...Xbox 360 Defines Today and Tomorrow Robert Gaugh DeVry University Xbox 360 Defines Today and Tomorrow In 2005 Microsoft introduced the Xbox 360 to the world of console gaming; a moment that would define today and tomorrow for the rest of our lives. Microsoft stood out by treading uncharted waters that other competitors and previous consoles failed to explore. With people in mind, innovative heads at Microsoft catered to every gamer’s needs with the release of Xbox 360. By capturing exclusive rights to five game of the year titles, improving the online gaming experience, and remaining on the forefront of cutting edge technology, the Xbox 360 defines today and tomorrow. With big names like Sony and Nintendo ready to knock the consumer right off their feet, Microsoft needed to stand out and shine in a way its competitors couldn’t. The Xbox 360 needed exclusivity, and accomplished this by grabbing the rights to Halo, Gears of War, Fable, Forza Motorsport and Mass Effect. Not only were these franchises game of the year recipients, they specifically were the answer to all the rival gaming successes. Halo was the answer to any first person shooter success on any other console along with Gears of War. Forza Motorsport delivered the simulated racing game that Gran Turismo did for Sony. Fable and Mass Effect, yet different in ways, brought new meaning to the role playing genre by bringing a different approach than what gamers were used to. Microsoft’s decisiveness with...
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...professional League of Legends player or just someone who enjoys the occasional Counter-Strike: Global Offensive match, a gaming keyboard like the Logitech model G110 is essential gear. In fact, in addition to a fast processor and crytal-clear headphones,a tactically-designed keyboard is one of the most important pieces of hardware for games of any kind, especially video games. Logitech, The award-winning producer of keyboards, gives you a distinct advantage over your competitors with this USB connected model. The hallmark of the G110 is its backlit keyboard, which makes all-night marathons possible. It brightness is visible even in complete darkness. You can also personalize your Logitech keyboard with customized colors to make it easier to locate the exact button even in the dark. Adjustments can be made to optimize boht visibility and eye comfort. The intuitively designed 104-key layout is complemented with a mass of function keys including 12 programmable ones, which makes gaming both serious and competitive....
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... These phones came out in 2010, but more models are coming out, especially if sales of current versions are good, Scarsella said. Success will depend on size and quality of apps in their new app market and new hardware across carriers in the U.S., he said. 4. Internet TV/Streaming Media. Either via TV or set top box the Internet is coming back to the living room, according to Scarsella. TVs will have fully-integrated apps, features, and Web. "Pretty much TVs are going to have all of the capabilities of a smartphone, but on your wall," he said. Expect new set-top boxes with Google TV, and other boxes with Android to hit the market in 2011. Remember the tech gadgets 3-D TV? It was a hot topic at CES last year, but paying more than $100 for a pair of clunky glasses didn't really catch on. Manufacturers got the message and this year are coming out with glasses-free 3-D TVs and computer monitors, Scarsella said. 5. Android Phones. This will be the biggest shaker for 2011, Scarsella said, with the new dual-core powered phones and Android 3.0 Gingerbread for tablets. Such phones are making portable gaming systems such as the Sony PSP obsolete. 6. Cloud Gaming. While smartphones make gaming cheap -- a few dollars instead of $30 for a game -- the new trend of cloud gaming is picking...
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...Date: March 21, 2015 To: Dr. Kihn From: Marcearrow Bruce Subject: Purchase Recommendation for Gaming Consoles The purpose of this report is to recommend the gaming console that you should purchase for yourself. You had informed me that you wanted to upgrade your current gaming system to one of the newer gaming system. I limited my choices to two: Play Station 4 and the Xbox One. To determine which gaming system I should recommend, I evaluated them using the following criteria in ranked order: * Price * Entertainment & Apps * Game Library RECOMMENDATION I recommend that you purchase the Xbox One, which (In my opinion) is the best choice. First, the price is within the $400 you set to spend and you get more for your money if you buy the Xbox One. Second, the entertainment & apps of the system is everything you was looking for and more. Lastly, it don't matter which system you pick, there are games available for both and Xbox has exclusive games as well. CRITERIA DISCUSSION As you requested, I researched several gaming system between Sony, Microsoft, and Nintendo. I found that each system are now highly specialized to make the gamer happy and user friendly. Each system has its own special features, but I narrowed it down to the top two gaming system mentioned before. These two systems were unique and the top two gaming systems on the market today. The following table is a summary of the information found on the PS4 and the Xbox...
