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Gap Analysis: Riordan Manufacturing

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Gap Analysis: Riordan Manufacturing

Riordan Manufacturing is faced with some issues, challenges and opportunities to increase their sales and profitability, improve employee satisfaction, and improve their customer relationships in an effort to help them remain competitive in the marketplace. In this research an analysis will be conducted to evaluate the situations that face Riordan Manufacturing. This analysis will identify the issues and opportunities, explore the stakeholders’ perspectives, and review the problem and the end state goals. Once the analysis is complete the leadership team at Riordan Manufacturing will be able to put together a problem solution to begin to tackle the issues faced by the company.

Situation Analysis

Issue and Opportunity Identification

“Riordan Manufacturing is a global plastics producer employing 550 people with a projected annual earnings of 46 $million” (University of Phoenix. n.d., p 1). The company is owned by Riordan Industries a Fortune 1000 enterprise with revenues over $1 billion (University of Phoenix. n.d., p 1). Over the past two years Riordan Manufacturing has experienced declining sales and uneven profits (University of Phoenix. n.d.). This change forced Riordan Manufacturing to make some strategic changes in the way they manufacture and market products and its sales processes. The strategic changes prompted Riordan Manufacturing to adopt a customer-relationship management system (CRM) which allowed customers to be serviced by a team as opposed to an individual salesperson. Riordan Manufacturing’s new team approach hopes to improve company sales. As the changes were implemented throughout the company the changes caused a decline in employee retention and job satisfaction. An employee satisfaction survey revealed that job satisfaction was decreased because of the Riordan Manufacturing’s compensation and

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