unlike the biological state of maleness, masculinity is a gender identity constructed socially, historically and politically. It is the cultural interpretation...
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...bond with each other, their childhood socialization, the physical positions each gender practices while communicating, and their listening habits. There are many differences in the way we bond with our gender. According to Tannen’s article, with women it is developing a relationship; intimacy and talk are the main practices that give strength to the relation, like exchanging secrets. However, men base their relationships on the things they do together: actual experiences. “Women expect their husband to be a new and improved version of best friend.”(Tannen 441) That implies that women are expecting men to respond as women do in certain conditions, like as said before exchanging secrets. This is one of the most remarkable differences between man and woman that make each other uncomfortable while communicating. In order for a gender to create a total different structure while socializing, it must be developed before, as we grow up from childhood. “Boys and girls tend to play with children of their own gender, and their sex-separate groups have different organizational structures.”(T annen 441) The author argues that boys and girls grow up with communicating mostly with their own gender, making conversational patters that later on are manifested, and therefore creates conflicts while interacting with the opposite gender. Women and men separate each other unconsciously or maybe intentionally when each gender realizes with whom they interact better and share the same...
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...time we are very small. It is ever - present in conversation, humor, and conflict, and it is called upon to explain everything from driving styles to food preferences. Gender is e mbedded so thoroughly in our institutions, our actions, our beliefs, and our desires, that it appears to us to be completely natural. The world swarms with ideas about gender – and these ideas are so commonplace that we take it for granted that they are tr ue, accepting common adage as scientific fact. As scholars and researchers, though, it is our job to look beyond what appears to be common sense to find not simply what truth might be behind it, but how it came to be common sense. It is precisely because g ender seems natural, and beliefs about gender seem to be obvious truths, that we need to step back and examine gender from a new perspective. Doing this requires that we suspend what we are used to and what feels comfortable, and question some of our most fundamental beliefs. This is not easy, for gender is so central to our understanding of ourselves and of the world that it is difficult to pull back and examine it from new perspectives. 1 But it is precisely the fact that gender seems self - evident that mak es the study of gender interesting. It brings the challenge to uncover the process of construction that creates what we have so long thought of as natural...
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...Moby-Dick (1851) 2. It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. —Jane Austen, Pride and Prejudice (1813) 3. A screaming comes across the sky. —Thomas Pynchon, Gravity's Rainbow (1973) 4. Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice. —Gabriel García Márquez, One Hundred Years of Solitude (1967; trans. Gregory Rabassa) 5. Lolita, light of my life, fire of my loins. —Vladimir Nabokov, Lolita (1955) 6. Happy families are all alike; every unhappy family is unhappy in its own way. —Leo Tolstoy, Anna Karenina (1877; trans. Constance Garnett) 7. riverrun, past Eve and Adam's, from swerve of shore to bend of bay, brings us by a commodius vicus of recirculation back to Howth Castle and Environs. —James Joyce, Finnegans Wake (1939) 8. It was a bright cold day in April, and the clocks were striking thirteen. —George Orwell, 1984 (1949) 9. It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair. —Charles Dickens, A Tale of Two Cities (1859) 10. I am an invisible man. —Ralph Ellison, Invisible Man (1952) 11. The Miss Lonelyhearts of the New York Post-Dispatch (Are...
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...Simple tenses. Præsens og Imperfektion: D 1. Joe and Al are in love with the same girl. 2. Everyone want to earn a lot of money 3. My parents likes jazz, but my sister prefers pop music. 4. When they are watching a sad movie, her sister cries. 5. He acts before he thinks. 6. If he can smell a cat, the man sneeze. 7. My grandmother pushes to get a better place in the line. 8. My parents like all their grandchildren 9. My sister lie on the couch every afternoon. 10. The babysitter turns of the light and close the door, before the children are sleeping. G 1. They were very nervous, when they walk onto the stage. 2. When was he born? 3. The music is composed by McCartney in 1966 4. They were playing a lot in the garden 5. She died last year 6. They were stopping the car, and had a fight for an hour. 7. She traveled in Africa for many years, before she went back to Europe 8. A strange thing happen: I cried, because I was happy 9. He ended his speech with some friendly words about the hostess Perfektum og pluskvamperfektum C 1. I have been in love with Peter. 2. Where have you learned to speak France 3. I have seen him yesterday 4. He has left his wife 5. He has often beaten his children 6. It is the third beer, you have drunk tonight 7. It is the first time, I have heard Michael Jackson. 8. Shakespeare has written Macbeth around 1605 9. I have spoken with her last week. 10. She has worked here for many years. D A: I met him two...
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...20 December 2011 Be Yourself Every morning at 5:00 a.m. my alarm rang. I had gotten accustomed to waking up to the sound of pots being gathered, plates and cups being assembled and sometimes shattering glass. That was a typical early morning. My mother was getting ready to open the restaurant as she did every morning for the early birds. Her restaurant was an annexation to our house. While my siblings were still asleep, I would crawl out of bed and head to the kitchen to give her a hand. Being in the kitchen to help cook was the highlight of my day. Parents in general inculcate to their children at an early age, the differences between genders. Before a child is born, his or her parents have in most cases chosen the color of clothing based on his or her gender. Society has predetermined that the color blue represents the male sex and the color pink the female. White and yellow are known to be unisex colors. The same gender categorization extends when it comes to selecting toys for children. Trucks and cars are known to be for boys whereas Barbie dolls are known to be for girls (Zhumkhawala). Children are not only influenced by their parents’ behavior in reference to gender, but also by their social environment. Individuals who are raised among brothers and sisters can observe the ways that their parents would try to make a clear distinction of gender identities between them. The authors of Parenting and the child’s world state that parents play an important role in shaping...
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