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...Case 4: Nintendo: Reviving a Company, Transforming a Market I. Case Background Nintendo is one of the household names when it comes to home video game consoles. It was a market leader until the launch of Sony’s Playstation and Microsoft’s Xbox. However, the launch of Wii in 2006 brought back Nintendo’s former glory and is now the company’s best-selling console. Wii focused on two things to transcend their competitors, PS3 and Xbox. First, as a low-price leader, they have a more favorable benefit-tocost ratio and second, they focused on “the fun of playing rather than cold tech specs”. With Wii being an instant smash hit in the market, how will Nintendo sustain this momentum and secure the future full of uncertainties? Point of View: Nintendo Management, year 2008. II. Issue Identification: How will Nintendo sustain the demand for its product, Wii, from non-traditional users while at the same time targeting the hardcore gamers into the brand? III. Situational Analysis Social: Escape from reality. Video gaming let the users stray away from reality, making them feel like they are really in the game having fun and not worrying about the harsh realities of life. Fun and sense of accomplishment. For some, gaming is a way to relieve stress and to have fun during leisure time. For others, video games are played seriously with aims of accomplishing the game successfully. Media for socialization. Video gaming usually involves not only one person. It is a catalyst of socialization, giving...
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...games like MySims and WiiPlay and than nintendo busts out its killer apps like galaxy and brawl Hmm... innovative control scheme and abigger focus on casual gamers, non-gamers, and women... while continuing to bring out hardcore games * price advertising uniqueness ability for everybody to play Introducing something new to the market - Controller Getting mainstream help - Media (south park, Elderly people playing, helping stroke victims) Helping people loose weight - WiiFit, WiiSPorts Its cheaper than competition Bringing back old gamers. a big thing you should talk about is their family name. for more then twenty years nintendo has been seen as always a good choice. parents knew if they would get their kids a maro game they choose quality. explain their franchises that call to everyone. if you want to seem cool you should qoute that line about mario in that one video of that guy talking to snake explaining how mario is known through out the world. also talk about how nintendo managed to be the best thing in handheld gaming since the gameboy was created and never lost a generation * Nintendo completely changed their look in gaming, staring with the DS. The DS introduced a new way to play games. Not only is it intuitive, it can also make games easier and more accessible, like a PDA. This first opened the platform to an expanded audience. Then, games like Brain Age and Nintendogs further opened the platform...
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... Student’s Name: Glen F. McGregor Institution’s Name: Northwood University Microsoft’s Xbox This research paper presents the marketing strategy and philosophy used by Microsoft in selling their gaming console, the Xbox. The paper will evaluate and describe in depth the marketing of Xbox gaming and system. The research and assessment has been conducted by the developing company, Microsoft Corporation. Xbox comes in a variety of versions. One of the most popularized consoles is the XBOX 721X, a system upgrade that will be released to the market in 2015 (Lacher, Roth, Keller, & Schumacher, 2004 ). The earliest Xbox was in the market in 2001. It was marketed as being one of the leading gaming systems of the time. As technology advanced, the Xbox advanced too. The Xbox360 was brought to the market in the mid 2000’s. A new year calls for new surprises. In 2015, Microsoft will release the Xbox721x. The question then is, what strategy has Microsoft adopted in marketing the Xbox gaming console? Advertisement A new gaming system always comes with a lot of the excitement from the users. However, to know that a new product has been released to market, a company has to invest in advertising. There is a need for good advertising. Microsoft’s advertising has never disappointed its clients. It always meets virtually all consumer expectations. Generally, when Microsoft’s name is on a product, the product will...
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...Executive Summary In 2008 the video game industry is dominated by three major players, there's Sony with its PS 3 launched by the end of 2006. Then there's Microsoft with its Xbox 360, launched in the end of 2005; and finally Nintendo with the "Wii" in late 2006. These three players are competing to gain market leadership in the game console industry. The video game industry has been marked by quick and frequent changes of fortune amongst the various players in the market. The market is characterized by rapid growth as well as unexpected down turns such as the one in 1983 where the industry lost 97% of annual sales volume in 3yrs. The industry exhibits five to six year cycles of competition which concur with advancement of underlying technology. Nearly all-technological leaps from one generation to the next are marked by a change in leadership except from the PS to the PS2 when the lead was held by Sony. Currently, the market is led by Nintendo which has managed to overthrow both Sony and Microsoft despite having a console which is significantly less technologically advanced. Analysis How attractive does the video game industry look in late 2008? There is a low risk of potential entrants due to high sunk costs (as demonstrated by Atari's "ET" flop), large capital requirements and very high economies of scale needed especially since product is sold at very low markup. The video game industry appears to have a solid base of loyal customers and is recently increasing in size...
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...I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 3 Table of Contents Situation Analysis ......................................................................................................................................... 4 Internal Environment ............................................................................................................................... 4 Key Executives ...................................................................................................................................... 4 Board of Directors ............................................................
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...Marketing Plan: Sony Playstation 3 Brian Moats A marketing plan focusing on Sony’s Playstation 3. Introduction to Marketing Business 120 4/13/2008 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 2 Table of Contents Situation Analysis .......................................................................................................................................... 4 Internal Environment ................................................................................................................................ 4 Key Executives ....................................................................................................................................... 4 Board of Directors ........................................................................................
