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Gaining Talented Employees in a Globalized Workplace

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Gaining Talented Employees in a Globalized Business Environment

Many organizations struggle with gaining talent when operating in a globalized business environment, as the internationality of a company leads to new challenges that the human resource department needs to take care of. In the following short essay, these challenges will be illustrated along the whole process of gaining talent, from initially attracting it, to the selection process, and finally, the efforts of retaining talent inside the company.

Attracting Talent

In the process of attracting talent in a globalized business environment, numerous steps can be taken by the organization in order to ensure appearing as an attractive employer. One of the steps is effective university marketing, which is a large priority for every global organization. As all universities are interested in having close relationships with potential future employers of their students and branding themselves with a large company network, building up a partnership with universities imposes are win-win situation for all three parties involved, the company, the university, and the students themselves. When selecting universities for university marketing, it is important for the global company to choose those that have the reputation to have an international student body and want to have a global company network. When looking into the level of internationality of a university, ranking institutions like the Financial Times [1] and QS [2] provide indicators in their algorithms.

Another option for a company to attract talented employees with a global mind set is through using the digital opportunities of the 21st century. According to the National Retail Federation, more than 58 percent of all college students are living at home, making them less accessible when only focussing on on-campus marketing [3]. An example for an online-based recruitment opportunity, that has just come up over the last ten years is the business-oriented social networking service LinkedIn [4] [5]. With over 380 million active users and an availability in 24 languages, LinkedIn is a global platform that brings together job-seeking individuals with recruiters and head-hunters while providing further networking opportunities. A company can set up a corporate profile and give premium memberships to its recruiters, who can then filter potential employees after what skillsets they offer, what experience they have, what location they are in, and numerous other factors. Another option is mobile advertising. Implementing advertising banners on websites and in applications that are mainly used by students, like forums or study aid apps, will ensure that only a very relevant group of people is targeted. Meanwhile, through these online solutions, Finally, another opportunity for a company operating in a globalized business environment to attract talent is to have an appealing careers website. Aside from the actual job postings, these usually consist of testimonials from employees of different hierarchical levels in the organization and statements on the company’s offerings, its work environment, and diversity. All these contribute to attracting multinational and diverse talent. It needs to be ensured that the careers website is accessible in different languages and from different areas around the world and that job postings are in English to not exclude potential international employees. The company needs to be aware of how much its careers website contributes to its overall image as an employer. Many fail by appearing to stiff and boring as a result of a poor online appearance. As a result, the company is easily to be associated as being non-multifarious and not offering international opportunities for skilled and motivated applicants. On the other hand, traditional companies sometimes tend to overdo it by trying too hard to appear cool and exciting. Using unappealing slogans or having social media accounts that are way too active does not work when trying to attract young talent. Selecting Talent

When it comes to selecting talent in a globalized work environment, numerous steps are taken by the company to ensure that the skillset as well as the character provided by the candidate fits the position and the company. The following abstract will go through the most frequent selection steps chronologically. It is assumed, that the job application process starts online on the company’s career website.
When applying for a job online on the company’s website, the applicant usually has to fill out an initial questionnaire about his or her previous experiences, educational background, and personality. Additionally, most companies offer the opportunity to upload a motivation letter and the curriculum vitae in this step. Afterwards, online tests are conducted, which can include logical thinking, reading comprehension, mathematics, and character assessment tests. In this part of the process, the human resource department, when focussing on finding a candidate to contribute to a globalized work environment, can focus on previous international experiences, either travelling, studying abroad, or work experience, as well as the candidate’s willingness to travel or to relocate for the position.
When the candidate is selected to proceed to the next stage of the selection process, usually face-to-face interviews are being conducted. These help the company to further assess the candidate’s capabilities and skills, as well as the personal fit to the job in the international work environment. Usually, a company is willing to spend high sums for flights and accommodation of promising candidates. This is not only because they want to assess the candidate themselves, but also because the interview is a good opportunity to make an impression on a potential future employee, who could be very valuable for the company.

Retaining Talent

After having successfully hired the talent that fits the globalized work environment of an internationally operating company, the human resource department as well as other functions within the organization that deal with the employee need to focus on keeping the talent and not losing it to other companies. This step is crucial, as a company invests a lot of resources into recruiting and talent development, and these resources would be lost if the employee decides to leave the company after a short period. Thus only recruiting skilled people also starts a struggle of ensuring that they stay. This can be illustrated looking at the example of Google, one of the most competitive companies to get into. Google only hires the very best of the many applicants it has, but the expectations of those candidates are high and Google only has a limited number of positions to fill, that fulfil the exciting image Google as a company has. As a result, the average time an employee stays with Google is just one year [6]. The following paragraph focusses on illustrating possible incentives and measures that can be taken in order to prevent the wandering off of talent and keep relevant knowhow in the company.
In the 21st century, young employees have a different mind-set regarding their career development. It gets more uncommon to stay in the same company for most of the career, but instead, the average employee switches not only companies, but also functions and locations, multiple times. One possible step to take in order to satisfy the need to experience a new work environment and continuously learn is to offer rotational programmes to different locations and departments of the company. For example, many global companies offer traineeships for skilled new employees that let the trainees rotate between different functions in different locations, and then choose where they want to start their new position. Furthermore, offering the incentive of training, coaching, and career development opportunities in other facilities of the company or in external training camps offers internationally oriented job candidates an additional motivation to apply for a position.
Another possibility for the company to function in a globalized work environment and attract the talent needed to do so is by creating online workplaces. This means that the employee works a majority of the time remotely without being in an office environment. There are different possible models in place of how an online workplace can work. The common consensus is that the employee needs to be in the office from time to time even if he or she is majorly working remotely, in order to take care of administrative issues and have effective face to face meetings to align on tasks to be done. This can either be that the employee is in the office once or twice a week, or for one week every one to two months.

Summing up, one can identify numerous strategies a company can apply in order to attract talent in the globalized work environment. These range from the initial attracting of talent, over the selecting of talent, to the efforts of retaining talent inside the organization. The human resource department has to keep in mind that a globalized work environment alters the way they can gain talent for their organization, as well as changing how the company needs to appear towards potential employees.

Bibliography

[1] N.A. “Business School Rankings.” Financial Times. Financial Times Inc., 22 May 2015. Web. 30 Sept. 2015.

[2] N.A. “University Rankings.” QS Top Universities. TopUniversities, 24 Sept. 2015. Web. 01 Oct. 2015. [3] Williams, Geoff. "Five Tips for Marketing to College Students." Entrepreneur. Entrepreneur Media Inc., 04 Sept. 2010. Web. 30 Sept. 2015.

[4] N.A. “LinkedIn” Wikipedia. Wikimedia Inc., N.A. Web. 01. Oct. 2015.

[5] N.A. “LinkedIn” Linkedin. LinkedIn Corp., N.A. Web. 01. Oct. 2015.

[6] Bershidsky, Leonid. "Why Are Google Employees So Disloyal?" BloombergView.com. Bloomberg L.P., 29 July 2013. Web. 01 Oct. 2015.

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