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...over the past 20 years, TV’s are high definition, computers are reaching extreme speeds while staying colder even in tablet to phone form, and entertainment is marketed as virtual data. One of the leading changes in entertainment today is video games. There are now many forms to video games, virtual reality, consoles, PC gaming, simulators, and sports that are now controlled by body in the consumers very own living room. Video games have easily rivaled the video industry and also contribute to movie interests. Movies are being made after video games and games are being made after books, although the biggest and largest difference to the movie industry compared to video games is the after the point of sale distribution. What brings this very large difference between the two is the internet. Once the Internet was introduced to the gaming consoles at large, consumers were given opportunity to extend content. With the industry growing as large as it has and the internet bringing in these new opportunities, there are now politics, large and vocal gaming, and a larger hunger for money just like the video environment. Extended content is destroying the future of gaming and the standard price for digital content should not be set to a fixed full price. When video games were first introduced they were distributed physically by cartridge and floppy discs. This process included the normal investments like shipping, boxing, box art, booklets, and other added objects or information with the...
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...the entertainment industry. I did not become a fanboy until I attend Florida A&M. Besides my classes and football schedule, I usually spend my free time in my apartment. One of my friends back home told me about Microsoft’s Xbox gave gamers the ability to play against each other and they did not need to be in the same living room. Walked into a Game Stop and walked out with my first console since the Nintendo my parents got me so many birthdays ago. Once at my apartment, plugged everything in and started playing. Completely different from what I remember when I was eight years ago. Xbox became my gateway drugs, from hours of study, from the beating my body would take from football and boredom. History of Sony's gaming console Before Sony entered into the gaming industry they establish Sony Computer Entertainment (SCE) in mid-November of 1993. SCE main purpose was to handle production, R&D (research and development) and the sale of both hardware and software for their video game consoles. This introduction took place a year before Sony launched their first video game console, Playstation. Playstation shipped to Japan first, in December of 94 and it was not until September 1995 when it shipped to the rest of the world....
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...Introduction Nintendo was founded in 1889. It developed into a video game company almost a century later after failing at several other ventures. It’s first video game console worth mentioning was the Family Computer abbreviated as Famicom in Japan otherwise known as the Nintendo entertainment system (NES). It was replaced by the super Famicom/ Super Nintendo entertainment system(SNES) after a while. Then in 1996 they released a Nintendo 64 the first console we remember playing on. After the success of the Nintendo 64 then came the Nintendo game cube in 2001 then finally, came the Nintendo Wii. The project shows the innovation and technological enhancements in the products throughout the brief history mentioned above. The product – Nintendo Wii It was released in november2006 and it was an instant success as it was much awaited as unlike its competitors the Xbox 360 by Microsoft and the PlayStation 3 by Sony as it had virtual reality based game play. It is the smallest home console ever. Its controllers are the Wii Remote and nunchuk .The Wii remote uses accelerometers and infrared detection to allow for motion sensing. It has arrow keys and a button on the bottom which is useful as a trigger in shooting games. They are not always used in synchronisation as not all games require the nunchuk, but if required it is added to the Wii remote through a wire and shares batteries with it but to connect with the main console they use wireless technology. Situation Analysis ...
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...CIS 10 | PC Gaming | | Ryan Mills 4-24-2014 | PCs are a good choice for gaming for a multitude of reasons, including but not limited to price, reparability, upgradability, value, versatility, performance, game selection, game prices, and more. Computers are an ever-evolving platform. It grows in power, capability, and value almost every single year. The cause of this improvement is partially because it is free of control from any single entity. Rather than being regulated by a single company, control and improvement influence over the PC belongs to everyone equally. Everybody has the freedom to create and/or sell software and hardware for it. It's being constantly improved by competing companies and individuals all over the hardware spectrum, and all of them are trying to offer you (and game developers) the best experience possible. A common misconception is that pc gaming is more expensive than consoles. It is not. Especially if you only plan to target console performance. There are already graphics cards available on the market for $150 that surpass the PS4 and XBox One in terms of frame rate, resolution, detail, value, and power draw. A lot of people incorrectly believe that you have to spend upwards of $750-$1000 to get a PC fully capable of handling games. These inaccuracies can be attributed partially to the highly vocal and misinformed masses, and to the availability and hype of the expensive PC hardware we see advertised a lot. You see it more because it's...
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... In Sony’s 2014 strategy report CEO Hirai discusses three areas: “the reform of Sony’s electronics business structure,” “fiscal 2014 key initiative to be executed in core businesses,” and “new technology development and measures for new business creation leading to growth from FY2015.” (Hirai, K. 2014, para. 5) These topics are key elements that will help Sony continue to thrive amongst its competitors once again. Increased competition and advancements in the electronic world has left Sony struggling to keep up. Completion of Sony’s Electronic Business Structure is vital in the company’s success. This structure focuses on Sony’s PC & TV businesses. Due to significate losses in the PC business the last two years and the changing market environment, Sony decided to withdraw from this business. In regards to Sony’s TV business, they plan to launch Sony Visual Products Inc. starting on July 1, 2014, which will reduce cost and execute a 4K strategy, while working to establish a speedy more flexible operation. Sony believes its TV business will return to Black the next fiscal year. Sony’s turnaround for their electronic business is behind schedule, while the entertainment and...
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